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elBulli - Aalto
Transcript of elBulli - Aalto
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elBulli Letícia Scretas David, Kai Heinlahti, Veronika Konečná, Peta-Gaye Martin, Inka Vettenranta
Arts in Consumer Culture
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Food is the new art
1. Foodism movement ! Elaborate sphere of criticism, memoir and
theoretical debate
2. Food replacing art as high culture ! Chopin VS Confiture
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Haute cuisine
An intro to molecular gastronomy
Also known as:
Deconstructivist Cuisine; Avant-Garde Cuisine,
Culinary Physics and Haute Cuisine.
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Haute cuisine
Areas of investigation
! How ingredients are changed by different cooking methods
! How all the senses play their own roles in our appreciation of food
! How our enjoyment of food is affected by other influences, our environment, our mood, how it is presented, who prepares it
Myths debunked
! You need to add salt to water when cooking green vegetables
! Searing meat seals in the juices
! The cooking time for roast meat depends on the weight
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”the most imaginative generator of haute cuisine on the planet.”
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El Bulli: Cooking in Progress
Soursop sorbet with yoghurt biscuit
Daiquiri, coffee and caramel nigiri
Passion fruit marshmallow
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elBulli (1964 – 2011)
! 3 star michellin restaurant
! Ranked world’s best restaurant 5 times in between 2002 – 2009
! Forerunner in molecular gastronomy
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elBulli (1964 – 2011)
! As head chef, Ferran Adrià was considered one of the best in the world
! He was renowned for creating culinary foam
! Closed in 2011 due to monetary loss
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Mission
! Driven by creativity, surprise and innovation
! elBulli seeks to make the dinners happy for the duration of the meal
! Provoke the five senses, evoke emotions, irony, humor and even childhood memories
! Not about the money
“… to provide the unexpected"
" I cook for sensitive people, not for millionaires“
- Ferran Adrià
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Diners
Who does elBulli serve?
Employees Chefs,
designers, artists
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Diners
! "I see no reason why a person can not enjoy a decent meal at a reasonable price.‘‘ Ferrán Adriá
! The restaurant was only open during five months of the year
! The reservation requested annually over 1.8 million people.
! Each year Adriá chosed eight thousand via lottery
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Diners
! 55 guests daily cared after by 55 members of staff
! "Tasting" menu up to fifty courses have been composed of miniportion
! Each meal accompanies technical description and advice you how to eat properly
! For each food is also different design crockery and cutlery
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Employees: elBulli family
! Employed over 50 chefs
! Offered them a place to ! Explore their creativity and artistry
! Create new things with elBullitaller – the workshop for elBulli providing new ideas for the restaurant each year
! Learn from the best chefs in Spain, who travel the world for half of the year and innovate gastronomy
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Services for chefs and the food industry
! Consulting services
! Courses
! elBullibooks
! elBullitaller
! Collaborations
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What could have been done differently?
! Lower staff numbers, use cheaper ingredients and increase the restaurant's hours of operation
! Could have charged a lot more for the meals (600€ not 230€)
à Would have lead to elBulli being just like any other restaurant and not the passion of Ferran Adrià
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”We have enjoyed great luck and now it's time to give back to society.”
- Ferran Adrià -
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References ! http://www.elbulli.com/home.php?lang=en
! http://www.elbulli.com/esade/Caso_Ferran_Adria_and_elBulli-ESADE_en.pdf
! http://observer.guardian.co.uk/foodmonthly/futureoffood/story/0,,1969713,00.html
! http://hbswk.hbs.edu/item/6105.html
! http://www.caterersearch.com/Articles/22/02/2010/332335/el-bulli-to-become-non-profit-foundation-on-reopening.htm
! http://www.caterersearch.com/Articles/15/02/2010/332238/Ferran-Adri224-denies-reports-that-El-Bulli-will-close.htm
! http://www.caterersearch.com/Articles/10/11/2010/335885/The-Caterer-Interview-Ferran-Adri224.htm
! http://www.nytimes.com/2012/10/28/opinion/sunday/how-food-replaced-art-as-high-culture.html?_r=0
! http://khymos.org/definitions.php
! http://www.inra.fr/compact/nav/externe/en/activites/ecrans/1721
! http://www.yourdiscovery.com/science/kitchen_chemistry/kitchen_myths/index.shtml
! http://www.yourdiscovery.com/science/kitchen_chemistry/molecular_gastronomy/index.shtml