Elders Style Guide - English...

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This guide contains all the information you need to understand how to use the Elders brand and its different applications. Elders Style Guide April 2010

Transcript of Elders Style Guide - English...

Page 1: Elders Style Guide - English Languagemissdunne89.weebly.com/uploads/5/2/6/3/52639757/elders-brand... · A3 artwork - 60mm logo A4 artwork - 40mm logo A5, A6 and DL - 30mm logo Sizing

This guide contains all the information you need to understand how to use the Elders brand and its different applications.

Elders Style Guide

Apr

il 20

10

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1. How to use this guide 2

2. The Corporate logo 3

2.1 The Elders logo 4 2.2 Sizing of the logo 5 2.3 What not to do 6 2.4 Space around the logo 7

3. Other Elders logos 8

3.1 Other Elders logos 9 3.2 Elders Insurance 10 3.3 Elders Financial Planning 14 3.4 Elders Forestry 18 3.5 Elders Toepfer Grain 22 3.6 Elders Home Loans 26

4. Corporate Colours 30

4.1 Colour Definitions 31 4.2 Corporate, Rural Services & Real Estate 32 4.3 Elders Insurance 33 4.4 Elders Financial Planning 34 4.5 Elders Forestry 35 4.6 Elders Home Loans 36

5. Corporate Typeface 37

5.1 Our primary typeface 38 5.2 Our secondary typeface 39

6. Corporate Imagery 40

6.1 Imagery 41

7. Tone of Voice 42

7.1 Tone of voice 43

8. Advertising Formats 44

8.1 Elders - white 45 8.2 Elders - red 47 8.3 Insurance 49 8.4 Financial Planning 50 8.5 Financial Services 51 8.6 Forestry 52 8.7 Home Loans 53

9. Stationery 54

9.1 Business Cards 55 9.2 Letterheads 56 9.3 With Compliments Slips 57 9.4 Envelopes 58

10. Promotional Items 59

10.1 Branding of Promotional items 60

Contents

Cont

ents

1

Elde

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tyle

Gui

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How to use this guide

Elde

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2

1. H

ow to

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gui

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This style guide replaces any previous Elders brand style guides.

The Elders brand style guide is a set of principles that help to create a consistent brand that is recognisably Elders. The Elders brand is at the heart of our business. It puts a name, face and personality to our business and the products and services we offer.

The Elders corporate identity has three basic elements:

• the logo

• the typography

• the colour

The combination of these form the basis of the company’s identity.

This guide is to be used to set design standards, provide instructions and specifications for printing and manufacturing, provide a reference for checking accuracy of the design and ensure efficiency and consistency of brand application.

When organising design, artwork, printing, signwriting, advertising or promotional items the relevant pages are to be extracted and forwarded to suppliers along with electronic versions of any applicable files ie: logo.

Electronic versions of the relevant files can be obtained from:

[email protected]

The supplier must be made aware that any deviation from the brand style is unacceptable.

In order for our corporate identity to maintain a consistent appearance, it is expected that the basic principles established in this guide are observed for all applications.

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The corporate logo

2. T

he c

orpr

ate

logo

3

Elde

rs S

tyle

Gui

de

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Format of the Elders logo

The Elders logo is the most important element in the Elders identity. It appears in almost everything we do, and needs to be presented in a consistent way.

It comprises 2 elements:

• the typeface {which has been specially crafted, never try to recreate it}

• the rectangular shape which surrounds it

The primary colour used in the Elders logo is PMS 485.

There are various colour versions of this logo and they are as listed below:

4 colour CMYK / RGB

CMYK - to be used for 4 colour process printing RGB - electronic and web use

2 colour - PMS 485

to be used for 2 colour spot printing

1 colour - PMS 485

to be used for 1 colour spot printing

1 colour - mono

to be used for greyscale printing

1 colour flat - PMS 485

to be used for promotional items only

1 colour flat - mono

to be used for promotional items only

When a Pantone colour is the only option available, PMS485 may be used.

The colours selected for the logo have been carefully chosen, they cannot be altered in any way.

The mono logo is only to be used when absolutely necessary ie: Black and white advertisements, the primary colour (Elders Red) is always the preferred option.

The white keyline always appears around the Elders logo, however it will not show up on a white background. When placing the logo on a colour background it must always appear as per example below. The keyline is part of the logo and will enlarge proportionately when using the eps file provided.

The Elders logo

Elde

rs S

tyle

Gui

de

4

2.1

The

Elde

rs lo

go

Page 6: Elders Style Guide - English Languagemissdunne89.weebly.com/uploads/5/2/6/3/52639757/elders-brand... · A3 artwork - 60mm logo A4 artwork - 40mm logo A5, A6 and DL - 30mm logo Sizing

Minimum size:

To ensure the logo is always clearly visible and legible, there is a minimum size requirement

Online 120pixels

All other uses 15mm

For printed materials the size of the logo is adjusted in relation to the size of the artwork.

A1 artwork - 135mm logo

A2 artwork - 90mm logo

A3 artwork - 60mm logo

A4 artwork - 40mm logo

A5, A6 and DL - 30mm logo

Sizing of the logo

Elde

rs S

tyle

Gui

de

5

2.2

Sizi

ng o

f the

logo

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The logo is to be used with the same prop0rtions as supplied. It is not to be stretched or squashed in any way.

What not to do - Elders corporate logo

Elde

rs S

tyle

Gui

de

6

2.3

Wha

t not

to d

o

Correct logo✓

Incorrect logo✗

Incorrect logo✗

The logo is to be resized proportionately, it is nOT to be stretched to fit in any way.!

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The rule in applying the minimum allowable space around the logo is determined by half of the logo height (indicated below as ‘x’). This measurement is to be a consistent space all around the logo.

Space around the logo

Elde

rs S

tyle

Gui

de

7

2.4

Spac

e ar

ound

the

logo

x

Clear space = 1/2 x

All available Logos are MAC and PC compatible depending on the software available on your system.

These logos can be aquired by emailing [email protected]

Logos for printing:- Elders Logo 4 colour stand alone.eps - Elders Logo 2 colour stand alone.eps- Elders logo spot red stand alone.eps- Elders Logo mono stand alone.eps- Elders logo spot red stand alone FLAT.eps- Elders logo mono stand alone FLAT.eps

Logos for electronic:- Elders Logo RGB.jpg - Elders Logo mono.jpg

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Other Elders logos

3. O

ther

Eld

ers

logo

s

8

Elde

rs S

tyle

Gui

de

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Other companies exist within the Elders Group. Some of these use the Parent Brand ‘Elders’ as part of their company name.

• Elders Insurance

• Elders Financial Planning

• Elders Forestry

• Elders Toepfer Grain

• Elders Home Loans

Whilst these companies have a separate logo and identity the parent brand is a key component in this logo and therefore all documents that carry this logo need to be developed according to these guidelines.

Other Elders logo’s

Elde

rs S

tyle

Gui

de

9

3.1

Oth

er E

lder

s lo

gos

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Elders Insurance logo

Elde

rs S

tyle

Gui

de

Elders InsurancePortrait

Landscape

Insurance1/4x (logo depth)

x

1/3x (logo depth)

Insurance

1/4x (logo depth)

x 1/3x (logo depth)

10

3.2

Elde

rs In

sura

nce

Format of the Elders Insurance logo

Two different formats exist; portrait and landscape.The logo format to be applied will be determined by the document size and space available.

Insurance

Reversed out logo

Page 12: Elders Style Guide - English Languagemissdunne89.weebly.com/uploads/5/2/6/3/52639757/elders-brand... · A3 artwork - 60mm logo A4 artwork - 40mm logo A5, A6 and DL - 30mm logo Sizing

Minimum size:

To ensure the logo is always clearly visible and legible, there is a minimum size requirement

Online 120pixels

All other uses 15mm

For printed materials the size of the logo is adjusted in relation to the size of the artwork.

A1 artwork - 135mm logo

A2 artwork - 90mm logo

A3 artwork - 60mm logo

A4 artwork - 40mm logo

A5, A6 and DL - 30mm logo

Sizing of the Elders Insurance logo

Elde

rs S

tyle

Gui

de

11

3.2

Elde

rs In

sura

nce

Insurance

Insurance

Insurance

Insurance

Insurance

Insurance

Insurance

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The Insurance logo is to be used with the same prop0rtions as supplied. It is not to be stretched or squashed in any way.

What not to do - Elders Insurance logo

Elde

rs S

tyle

Gui

de

12

3.2

Elde

rs In

sura

nce

Insurance

Insurance

Correct logos✓

Insurance

Insurance

Incorrect logos✗

Insurance

Insurance

Incorrect logos✗

The logo is to be resized proportionately, it is nOT to be stretched to fit in any way.!

Page 14: Elders Style Guide - English Languagemissdunne89.weebly.com/uploads/5/2/6/3/52639757/elders-brand... · A3 artwork - 60mm logo A4 artwork - 40mm logo A5, A6 and DL - 30mm logo Sizing

The rule in applying the minimum allowable space around the logo is determined by half of the logo height (indicated below as ‘x’). This measurement is to be a consistent space all around the logo.

Space around the Elders Insurance logo

Elde

rs S

tyle

Gui

de

13

3.2

Elde

rs In

sura

nce

Insurance

x

Clear space = 1/2 x from furthest edges of logo

1/2 x

1/2 x

All available Logos are MAC and PC compatible depending on the software available on your system.

These logos can be aquired by emailing [email protected]

Logos for printing:- Elders Insurance Logo 4col portrait.eps - Elders Insurance Logo 4col landscape.eps- Elders Insurance Logo 2col portrait.eps - Elders Insurance Logo 2col landscape.eps- Elders Insurance Logo mono portrait.eps - Elders Insurance Logo mono landscape.eps- Elders Insurance Logo spot col portrait.eps - Elders Insurance Logo spot col landscape.epsVersions of the logo with white text are available also.

Logos for electronic:- Elders Insurance Logo RGB Portrait.jpg - Elders Insurance Logo RGB Landscape.jpg

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Elders Financial Planning logo

Elde

rs S

tyle

Gui

de

Elders Financial PlanningPortrait

Financial Planning1/4x (logo depth)

x

1/3x (logo depth)

Landscape

Financial Planning1/4x (logo depth)

x 1/3x (logo depth)

14

3.3

Elde

rs F

inan

cial

Pla

nnin

g

Format of the Elders Financial Planning logo

Two different formats exist; portrait and landscape.The logo format to be applied will be determined by the document size and space available.

Financial Planning

Reversed out logo

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Sizing of the Elders Financial Planning logo

Elde

rs S

tyle

Gui

de

15

3.3

Elde

rs F

inan

cial

Pla

nnin

g

Minimum size:

To ensure the logo is always clearly visible and legible, there is a minimum size requirement

Online 120pixels

All other uses 15mm

For printed materials the size of the logo is adjusted in relation to the size of the artwork.

A1 artwork - 135mm logo

A2 artwork - 90mm logo

Financial Planning

Financial Planning

Financial Planning

Financial Planning

Financial Planning

Financial Planning

Financial Planning

A3 artwork - 60mm logo

A4 artwork - 40mm logo

A5, A6 and DL - 30mm logo

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What not to do - Elders Financial Planning logo

Elde

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tyle

Gui

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16

3.3

Elde

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inan

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Pla

nnin

g

The Financial Planning logo is to be used with the same prop0rtions as supplied. It is not to be stretched or squashed in any way.

Financial Planning

Financial Planning

Financial Planning

Financial Planning

Financial Planning

Financial Planning

Correct logos✓

Incorrect logos✗

Incorrect logos✗

The logo is to be resized proportionately, it is nOT to be stretched to fit in any way.!

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Space around the Elders Financial Planning logo

Elde

rs S

tyle

Gui

de

17

3.3

Elde

rs F

inan

cial

Pla

nnin

g

The rule in applying the minimum allowable space around the logo is determined by half of the logo height (indicated below as ‘x’). This measurement is to be a consistent space all around the logo.

Financial Planning

x

Clear space = 1/2 x from furthest edges of logo

1/2 x

1/2 x

All available Logos are MAC and PC compatible depending on the software available on your system.

These logos can be aquired by emailing [email protected]

Logos for printing:- Elders Financial Planning Logo 4col portrait.eps - Elders Financial Planning Logo 4col landscape.eps- Elders Financial Planning Logo 2col portrait.eps - Elders Financial Planning Logo 2col landscape.eps- Elders Financial Planning Logo mono portrait.eps - Elders Financial Planning Logo mono landscape.eps- Elders Financial Planning Logo spot col portrait.eps - Elders Financial Planning Logo spot col landscape.epsVersions of the logo with white text are available also.

Logos for electronic:- Elders Financial Planning Logo RGB portrai.jpg - Elders Financial Planning Logo RGB landscape.jpg

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Elders Foresty logo

Elde

rs S

tyle

Gui

de

Elders ForestryPortrait

18

3.4

Elde

rs F

ores

try

Forestry1/4x (logo depth)

x

1/3x (logo depth)

Landscape

Forestry1/4x (logo depth)

x1/3x (logo depth)

Format of the Elders Forestry logo

Two different formats exist; portrait and landscape.The logo format to be applied will be determined by the document size and space available.

Forestry

Reversed out logo

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Sizing of the Elders Forestry logo

Elde

rs S

tyle

Gui

de

19

3.4

Elde

rs F

ores

try

Minimum size:

To ensure the logo is always clearly visible and legible, there is a minimum size requirement

Online 120pixels

All other uses 15mm

For printed materials the size of the logo is adjusted in relation to the size of the artwork.

A1 artwork - 135mm logo

A2 artwork - 90mm logo

A3 artwork - 60mm logo

A4 artwork - 40mm logo

A5, A6 and DL - 30mm logo

Forestry

Forestry

Forestry

Forestry

Forestry

Forestry

Forestry

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What not to do - Elders Forestry logo

Elde

rs S

tyle

Gui

de

20

3.4

Elde

rs F

ores

try

The logo is to be used with the same prop0rtions as supplied. It is not to be stretched or squashed in any way.

Correct logos✓

Incorrect logos✗

Incorrect logos✗

Forestry

Forestry

Forestry

Forestry

Forestry

Forestry

The logo is to be resized proportionately, it is nOT to be stretched to fit in any way.!

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Space around the Elders Forestry logo

Elde

rs S

tyle

Gui

de

21

3.4

Elde

rs F

ores

try

The rule in applying the minimum allowable space around the logo is determined by half of the logo height (indicated below as ‘x’). This measurement is to be a consistent space all around the logo.

Forestry

x

Clear space = 1/2 x from furthest edges of logo

1/2 x

1/2 x

All available Logos are MAC and PC compatible depending on the software available on your system.

These logos can be aquired by emailing [email protected]

Logos for printing:- Elders Forestry Logo 4col portrait.eps - Elders Forestry Logo 4col landscape.eps- Elders Forestry Logo 2col portrait.eps - Elders Forestry Logo 2col landscape.eps- Elders Forestry Logo mono portrait.eps - Elders Forestry Logo mono landscape.eps- Elders Forestry Logo spot col portrait.eps - Elders Forestry Logo spot col landscape.epsVersions of the logo with white text are available also.

Logos for electronic:- Elders Forestry Logo RGB portrait.jpg - Elders Forestry Logo RGB landscape.jpg

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Elders Toepfer Grain logo

Elde

rs S

tyle

Gui

de

Elders Toepfer Grain

TOEPFERINTERNATIONAL

Elders Toepfer Grain

22

3.5

Elde

rs T

oepf

er G

rain

1/4x (logo depth)

x

1/3x (logo depth)

Format of the Elders Toepfer Grain logo

There is only one format for the Toepfer Grain logo, landscape.

The logo size will be determined by the document size and space available.

Page 24: Elders Style Guide - English Languagemissdunne89.weebly.com/uploads/5/2/6/3/52639757/elders-brand... · A3 artwork - 60mm logo A4 artwork - 40mm logo A5, A6 and DL - 30mm logo Sizing

Minimum size:

To ensure the logo is always clearly visible and legible, there is a minimum size requirement

Online 120pixels

All other uses 15mm

For printed materials the size of the logo is adjusted in relation to the size of the artwork.

A1 artwork - 135mm logo

A2 artwork - 90mm logo

A3 artwork - 60mm logo

A4 artwork - 40mm logo

A5, A6 and DL - 30mm logo

Sizing of the Elders Toepfer Grain logo

Elde

rs S

tyle

Gui

de

23

3.5

Elde

rs T

oepf

er G

rain

TOEPFERINTERNATIONAL

Elders Toepfer Grain

TOEPFERINTERNATIONAL

Elders Toepfer Grain

TOEPFERINTERNATIONAL

Elders Toepfer Grain

TOEPFERINTERNATIONAL

Elders Toepfer Grain

TOEPFERINTERNATIONAL

Elders Toepfer Grain

TOEPFERINTERNATIONAL

Elders Toepfer Grain

TOEPFERINTERNATIONAL

Elders Toepfer Grain

Page 25: Elders Style Guide - English Languagemissdunne89.weebly.com/uploads/5/2/6/3/52639757/elders-brand... · A3 artwork - 60mm logo A4 artwork - 40mm logo A5, A6 and DL - 30mm logo Sizing

The Toepfer Grain logo is to be used with the same prop0rtions as supplied. It is not to be stretched or squashed in any way.

What not to do - Elders Toepfer Grain logo

Elde

rs S

tyle

Gui

de

24

3.5

Elde

rs T

oepf

er G

rain

TOEPFERINTERNATIONAL

Elders Toepfer Grain

TOEPFERINTERNATIONAL

Elders Toepfer Grain

TOEPFERINTERNATIONAL

Elders Toepfer Grain

Correct logo✓

Incorrect logo✗

Incorrect logos✗

The logo is to be resized proportionately, it is nOT to be stretched to fit in any way.!

Page 26: Elders Style Guide - English Languagemissdunne89.weebly.com/uploads/5/2/6/3/52639757/elders-brand... · A3 artwork - 60mm logo A4 artwork - 40mm logo A5, A6 and DL - 30mm logo Sizing

The rule in applying the minimum allowable space around the logo is determined by half of the logo height (indicated below as ‘x’). This measurement is to be a consistent space all around the logo.

Space around the Elders Toepfer Grain logo

Elde

rs S

tyle

Gui

de

25

3.5

Elde

rs T

oepf

er G

rain

Clear space = 1/2 x from furthest edges of logo

All available Logos are MAC and PC compatible depending on the software available on your system.

These logos can be aquired by emailing [email protected]

Logos for printing:- Elders Toepfer Grain Logo 4 colour.eps - Elders Toepfer Grain Logo mono.epsVersions of the logo with white text are available also.

Logos for electronic:- Elders Toepfer Grain Logo RGB.jpg

TOEPFERINTERNATIONAL

Elders Toepfer Grain

x

1/2 x

1/2 x

Page 27: Elders Style Guide - English Languagemissdunne89.weebly.com/uploads/5/2/6/3/52639757/elders-brand... · A3 artwork - 60mm logo A4 artwork - 40mm logo A5, A6 and DL - 30mm logo Sizing

Elders Home Loans logo

Elde

rs S

tyle

Gui

de

26

3.6

Elde

rs H

ome

Loan

s

Elders Home LoansPortrait

Home Loans1/4x (logo depth)

x

1/3x (logo depth)

Landscape

Home Loans1/4x (logo depth)

x1/3x (logo depth)

Format of the Elders Home Loans logo

Two different formats exist; portrait and landscape.The logo format to be applied will be determined by the document size and space available.

Home Loans Home Loans

The logo text colour will vary depending on the strength of the background blue, the colour should used is at your discretion.

Reversed out logo

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Sizing of the Elders Home Loans logo

Elde

rs S

tyle

Gui

de

27

3.6

Elde

rs H

ome

Loan

s

Minimum size:

To ensure the logo is always clearly visible and legible, there is a minimum size requirement

Online 120pixels

All other uses 15mm

For printed materials the size of the logo is adjusted in relation to the size of the artwork.

A1 artwork - 135mm logo

A2 artwork - 90mm logo

A3 artwork - 60mm logo

A4 artwork - 40mm logo

A5, A6 and DL - 30mm logo

Home Loans

Home Loans

Home Loans

Home Loans

Home Loans

Home Loans

Home Loans

Page 29: Elders Style Guide - English Languagemissdunne89.weebly.com/uploads/5/2/6/3/52639757/elders-brand... · A3 artwork - 60mm logo A4 artwork - 40mm logo A5, A6 and DL - 30mm logo Sizing

What not to do - Elders Home Loans logo

Elde

rs S

tyle

Gui

de

28

3.6

Elde

rs H

ome

Loan

s

The logo is to be used with the same prop0rtions as supplied. It is not to be stretched or squashed in any way.

Correct logos✓

Incorrect logos✗

Incorrect logos✗

Home Loans

Home Loans

Home Loans

Home Loans

Home Loans

Home Loans

The logo is to be resized proportionately, it is nOT to be stretched to fit in any way.!

Page 30: Elders Style Guide - English Languagemissdunne89.weebly.com/uploads/5/2/6/3/52639757/elders-brand... · A3 artwork - 60mm logo A4 artwork - 40mm logo A5, A6 and DL - 30mm logo Sizing

Space around the Elders Home Loans logo

Elde

rs S

tyle

Gui

de

29

3.6

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The rule in applying the minimum allowable space around the logo is determined by half of the logo height (indicated below as ‘x’). This measurement is to be a consistent space all around the logo.

Home Loans

x

Clear space = 1/2 x from furthest edges of logo

1/2 x

1/2 x

All available Logos are MAC and PC compatible depending on the software available on your system.

These logos can be aquired by emailing [email protected]

Logos for printing:- Elders Home Loans Logo 4col portrait.eps - Elders Home Loans Logo 4col landscape.eps- Elders Home Loans Logo 2col portrait.eps - Elders Home Loans Logo 2col landscape.eps- Elders Home Loans Logo mono portrait.eps - Elders Home Loans Logo mono landscape.eps- Elders Home Loans Logo spot col portrait.eps - Elders Home Loans Logo spot col landscape.epsVersions of the logo with white text are available also.

Logos for electronic:- Elders Home Loans Logo RGB portrait.jpg - Elders Home Loans Logo RGB landscape.jpg

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Corporate colours

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Use of colour

An ‘identity’ colour has been allocated to each of the Elders businesses to create differentiation and to help customers navigate through the range of products and services we offer.

These colours do not replace the Elders Red, but should be used as support colours in all documents. They cannot be used as part of branch signage or corporate uniform.

Each colour has a corresponding reference for print, electronic media and online.

Four colour process or CMYK reproduction

Four colour process or CMYK is a breakdown of the PMS colour used. This is the format for all printing and should should always be used unless a PMS colour is required.

PMS colour reproduction

PMS stands for Pantone Matching System. Pantone is a worldwide control system for printing inks. The use of this system eliminates the need for individual interpretation each time a colour is reproduced. This should only be used if the CMYK breakdown is not available.

PMS colour swatches ‘U’ and ‘C’

PMS U represents colour on an uncoated stock.

PMS C represents colour on a coated stock.

A PMS colour printed onto paper or board with a coated finish will look very different to when it is printed onto a board or paper with an uncoated finish.

Note: when printing an item which includes a large area of solid colour it is advisable to have the surface sealed with a matt or gloss varnish for protection against marking and fingerprints.

RGB reproduction

When the logo is used for electronic media such as Powerpoint™ presentation, television and projected display, it should be reproduced using the specified RGB colours.

In such cases the supplier should be given the mix for each colour in the logo. These mixes are listed on the following page.

HEX reproduction

When the logo is specifically used for the web, it should be reproduced using the specified HEX colours.

In such cases, the supplier should be given the mix for each colour in the logo. These mixes are listed on the following page.

Colour definitions

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Colour and reproduction specifications

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CORPORATE, RURAL SERVICES (AUSTRALIA & NEW ZEALAND) & REAL ESTATE

Print

R226 G0 B26

Electronic

Dulux Wildfire RedShade no: 03920

Paint

PMS 485

PANTONE PMS 485

0C 100M 100Y 0K

PROCESS MIX

RGB MIX

WEB D52 B1E

WEB SAFE MIX

DULUX

The CMYK breakdown should always be used unless the printer requires a PMS colour to complete the job.

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Colour and reproduction specifications

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ELDERS INSURANCE( The Financial Services colour PMS 286 is optional - it can be used when more than one product is being promoted.)

Insurance Financial Services

Print

PMS 286 90C 60M 0Y 2K

R17 G103 B175

Electronic

PANTONE PMS 286 PROCESS MIX

RGB MIX

WEB 1167AF

WEB SAFE MIX

Print

Electronic

PMS 300

PANTONE PMS 300

90C 40M 0Y 0K

PROCESS MIX

R0 G129 B198

RGB MIX

WEB 0081C6

WEB SAFE MIX

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Colour and reproduction specifications

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ELDERS FINANCIAL PLANNING( The Financial Services colour PMS 286 is optional - it can be used when more than one product is being promoted.)

Financial Planning Financial Services

Print

PMS 286 90C 60M 0Y 2K

R17 G103 B175

Electronic

PANTONE PMS 286 PROCESS MIX

RGB MIX

WEB 1167AF

WEB SAFE MIX

Print

Electronic

PMS 279

PANTONE PMS 279

61C 30M 0Y 0K

PROCESS MIX

R99 G153 B209

RGB MIX

WEB 6399D1

WEB SAFE MIX

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Colour and reproduction specifications

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FORESTRY

Print

PMS 7545 71C 54M 43Y 18K

R92 G111 B124

Electronic

PANTONE PMS 7545 PROCESS MIX

RGB MIX

HEX #51626f

WEB SAFE MIX

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Colour and reproduction specifications

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ELDERS HOME LOANS( The Financial Services colour PMS 286 is optional - it can be used when more than one product is being promoted.)

Home Loans Financial Services

Print

PMS 286 90C 60M 0Y 2K

R17 G103 B175

Electronic

PANTONE PMS 286 PROCESS MIX

RGB MIX

WEB 1167AF

WEB SAFE MIX

Print

Electronic

PMS 284

PANTONE PMS 279

63C 19M 1Y 0K

PROCESS MIX

R104 G172 B229

RGB MIX

WEB #68ace5

WEB SAFE MIX

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Corporate typeface

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Elders has both a primary typeface and a secondary typeface. These typefaces are to be used as instructed.

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The Primary typeface across all Elders brand communications is Meta. The family of Meta has been chosen and is to be used for print.

For testimonials Calliope regular is to be used.

The minimum point size that can be used is 6pt.

Our primary typeface

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ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789{}$#%&!?:;.0123456789{}$#%&!?:;.Meta Bold - headings

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789{}$#%&!?:;.0123456789{}$#%&!?:;.Meta Roman - body copy, testimonal names and disclaimers

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789{}$#%&!?:;.0123456789{}$#%&!?:;.Meta Medium - sub headings and contact information

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789{}$#%&!?:;.Calliope Regular - testimonials

( if preferred using the caps option of the font will line up the numbers) «

( if preferred using the caps option of the font will line up the numbers) «

( if preferred using the caps option of the font will line up the numbers) «

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The Secondary typeface across all Elders brand communications is Arial. This is predominantly our electronic typeface. Two weights have been chosen - Arial regular and Arial Bold (Arial regular italic and Arial bold italic may also be used in addition to add variety to documents).

Arial can be used on all web and on-line media, promotional items, and on desktop communication media such as Word™ or other Office™ templates where Meta is not available.

The minimum point size that can be used is 6pt.

Other weights of Arial should not be used.

Our secondary typeface

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ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789{}$#%&!?:;.Arial Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789{}$#%&!?:;.Arial Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789{}$#%&!?:;.Arial Regular Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789{}$#%&!?:;.Arial Bold Italic

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Photography is a powerful creative tool that enables us to communicate the Elders brand values and personality. It also helps bring consistency to all our communications material, giving our brand a distinctive and recognisable visual style.

Our images capture the essence of Elders - people, the unique Australian landscape, and the various industries that we are a part of.

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Strong, professional, high resolution images should be used on all marketing material. Only in situations where single colour printing is available should black and white images be used.

Photographs of people should be reflective of typical consumers and where possible should ensure diversity in professions, age and sex. Photography of clients can be used as long as a talent release form is signed (this can be acquired by emailing [email protected]) If using testimonial type advertising, the actual person quoted MUST be used and a talent release form signed.

Photographs of staff can only be used if they are wearing Elders uniform.

No competitor or supplier logos are to be shown on any imagery without specific permission from Elders Marketing.

Elders has an extensive photo library and images can be provided free of charge by emailing [email protected] Images are available in high resolution TIFF files (CMYK), for use in artwork and low resolution JPEG files (RGB and CMYK) for use in PowerPoint® or Word®.

Imagery can also be sourced from photo libraries such as istockphoto.com, however an individual charge does apply to these. When using photography from external sources, ensure that you have permission to reproduce these images. Copyright infringement carries a heavy fine.

Imagery

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Tone of voice

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Written communications should be clear, concise, honest and easy to understand. The words used should closely follow and support our principles and values and clearly demonstrate our brand personality.

They need to show we are

• GenuineWe’re down to earth and pragmatic. Underpinned by solid country values

• InclusiveWe work as a team both internally and externally with customers and business partners

• PersonableWe’re friendly, open and approachable

• RespectedWe are subject experts, committed to our customers and to developing long term relationships

• DrivenWe’re passionate and persistent. We get on with it, get the job done and don’t give up

• InnovativeWe’re progressive in developing offerings that benefit customers and business partners

Overall our communications should

- Be simple and clear

- Not compromise or over commit

- Be meaningful

- Give confidence in the products and services offered

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Advertising formats

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The following section outlines the formats to be used for advertising.

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This section for the heading

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Contact details to be placed in here

Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here.

Over the next few pages are examples of the different formats to be used for advertising. The ads can have a white or Elders red background, image or no image, large heading or small heading. Please use these examples as your guide. We understand that different size ads affect the layout to a degree but the basic rules must be followed to ensure the Elders brand integrity is upheld.

Basic Rules Image: the image can be any size within the ad whilst abiding by the other rulesHeading: The heading is Meta Bold - black, and must be the logo depth down from the picture Body Copy: The body copy is Meta Normal, minimum - 8pt - black, justified with 2 columns for textContact details: The contact details are Meta Bold and minimum 9pt - blackElders logo: The Elders logo must be right aligned and have equal space around it (1/2 the logo depth)Disclaimer: Appears below the logo - Meta Normal - minimum 6pt - black Elders Red footer bar: this bar is a maximum 5mm deep - it will vary according to the proportions of the ad

Advertising - format options - Elders - white

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distance from edge of page = logo depth

distance from picture end to heading = logo depth

logo depth

Spacing between heading and body copy and contact

details should be as even as possible

5mm deep maximum

The image can be small, standard or large as long as all other basic rules are upheld

example 1 A4 standard - red background

Disclaimer is 6pt and appears below the elders

logo, with half the logo depth between it and the logo. When

the disclaimer does not appear the logo will move down to have

equal distance between it and the red footer (1/2 the logo depth)

Body Copy is a minimum of 8pt

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Advertising - format options - Elders - white

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This section for the heading

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Contact details to be placed in here

This section for the headingBody copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Contact details to be placed in here

example 2A4 - small image - extensive copy

example 3A4 - large image - minimal copy

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Advertising - format options - Elders - red

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example 4A4 - standard - red background - with disclaimer

example 5A4 - small image - extensive copy/red background

This section for the heading

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Contact details to be placed in here

The red background can be used as an alternative to white.When using the red background an ad can also be created without a image.Ad’s with no image must have a strong bold heading and the body copy type can be no smaller than 9pt to ensure legibility.Examples of these formats are shown below and overleaf.

Basic Rules Image: The image can be any size within the ad whilst abiding by the other rulesHeading: Meta Bold and must be the logo depth down from the picture Body Copy: Meta Medium, minimum - 9pt, justified with 2 columns for textContact details: Meta Bold, minimum - 9ptElders logo: The Elders logo must be right aligned and have equidistant space around it (1/2 the logo depth)Disclaimer: Appears below the logo - Meta Normal - minimum 7pt - white

This section for the heading

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Contact details to be placed in here

Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here.

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Advertising - format options - Elders - red

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example 6A4 - large image - minimal copy - red background

example 7A4 - Copy only - Elders logo at top right

example 8A4 - Copy only - Elders logo at bottom right

example 9A4 - Copy only - minimal text

This section for the headingBody copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Contact details to be placed in here

This section for the heading

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Contact details to be placed in here

This section for the heading

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Contact details to be placed in here

This section for the heading

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here.Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body

Contact details to be placed in here

NOTE: the position of the logo can vary from top to bottom on all formats without an image.

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This is an example of an Insurance standard ad layout. Whilst the layout of advertising will vary, and other formats may be used, this example illustrates the basic rules that must be followed for all formats.

Basic Rules Image: the image can be any size within the ad whilst abiding by the other rulesHeading: Meta Bold - white, and must be the logo depth down from the picture Body Copy: Meta Normal - minimum - 9pt - white, justified with 2 columns for textContact details: Meta Bold - minimum 9pt - whiteElders Insurance logo: the Elders Insurance logo must be right aligned and have equal space around it (1/2 the logo depth)Disclaimer: Appears below the logo - Meta Normal - minimum 7pt - white Elders Red footer bar: this bar is a maximum 5mm deep - it will vary according to the proportions of the ad

Advertising - format options - Insurance

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This section for the heading

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Contact details to be placed in here

Insurance

Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here.

distance from edge of page = logo depth

distance from picture end to heading = logo depth

Spacing between heading and body copy and contact

details should be as even as possible

5mm deep maximum

The image can be small, standard or large as long as all other basic rules are upheld

example 1 A4 - standard - PMS 300 background

logo depthDisclaimer is 7pt and

appears below the elders logo, with half the logo depth between it and the logo. When

the disclaimer does not appear the logo will move down to have equal distance between

it and the red footer (1/2 the logo depth)

Body Copy is a minimum of 9pt

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This is an example of an Financial Planning standard ad layout. Whilst the layout of advertising will vary, and other formats may be used, this example illustrates the basic rules that must be followed for all formats.

Basic Rules Image: the image can be any size within the ad whilst abiding by the other rulesHeading: Meta Bold - white, and must be the logo depth down from the picture Body Copy: Meta Normal - minimum - 9pt - white, justified with 2 columns for textContact details: Meta Bold - minimum 9pt - whiteElders Financial Planning logo: the Elders Financial Planning logo must be right aligned and have equidistant space around it (1/2 the logo depth)Disclaimer: Appears below the logo - Meta Normal - minimum 7pt - white Elders Red footer bar: this bar is a maximum 5mm deep - it will vary according to the proportions of the ad

Advertising - format options - Financial Planning

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This section for the heading

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Contact details to be placed in here

Financial Planning

Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here.

distance from edge of page = logo depth

distance from picture end to heading = logo depth

Spacing between heading and body copy and contact

details should be as even as possible

5mm deep maximum

The image can be small, standard or large as long as all other basic rules are upheld

example 1 A4 - standard - PMS 279 background

logo depthDisclaimer is 7pt and

appears below the elders logo, with half the logo depth between it and the logo. When

the disclaimer does not appear the logo will move down to have equal distance between

it and the red footer (1/2 the logo depth)

Body Copy is a minimum of 9pt

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This is an example of a Financial Services standard ad layout. Financial Services colour option may be used when more than one financial product is being advertised or the advertising supports both insurance and financial planning products or services.

Basic Rules Image: the image can be any size within the ad whilst abiding by the other rulesHeading: Meta Bold - white, and must be the logo depth down from the picture Body Copy: Meta Normal - minimum - 9pt - white, justified with 2 columns for textContact details: Meta Bold - minimum 9pt - whiteElders logo: the Elders logo must be right aligned and have equidistant space around it (1/2 the logo depth)Disclaimer: Appears below the logo - Meta Normal - minimum 7pt - white Elders Red footer bar: this bar is a maximum 5mm deep - it will vary according to the proportions of the ad

Financial Services - format options - Financial Services

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This section for the heading

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Contact details to be placed in here

Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here.

distance from edge of page = logo depth

distance from picture end to heading = logo depth

Spacing between heading and body copy and contact

details should be as even as possible

5mm deep maximum

The image can be small, standard or large as long as all other basic rules are upheld

example 1 A4 - standard - PMS 286 background

logo depthDisclaimer is 7pt and appears below the elders logo, with half the

logo depth between it and the logo. When the disclaimer does not appear the logo will move down to have equal distance between

it and the red footer (1/2 the logo depth)

Body Copy is a minimum of 9pt

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This is an example of a Forestry standard ad layout. Whilst the layout of advertising will vary, and other formats may be used, this example illustrates the basic rules that must be followed for all formats.

Basic Rules Image: the image can be any size within the ad whilst abiding by the other rulesHeading: Meta Bold - white, and must be the logo depth down from the picture Body Copy: Meta Normal - minimum - 9pt - white, justified with 2 columns for textContact details: Meta Bold - minimum 9pt - whiteElders Forestry logo: the Elders Forestry logo must be right aligned and have equidistant space around it (1/2 the logo depth)Disclaimer: Appears below the logo - Meta Normal - minimum 7pt - white Elders Red footer bar: this bar is a maximum 5mm deep - it will vary according to the proportions of the ad

Advertising - format options - Forestry

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This section for the heading

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Contact details to be placed in here

Forestry

Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here.

distance from edge of page = logo depth

distance from picture end to heading = logo depth

Spacing between heading and body copy and contact

details should be as even as possible

5mm deep maximum

The image can be small, standard or large as long as all other basic rules are upheld

example 1 A4 - standard - PMS 7545 background

logo depthDisclaimer is 7pt and

appears below the elders logo, with half the logo depth between it and the logo. When

the disclaimer does not appear the logo will move down to have equal distance between

it and the red footer (1/2 the logo depth)

Body Copy is a minimum of 9pt

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This is an example of a Home Loans standard ad layout. Whilst the layout of advertising will vary, and other formats may be used, this example illustrates the basic rules that must be followed for all formats.

Basic Rules Image: the image can be any size within the ad whilst abiding by the other rulesHeading: Meta Bold - black, and must be the logo depth down from the picture Body Copy: Meta Normal - minimum - 9pt - black, justified with 2 columns for textContact details: Meta Bold - minimum 9pt - blackElders Home Loans logo: the Elders Home Loans logo must be right aligned and have equidistant space around it (1/2 the logo depth)Disclaimer: Appears below the logo - Meta Normal - minimum 7pt - black Elders Red footer bar: this bar is a maximum 5mm deep - it will vary according to the proportions of the ad

Advertising - format options - Home Loans

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This section for the heading

Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here. Body copy in here.

Contact details to be placed in here

Home LoansDisclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here. Disclaimer in here.

distance from edge of page = logo depth

distance from picture end to heading = logo depth

Spacing between heading and body copy and contact

details should be as even as possible

5mm deep maximum

The image can be small, standard or large as long as all other basic rules are upheld

example 1 A4 - standard - PMS 284 background

logo depthDisclaimer is 7pt and

appears below the elders logo, with half the logo depth between it and the logo. When

the disclaimer does not appear the logo will move down to have equal distance between

it and the red footer (1/2 the logo depth)

Body Copy is a minimum of 9pt

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Communicating our brand consistently on Corporate items is just as important as advertising.

The following section outlines the rules to be applied to stationery items.

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Business cards

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The business cards are pictured below, although the format is consistent across all cards, each business has a different colour identity. These are available to order through the Corporate Express NetExpress online ordering site.

Basic Rules Name: Meta Medium 10pt - blackPosition: Meta Normal 8pt - blackCompany Name: Meta Medium 8pt - blackAll other Copy: All other copy is Meta Normal 8pt 80% - blackFooter bar: this bar is 3mm deep and identifies the business colour

No additional logos are allowed on business cards.

Forestry

Elders Financial Planning ‹location›Street Address, Suburb State, Australia, 0000PO Box Address if required

p | 00 0000 0000 f | 00 0000 0000 e | [email protected]

Name SurnamePosition

m | 0000 000 000

Financial Planning

Name SurnamePosition

m | 0000 000 000

Elders Forestry Street Address, Suburb State, Australia 0000

p | 00 0000 0000 f | 00 0000 0000 e | [email protected]

Forestry

Name: 10pt Meta Medium - Black

The company colour is quickly recognisable from the footer bar and colour on the reverse of the card

Address & contact details: 6pt Meta Normal - 80% Black

Elders Limited Street Address, Suburb State, Australia 0000PO Box Address if required

p | +61 00 0000 0000 f | +61 00 0000 0000 e | [email protected]

Name SurnamePosition

m | +61 0 000 000 000

Elders Insurance ‹location›Street Address, Suburb State, Australia 0000PO Box Address if required

p | 00 0000 0000 f | 00 0000 0000 e | [email protected]

Name SurnamePosition

m | 0000 000 000

Insurance

Elders Street Address, Suburb State, Australia, 0000PO Box Address if required

p | 00 0000 0000 f | 00 0000 0000 e | [email protected]

Name SurnamePosition

m | 0000 000 000

Elders Home Loans ‹Location›Street Address, Suburb State, Australia 0000PO Box Address if required

p | 00 0000 0000 f | 00 0000 0000 e | [email protected]

Name SurnamePosition

m | 0000 000 000

Home Loans

Company name: 6pt Meta Medium - Black

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Letterheads

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The range of Letterheads are pictured below, each company has a different colour strip at the bottom as per the business cards. These are available to order through the Corporate Express NetExpress online ordering site.

Elders Rural Services Australia Limited Elders Insurance Limited

Elders Forestry

Elders Limited

Elders Financial Planning Limited Elders Home Loans

Elders Limited ABN 34 004 336 636. Registered Office: Level 3, 27 Currie Street, Adelaide, South Australia 5000.

Elders Limited<insert street address here> <insert suburb, state, postcode here> <insert PO box address here>p | 00 0000 0000 f | 00 0000 0000 elders.com.au

Elders Rural Services Australia Limited ABN 72 004 045 121. Registered Office: 27 Currie Street, Adelaide, South Australia 5000.

Elders Rural Services Australia Limited<insert street address here> <insert suburb, state, postcode here> <insert PO box address here>p | 00 0000 0000 f | 00 0000 0000 elders.com.au Insurance

Elders Insurance Limited ABN 62 081 106 505 AFSL 237756, Elders Insurance (Underwriting Agency) Pty Limited, Head Office: 27 Currie Street, Adelaide SA 5000

Elders Insurance Limited<insert street address here> <insert suburb, state, postcode here> <insert PO box address here>p | 00 0000 0000 f | 00 0000 0000 eldersinsurance.com.au

Financial Planning

Elders Financial Planning Pty Ltd. AFSL 224645 Registered Office: Level 13, 347 Kent Street Sydney NSW 2000

Elders Financial Planning Limited<insert street address here> <insert suburb, state, postcode here> <insert PO box address here>p | 00 0000 0000 f | 00 0000 0000 eldersfinancialplanning.com.au Forestry

Elders Forestry Limited ABN 79 069 762 634 Elders Forestry Management Limited ABN 55 081 643 147 AFS License 247019 APT Projects Limited ABN 32 054 653 039 AFS License 247021Elders Forestry Finance Pty Ltd ABN 84 082 806 880 ITC Timberlands Pty Ltd ABN 89 089781 840

Elders Forestry LimitedLevel 1, 21-31 Goodwood Street, Richmond, VIC 3121 PO Box 7046 Richmond VIC 3121p | 03 9421 9999 f | 03 9421 9900 Investor Services | 1800 999 190 eldersforestry.com.au

Home Loans

Elders Home Loans Pty Limited ABN 00 000 000 000 AFSL 000000. Registered office: Level 5, 120 Clarence Street Sydney.

Elders Home Loans<insert street address here> <insert suburb, state, postcode here> <insert PO box address here>p | 00 0000 0000 f | 00 0000 0000 eldersinsurance.com.au

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With Compliments slip

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The range of With Compliments slips are pictured below, each company has a different colour strip at the bottom as per the business cards. These are available to order through the Corporate Express NetExpress online ordering site.

Elders Financial Planning Limited

Elders Forestry Elders Home Loans

Elders Insurance Limited

Elders Limited Elders Rural Services Australia Limited

Elders Limited ABN 34 004 336 636. Registered Office: Level 3, 27 Currie Street, Adelaide, South Australia 5000.

With Compliments

Elders Rural Services Australia Limited ABN 72 004 045 121. Registered Office: 27 Currie Street, Adelaide, South Australia 5000.

With Compliments

With Compliments

Elders Insurance Limited ABN 62 081 106 505 AFSL 237756, Elders Insurance (Underwriting Agency) Pty Limited, Head Office: 27 Currie Street, Adelaide SA 5000

Insurance

With Compliments

Elders Forestry Limited ABN 79 069 762 634 Elders Forestry Management Limited ABN 55 081 643 147 AFS License 247019 APT Projects Limited ABN 32 054 653 039 AFS License 247021Elders Forestry Finance Pty Ltd ABN 84 082 806 880 ITC Timberlands Pty Ltd ABN 89 089781 840

Forestry

With Compliments

Elders Financial Planning Pty Ltd. AFSL 224645 Registered Office: Level 13, 347 Kent Street Sydney NSW 2000

Financial Planning

With Compliments

Elders Home Loans Pty Limited ABN 00 000 000 000 AFSL 000000. Registered office: Level 5, 120 Clarence Street Sydney.

Home Loans

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Envelopes

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The range of standard envelopes are pictured below. The colour strip does not appear on envelopes. These are available to order through the Corporate Express NetExpress online ordering site.

Elders Limited & Elders Rural Services Australia Limited

GPO Box 551, Adelaide SA 5001

Elders Financial Planning Limited

Elders Home Loans

GPO Box 551, Adelaide SA 5001

Financial Planning

Elders Insurance Limited

GPO Box 551, Adelaide SA 5001

Insurance

Elders Forestry

PO Box 7046 Richmond VIC 3121

Forestry

GPO Box 551, Adelaide SA 5001

Home Loans

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Promotional items

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The following section outlines the rules when applying branding to promotional items.

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A core range of promotional items carrying the Elders brand are available to order through Corporate Express. No other promotional items can be produced without the approval of Elders Marketing.When applying the logo to promotional items rules apply. The Elders logo should always be used in one of the following formats. The white keyline must always appear around the Elders logo. The logo must not be altered in any way.

Elders Insurance/Financial Planning/Forestry logosPromotional items that are produced for other Elders businesses need to display the relevant full business logo.The red elders logo is to be used with the white keyline around it and depending on the colour of the promotional item the text is to be white or black as per the examples below.The logo is to be no smaller than 15mm.

Elders logo in gold or silverFor specific applications where a more corporate and formal look is required, such as on leather or faux leather, silver or gold can be used for the logo. The logo is to be used with the keyline and the name ‘Elders’ to be in gold, as per the example opposite. The logo is to be no smaller than 15mm.

Branding of promotional items

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