Elasticity of Demand Economics. What Does it Mean? Economists: How consumers respond to price...

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Elasticity of Elasticity of Demand Demand Economics Economics

Transcript of Elasticity of Demand Economics. What Does it Mean? Economists: How consumers respond to price...

Page 1: Elasticity of Demand Economics. What Does it Mean? Economists: How consumers respond to price changes. Economists: How consumers respond to price changes.

Elasticity of Elasticity of DemandDemand

EconomicsEconomics

Page 2: Elasticity of Demand Economics. What Does it Mean? Economists: How consumers respond to price changes. Economists: How consumers respond to price changes.

What Does it Mean?What Does it Mean?

Economists: How consumers respond to Economists: How consumers respond to price changes.price changes.

In other words:In other words: Elasticity of demand is how much buyers will Elasticity of demand is how much buyers will

increase or decrease their demand for a good increase or decrease their demand for a good when the price rises or fallswhen the price rises or falls

Page 3: Elasticity of Demand Economics. What Does it Mean? Economists: How consumers respond to price changes. Economists: How consumers respond to price changes.

Inelastic vs. ElasticInelastic vs. Elastic

Inelastic – Inelastic –

unresponsive change in demand when price changes

Elastic – Elastic –

responsive change in demand when price changes

Examples: Examples: clothing, food

Page 4: Elasticity of Demand Economics. What Does it Mean? Economists: How consumers respond to price changes. Economists: How consumers respond to price changes.

Price RangePrice Range Elasticity of demand can vary greatly at different

price ranges

Examples:Examples:

Inelastic Magazine rises 50% : $ .20 to $ .30 Demand shouldn’t change much

Elastic Magazine rise 50%: $4.00 to $6.00 Some people may refuse to pay the $2.00 increase

Page 5: Elasticity of Demand Economics. What Does it Mean? Economists: How consumers respond to price changes. Economists: How consumers respond to price changes.

Factors Affecting ElasticityFactors Affecting Elasticity

1.1. Availability of SubstitutesAvailability of Substitutes

Few substitutes – Demand still goes up with price increases

Example:Example:Tickets to concerts, sporting events

Page 6: Elasticity of Demand Economics. What Does it Mean? Economists: How consumers respond to price changes. Economists: How consumers respond to price changes.

FactorsFactors

2.2. Relative ImportanceRelative ImportanceHow much can you afford to spend on a product?

3.3. Necessities vs. luxuriesNecessities vs. luxuriesNeeds vs. wants

Page 7: Elasticity of Demand Economics. What Does it Mean? Economists: How consumers respond to price changes. Economists: How consumers respond to price changes.

FactorsFactors

4.4. Change over timeChange over time Can’t find substitutes in short term In long term demand becomes elastic

Examples:Examples:Gasoline, ice