ELECTRONIC BOOKS

(UNDERSTANDING AND LOOKING INTO THE FUTURE OF PUBLISHING)

Little Bit About Sylvia Hubbard• Author of over 4

paperbacks & 15 e-books• Selling e-books since 2000• Been teaching Internet

Marketing to Writers since 2002

• Author of Internet Marketing Guide for Writers & Businesses

• Founder of Motown Writers Network, Michigan Literary Network & AAELN

WHAT ARE EBOOKS?

• Electronic files of books sold in various types of software formats for various types of hardware devices.

Popular Ebooks Formats

• PDF (Acrobat)• PDB (Palm Doc)• Mobi (Kindle)

Standard:• epub – works

w/mostly all mobile devices & electronic readers.

• LRF (Sony Reader)

• PDB Palm Doc• Mobi (Kindle)

• RTF (Word)• TXT (Text)

FORMATS ARE SUPPORTED BY VARIOUS TYPES OF ELECTRONIC DEVICES

MISC. BENEFITS• ALMOST PAPERLESS SOCIETY BY 2010• GREAT RESOURCE• OPTIONAL PROMOTIONAL TOOL • NO SHIPPING OR HANDLING COSTS• LITTLE TO NONE PRODUCTION COSTS• BYPASS LARGE PUBLISHERS AND

BOOKSHELF SPACE

READER BENEFITS

• Readers can search through the text for a specific word or phrase

• Readers can shrink or enlarge the text size• Readers can add digital bookmarks• Readers get instantaneous delivery• Readers help the environment by not using

paper or requiring packaging

COST ASSOCIATED W/EBOOKS1. TIME – Creation of Product

2. Editing

3. Formatting

4. Cover Design

5. ISBN (AppleBooks, Kobo & some others them)

6. Marketing & Publicity

STEP ONE TO eBOOKS

Create A Product1. Do It Yourself

• Fiction- Write your story

• Non-Fiction: Pull Articles from blogs or your other works

• Journal Entries

• Use Workshop Outlines or Lesson Plans and expand upon them

2. Ask Experts to Contribute Articles on a Subject of your specialty

3. Use free articles but only if they are available for public use.

• Check the copyright carefully on these articles before using them without author’s permission.

Step Two Format & Create Interior

Part 1

1. Create A New Document in Microsoft Word. In Properties use these specifications (see image to right of screen)

• Use regular size 8.5x11.5 with .5 margins all around except the left side of the document.

Step TwoCreating Interior

Part 2Make sure when formatting in your Page Setup please check on the Layout tab that the first page is different.

Page 1 will be your cover page.

Step TwoCreating Interior

Part 3Page 2 – Info Page

Copyright statement, ISBN and Author’s Contact Information

Page 3 – Table of Contents (if non-fiction) or Book Synopsis (if fiction)

Page 4 – Start Book

BACK OF BOOK

•Add a longer bio, place dedications and thank you’s.

•Don’t forget to add related websites and resources as well.

Step TwoCreating and Formatting

Part 4Who Can Format the book?

1. YOU2. Literary Services $3. Professional e-Publishing 4. Services $$$ e-PUB

&

MORE

.PDF

Step Two (part 5)

Creating & FormattingEbook Publishers

Create Your Own Ebooks in various formats:

http://calibre-ebook.com/

http://books.google.com/googlebooks/publisher.html

Learn more about PubIt! >

Amazon's Kindle Direct Publishing

https://kdp.amazon.com

http://www.smashwords.com/

(will upload to b&N, plus other online distributors i.e.: )

Step Three To e-Books

WHERE DO I SELL MY e-BOOKS FROM?

YOUR WEBSITE!!

STEP FOUR TO e-BOOKS

COMMERCE

$

Step Four - eCommerceOnline Commerce – 2 recommendations

Must verify your bank account to accept payments. (credit union, saving accounts can apply)

Must verify your bank account to accept payments. (credit union, savings account can apply.)

SELLING EBOOKS• SOLD ELECTRONICALLY ONLINE

• EBOOKS STORES (AMAZON, FICTIONWISE, POWELLS, SMASHWORDS ETC.)

• YOUR WEBSITE (PAYPAL, PAYLOADZ, CLICKBANK OR E-JUNKIE)

• SOLD OFFLINE• CDS

Content Delivery SystemsAll suggestions deliver the following: Software, eBooks, music, movies, digital art, manuals, articles, certificates, forms, files, and anything else that can be downloaded

E-Junkie.com

Helps deliver digital, audio & other media content directly to your customer. Does cost $5 per month for service

PayLoadz.com

https://www.payloadz.com/

Amazon Seller Program

(if you control your own code on your website, you can also use this:)

https://sellercentral.amazon.com

What About Free?

• Do I have to charge for my e-Book?• If I’m giving it away for free, do I have to

change it into a lot of versions?• Do I have to use a service or can I use my own

website?• Do I use the same format as previously

taught?• What different about a free e-Book and a paid

e-Book?

FACTS AND STATS

• From LibraryJournal.com: a Publisher’s Lunch study indicates that the Kindle Reader demographic skews upwards, with 70% of users 40 or older. Younger readers prefer smartphones, so the future of the ebook will be “a common standard” not a “common” device.”

FACTS AND STATS (CONT)

October 2009 E-Book Sales Bust One-Month Record, Almost 4X October '08

• E-Book sales statistics for October 2009 are more than 3.5 times greater than those of the same month one year ago, according to information released by the Association of American Publishers (AAP), which collects it in conjunction with the International Digital Publishing Forum. The $18,500,000 figure breaks the previous one-month record, $16,200,000, set last July.

FROM Ereads.com

FACTS AND STATS (CONT)

• Kindle Ebooks Outsell Real Books on Christmas two years in a row

Per mashable.com

• Last month, Amazon's Kindle broke sales records as it was once again a hot item to give this holiday season. When countless people turned on their new Christmas Kindles for the first time Christmas morning, what do you think was the first thing that they did? That's right: they bought ebooks to fill up their Kindle hard drives. A lot of them.

• In fact, those new Kindle owners broke a record. According to Amazon, yesterday marked the 2nd year in a row that more ebooks were sold than real books.

Mini-Marketing Tips•Social Media

•Blogging - Text, Audio, Video,

•Paid Promotion

•Networking - online and offline

•Article Marketing

•Teleseminars

Out of Box Promo Ideas

•Coupons

•Free Books

•Sponsor events

•promotional products

•Booklets (for offline)

HOW TO USE EBOOKS• PUBLISHED NOVELS SOLD ON OR

OFFLINE• MARKETING & PROMOTING

TOOLS• GENERATE TRAFFIC TO SITE FOR

MORE SELLS• EXPERT GUIDES

How Can You Succeed At Being A Bestselling e-Book Author?

Successful Current Ebook Joe Konrath

http://jakonrath.blogspot.com/

Karen M Question

http://www.karenmcquestion.com/

Amanda Hocking

http://amandahocking.blogspot.com/

(million dollar seller)

You Can Learn More About Selling Ebooks Online Successfully!

• Learn How to Produce Your Literary Electronic Project– Understand your target Market– Choose Your Format

• Building a weblog and/or storefront– Price Your product– Accepting payments– Delivering products

OVERWHELMED?

We understand.

There is a lot to learn!

But where can you learn EVERYTHING? Discuss and Search for Questions?

More Tutorials to Come!Private Social Network to Come!

• Learn how to Drive New Traffic to Your Site• Learn how to Generate Repeat Traffic

WHERE CAN YOU LEARN ALL THIS AND

MORE?

Website For Helpwww.WritersGuide2InternetMarketing.com

• Sign up to Receive Updates

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MORE TIPS ON INTERNET MARKETING

• KEEP PROFESSIONAL AND PERSONAL EMAIL• CHECK YOUR EMAIL!• BUY DOMAINS OF NAME AND BOOK (no

dashes, underscores or periods)• HAVE A CONTINUOUSLY CHANGING WEBSITE,

NOT A BILLBOARD. BE PROACTIVE IN YOUR WEBCHANGES.

• NETWORK ONLINE AND OFFLINE

Want to know More about the Digital Revolution of Ebooks?

• Go to WritersGuide2InternetMarketing.com• Subscribe for updates• Sign up for the Teleseminars (Coming Soon)• Come to the face to face workshops and

meetings.• Get your Membership! (Coming Soon)• Learn, network and sell, sell, sell!

www.WritersGuide2InternetMarketing.com