El dinámico mercado de viajes en línea en América Latina - Patricia Rasore, Director Latin...

All Travel Markets Move Online:Latin America Included

September 23, 2011 travel innova virtual forum, Peru

Patricia RasoreDirector, Latin America

PhoCusWright Inc.

© 2011 PhoCusWright Inc. All Rights Reserved. 2

Low

erH

ighe

r

Onl

ine

Trav

el P

enet

ratio

n

Lower HigherAnnual Growth Online Sales

U.S.

U.S.

FRANCE

GERMANY

ANZ

ITALY

CHINA

SCAN

U.K.

SPAIN

SING

MEXICO

CHILE

BRAZIL

PERU

COL

ARG

JAPAN

INDIA

U.S.

Europe

APAC

LATAM

Source: PhoCusWright’s Global Online Travel Overview Second Edition

Global Opportunities Matrix


2008 2009 2010 2011 20120

10000200003000040000500006000070000

3,759.1 4,194.2 6,023.4 7,750.8 9,429.1972.6 1,412.3 2,178.7 3,426.7 4,947.8

50,665.346,667.6

49,798.151,609.2

53,721.6

Supplier Website OTA Offline Bookings

Online Penetration 9% 11% 14% 18% 21%

Online Growth 19% 46% 36% 29%

The Latin American Online Leisure/Unmanaged Business Travel Market, Total Gross Bookings (US$B), Online Growth and Penetration, 2008-2012

Source: PhoCusWright's Latin America Online Travel Overview, 2011

52.354.1 58.062.8

68.1


Latin America: What’s Now, What’s Next

Currently, the biggest opportunity in online media is social media

Demand for travel technology solutions accelerates

20% smartphone penetration critical mass to be reached by year end

Coming soon, biggest opportunity could become flash sales


The Future Is A Real-Time, Connected Marketplace

Thank you!

Any questions?

[email protected] @patrasore

El dinámico mercado de viajes en línea en América Latina - Patricia Rasore, Director Latin...

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