Elanco Hunger Initiative
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Transcript of Elanco Hunger Initiative
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Elanco Hunger Initiative
Alliance to End Hunger National Hunger Free Communities
Summit February 25, 2012
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About Elanco• Our Vision:
– Food and companionship enriching life• Our Mission:
– We make life sciences work better for people by transforming animal protein production and companion animal care
• Our primary Corporate Cause is finding ways to positively impact hunger– We have a strategic relationship with Heifer International
• Indonesia, Zambia, China– We are working with coalitions in Indianapolis to fight
childhood hunger– Our employees are engaged in many types of local hunger
efforts around the world
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The Indy Hunger Network is a coalition of representatives of all major food providers and leading anti-hunger organizations whose
goal is to significantly reduce hunger in Indianapolis and surrounding
areas
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Childhood Hunger Initiative Community Commitment to a Bold Vision
Add Some KeyIngredients:
Create and Execute Well Developed Programs Achieve a
Desired Outcome
A hunger-free Indianapolis community
for all children by
2015
• IFRN
• Partners
• Expertise
• Leadership
• Funding
• Passion
School Breakfast Summer Meals
BackSacks Pantry Partners
SNAP Awareness
??
New Ideas
All Linked Through A Hunger Awareness Campaign (211)
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Childhood Hunger Initiative The “Summer Servings” Campaign
• From summer 2011 to 2012, added 81,000 meals (+11%)• Executed critical research program; 5000 respondents
– Key learnings: lack of awareness is still top issue; activities at sites will “draw in” kids
• Core team in place (three months earlier than last year)• Goal is to grow by >25% in 2012
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Childhood Hunger Initiative “BackSack” Program
• Geared towards providing chronically hungry children with weekend nutrition– 3300 kids served in last school year
• At end of 2011….5100 kids in 101 schools!• On track for 10,000 kids by end of school year 2012• Educators consistently discuss benefits: better
attendance, improved focus, fewer behavioral issues
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Childhood Hunger Initiative School Breakfast Program (SBP)
– Only half of eligible children receive breakfast– Increase participation in federally funded breakfast program– Understand and leverage best practices using Six Sigma
methodology– Pilot enhanced processes in 3 schools in January 2012– Expand to 60 schools in 2012-2013 school year
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Hunger Awareness CampaignA Bold and Sustainable Plan
• The time is right for major “leap forward” to further support hungry Hoosiers
• Develop and execute an Awareness Campaign utilizing the 211 organization as a cornerstone
• Working closely with core members of the Indy Hunger Network leadership, Publicis has developed an integrated plan that includes three phases:– Phase I: Research and Planning– Phase II: Referral Sources Launch– Phase III: Consumer Launch
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A Public/Private PartnershipIt can work!
• What are some key components (Elanco perspective):– “Wildly” engaged senior leadership– Dedicated time and resources….and mean it!
• Specifically identified (and funded) programs • Targeted use of people…and their skills• Half day per quarter devoted to hunger cause• Does not have to be a huge investment….but focus is important
– Lots of “invested” employees• Not all wish to participate….though many do• But, everyone need to understand why!