EKOS RESEARCH ASSOCIATES 0 Privacy: Changing Attitudes in a Tumultuous Time Presentation to: 6 th...

9
EKOS RESEARCH ASSOCIATES 1 Privacy: Changing Attitudes in a Tumultuous Time Presentation to: 6 th Annual Privacy and Security Workshop Toronto, November 4 th 2005 Copyright 2005 (No Reproduction Without Permission)

description

EKOS RESEARCH ASSOCIATES 2 Broad Perceptions Q:I feel I have less personal privacy in my daily life than I did ten years ago. % of Canadians agreeing

Transcript of EKOS RESEARCH ASSOCIATES 0 Privacy: Changing Attitudes in a Tumultuous Time Presentation to: 6 th...

Page 1: EKOS RESEARCH ASSOCIATES 0 Privacy: Changing Attitudes in a Tumultuous Time Presentation to: 6 th Annual Privacy and Security Workshop Toronto, November.

EKOS RESEARCH ASSOCIATES 1

Privacy: Changing Attitudes in a Tumultuous TimePresentation to:6th Annual Privacy and Security WorkshopToronto, November 4th 2005

Copyright 2005 (No Reproduction Without Permission)

Page 2: EKOS RESEARCH ASSOCIATES 0 Privacy: Changing Attitudes in a Tumultuous Time Presentation to: 6 th Annual Privacy and Security Workshop Toronto, November.

EKOS RESEARCH ASSOCIATES 2

Historical context Early 1990s

High concerns / not rooted in experience Lingering effects of Orwell/post war

Late 1990s Decline in broad concerns / growing comfort with technology

Early 2000s Tech bubble burst, new skepticism September 11th created an almost unlimited mandate for

security

Today, at the mid-point of the decade Renewed focus and attention on privacy Concerns squarely focused on informational privacy

Page 3: EKOS RESEARCH ASSOCIATES 0 Privacy: Changing Attitudes in a Tumultuous Time Presentation to: 6 th Annual Privacy and Security Workshop Toronto, November.

EKOS RESEARCH ASSOCIATES 3

6051 47

57 53 59 62

0

20

40

60

80

1992 1998 1999 2000 2001 2003 2005

Broad PerceptionsQ: I feel I have less personal privacy in my daily life than I did

ten years ago.

% o

f Can

adia

ns a

gree

ing

Page 4: EKOS RESEARCH ASSOCIATES 0 Privacy: Changing Attitudes in a Tumultuous Time Presentation to: 6 th Annual Privacy and Security Workshop Toronto, November.

EKOS RESEARCH ASSOCIATES 4

% of Canadians who… 1992 2005

have a household personal shredder < 1 (?) 35

have been a victim of identity theft ? 10have experienced serious invasion

of privacy 18 17

type of serious invasioncomputer hacking 0 10

credit/financial fraud 5 16

do not know/no response 30+ 9

A new landscape

Page 5: EKOS RESEARCH ASSOCIATES 0 Privacy: Changing Attitudes in a Tumultuous Time Presentation to: 6 th Annual Privacy and Security Workshop Toronto, November.

EKOS RESEARCH ASSOCIATES 5

% of Canadians who…

are Internet users 75-80

with home Internet access 72who believe home Internet access is

necessary 69

who have bought online 43

who currently bank online 43

ICT activity

Page 6: EKOS RESEARCH ASSOCIATES 0 Privacy: Changing Attitudes in a Tumultuous Time Presentation to: 6 th Annual Privacy and Security Workshop Toronto, November.

EKOS RESEARCH ASSOCIATES 6

71

54 50 46 45

0

20

40

60

80

1992 1998 2001 2003 2005

Companies and personal informationQ: I don’t mind companies using information about me as long as

I know about it and can stop it.

% o

f Can

adia

ns a

gree

ing

Page 7: EKOS RESEARCH ASSOCIATES 0 Privacy: Changing Attitudes in a Tumultuous Time Presentation to: 6 th Annual Privacy and Security Workshop Toronto, November.

EKOS RESEARCH ASSOCIATES 7

61 65 69 69 70

0

25

50

75

100

1999 2000 2001 2003 2005

Government service delivery

57 53 48

0

25

50

75

100

2001 2003 2005

Prefer single govt identity card for transactions

Believe fed govt has single database on citizens

% o

f Can

adia

ns a

gree

ing

% o

f Can

adia

ns a

gree

ing

Page 8: EKOS RESEARCH ASSOCIATES 0 Privacy: Changing Attitudes in a Tumultuous Time Presentation to: 6 th Annual Privacy and Security Workshop Toronto, November.

EKOS RESEARCH ASSOCIATES 8

41

11

48

10

20

40

60

80

100

Disagree Neither Agree DK/NR

Collective security & individual privacyQ: Police and intelligence agencies should have more powers to

ensure security even if it means Canadians have to give up some personal privacy safeguards.

Page 9: EKOS RESEARCH ASSOCIATES 0 Privacy: Changing Attitudes in a Tumultuous Time Presentation to: 6 th Annual Privacy and Security Workshop Toronto, November.

EKOS RESEARCH ASSOCIATES 9

Malcolm SaravanamuttooVice President, EKOS Research Associatest: 613.235.7215e: [email protected]