ELC 200 Day 11. Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 2 Agenda Assignment #3...
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Transcript of ELC 200 Day 11. Awad –Electronic Commerce 2/e © 2004 Pearson Prentice Hall 2 Agenda Assignment #3...
ELC 200
Day 11
2WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
Agenda
• Assignment #3 Corrected– 6 A’s, 1 B, 1 F and 2 non-submit
• Assignment #4 due • Next Quiz is Next class
– Chap 4-7 of text– 15 M/C (60 Points), 4 Short Essay (40 Points)– Extra credit ---the story of “bob.com”
• Clue “Bob Antia”• Syllabus Change
– I will cover Chap 16 Today (I lied!)– Allows students to begin work on eCommerce Initiative Framework
• Today is a discussion on Launching a Business on the Internet
Chapter 16
Launching a Business on the Internet
WWWWWW
4WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
OBJECTIVES
• Introduction of E-Business Life Cycle
1) Planning2) Hardware, Software
& Security 3) Design Phase4) Marketing5) Fulfillment6) Maintenance &
Enhancement
Launching a Business on Internet: Objectives
1
3
2
4
5
6
5WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
PLANNING (Phase 1)
• Strategizing Reality– Evaluate a company’s position & competition– Set a course for years ahead– Develop implementation plan– Determine how to achieve goals
• Value an internal “champion”
Launching a Business on Internet: Introduction of E-Business Life Cycle
6WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
E-BUSINESS vs. TRADITIONAL BUSINESS
Factor E-Business Traditional
Barriers to Entry
Time & Space Limits; Limited Financial Capital; Unique Products
Location Requirements
Basis of Competition
Innovative Products Improved Products
Basis of Control
Customer Manufacturer
Launching a Business on Internet: Introduction of E-Business Life Cycle - Planning
7WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
E-BUSINESS vs. TRADITIONAL BUSINESS (Cont’d)
Factor E-Business Traditional
Organization Specialized Teams Hierarchical Departments
Marketing/ Sales
Mass Personalization Mass Advertising
Pricing Transaction Costs on a Sliding Scale
Production Costs
Launching a Business on Internet: Introduction of E-Business Life Cycle - Planning
8WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
Developing a Strategy (Phase 1)
• Know yourself, your product amd you environment– 1. Who will buy the product?– 2. How familiar the business is with the Internet?– 3. Is the business planning to be a short-termer or a long-termer?– 4. Who are the competitors?– 5. How good will the product(s) look?– 6. How will the business present the product offers?– 7. How will one manage and process transactions?– 8. How will the product be shipped?– 9. How will the business handle unexpected change?– 10. How will one get and use feedback?)
9WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
STRATEGIZING (still phase 1)
• Know Your Audience
• Become Internet Savvy
• Determine Long-term vs. Short-term Selling
• Define and Constantly Re-evaluate Your Competitors
• Evaluate Website Appearance – Be objective!
Launching a Business on Internet: Introduction of E-Business Life Cycle - Planning
10WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
STRATEGIZING (Cont’d)
• Select Product Range
• Manage Transaction Effectively & Efficiently
• Design Shipment Process
• Be Prepared for Unexpected Changes
Launching a Business on Internet: Introduction of E-Business Life Cycle - Planning
11WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
ULTIMATE STRATEGY
• Vision– What is your business trying to achieve?
• Resources– How much can your business afford to build the
right Website?
• Culture– Is your business politically amenable for
coordinating efforts to support e-business?
Launching a Business on Internet: Introduction of E-Business Life Cycle - Planning
12WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
DECIDING ON TYPES OF SITE
• Community• Content• Commerce
– Business-to-business• Back-end of e-commerce
– Business-to-consumer• Front-end of e-commerce
– Consumer-to-consumer• One consumer contacts another to transact business
Launching a Business on Internet: Introduction of E-Business Life Cycle - Planning
13WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
PLANNING CONSIDERATIONS
• Create & Maintain a Competitive Edge
• Reduce Operational Costs
• Improve Employee Communication & Satisfaction
• Find New Markets for Products & Services
• Improve relationships with Partners
Launching a Business on Internet: Introduction of E-Business Life Cycle - Planning
14WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
PLANNING CONSIDERATIONS (Cont’d)
• Create Distinct Distribution Channels
• Ensure Customer Satisfaction
• Adopt Sense of Entrepreneurship
• Improve Supply-Chain Management
Launching a Business on Internet: Introduction of E-Business Life Cycle - Planning
15WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
HARDWARE, SOFTWARE & SECURITY (Phase 2)
• Hardware Specifications
• Hardware / Software Pitfalls
• Security for Reliability
Launching a Business on Internet: Introduction of E-Business Life Cycle – Hardware, Software & Security
16WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
PROMOTING ONLINE SECURITY
• Control access to web server
• Update server software & encoding security measures
• Use firewalls
• Monitor traffic & detect irregularities
• Assign a webmaster
Launching a Business on Internet: Introduction of E-Business Life Cycle – Hardware, Software & Security
17WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
DESIGN (Phase 3)
• Promote presence to customers
• Secure site quality & effectiveness
• Keep website up to date
Launching a Business on Internet: Introduction of E-Business Life Cycle - Design
18WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
WEB STOREFRONT
• Enables customers to find products quickly– 8-second rule
• Sends the order to fulfillment center securely
• Generates a printable receipt
Launching a Business on Internet: Introduction of E-Business Life Cycle - Design
19WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
WEB SITES PROGRAMS
• Database Server
• Store Administrator
• Catalog Builder
• Shopping Cart
• Order-processing System
Launching a Business on Internet: Introduction of E-Business Life Cycle - Design
20WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
DESIGN CONSIDERATIONS
• User Control & Freedom
• Consistency & Standards
• Recognition
• Aesthetic Design
• Recovery
• Help Desk
Launching a Business on Internet: Introduction of E-Business Life Cycle - Design
21WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
MARKETING (Phase 4)
• Providing Good Services
• Advertising
• Knowing the Customers
• Selling Products & Services
• Following Up
Launching a Business on Internet: Introduction of E-Business Life Cycle - Marketing
22WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
MARKETING CONSIDERATIONS
• Focus on niche market
• Know your visitors
• Integrate online sales with other channels
• Provide a fast, easy payment process
Launching a Business on Internet: Introduction of E-Business Life Cycle - Marketing
23WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
FULFILLMENT (Phase 5)
• Packing up the merchandise
• Shipping the merchandise
• Answering questions about orders
• Sending out bills
• Following up with customers
• Tax angle
Launching a Business on Internet: Introduction of E-Business Life Cycle - Fulfillment
24WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
INVENTORY ISSUES
• Product Availability
• Out of Stock Notice
• Back Orders
• Processing Orders
• Controls
Launching a Business on Internet: Introduction of E-Business Life Cycle - Fulfillment
25WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
MAINTENANCE & ENHANCEMENT (Phase 6)
• Maintenance– Keeping a systems on course based on initial
design
• Enhancement– Implementing upgrades to improve system’s
productivity
• Bottom Line – Customer Attraction & Retention
Launching a Business on Internet: Introduction of E-Business Life Cycle – Maintenance & Enhancement
26WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
MANAGING CUSTOMER FEEDBACKS
• Set up FAQs
• Increase information access
• Avoid using large images
• Answer e-mail promptly
Launching a Business on Internet: Introduction of E-Business Life Cycle – Maintenance & Enhancement
27WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
CUSTOMER SERVICE CONSIDERATIONS
• Order Update
• Order Status Look-up & Notification
• Technical Support
• Localization
• Customer Expectations
Launching a Business on Internet: Introduction of E-Business Life Cycle – Maintenance & Enhancement
28WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
SWOT
• An analytic method used to determine competitive advantage – Strengths– Weakness– Opportunities– Threats
29WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
STRENGHTS
• Define areas you excel in– What will your initiative do better than others?– What are your core competencies (things you
are good at)?– Do you have a clear strategic direction?– What resources do you have that competitors
may not have?
30WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
WEAKNESSES
• Evaluate your liabilities– Where are you weak in relation to your
competitors?– What skills and resources are you lacking?– What needs to be improved in your initiative?– Why were not able to improve the weaknesses
you discovered?
31WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
OPPORTUNITIES
• Analyze your customers and market potential– Identify favorable market conditions– Identify emerging technologies in support of
your initiative– Identify changes in legislation and public
policy that will have a supporting effect on your initiative
32WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
THREATS
• Analyze potential challenges– What are your obstacles?– What are your competitors doing?– Identify changes in legislation and public
policy that will have an adverse effect on your initiative.
33WWWWWW Awad –Electronic Commerce 2/e© 2004 Pearson Prentice Hall
SWOT Analysis