TOPCOOPERATION STORIES

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TOP 10 COOPERATION STORIES

We are happy to present our most successful cooperation stories that started out as academic assignments in the Estonian Academy of Arts and grew into product development projects which have later been implemented in the business activity of enterprises or organisations. With each story, we highlight to executer of the project within the academy and the department involved in the process, and the additional value that the enterprise or organisation gained in terms of development with the given project.

The top 10 Cooperation Stories is an overview of the most interesting and successful cooperation projects within the past five years, prepared for the 100th anniversary of the Estonian Academy of Arts celebrated from September 2014 to August 2015.

SmARTPOST PARCEl TERmINAlS Of ClEvERON OÜ

The Smartpost parcel terminals, first introduced to the market by Cleveron oü and now belonging to the major Itella Group, have become an integral part of everyday arrangements for many people. During their cooperation project with Cleveron oü, the eea students of Product Design designed parcel terminals suitable for outdoor conditions to broaden the enterprise’s product selection. The results of the inspiration provided by the winning solution of Lauri Hirvesaar and Helina Nelis and the fruits of the continuing cooperation can be seen on the parcel terminals of the new generation in several places all over the world. www.uus.smartpost.ee/enwww.cleveron.eu

⁕ The Smartpost parcel terminals ⁕ Authors: Lauri Hirvesaar, Helina Nelis ⁕ Customer: Cleveron oü⁕ Drawing: Cleveron oü , Smartpost

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ElECTRIC hEATER DROP Of hUUm OÜ

An innovative electrical heater drop designed by Product Design student Mihkel Masso, has made it to series manufacturing and is gaining momentum on the international market of heaters for sauna. Huum oü fulfilled its yearly sales target within two months. The heater designed in the eea is the first electrical heater developed in Estonia and manufactured in an enterprise based entirely on domestic capital that has already made sales across Europe. Active negotiations are currently held for marketing the product in North-America, Russia and Japan. www.huum.eu

⁕ Electrical heater drop ⁕ Author: Mihkel Masso ⁕ Photo: Huum oü

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⁕ The identity and screen graphics of the election studios ⁕ Authors: Henno Luts , Mikk Jõgi, Erik Heinpalu ⁕ Customer: err ⁕ Photos: Uku-Kristjan Küttis

vISUAl DESIgN Of ThE ElECTION STUDIOS

Of ESTONIAN TElEvISION

The identity and screen graphics of the election studios for the local government council elections of Estonia and the European Parliament elections were created with the help of the graphic design students of the eaa. The latter was the largest studio with visual graphics in the history of etv. Two years of continuous cooperation between the Graphic Design Department and the Estonian Public Broadcasting has been positive, and is likely to continue in the future as well.

⁕ A snack shelf with internal lighting for the cafe Sesoon ⁕ Author: Birgit Pählapuu ⁕ Customer: Miska oü⁕ Photo: Klaasikunsti osakond

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⁕ A fish tray for the cafe Shadu ⁕ Author: Urmas Puhkan ⁕ Customer: Kokarna oü⁕ Photo: Ceramics and Glass Art Department

“TOIT jA NõU” – COllAbRATIONS wITh ESTONIAN RESTAURANTS

Within the framework of the project “Toit ja Nõu” (“Food and Vessel”), the creation of new tableware for seven Estonian restaurants: Alexander Restaurant at Pädaste Manor, Black Taverna Lounge, Sesoon, Leib Resto ja Aed, Kuressaare Kuursaal, Kapten Tenkeš, and Neikid Restaurant.

The eaa initiated a large-scale project to refresh the tableware of Estonian restaurants. A fine Estonian restaurant should use tableware that has been designed in Estonia. For that purpose, the students of the Ceramics and Glass Art Department of the eaa helped to develop several varied and unique dishes which are currently used in the restaurants named above.

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DIgITAl TExTIlES by KäRT OjAvEE

Kärt Ojavee is an Estonian designer who has been working with active and interactive textiles since 2004. Kärt acquired a Doctoral level degree at the Design Department of the eaa. Her Doctoral thesis “Active Smart Interior Textiles: Interactive Soft Displays” inspired the whole world. Her research has led to several cooperation projects: the collection “First Views on Mars”, accessories made of laser-cut felt, decorative pillows and pillowcases reacting to sunlight, and a memento for the “Friend of Culture” on the order of the Ministry of Culture of the Republic of Estonia. Kärt Ojavee is an internationally recognised entrepreneur who is open to different cooperation proposals.

www.k-o-i.ee

⁕ A decorative cushion reacting to sunlight ⁕ Author and photos: Kärt Ojavee

wOODEN ShElTERS IN ThE PEDASPEA hIKINg TRAIl IN lAhEmAA

The project for the creation of shelters, which has already lasted for eight years, constitutes a part of the architectural studies at the eaa. In cooperation with the Estonian Forest and Wood Industries Association, the following shelters have been created: Kiik, Torn, Luik, Kolm, Spin, Varing, Laas, and Tsikuraat. The park of shelters which has been built in the coastal hiking trail of Pedaspea is a fun place for adventurers in all ages, because it is possible to climb on the shelters, walk on them, hide away in them, and even swing on them. This long-term project has served as a basis for cooperation with different partners, for example architectural and engineering bureaus, suppliers of building materials, and transport, accommodation and catering enterprises. During all these years, the construction of these shelters has been supported by the Cultural Endowment of Estonia. Another major supporter is Puuinfo (Tree Information).

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⁕ Shelter giik, 2006, the first of the constructed shelters ⁕ Authors: Anu Arm, juhendajad Andres Alver ja Jaan Tiidemann, teostasid Anu Arm, Ott Alver, Maarja Elm, Mari Hunt, Alvin Järving, Marten Kaevats, Riho Kerge, Reedik Poopuu, Anu Põime, Helen Rebane, Kaisa Saarva, Martin Tago, Reet Volt ⁕ Photo: Martin Siplane

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⁕ Authors: Elina Steinpilm, Jelisaveta Sedler ⁕ Customer: Rea oü ⁕ Photo: Alia Fahrutdinova

ChIlDREN’S PlAy CENTRE “lET’S PlAy” fOR REA

Elina Steinpilm and Jelisaveta Sedler, students of the Interior Design and Furniture Design Department of the eaa, designed the architectural complete solution for the play centre “Let’s Play”. By today, this play centre located in the city centre of Tallinn in Kadriorg has 340 square metres of playing area where it is possible to celebrate children’s birthdays or hold company events.

www.letsplay.ee

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⁕ erki Fashion Show 2014 stage ⁕ Photo: Dmitri Korobtsov

ERKI fAShION ShOw –

A SPRINgbOARD fOR yOUNg fAShION DESIgNERS IN ESTONIA

The students of the eaa have organised the erki Fashion Show ever since 1982. Today, this event is still organised by students, but it has become one of the most important and fascinating fashion demonstrations in Estonia. It is annually visited by 1,200 to 1,500 fashion enthusiasts, and it crosses the news threshold of almost all major media channels. This fashion spectacle involves cooperation with many different partners. For instance, in 2014, Kristiine Shopping Centre and Fizz made a remarkable contribution to the organisation of the show. Tradehouse financed the winner’s grant and supported back-stage work with beauty products. Other partners: Tradehouse, rgb, CuuClub, Lejal Genes, Sisetelevisioon, ClearChannel, TrendExpress, Duglas, Kevin Murphy, Wolfprint 3d, Maiasmokk, Sushi House.

⁕ The winning collection of the fashion show, The Fear Generation ⁕ Author: Anja Yelizaryevat ⁕ Photo: Anneli Loorits

erki Fashion Show has used a ticket system developed by the team and programmed by eea graduate Eero Otsus already for three consecutive years. Namely, the guests can purchase a ticket conveniently on the erki Fashion Show’s home page by filling in just a few fields. The ticket package is compiled after the receipt of a confirmation e-mail to the purchase and is then sent to a location chosen by the customer with the Smartpost service. A person will conveniently receive the package and can pay for the delivery by card or in cash at the chosen parcel terminal.

erki.artun.ee

⁕ The exo10 bicycle house in the parking lot of the Statistics Estonia office building, Tatari 51, Tallinn ⁕ Authors and photo: Markus Marks, Janno Nõu

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SECURE bICyClE hOUSES Of hAKUDE SERvICE OÜ

Markus Marks and Janno Nõu, students of the Product Design Department of the eaa, took part in a development project, within the framework of which they designed a secure house for bicycles. The design solution exo can also be used for other purposes, e.g. for the storage of sports supplies or garbage, or the warehousing of goods. According to Hakude, there is great interest towards the product – it has been ordered by the security company g4s and the construction company Nordecon. Currently, the enterprise is cooperating with the City of Tartu, holding negotiations for the construction and installation of a bicycle house for fifty bicycles.

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REET AUS mADE REUSE fAShIONAblE

Reet Aus, a graduate of the eaa, studied upcycling methods in her Doctoral thesis “Trash to Trend. Using Upcycling in Fashion Design“, and developed a design and production model which can be applied in unique design as well as series manufacture. As a result of her Doctoral thesis, Reet created the collection “Reet Aus Upcycling”, a web platform “Trash to Trend” (www.trashtotrend.com), and a platform for the mapping of textile leftovers www.reuse.ee. Clothes in the Upcycling collection have been made of the textile leftovers of g-Star and Masy Company. The official T-shirts for the Estonian Song and Dance Celebration of 2014 “Touched by Time. The Time to Touch” were ordered from Reet Aus, and were created on the method of upcycling from the surplus production of the apparel industry of Bangladesh (quantity: 23,000 pieces)

www.reetaus.com, www.trashtotrend.com

⁕ Collection upmade by Reet Aus S/S 2014 ⁕ Author and photos: Reet Aus

Estonian Academy of ArtsResearch and Development Department

tao@artun.eewww.artun.ee

2014