Elaborando un Programa Estratégico de Innovación

Programa Estratégico de Innovación

Natán M. Saad-Lipshitz Enero 8, 2010

Innovación para la Competitividad en México

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Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 2

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Innovation is a new way

Of doing something

Of doing new stuff that is made useful

Incremental and emergent or radical

and revolutionary changes in thinking,

products, processes, or organizations


Innovation means

• Being two steps ahead of the game

• Anticipating problems we are not yet aware of

• Crafting solutions that make today's norm tomorrow's

problem to be overcome

• The leading word we should be associating with innovation

is not problem, but potential opportunity

High speed mobile connectivity Find things before Google


Organizations can Improve in:

Performance Growth through improvements Efficiency Productivity Quality Competitive positioning Market Share Natán M. Saad-Lipshitz Programa Estratégico de Innovación © 2010 Slide 5

Goals of Innovation Creation of new markets

Extension of the product range

Reduced labor costs

Improved production processes

Improved quality

Reduced materials

Reduced environmental damage

Replacement of products/services

Reduced energy consumption

Conformance to regulations


Innovation of Ideas

Citibank's "Live Richly”

Nike's "Just Do It"

Dove's "Real Beauty"

All ideas and concepts that have changed or are changing the way we live


What is your part in Innovating?

How can the ideas within your community help change the way people are living and interacting with each other?


Innovation Examples


Innovation in Guitars


Erik Mongrain


Innovation Study


“Nothing is more important than innovation.

The minute we stop innovating, we die”

BCG report


Global Innovation Index of Large Countries


http://www.bcg.com/expertise_impact/Capabilities/Innovation/PublicationDetails.aspx?id=tcm:12-15447






The Decade From Hell

"The Decade From Hell: and why

the next one will be better."

• A decade of broken dreams

• Is that how you see this

decade that's passed?


“Next decade is, will be, and should be…

a decade of innovation in everything:

in our economy

in our health care

in energy

in government”

Governor of Massachusetts, Deval Patrick, @ Meet the Press Dec. 27, 2009


30+ Years in Innovation


30+ Years in Silicon Valley: 1976 - 2010


PARTNER WITH COMPANIES FROM AROUND THE WORLD

Together we are inspired to

produce better products

• Silicon Valley, CA

• Taiwan

• China

Click on the globe to start


Silicon Valley, CA


Taiwan, Hong Kong & Main Land China


Process Innovation



Dell slate (secret) hands-on


Dell confirms Android-powered tablet device

Innovation in Product Development


Integrated Project Execution


Engineering

System

What is the engineering system?

Vision and Value Prop.

Process

Tools

People


What’s in it for me? Why is yours better? How much does it cost?

What is it worth?

What might go wrong?

What are my costs of making it useful?

Why should I believe you?

Is this for

me?

Value Proposition: A concise statement of the compelling promise that a product, brand, or company makes to a defined target audience that outweighs its total perceived cost while being differentiated from available alternatives and supported by reasons to believe.

Value Proposition


• Like PACE®, APQP, Six Sigma, Stage-Gate®, etc. are the

cornerstones to control complexity of measures

Process Methodologies

Process


Engineering process and workflows

Work necessary to complete a product can be managed as three parallel interdependent workflows

Product: overall vision and

strategy for the product

Program: overall direction

and goals for the release

Feature: features and related

work items necessary to

achieve the product vision

A. Product

B. Program

C. Feature


Product workflow P

roduct

Vision and Value

Proposition

Business Review

External

Internal


Program workflow

Vision and Value

Proposition

Business Review

External

Internal

Pro

duct

Pro

gra

m

Engineering System

Release Goals

Milestone Schedule

Feature List

Feature Schedule

Milestone Milestone Milestone Milestone

Final Review

Golden Master


Feature workflow

Vision and Value

Proposition

Business Review

External

Internal

Pro

duct

Pro

gra

m

Engineering System

Release Goals

Milestone Schedule

Feature List

Feature Schedule

Fe

atu

re Feature Iterations

Feature Spec

Design Doc

Test Spec

Product Code

Test Code

Milestone Milestone Milestone

Final Review

Golden Master

Check In Quality Gate

Milestone


Work cycle P

rogra

m

Featu

re

Milestone Milestone

Planning Increment

Planning Increment

Milestone Schedule

Planning is tracked in the

Milestone Schedule

Feature Schedule

Work is tracked in the Feature Schedule

Plans versus

Work Track Track Track

Implement Implement

Update Update Update


Key: Deliverable CRS Research Priority Checkpoint

Product Usage

& Satisfaction

SERVICING PRODUCT DEFINITION

PRODUCT DEVELOPMENT

Brand

Strategy

Market

Opportunity

Analysis

Habits &

Practices

Value Proposition

Vision Document—

Version 1

Concept

Value

Deployment

Tracking

Awareness &

Perceptions

Requirements Design Implementation Verification Release

Messaging &

Positioning

Refinement Value Proposition

Vision Document—

Final Version

Marketing &

Communications

Plans

Concept

Readiness

Value Proposition

Framework

Acceptance

Criteria

Completed

Prioritized

Feature

List

Customer

Satisfaction &

Experience Scenario

Implementation

Requirements

Customer Focused Design

Populate Iterate Communicate Track Validate

Messaging &

Positioning

Framework

Product Lifecycle


Process Structure and Sub-Phases

Management of Internal Controls

Requirements Definition

Architecture Definition

High Level Planning

Decision to Develop

Market Strategy

Industry Strategy

Solution Strategy

Opportunity Prioritization

Decision to Define

Decision to Re-Invent

Decision to Volume Ship

Decision to Deploy

Detailed Planning

Development & Unit Test

Integration & Acceptance Test

Detailed Design

Assembly & Validation

Invent Define Develop Deploy Optimize

Solution Management

Portfolio Management

Qualified

Opportunities

Development

Contract

Validated Product

Market validated Product

Market Accepted

Product

Ramp-up Planning

Knowledge Transfer

Phased

Ramp-up

Correction & Change

Staged Release Transition

Product Transition

Ph

as

es

P

ro

ce

ss

es

P

ha

se

tr

an

sit

ion


Final Example


Innovation Opportunities:


Monitor Cabling “ Potential Opportunity”

Digital displays everywhere

Too many connectors

Too many cables


Monitor Cabling “Potential Opportunity”

DisplayPort Cable Technology

Two-way capability for simpler,

single-cable connectivity to

multiple peripherals


http://content.dell.com/us/en/corp/d/videos~en/Documents~cto-displayport.flv.aspx?requestTime=1262057094014

Dell Crystal Video


In Summary ….


• Innovation in Ideation

• Innovation in Business

• Innovation in Industry

• Innovation in Efficiencies

• Innovation in Education

• Innovation in Health

• Innovation in Process

• Innovation in Government

Competitiveness in México


Education & Experience


From Ideas to Realities


¡Gracias!

Natán M. Saad-Lipshitz

[email protected] http://www.linkedin.com/in/natansaad


mailto:[email protected]

mailto:[email protected]

http://www.linkedin.com/in/natansaad

http://www.linkedin.com/in/natansaad

Appendix


Other definitions

• Innovation is creative thinking that leads to unique solutions. - C.C.

• Innovation is Insight plus Creativity transformed through Action. - Mike Arauz

• Innovation is measured by its distance from the familiar:

• 1. Additive

2. Iterative

3. Disruptive

• - Catherine McQuaid

• Innovation is newness for the sake of creating value, not for the sake of newness. - Ryan Karpeles

• Innovation is the process or result of combining previously separate ideas or technologies in useful and

valuable ways. - karl long

• Innovation is a new take on a pre-existing idea, concept, product, etc.- Andrew

• Innovation is bold experimentation against a backdrop and goal of change, evolution and progress. - jJ

• Innovation is looking at the same thing in new ways. - Valeria Maltoni

• Innovation is the successful exploitation of ideas generated at the intersection of invention and insight,

which leads to the creation of social or economic value. - Doug Meacham


http://jburg.typepad.com/future/comments?__mode=red&user_id=2544826&id=79544919















What is Innovation

• Innovation is something that has the following three features:

o Never been done before

o Different means of implementation that addresses goals in a unique way

o Leveraging invention or evolution in products, technology or service to

create a new path for success

– Jordan Bitterman

• Innovation is inspiration for sale. – Justin Evans

• Innovation is energy, excitement, and advanced thought, all

wrapped up in a brand new idea. – Rich Burg


Elaborando un Programa Estratégico de Innovación

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