connectivity  made  simple  !!

Hugo  Fiennes  CEO  and  Co-­‐founder  

February  19,  2014

confidential  –  not  for  distribution

Things  that  have  kept  me  busy

!!

• The  Serial  Port:  Communication  is  fun  • Q2000:  304  bytes  of  RAM  is  enough  for  anyone  • empeg:  Embedded  linux  rocks  • Rio:  Marketing  matters  • Apple:  So.  Much.  Engineering.  • Nest:  iPod  2  • Electric  Imp:  Connect  everything

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connected  devices  are  hard  to  build

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multiple  wireless  standards

protocol  proliferation

security  concerns

device  and  code  management

gatewayzigbee  zwave  6lowpan

gateway

getting  connected

!challenges

cloud  platforms  really  help

…by  providing  common  services  and  features  to  all  users

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HTTP  APIs

easy  service  integration

seamless  phone  connectivity

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.

faster  product  evolution

device  management

platform  driven  devices

Every  device  connects  with  WiFi,  no  gateway  needed.

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simple  development

easy  upgrades

optical  configuration

one  step  setup

VM

imp  OS

firmware

analog,  digital,  SPI,  I2C,  UART,  PWM,  audio,  etc.

TLS-­‐encrypted  WiFi  connection  to  service

Customer  code  runs  within  a  VM,  with  our  OS  taking  care  of  I/O

our  platform  provides

the  electric  imp  platform

We  do  embedded  work  in  the  imp,  and  cloud  work  in  the  cloud;  there’s  no  reason  to  be  parsing  JSON  on  an  embedded  device…

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Agent

imp  cloud

imp  API

the  imp

virtual  machine3RD  party  services

vendor’s  server

vendor’s  app

BlinkUp

your  services  and  software  (mandatory)

services  and  software  provided  by  Electric  Imp

vendor’s  services  and  software  (optional)

imp  OS

firmware

imp  IDE

imp  Overview

imp  Console

confidential  –  not  for  distribution

Building  something?  5  tips…

!• Hardware:  • Design  for  functionality,  not  for  cost  (at  first)  • Misuse  mass-­‐market  components  • Root  cause  every.  single.  failure.  

!• Software:  • Don’t  wait  for  hardware  to  develop  firmware  • Optimize  edit/build/run/debug  cycle  time

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