Product› Description› Prototype› Web site› Purchasing› Customer Service› Operations / Manufacturing

Target Market Sale Channels Financials Questions and Answers

ElderBerrytm is a multimedia and Internet-enabled computer running GUI application

specific softwaredesigned to simplify commonweb-based services

ElderBerrytm offers: Large, backlit icons that are easier to see and

recognize The voice recognition feature makes ElderBerrytm

extremely intuitive. You simply touch the desired

function icon or say thecommand and let ElderBerrytm do all the technical work for you.

Plus, there’s a built-in tutorial, incase assistance is needed

User input: › Multi-touch Screen› Voice Recognition› Wireless Keyboard

and Mouse

Built in:› Speakers› Microphone› Camera › DVD player› Easy Access Front

Ports

ElderBerry’stm standard configuration:› Six default service icons› Eight control icons› Six additional

service icons

Default Service Icons:› Calendar › Clock› Weather› Voice Mail› Email › Internet Telephone

Control Panel Icons

› Service› Calculator› Voice Activation› Speaker › Camera › PC On Toggle› EMS› I.C.E.

Six User Defined Service Icons:› Are configured at time of purchase

Additional Service Icons› May be added at

anytime› As many as needed

through CustomerSupport

Elder Berrytm takes great pride in the way we “care” for our customers

Our customer service technicians are available 24/7

Assist with ISP Installation Assist with In-home ElderBerrytm

Installation On Demand Automatic System Upgrades

and Icon Configuration

ElderBerrytm: › Designs, Develops, and Publishes ElderBerrytm

GUI Software and Documentation› Sends Software, Upgrades, and

Documentation to Cybernet

Cybernet: › Builds the ElderBerrytm PC Units to

Specifications› Installs the ElderBerrytm GUI Software on

ElderBerrytm PC Units

ElderBerrytm: › Sends Customer Specific Configuration

Information to Cybernet

Cybernet: › Loads and Configures Specific End User GUI› Packages and Ships ElderBerrytm PC Unit along

with Documentation to Customer› Notifies ElderBerrytm and Customer of Delivery

Date› Handles all Hardware/Shipping/Handling

Customer Service Issues

ElderBerrytm: › Handles all Software/Configuration/Installation

Specific Customer Service Issues› Handles Upgrades and Configuration

Corrections› Performs End User Training› Arranges Requested ISP Installation› Arranges Requested In-home Installation

ElderBerrytm is designed to address the special needs and requirements that are

unique to Baby Boomers and Beyond

We plan to focus our target TEST market on older people living in top rated nursing home/extended

care facilities in a metropolitan area of a state with a large retired population

We chose the state of Pennsylvania because it meets both these criteria.

Partnerships› CyberNet› Web Service Links› Long-term Care Facilities

Direct sales› Web Site› Mail › Phone

Labor Marketing Sales Software Hardware Revenue

Investment Amount: $6,000,000 A discount rate of 6% is used to calculate NPV Break-even occurs between the 1st and 2nd

quarter of the 2nd year Actual break-even occurs at 5.0382 quarters Overall NPV (economic benefit) $11,652,160 Overall ROI: 0.34 (Net Present Value)   ROI  Break-Even Fraction: 0.0382 Actual Break-Even occurs: 5.0382 Qtrs      

Assumptions: We can develop this product in 6 - 9 months Our development costs will be: $398K

$377K (labor) + hardware ($16K) + software ($5K)

We will sell our product for $1800 We can sell 1000 units in the 4th quarter of the

model We expect to sell 2000 units in each quarter

from quarter 1 in year 2 onward

    2008 2009 2010 2011 2012

Total Revenue 1,800,000  13,890,000  12,720,000  12,720,000  12,720,000 

           

Operating Expense          

  One-time (750,500) (822,000) (16,000) 0  (16,000)

  Recurring (2,137,800) (8,821,600) (9,126,600) (9,126,600) (9,126,600)

  Total Expenses (2,888,300) (9,643,600) (9,142,600) (9,126,600) (9,142,600)

           

Net income (1,088,300) 4,246,400  3,577,400  3,593,400  3,577,400 

  Cumulative   3,158,100  6,735,500  10,328,900  13,906,300 

ElderBerry’stm Economic Feasibility Analysis shows that it is a Realistic Innovative Information Technology Project

ElderBerry’stm Business Team has the Required Expertise

ElderBerry’stm Marketing and Sales Plans are Appropriate and Achievable

ElderBerrytm meets the High Tech Needs of the Baby Boomers and Beyond

Questions and Answers