Electronic Press Kit
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High School JamzP.O. BOX 30083 - Savannah, GA 31410 Phone: (912) DIAL HSJ (912) 342-5475
The Best of the Best: FAST FACTSTHE COMPANYHigh School Jamz: The parent companyThe Best of The Best: High School Jamz debut program
THE BEST OF THE BEST: A FUNDRAISING INITIATIVE Product: The Best of the Best album 2010Price: $20Fundraising Participants: Youth in middle, high schools, faith-based organizations and community organizations.Cost for the schools: None. HSJ pays for royalties, album recording, marketing, promotion and album manufacturing. Fundraiser Goal: An effort by the community and for the community to share in the profits.
THE MAKING OF THE ALBUM Artists: 11 students Artists GPA: 3.0 and aboveAlbum: 12 songsGenre: R&B/Hip Hop - 100% Educational & Inspirational
CELEBRITY ENDORSEMENTSLamman Rucker, Tyler Perrys Meet the BrownsNeal Pogue, Grammy MixerKeli Nicole Price, Grammy SongwriterTommy Gunz, Multi-Platinum Producer
High School Jamz: The Company l High School Jamz (HSJ), LLC is a music, media and event marketing company that focuses on the production of positive and empowering products and programs for the youth.
l Its purpose is to provide severely-needed funds to participating middle and high schools.
l The Best of the Best is High School Jamz debut program.
Executive Director, A Biographyrecording labels while working for their parent-music distribution companies: PGD, BMG and EMI. Some of their recording labels included Laface, Arista, RCA, Virgin, Bad Boy, V2, Jive/Zomba, Verity, Capitol, Priority, Motown, A&M, Mercury, Loud, EMI Gospel and Rowdy.
Many of todays popular artists were under Trammels portfolio including Toni Braxton, Usher, P Diddy, Whitney Houston, Outkast, SWV, NSync, Britney Spears, Janet Jackson, Mariah Carey, The Notorious Big, Aaliyah, TLC, A Tribe Called Quest, TD jakes, Fred Hammond, Tony Rich Project, 112, Monica, R-Kelly among others. This, among other consulting work, has given Trammel experience in developing leading entertainment products. He has been selected the alumni coordinator for Berklee College of Musics Atlanta Alumni chapter where he develops programs for the alumni, recruits and assists with the audition of prospective high school students.
Among honors and awards, in 2004 Berklee College of Music awarded Trammel with the Music Business and
Management Award for outstanding accomplishments in the music industry. In 1995, the Sister 2 Sister Magazine featured him with The Black Men in the Music-Business Industry Award.
A native of Dayton, OH, Trammel attended The Chaminade-Julienne Catholic High School where he held a number of leadership positions. The passion for music and vision for making a positive difference influenced Trammel to leave a 15-year mainstream-music career to initiate this initiative to positively impact the lives of the youth through music.
Trammels lessons of faith and determination started at home in his early childhood. His mother and grandparents were the first to teach Trammel to pursue the things he believed in. His mother often reminded him that it is not how much you have, but what you do with what you have. This influenced his motivation to exit the mainstream music industry and embark in this exciting and ground-breaking initiative, The High School Jamz. He is married to Dr. Juliana Maria Trammel.
m ichael Trammel is the executive director of High School Jamz, LLC and related programs including The Best of the Best and the It Takes S.M.ArT.S Foundation. In addition to High School Jamz, Trammel is a music-business coach and consultant. He received a BA in Music Business & Management in 1995 from the renowned Berklee College of Music. He was recruited on a four-year scholarship for singing. Trammel has held various managerial and product-branding marketing positions for more than 15 years. He worked for over 30 leading major
THE BEST OF THE BEST AS A PROGRAM: l A vocational program and extra-curricular activity for students l It engages the schools and communitiesl Quick high-net and goodwill return for schools
THE BEST OF THE BEST AS A PRODUCT:l A premium music-fundraising album with positive, educational and empowering lyricsl Performed by academically performing students with GPAs of 3.0 and abovel Produced by the music-industry superstars producers and songwriters
AUDITIONS CITIES:l Albany, GA; Atlanta, GA; Augusta, GA; Columbus, GA; Macon, GA and Savannah, GA.
ALBUM RELEASE (FIRST YEAR):l Primary release: State of Georgia, East Coast regions and selected schools nationwide
ALBUM RELEASE (SCHEDULE)l AS A FUNDRAISING PRODUCT: Through 6th-12th grades (middle and high schools): March - December, 2010l COMMERCIALLY: Online via High School Jamz website - To Be Announced.
UNIQUENESS OF THE PROGRAMl This is more than a fundraising initiative for the students; l In this fundraiser, students earn while they learn the principles of social entrepreneurship.
THE MONEY MATTERSl ALBUM PRICE: $20l STUDENT SELLERS PROFIT:$3 for each album he or she sells. This is the average net profit a retail store makes on each album sold.l SCHOOLS PROFIT: $7 per each album soldl HSJS PROFIT: $2 (net return to build a national program) | $8 (operational cost and royalties)
The Best of the Best: An Overview
The Best of the Best: The AlbumCOOL CROWD: Education is Cool
ORIGINALITY: Celebrating Uniqueness
ITLL BE ALRIGHT: Overcoming Suicide NO GOOD FOR YOU: Domestic Violence
I AM L.O.V.E: Self Esteem
DIARY: Peer Pressure
WAITING: Sexual Abstinence
I DID IT MY WAY: Cr itical Thinking Skills
NOTHING CAN STAND IN MY WAY: Overcoming Obstacles
I MADE IT: Self Esteem
FATHERS DAY: Celebrating Fatherhood
The Best of the Best: Performers
DESIREE FIGUEROAAge: 18
City: Columbus, GAGPA: 3.8Songs: Originality, Waiting & Fathers Day
KAYLA BOWLESAge: 17
City: Columbus, GAGPA: 3.0Songs: I Made It, I am L.O.V.E & Fathers Day
City: Columbus, GAGPA: 3.0
Song: Cool Crowd
IMANI BYERSAge: 17
City: Savannah, GAGPA: 3.6Song: It Will Be Alright
ROBERT GOULDAge: 16
City: Atlanta, GAGPA: 3.7Song: He Is No Good For you
ASHLEY MORGANAge: 17
City: Covington, GAGPA: 3.38Song: Dear Diary
ANTHONY CRAWFORDAge: 16
City: Macon, GAGPA: 3.0Song: I Did It My Way
THE DOWHOPBOIZCity: Atlanta, GASong: Nothing Can Stand in My Way
The Best of the Best: Producers and Songwriters
MARCUS BELLRINGER BELL Producer and Songwriter Number 1 hits in Asia and Europe
KELI NICOLE PRICESongwriterCo-Wrote # 1 hit for Beyonce
TOMMY GUNZProducer and SongwriterCo-produced This is Why Im Hot by Mims, #1 Billboard
The Best of the Best: Engineers
MARK STEPHENS Owner of Daylight Sound Studio
WILLIE ONE TRACK LINTONOwner of High Rock Entertainment
Lamman RuckerIt is a great idea, it is a great way to integrate
community, schools, to integrate our young people give them an opportunity to express and
nurture their creative interest
This is a product and program that the schools, students and their communities need
For more information, contact:Michael Trammel, Executive Director
firstname.lastname@example.org (912) 342-5475
Media, contact:Juliana Maria Trammel, Director of Public Relations
email@example.com (912) 342-5475