Eklips - Investor Relations and Social Media

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Investor Relations & Social Media . To Rethink is a Must

Transcript of Eklips - Investor Relations and Social Media

  • Oslo Brs | Oslo | Mars 2nd, 2011Investor Relations & Social MediaTo Rethink is a Must
  • If the news is thatimportant it will findmeCollege student quoted in New York Times
  • Facts & Fictions
  • Social Media is FastFalse. Social media is by definition slow. Done correctly, socialmedia is about developing meaningful relationships withcustomers and prospective customers in their natural habitat.Thats not a wave the magic wand scenario.You have to create content, be part of many communities, andproceed incrementally.Many successful social media programs take months (or evenmore than a year) to really germinate.Source: Convince & Convert, http://www.convinceandconvert.com/social-media-marketing/the-6-dangerous-fallacies-of-social-media/
  • Social Media Results Cantbe MeasuredFalse. Especially in comparison to many other communicationprograms like traditional PR, TV advertising, outdooradvertising and others, social media actually offers pretty solidmetricsSource: Convince & Convert, http://www.convinceandconvert.com/social-media-marketing/the-6-dangerous-fallacies-of-social-media/
  • Social Media is InexpensiveFalse. As Charlene Li (Altimeter / Forrester) said recently,social media trades media cost for labor cost.Done correctly, social media - even a simple reputationmonitoring program - is a time intensive proposition thatrequires daily vigilance.Source: Convince & Convert, http://www.convinceandconvert.com/social-media-marketing/the-6-dangerous-fallacies-of-social-media/
  • Social Media is OptionalFalse. It doesnt matter what the demographics of yourcustomers are. It doesnt matter what industry youre in.Your customers and prospects are talking about you online.Your company needs to be part of that conversation. Today.Online is where many people do their talking, so thats whereyou need to be.Source: Convince & Convert, http://www.convinceandconvert.com/social-media-marketing/the-6-dangerous-fallacies-of-social-media/
  • The Financial Figures
  • The Age of Streams
  • Get ready! Ask yourself. Are you still tryingto get journalists to write about yourproducts? Are you still making websites? Isyour social networking strategy to get aFacebook Page?...or...Thomas Baekdal, Baekdal.com
  • ...or...Are you making yourself a natural part ofpeoples stream of information?Thomas Baekdal, Baekdal.com
  • The Googlization
  • "Search engines have aglobal active reach of 86%of all usersSource: Nielsen
  • Source: We are Social / Skype / Slideshare, http://www.slideshare.net/wearesocial/listening-responding-we-are-socials-skype-case-study
  • Source: We are Social / Skype / Slideshare, http://www.slideshare.net/wearesocial/listening-responding-we-are-socials-skype-case-study
  • Source: We are Social / Skype / Slideshare, http://www.slideshare.net/wearesocial/listening-responding-we-are-socials-skype-case-study
  • Source: We are Social / Skype / Slideshare, http://www.slideshare.net/wearesocial/listening-responding-we-are-socials-skype-case-study
  • Source: We are Social / Skype / Slideshare, http://www.slideshare.net/wearesocial/listening-responding-we-are-socials-skype-case-study
  • The New Corporate Site
  • The New Embassies
  • Human interaction is stillhuman interaction, and what ittakes to be successful with ithas not changed. What haschanged is the places where ithappens.Brian Solis, Principal of FutureWorks, blog PR2.0
  • The Ambassadors
  • Source: Next Generation Internet,http://sixx.se/nextgen/2009/10/07/eniro-vd-jesper-karrbrink-diskuterar-pa-facebook-igen/
  • Use the Force, dont Fight it
  • Get your Company Ready
  • Listen Create ParticipateTraining & Tools Guidelines & Objectives
  • to rethink is a mustEklips Digital AdvisorsEklips Digital Advisors is a niche agency with long and extensive experience in strategic and tactical guidance in online corporatecommunication. Eklips is working for listed and non listed companies.Peter Einarsson, founding partner, online corporate communication strategistMobile: +46 708 666 995 | E-mail: pei@eklips.seTwitter www.twitter.com/peter_einarsson