eLearning for Adobe Analytics

Adobe Digital Learning Services

About our eLearningAdobe’s eLearning is the perfect complement to instructor-led training, especially when you need �exibility and the convenience of real-time how-to’s. Course content is hosted on your learning management system or accessible directly via your web browser. Customizable targeted modules let the team refresh skills exactly when they need it.

Learn any time, any place, at any pace.

Course OverviewData Analysis with Reports and Analytics is designed to help busy teams of business users, marketers, analysts, developers and architects build their reporting and analytics skills in real-world business se�ings. �is eLearning will teach you how to mine the data, discover high-value audiences, and power customer intelligence for your business.

A�er completing this course, you will be able to:• Create dashboards with segmented data to drive new insights• Streamline reporting and deliver the right information at the right time• Monitor key metrics in real-time to optimize your marketing strategy• Enable key decisionmakers in your organization to address the toughest business

challenges with precision and con�dence

PrerequisitesNone

Your Bene�ts• Save time. Easily deploy real-time 24/7 training to your teams across multiple sites.• Save money. A great solution when travel budgets are tight.• Stay productive. Quick targeted hits of training mean your team has the right

resources at the right time to feel con�dent in their skills.

Data Analysis with Reports and Analytics

Who should take this eLearning?Business users, marketers, analysts, developers, architects

Course Duration:Approx. 3 hours

Course Content:12 modules

Explore eLearning Courses: h�p://www.adobe.com/training/elearning.html

Or get started and learn about customization. Email us at:Americas adlsamer@adobe.comEMEA adlsemea@adobe.comAPACadlsapac@adobe.comJapan adlsjapa@adobe.com

38054344 UP TO 15 USERS38054345 UP TO 40 USERS38054346 UP TO 100 USERS38054347 UNLIMITED USERS

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• • Data Analysis with Reports and Analytics [Approx. 3 hour eLearning]

Course Outline

Want to accelerate insights-to-action time? Customize eLearning modules with your business data.Contact us at adls@adobe.com for a quote.

1. Introduction to Web Analytics• Overview of Web Analytics• Aligning Measurement Strategies with Key Business Requirements

2. Reports & Analytics Basics• What is Reports & Analytics?• Exercise 2.1: Accessing Reports & Analytics• Collecting Data with Reports & Analytics• Metrics and Segmentation• Menu Navigation

3. Exploring the Reports & Analytics Interface• Recommended Reports• Adding Notes• Exercise 3.1: Change Date Ranges of Reportlets• Change Segments• Reports & Analytics General Navigation• Exercise 3.2: Run a Report• Report Structure of Reports & Analytics

4. Reports & Analytics Metrics• Types of Metrics• Exercise 4.1: Run a Tra�c Metrics Report• Exercise 4.2: Add Metrics to a Pages Report• Metric Availability and Current Data• Knowledge Check: Campaign Landing Page• Bounce Rate and Conversion Events• Exercise 4.3: Run a Conversion Metrics Report• Calculated and Participation Metrics• Exercise 4.4: Examine Metrics Relationships

5. Visitor Acquisition• Search Engine and Keyword Reports• Exercise 5.1: Identifying Top Searches• Referrers and Referring Domains• Exercise 5.2: Run a Tra�c Sources Report• Exercise 5.3: Run Custom Campaign Reports• Exercise 5.4: Analyze Campaign Conversions• Exercise 5.5: Run a Marketing Channel• Custom Tra�c and Conversion Reports

6. Visitor Identi�cation and Segmentation• Exercise 6.1: Run a Geosegmentation Report• Exercise 6.2: Geosegmentation Conversions• Exercise 6.3: Run a Technology Report• Languages Reports• Exercise 6.4: Add Visitor ID and Segmentation Reports to a Dashboard

7. Visitor Activity and Content Consumption• Conversion Events and Metrics• Site Content Reports and Hierarchies• Exercise 7.1: Con�gure a Pages Report• Exercise 7.2: Break Down Mobile Reports• Next Page Flow Reports (Graphical & Tabular)• Fallout and Previous Pages Reports• Exercise 7.3: Run an Exit Page Report • Exercise 7.4: Run a Product Report• Custom Tra�c and Conversion Reports• Exercise 7.5: Run Internal Search Terms Reports

8. Visitor Retention and Growth• Return Frequency and Visits• Exercise 8.1: Run a Visit Number Report• Sales Cycle Reports• Unique Customer and Loyalty Reports• Exercise 8.2: Add Retention Reports to a Dashboard

9. Understanding Reports & Analytics Graphs• Graph Types Overview• Report Trends• Stacked, Sca�er Plots, Pie, and Bubble Graphs

10. Calculated Metrics• Exercise 10.1: Create a Registrations Per Visit• Metric Types • Segmented and Calculated Report Metrics• Allocation

11. Segmentation• Uni�ed Segmentation and Segmentation Work�ows• Exercise 11.1: Build a Visitor Segment using Segment De�nition Builder• De�ning a Segment• Exercise 11.2: Build a Visit Segment• Exercise 11.3: Build a Purchase Segment• Nested Container Hierarchy and Logic Groups• Segment Manager

12. Reports & Analytics Dashboards• Exercise 12.1: Add Custom Reportlet to Dashboards• Exercise 12.2: Interpret Reportlet Data• Reportlet Types • Dashboard Landing Pages• Exercise 12.3: Add Acquisition Reports to Dashboards• Managing Dashboards and Widgets• Exercise 12.4: Remove Dashboards