BY

KULDEEP MATHUR

MBA II SEM.

SCHOOL OF STUDIES IN MANAGEMENT

JIWAJI UNIVERSITY

Electronic Marketing:B2B,B2C,C2C

E-marketingE-Marketing (Electronic Marketing) are also known as

Internet Marketing, Web Marketing, DigitalMarketing, or Online Marketing. E-marketing is theprocess of marketing a product or service using theInternet. E-marketing not only includes marketing onthe Internet, but also includes marketing done via e-mail and wireless media. It uses a range oftechnologies to help connect businesses to theircustomers.

Electronic Marketing also Know as………

E-Marketing

E-Commerce

Online Marketing

Internet Marketing

Web Marketing

Digital Marketing

E-Business

Important Features of Ecommerce

Quality of Image

Alternate Views

Zoom Feature

Consumer Reviews

Product Comparisons

Wish Lists

Advanced Payment Options

Detailed Shipping Information

Return Policy

Different Types Internet SitesInternet Sites are classified into four Categories

1. Company / Brand sites

2. Selling sites

3. Service sites

4. Information sites

Types of Sites Company Websites

1. Company / Brand sites Hindustan UnileverPepsiCo IndiaCoca-Cola IndiaProcter & Gamble, IndiaNIKEPuma

www.hul.co.inPepsiCo Indiawww.coca-colaindia.comww.pg.comwww.nike.comin.puma.com

2. Service sites State Bank of IndiaMakeMyTripJet AirwaysIndian RailwayBookMyShowMonsterFacebooktwitter

www.sbi.co.inwww.makemytrip.comwww.jetairways.comwww.irctc.co.inin.bookmyshow.comwww.monsterindia.comFacebook.comtwitter.com

Types of Sites Company Websites

3. Selling sites FlipkartSnapdealAmazonMyntraOlxJabong

www.flipkart.comwww.snapdeal .comwww.amazon.inwww.mynta.comwww.olx.inwww.jabong .com

4. Information sites GoogleWikipediaQuoraYahooBing

www.google.co.inen.wikipedia.orgwww.quora.comin.yahoo.comwww.bing.com

Types of E-commerce

B2BBusiness-to-Business

Business-to-business (B2B) is selling products or servicesbetween businesses through the internet via an onlinesales portal. In general, it is used to improve efficiency forcompanies. Instead of processing orders manually – bytelephone or e-mail – with e-commerce orders can beprocessed digitally.

B2B transactions can be processed online in various ways, ofwhich Electronic Data Interchange (EDI) and B2B e-commerce are most often used. Although EDI and B2B e-commerce both have their own, distinctive features, theyare often mixed up.

B2B WebsitesAmazonBusiness.in

Alibaba.COM

Indiamart.com

TradeIndia.com

Intel

IBM

Qualcomm

Sulekha.com

Amagi.com

e-cantonfair.com/China

B2CBusiness-to-Consumer

Business to consumer B2C e-commerce orelectronic commerce is used to describe a transactionconducted over the Internet between a business and aconsumer for his/her personal use. B2C as a businessmodel differs significantly from the B2B model, whichrefers to commerce between two or more businesses.

B2C (Business-to-Customer) ecommerce is theexchange of goods or services over the internetbetween online stores and individual customers.

B2C WebsitesFlipkart.com

Amazon. in

Snapdeal.com

Myntra.com

pizzaonline.dominos.co.in (Dominos)

online.pizzahut.co.in (Pizza hut)

Lenskart.com

C2CConsumer-to-Consumer

C2C, or customer-to-customer, or consumer-to-consumer, (or citizen-to-citizen) electroniccommerce involves the electronically facilitatedtransactions between consumers through some thirdparty. A common example is the online auction, in which aconsumer posts an item for sale and other consumers bidto purchase it; the third party generally charges a flatfee or commission. The sites are only intermediaries, justthere to match consumers. They do not have to checkquality of the products being offered.

C2C Websites

www.quikr.com.

www.ebay.in.

www.olx.in.

Popular E-Commerce Players in India

Thank You