EJKM Volume 11 Issue 2
-
Upload
dadan-gunawan -
Category
Documents
-
view
227 -
download
1
description
Transcript of EJKM Volume 11 Issue 2
-
Editorial for EJKM Volume 11 Issue 2
This is my first editorial, as I have just recently become the editor of the Electronic
Journal of Knowledge Management, following a long period as a paper reviewer. I feel
very honoured to be able to contribute to the continued success of our journal at a
challenging time for the KM discipline. While the field has evolved significantly since its
emergence in the early 1990s and attracted a high level of interest across both the
academic and the practitioner communities, any comprehensive review of recent
publications across the discipline might produce some sense of dj vu, as many are
concerned that limited progress is being made in the broader recognition of the
discipline in the academic community and in the adoption of good KM practices.
Thus, while we continue to solicit papers on any aspect of KM, we would especially
encourage authors to consider contributing papers that can add rigour to the many
theories in the discipline as well as those that can demonstrate successes in the
practical application of theory in the field
In this issue, we have six papers that provide interesting and contrasting insights. We
have two theoretical papers (one revisiting the tacit explicit dimension, the other
knowledge governance frameworks) three interesting case studies (examining graduate
students personal knowledge, air force incident reporting and manufacturing firms
external knowledge search) and a survey of the perspectives of more than 500 Basque
CFOs on valuing intangible assets.
Ilkka Virtanens In Search for a Theoretically Firmer Epistemological Foundation for the
Relationship between Tacit and Explicit Knowledge is an insightful revisitation of one of
the most frequently used (and often abused) concepts in KM. Following a re-
examination of the original work of Polanyi (1958) and the perspective provided by
Nonaka and Takeuchi (1995), he proposes an improved epistemological model for tacit
knowledge that should be of interest to most KM researchers.
In another theoretical paper, David Johnsons Governing Frameworks for Sharing
Actionable Knowledge discusses the importance of context in KM activities and
examines four alternate governance frameworks (formal, informal, markets, and
professional) for interaction within organisations.
Elaiza Benitez, David J Pauleen and Tony Hoopers From Information Gatherers to
knowledge creators: The evolution of the post-graduate student examines the evolution
of graduate students skills in personal information and personal knowledge
management. It should be of interest both to students entering postgraduate studies
and those who supervise graduate students.
In A Form to Collect Incident Reports: Learning from Incidents in the Swedish Armed
Forces, Ulrica Pettersson provides an excellent and detailed case study in an unusual
116
-
and interesting environment, but one from which lessons can be generalised to many
other situations where there is a need to capture experiential knowledge to improve
subsequent performances of complex activities, such as incident reporting.
In The Search for External Knowledge, Rebecca Purcell and Fergal McGrath take an
Interpretivist approach in examining three Irish manufacturing firms to determine how
they carried out external knowledge search, developing a practical framework for
external search activities.
Finally, Real Options in the Valuation of Intangibles: Managers Perception, by Beln
Vallejo-Alonso, Gerardo Arregui-Ayastuy, Arturo Rodriguez-Castellanos and Domingo
Garca-Merino, examines the challenges in financial valuation of intangible resources
and examines a specific method for such an evaluation. Focusing primarily on SMEs in
the Basque Country, they demonstrate the relevance of the method examined, while
highlighting the very limited capacity of firms and their CFOs to under stand and apply
the concept.
These articles are a robust demonstration of the good work that is being done in the KM
discipline. I trust readers will find them of interest and encourage all those interested in
the KM field to consider our journal as a useful outlet for their work and would very
much like to hear from those of you interested in making additional contributions to the
journal, perhaps by acting as one of our paper reviewers.
Ken Grant
Ryerson University
117
-
ISSN 1479-4411 118 ACPIL
V I In Search for a Theoretically Firmer Epistemological Foundation for the Relationship Between Tacit and Explicit Knowledge The Electronic Journal of Knowledge Management Volume 11 Issue 2 (pp118-126) available online at www.ejkm.com
In Search for a Theoretically Firmer Epistemological Foundation for
the Relationship Between Tacit and Explicit Knowledge
Ilkka Virtanen
School of Information Sciences, University of Tampere, 33014 University of Tampere,
Finland
Abstract. Tacit knowledge has become one of the most used buzzwords in many scientific areas, especially in the area of
knowledge management, during the past twenty years. In the mainstream of contemporary KM literature the concept of
tacit knowledge has been brought in a relatively rough way alongside the traditional conception of knowledge (explicit
knowledge) without further analysing the theoretical coherence of the resulting epistemology. Moreover, tacit knowledge
T factors have led to puzzling or even internally contradictory epistemological views. We critically analyse the predominant
epistemological views in the knowledge management literature from the theoretical perspective. We outline a
P W although knowledge management is relatively new scientific area, its roots should be firmly grounded in the philosophical
problems concerning knowledge if it is expected to present credible theories that could support knowledge management
practices.
Keywords: epistemology, explication, explicit knowledge, Polanyi, tacit knowledge, theory of knowledge
1. Introduction
For over two decades tacit knowledge and its relation to explicit knowledge have been widely discussed topics
in the fields of management studies, information system science and particularly in knowledge management
KM I P KM literature to the widely supported claim that organizations could achieve competitive advantages by using
effectively their unique knowledge (see e.g. Nonaka and Takeuchi 1995). As a result, the focus of KM literature
shifted from explicit forms of knowledge to softer and more complex resources of knowledge that were not
stored in information systems but held in human minds. Since then hundreds of scientific papers and reports
have presented possible procedures, models and theories for making tacit knowledge representable by
converting it to explicit knowledge. The innermost aim of these suggestions is to harness valuable personal
understanding and insights to common benefit in organizations.
However, analysis of epistemic views discussing the relation between tacit and explicit knowledge, and
particularly the ones that stress the importance of making tacit knowledge explicit, shows that the concept is
often used in inconsistent, even misleading ways. According to Cowan et al (2000), very often the meaning of
the concept itself remains literally tacit. Various authors (e.g. Grant 2007; Wilson 2002; Tsoukas 2003) have
argued that the fundamental content of the concept has been misinterpreted. This suggests that the subject
area is still inadequately studied.
Conceptual clarity is not important only from the perspective of internal theoretical consistency of KM; KM is a
multidisciplinary field of science, which means that it should communicate with other relevant fields of
science. This naturally becomes difficult if central concepts adopted outside the field are redefined. Instead,
theoretical statements from different disciplines should refer to the same set of phenomena (Bunge 1967).
The focus of KM is evidently on the management and use of knowledge, which means that the area is above all
practical. In this sense it may seem doubtful to introduce profound epistemological considerations to the
practices of the field. However, the moment we begin to discuss theories of knowledge creation and
explication of tacit knowledge we cannot avoid epistemological consideration because we have to know what
we are theorizing about; from the scientific perspective the problem is significant because theories based on
vague concepts are themselves vague and hence close to meaningless.
-
Electronic Journal of Knowledge Management Volume 11 Issue 2 2013
www.ejkm.com 119 ACPIL
The question about the relationship between tacit and explicit knowledge is important because it lies in the
very heart of the KM theory. Although N T iginal theory has been revised and modified (see e.g. Nonaka and Peltokorpi 2007), the epistemological foundation (namely the classification of knowledge
into tacit and explicit) of their original theory has gained a dominant role as the basis for epistemology in the
KM theory (Maasdorp 2007 M N T the epistemological distinction between tacit and explicit knowledge has been so influential that even the
whole field of KM has been defined basing on it. For example, according to different authors KM means
ed process for acquiring, organizing, and communicating both tacit and explicit knowledge (Alavi and Leidner 1999: 6); T of explicit knowledge held in artefacts or as tacit knowledge possessed by individuals or
S 63); knowledge asse C-Carrin 2006: 34).
Theories can be considered as a systemization of practice, and as such they serve as a framework for making
sense of the subject area. Respectively, indefinite theoretical frameworks may cause wider problems for the
practices of the field by directing research to wrong lines. For example, technology developed to mine tacit
knowledge of the users is of little value if it is unclear what exactly should be mined. Grant and Qureshi (2006)
remark that many KM projects have stated as their aim the conversion of tacit to explicit knowledge, and
storing and sharing it by developing proper ICT-systems for the purpose. These projects, however, often have
had very limited success (Grant and Qureshi 2006). As Grant (2007) suggests, this might have very negative
effects on organizations.
Tacit knowled opposed to articulate, explicit knowledge (e.g. Nonaka and Takeuchi 1995; Baumard 1999; Steward 1997).We
argue that one key factor behind the conceptual vagueness of the concept of tacit knowledge is the lack of
profoundly studied epistemological foundation of the relation between tacit and explicit knowledge.
Generally, the meanings of theoretical concepts are determined by the scientific theories in which they occur
(Tuomela 1973). Accordingly, to attain a better theoretical understanding of tacit knowledge and its relation to
explicit knowledge we have to go P and not just for picking up one concept but to assess the theory as a whole because not only the expression providing a definition of the concept but that
entire theoretical context signifies the concept to be defined (Tuomela 1973).
W P gical foundations upon which the theories of application of tacit knowledge rest-- P mentioned and referred basically by every author. The concept has been brought alongside with the
traditional conception of knowledge, which leads to theoretical confusion as will be shown. We critically
analyse the two epistemological theories (knowledge as tacit and explicit categories; knowledge as spectrum)
that seem to have wide influence in the contemporary KM literature. Based o P sketch an epistemological model that aims to conceptual clarification of tacit and explicit knowledge and the
relationship between the two. We examine in this work the components of which different conceptions of
knowledge consist in order to compare them and to assess their internal consistency. The aim of this work is to
point some flaws in the mainstream epistemic view of KM and present more coherent epistemological model,
P
2. Epistemologies of KM literature P Based on the foundations of positivist epistemology, the majority of the contemporary knowledge literature
develops typologies that distinguish between different types of knowledge (Hislop 2005). The most common
distinction, and also the one that we are interested in, is between tacit and explicit knowledge. This view can
be considered significant because the most cited authors of knowledge management and intellectual capital
literature1
(e.g. Nonaka and Takeuchi 1995; Davenport and Prusak 1998; Steward 1997) embrace it, and many
1 A B -review of knowledge management and intellectual capital literature that surveyed all
citations of the topic (about 60 publications in total) in three major knowledge management journals (Journal of Intellectual Capital,
Journal of Knowledge Management and Knowledge and Process Management.
-
Ilkka Virtanen
www.ejkm.com 120 ISSN 1479-4411
authors after them have adopted it (e.g. Johannessen et al 2000; Kikoski and Kikoski 2004; Seidler-de Alvis and
Hartmann 2008). The tacit/explicit distinction came to prominence in KM literature through the work of
N T M N T express the foundation of their epistemology clearly:
I O s explicit knowledge, which can be articulated in formal language including grammatical statements, mathematical expressions,
specifications, manuals and so forth. This kind of knowledge thus can be transmitted across
Hever, we shall argue, a more important kind of knowledge is tacit knowledge, which is hard to articulate with formal language. It is personal knowledge
embedded in individual experience and involves intangible factors such as personal belief,
perspective, This view treats (explicit) knowledge in a traditional way, namely defining it as justified, true belief. For
N T I adopt the tradit A view makes is that (explicit) knowledge is objective and discrete entity (Hislop 2005). As tacit knowledge is
seen convertible into explicit knowledge, the most crucial KM process is to identify the sources of significant
tacit knowledge and codify that tacit knowledge to explicit (Nonaka and Takeuchi 1995; Steward 1997; Kikoski
and Kikoski 2004).
However, this view has some theoretical problems, and we next discuss briefly the two most significant of
them.
First, Polanyi never said that there existed two types of knowledge ontologically although many authors claim
so (e.g. Baumard 1996; Spender 1996; Jasimuddin et al. 2005). I P knowledge are related to two different kinds of awareness, subsidiary awareness and focal awareness respectively. The
things that we are attending to and that we are consciously aware of (e.g. propositional belief, mental image,
external object, read sentence etc.) belong to focal awareness. However, all focal awareness is dependent on
subsidiary awareness that consists of variety of clues, elements and processes (personal knowledge structures,
emotional processes, past experiences, motor responses etc.) that enable focal awareness giving rise to the
personal meaning of its contents. This is the structure of all acts of knowing (Polanyi 1969). Hence, the focal
object is always identifiable and in this sense explicit, whereas subsidiary content is unidentifiable, tacit. In
addition, the two kinds of awareness are mutually exclusive; when the attention is switched to something
hitherto subsidiary, it becomes focal losing its subsidiary meaning (Polanyi 1964). Most importantly, this tacit-
explicit structure concerns all acts of knowing; tacit knowledge is not a separate category of knowledge but an
integral component of all knowledge. Hence, to divide knowledge into two categories is not only
P to knowledge. Also other authors have H W T G P L M which I P theory of knowledge, whose vital component the tacit dimension is. Tacit dimension is present in all knowledge.
Second, the categorisation of knowledge into tacit and explicit and the idea of conversion of tacit knowledge
into explicit knowledge leads to puzzling, even internally contradictory, overall epistemology. For example,
Nonaka and Takeuchi (1995) originally saw rather unproblematic that something subjective and intangible (as
they characterised tacit knowledge) became converted justified, objective and true belief. However, the
process of explication (or externalization) does not explain how tacit knowledge becomes justified and true.
T P hat specifically due to the tacit dimension of knowledge it could never be objective or fully justified.
The epistemology that divides knowledge into two categories has also one practical constraint that does not
coincide with our everyday experience. For example, I might be able to articulate reasons why I choose one
option over another being, however, unable to exhaustively explain all the factors that have affected my
choice. In this sense the described epistemological view is a rather rigid because knowledge is defined either
- A definitions of these two categories of knowledge become unavoidably vague in the case of borderline
instances of knowledge.
-
Electronic Journal of Knowledge Management Volume 11 Issue 2 2013
www.ejkm.com 121 ACPIL
It has been argued (e.g. Hislop 2005; Tsoukas 2003; Brown and Duguid 2001) that tacit-explicit dichotomy
P I in a sense that it is a compromise between polanyian epistemology and traditional definition of knowledge,
which leads to non-realistic epistemic view. Supposedly for these reasons this perspective has been afterwards
modified to more workable theory of knowledge that recognizes the inseparability between tacit and explicit
knowledge better but still supports the idea of sharing of tacit knowledge.
The modified view is based on the idea that all knowledge exists on a spectrum (or continuum) that runs from
tacit (uncodified) knowledge at one extreme to explicit (codified) knowledge at the other (Leonard and
Sensiper 1998; Hall and Andriani 2003; Jasimuddin et al 2005). Leonard and Sensiper (1998) remark that most
knowledge exists in between these two extremes, which is the main modification compared to the tacit-
T P namely the idea that knowledge has both tacit and explicit dimensions. The position of knowledge on the tacit-
explicit spectrum is then determined by its tacit-explicit mix (Jasimuddin et al 2005). This epistemic
perspective2
is described (as we understand it) in figure 1.
Figure 1: Knowledge seen as a spectrum. According to this view knowledge-spectrum has tacit and explicit
ends. Hence, any given instance of knowledge has a tacit part and an explicit part unless not taken from either
of the ends
However, as a theory of knowledge this view also has some illogical or at least unexplained features. First, the
explicit pole of the knowledge P P of wholly explicit knowledge (because all knowledge is tacit or based on tacit knowledge, see Polanyi 1966).
However, it would be obviously simple to modify the model and figure 1 so that in the explicit end knowledge
only approached explicitness but the continuum ended before total explicitness. In fact, Leonard and Sensiper
A ompletely H MA K as a spectrum where one extreme is seen as completely tacit and implicit knowledge and the other as
completely explicit or codified knowledge It is an interesting question how different instances of knowledge then are situated in the continuum. For
H A end. It might be possible to present scientific theories are anything but explicit; the theory of gravitation probably represents very different kind of
things to a novice compared to its meaning to an experienced physicist based on their experiences and existing
2 T -view, only described in a different manner. For example, Edwards (2009) presents
knowledge as two circles with the tacit part as a smaller circle within the bigger, explicit circle. The size of the inner circle (tacit part) varies
depending on the level of tacitness/explicitness of the particular instance of knowledge. Hence, the relational amounts of tacit and explicit
parts of any instance of knowledge can be presented with this model in an analogical way to the way an instance of knowledge is
T E um-view.
-
Ilkka Virtanen
www.ejkm.com 122 ISSN 1479-4411
knowledge structures, among others. Exactly this is the significance of the tacit dimension that enters into
every act of knowingand why completely explicit end of the spectrum is not very realistic. Second, spectrum-view of knowledge also seems to lead to relatively sharp tacit-explicit dichotomy as many
authors apply it as a background theory for sharing of tacit knowledge (e.g. Leonard and Sensiper 1998; Hall
and Andriani 2003; Jasimuddin et al 2005). Let us observe any given instance of knowledge on a knowledge
spectrum; it has a tacit and an explicit part. In order to share tacit knowledge we should codify it first (Nonaka
and Takeuchi 1995; Hall and Andriani 2003). The process of codification means that tacit knowledge is
converted explicit. Hence, a certain amount of the tacit part of that particular instance of knowledge would be
replaced by explicit knowledge. This means that the proportion of explicit part to tacit part grows and hence,
that particular instance of knowledge must shift towards the explicit end of the spectrum if the codification
succeeds.
Consequently, the same knowledge can exist in various points in the spectrum. In a logical sense this means
that the same instance of knowledge can exist in various forms in the knowledge spectrum. Thus, a
presupposition of the process of explication/externalization/codification of tacit knowledge always
presupposes also two different forms (or categories) of knowledge. For example, Hall and Andriani (2003: 146)
U C H C C T more or less the same knowledge of music can exist in two different forms of knowledge, tacit and explicit.
Basically this leads back to categorization of knowledge and some kind of knower-independent, objective ideal
of knowledgewhich, again, are issues that Polanyi wanted to criticise with the concept of tacit knowledge. Third, even if it were assumed that some tacit knowledge could be traced, supposedly most of it would remain
hidden. This means that it is impossible to specify the amount of tacit knowledge that a given instance of
knowledge includes. Following from that, it is also impossible to specify the location of any given instance of
knowledge on the kn T - C view it takes into account that there nowledge. Besides that it does not seem to - M view makes it rather clear that tacit knowledge is dependent on knower and explicit knowledge is independent
of knower, the spectrum-view does not provide very clear explanation of the role of the knower in the process
of knowing. Evidently, tacit end and explicit end represent knower-dependent and knower-independent
knowledge respectively, but what about the instances in between? Accordingly, the spectrum-model is argued
to provide a unified conception of knowledge but it cannot explain what knowledge is. Hence, although it covers different types of knowledge, no supporters of this view have
provided further explication of the nature of knowledge in general suggesting that the view has not been
considered completely.
3. Towards theoretically firmer epistemology
We base our understanding of the nature of knowledge on the polanyian argument that knowledge requires
active participation of the knower and is hence knower dependent. Knowing is an act of a particular individual.
The claim that there is knowledge in itself, without a concrete knowing subject, is fantastic (Bunge 1974).
Whenever however, carry for the most part information, which only a knowing mind can assimilate, understand and
incorporate into its own knowledge structures (Wilson 2002). Despite the various ways to codify and store
someone). When we know something, we engage in that what we know and cannot be neutral or indifferent
in relation to it; we have no means to abstract the knowledge from our life and experiences by the means of
which we understand that knowledge.
If the knower dependency of all instances of knowing is accepted it means that the tacit dimension of knowing
also enters in all types of knowledge as Polanyi argues; knowledge is represented in the mind of the knower
and it is thus necessarily dependent on the processes and elements that take part in the forming of that
representation. In this sense even an instance of knowledge that is presented in an explicit form (e.g. a note
written on the paper) has a tacit dimension. The conscious representation in turn forms the explicit dimension
of knowledge.
-
Electronic Journal of Knowledge Management Volume 11 Issue 2 2013
www.ejkm.com 123 ACPIL
It is important to bear in mind that knowledge presented in an explicit form can only be originated from a
relatively clear representation in the mind; we can articulate and describe only things that we are conscious of
L I P processes in subsidiary awareness. In this sense for example any proposition is equally explicit whether we
read it, hear it said by another person or come to think it spontaneously by ourselves. The main point is that
explicitness of knowledge does not refer only to the form in which a given instance of knowledge is presented;
the clarity of knowledge and the way we regard it is not dependent on the form of presentation of that
knowledge. Hence, in the epistemic sense explicitness refers to the coherence of knowledge, which in turn
refers to origins and justifiability of the belief in question.
In sum, given that knowing occurs within a human knower, all knowledge has necessarily a tacit dimension
that refers to subconscious or otherwise subsidiary processes and elements that reflect the experiences of that
particular knowing subject, but are also typical to any human cognition. As a result of the tacit factors the
knower forms a focal conception of the matter, which represents more or less explicit knowledge. Hence, all
instances of knowledge have tacit and explicit parts (Polanyi argued that all knowledge can be tacit, that is, an
instance of knowledge that does not have an explicit part. However, in this case even the knower does not
consciously know that he is knowing something tacitly and such a situation can be considered as a special case
of knowing that simply cannot be commented on much). When this basic structure of knowledge is taken into
account, knowledge can be further divided into categories in a suitable way (for example in a way adopted
from psychological memory research: conditioned knowledge, semantic knowledge, episodic knowledge,
procedural knowledge). Importantly, all categories in the model should manifest this structure. The basic
structure of knowledge is described in figure 2.
Figure 2: The structure of knowledge. Knowledge has a tacit part upon which the possible explicit part is
founded.
All instances of knowledge manifest this structure, even if knowledge is further categorized in a suitable way
depending on the context. In this figure is presented an example of categorization adopted from the
psychological memory research
It is useful to relate this conception to the traditional definition of knowledge (knowledge as justified, true
belief) in order to clarify it. The starting point of knowledge in the traditional definition is the belief; knowing
something posits that the thing being known must be believed. However, according to this definition we must
distinguish correct beliefs from incorrect ones. Thus, the belief must somehow correspond to the state of
things in reality in order to be considered knowledge. This, however, is still not enough because for example a
lucky guess could be interpreted to be knowledge. Therefore there has to be some grounds for holding a
certain beliefthe belief must be justified. Indeed, traditional theory of knowledge as a branch of philosophy is most basically a theory about epistemic justification (Pollock and Cruz 1999).
Whereas the traditional analysis of knowledge described above starts from the belief and the analyses
P form the belief. In P . This idea is described in figure 3.
-
Ilkka Virtanen
www.ejkm.com 124 ISSN 1479-4411
Figure 3: T P K I P ief represent explicit knowledge. Tacit knowledge refers to belief forming factors that cannot be fully traced. In this sense tacit
knowledge can be understood as an internal justification for the focal belief. Instead, the traditional approach
to knowledge studies justification and truthfulness of propositional beliefs
This view suggests that knowledge has two types of justification. External justification refers to justification in
the traditional sense; the requirement to objective explanation/argumentation of how that belief has been
attained. It is specifically related to the ability to publicly present evidence supporting a claim (Niiniluoto
1999). Thus, (external) justification is directed at the belief or other form of representation that the knower
holds. But all evaluations of beliefs derive from belief-forming processes (Goldman 1986). In this sense the
idea of internal justification comes close to the basic argument of naturalized epistemology according to which
epistemic status of a belief state depends on psychological processes that generate and sustain it (Kitcher
1992). Accordingly, natural cognitive and physiological processes involved in the process of knowing refer to
internal justification of the formed belief and cannot be bypassed in an analysis of knowledge. Instead of being
particularly interested in the norms that justify human knowledge, Polanyi stressed the importance of
confidence in human cognitive capacities in understanding reality.
The epistemological conception presented above has considerable strengths compared to the two models
predominant in the KM literature discussed in the section four. First, instead of simply picking up the concept
P logical environment, P T P mainly because of considerably different conceptions of the requirement of justification of knowledge. Second, we express clearly the knower-
dependency of knowledge. Every individual knows in his own way, from his basis. Interestingly, this has been
originally the starting point of knowledge sharing but from the theoretical perspective the idea seems to get
lost somewhere en route. Third, as other critics have also suggested tacit knowledge is narrower phenomenon
that KM literature intimates in the sense that our narratives, beliefs, impressions etc. do not represent tacit
capacity.
4. Conclusions
The predominant epistemological conceptions behind the relationship between tacit and explicit knowledge
and the idea P theory. As a result, the epistemological foundations behind the tacit knowledge discussion tend to wake more
questions than provide answers. This has led to confusion and inconsistency in the discourse concerning tacit
knowledge and its relation to explicit knowledgeeven up to a point that some critics (e.g. Wilson 2002; Grant 2007) have claimed that the concept of tacit knowledge has become meaningless nonsense.
The origin of the problem of conceptual vagueness is that the concept of tacit knowledge is taken from an
epistemological environment that differs radically from the theoretical environment that it has been brought
to. In order to get the concept function in the new context it has been interpreted very loosely. Moreover,
given that one of most important functions of theoretical models (for example the models of explication of
-
Electronic Journal of Knowledge Management Volume 11 Issue 2 2013
www.ejkm.com 125 ACPIL
tacit knowledge) is to make predictions, it is obvious that models including poorly defined concepts make
wider amount of predictions--up to a point at which the made predictions are anything but accurate, reliable
or even very clear. Therefore not surprisingly, in the case of tacit knowledge it is somewhat simple to report
positive results in the experiments concerning explication or externalization of tacit knowledge because some
subjects regardless of the used method. Instead, a little attention seems to have been paid on the question, in
T P KM understood traditionally as justified true belief simply is too narrow to explain human way to know and act in
O P consideration of pre-logical phases of knowing that unavoidab P broadens the scope of knowledge as he accepts feelings and intuitions not only as valid but also as necessary
P -dependency of knowledge (that knowledge is necessarily dependent on the subjective processes and elements that take part in the forming of the focal
part of knowing) is also well justified from the psychological perspective.
We have suggested a simple epistemological model that is in line with polanyian theory of knowledge. We
argue that this model provides more coherent foundation for KM theory than the two epistemological views
that are predominant in the contemporary KM literature. Given that tacit knowledge is inarticulate and
inaccessible by definition, we suggest that in attempts to classify knowledge the focus should be on different
crystallization of (focal) knowledge that is difficult to articulate. Hence, we would like to stress that our aim is
not to criticize the goals and methods of knowledge sharing in general but to develop the aspects that are
shown to be inconsistent in the present KM theory.
References
Alavi, M., Leidner, D. (1999) K M I C B Communications of the Association for Information Systems, vol 1, pp. 1-37.
B P O F A I D K M B d Edmondson, A. (eds.), Organizational Learning and Competitive Advantage, London: Sage Publications Ltd.
Baumard, P. (1999) Tacit Knowledge in Organizations, London: Sage Publications.
B J D P K O A -P P Organization Science, vol 12, pp198 213.
Bunge, M. (1967) Scientific Research I: The Search for System, Berlin: Springer-Verlag.
Bunge, M. (1974) Treatise on Basic Philosophy, volume 1. Semantics I: Sense and Reference, Dordrecht: Reidel Publishing
Company.
Capeda-C G C A K M D Encyclopedia of knowledge Management. Hershey: Idea Group Reference, pp. 34-43.C D P F D T explicit Industrial and Corporate Change, vol 9, pp. 211-252.
Davenport, T., Prusak L. (1998) Working Knowledge: How Organizations Manage What They Know. Cambridge: Harvard
Business School Press.
Edwards, J. (200 B P K M K-Pour, M. (ed.) Encyclopedia of Information Systems and Technology. Hershey: Idea Group Reference (second edition) pp. 471-476.
Goldman, A. (1986) Epistemology and Cognition. Cambridge: Harvard University Press, 1986.
G K T W P The Electronic Journal of knowledge Management, vol 5, pp. 173-180.
G K Q U K M W M F Innovations in Information Technology, November 2006, pp. 1-5.
H A P M Journal of Business Research, vol 56, pp. 145-152.
H T W E W I M T Knowledge: Towards a Better Understanding of the Shape of A Conference proceedings, 8th European Conference on Information Systems, Vienna, pp. 46-51.
Hislop, D. (2005) Knowledge Management in Organizations A Critical Introduction. Oxford: Oxford University Press. J K J C C T
Management Decision, vol 43, pp. 102-112. J J O J O B Mt of tacit knowledge: The importance of tacit knowledge,
International Journal of Information Management, vol 21, pp. 3-20.
Kikoski, C. and Kikoski, D. (2004) The Inquiring OrganizationTacit Knowledge, Conversation, and Knowledge Creation: Skills for 21st-Century Organizations, Portsmouth: Greenwood Publishing Group.
-
Ilkka Virtanen
www.ejkm.com 126 ISSN 1479-4411
K P T The Philosophical Review, vol 101, pp. 53-114. Ledoux, J. (2002) Synaptic Self: How Our Brains Become Who We Are, New York: Viking Penguin.
L D T T K G I California Management Review, vol 40, pp. 112-132.
Maasdorp, C. (2007) Concept and Context: Tacit Knowledge in Knowledge Management theory Schreinemakers, J., van Engers, T., (eds.), 15 Years of Knowledge Management: Advances in Knowledge Management, vol 3, Wrzburg:
Ergon, pp. 59-68.
MA M B MC J E Journal of Knowledge Management, vol 1, pp. 43-59.
M N T KM Journal of Knowledge Management, vol 9, pp. 104-113.
Niiniluoto, I. (1999) Critical scientific realism, New York: Oxford University Press.
N I K N T B B F K C California Management Review, vol 40, pp. 40-54.
N I P V T K A I J E T 15 Years of Knowledge Management, Advances in Knowledge Management, vol 3, Wrzburg: Ergon, pp. 68-82.
Nonaka I. and Takeuchi H. (1995) The Knowledge-Creating CompanyHow Japanese Companies Create the Dynamics of Innovation, New York: Oxford University Press.
Polanyi, M. (1964) Personal Knowledge: Towards a Post-Critical Philosophy (second edition), New York: Harper and Row.
Polanyi, M. (1966) The Tacit Dimension, Garden City: Doubleday & Company.
Polanyi, M. (1969) Knowing and Being, London: Routledge & Kegan Paul.
Pollock, J. and Cruz, J. (1999) Contemporary Theories of Knowledge. Lanham: Rowman and Littlefield Publishers Inc.
Refaiy, M. and L A T maintenance performance: an empirical study of UK A Knowledge Management Research & Practice, vol 7, pp. 277-288.
Seidler- A H E T ledge management in Journal of Knowledge Management, vol 12, pp. 133-147.
A B N M-Review of Knowledge Management and Intellectual Capital Literature: Citation Impact and Research Productivity Rankin Knowledge and Process Management, vol 11, pp. 185198.
D C A K P D - Journal of Knowledge Management, vol 6, pp. 100-111.
J C A T K M B E A Organizational Learning and Competitive Advantage, London: Sage Publications Ltd.
Stacey, R. (2001) Complex responsive processes in organizations: Learning and knowledge creation. The introduction of the
tacit-explicit distinction in the KM. London: Routledge.
D T T K T Conference proceedings, 33rd Hawaii International Conference on System Sciences, Maui, pp.3020-3029.
Stewart, T. (1997), Intellectual Capital: The New Wealth of Organizations. New York: Doubleday.
T H D W U T K E-Smith, M. and Lyles, M. (eds), Handbook of Organizational Learning and Knowledge, Oxford: Blackwell.
Tuomela, R. (1973) Theoretical Concepts, Wien: Springer.
W T T Information Research, vol 5, paper no. 144.
-
ISSN 1479-4411 127 ACPIL
J D Governing Frameworks for Sharing Actionable Knowledge The Electronic Journal of Knowledge Management Volume 11 Issue 2 (pp127-138) available online at www.ejkm.com
Governing Frameworks for Sharing Actionable Knowledge
J. David Johnson
University of Kentucky, Lexington, USA
Abstract: A fundamental necessity for the transfer of actionable knowledge is that it must occur within a context. This
essay suggests that governing frameworks provide the medium within which it becomes possible to share actionable
knowledge. To support this claim the notion of governing frames is first explicated. Frameworks provide the basic support
structures for sharing knowledge within organizations through the development of an inextricable linkage between context
and meaning often found in the underlying foundation for governance structures. Each of the classic governing frameworks
discussed, formal, informal, markets, and professional, has different manifestations of key structural elements,
relationships, elements, context, configurations, and temporal stability and thus different implications for sharing
knowledge. The strengths and weakness of the various frameworks for understanding the sharing of knowledge in
organizations are exemplified by focusing on two exemplar problems: information seeking and clinical and translational
science. In conclusion, the concept of governing frameworks offers a new way of looking at the often intractable problem
of sharing knowledge in our ever more complex organizations. A compelling focus of future research is how these
frameworks are negotiated in an increasingly professionalized world where specialists must integrate their activities in
interprofessional teams.
Keywords: organizational structure, governing frameworks, actionable knowledge, sharing, information seeking and clinical
and translational science
1. Governing frameworks for sharing actionable knowledge
The absence of a role for context in organizational behavior not only leads to inadequate explanations for
individual attitudes and behavior, but also makes it impossible to develop a common paradigm for micro and
macro organizational research (Cappelli and Sherer, 1991, pp. 55).
A fundamental necessity for the transfer of actionable knowledge is that it must occur within a context. In
general, in conceptualizing our world, we have a tendency to focus on objects rather than their grounds
(Stocking and Holstein, 1993), focusing on messages or individuals, for example, rather than the contexts
within which they are embedded. We concentrate on the processes we are interested in rather than on the
more diffuse social contexts that frame, embed, and surround them. This essay will focus, then, on the
relationship between governing frameworks, one instantiation of context, and structure in shaping the sharing
of actionable knowledge in organizations.
Traditionally three senses of context have been used in organizational research (see Johnson, 2003, for more
detail). First, context is seen as equivalent to the situation in which an individual is immersed, with situations
viewed as more important in determining behaviors than individual traits or dispositions. Second, contingency
approaches move toward specifying active ingredients that have specific, predictable effects on various
processes. Third, major frameworks for meaning systems or interpretation are increasingly seen as critical to
various processes. Since the first two of these senses have been extensively explored in the literature (e.g.,
Johnson, 2003), here we will focus on the more recent developments concerning frameworks and governance
structures, the mechanisms by which contexts are operationalized, and become real for organizational
participants.
Increasingly generating and manipulating knowledge is seen as a core function of our econ (MacMorrow, 2001, pp. 381). Greater knowledge intensity leads to greater profitability for commercial firms, higher levels of
innovation and, ultimately, knowledge has become the source of wealth creation and economic growth
(Florida and Cohen, 1999, Leonard, 1995, Stewart, 2001). This is critical for organizations, since knowledge
becomes something you can do something with. As a result it often leads to strategic advantages since
organizations who have the best understanding of their environment and then act on them accrue competitive
advantages.
Knowledge runs the gamut from information, to explicit knowledge, to tacit knowledge, to wisdom, with a
variety of distinctions made between these terms in the literature. While there is a generally recognized
-
Electronic Journal of Knowledge Management Volume 11 Issue 2 2013
www.ejkm.com 128 ACPIL
ordering among these terms, with wisdom having the least coverage of the other sets, they are often used
interchangeably and in conflicting ways in the literature, resulting in some confusion (Boahene and Ditsa,
2003).
experience (Leonard and Sensiper, 1998, pp. 113, italics in original).
Knowledge is also something that is inherently social (Brown and Duguid, 1998, Barnett, 1988, Orlikowski,
2002), bound to particular contexts (Barnett, 1988, Swan, 2003, Tsoukas and Valdimirou, 2001), and something
that can be communicated to others, even if it may take considerable effort and require the development of
mutually agreed upon symbols which is greatly facilitated by governance frameworks.
Knowledge sharing (also termed diffusion, dissemination, transfer, and adoption) has been a compelling issue
in a variety of areas including technology transfer between developed and developing nations, between
organizations, and within organizations. Here I primarily focus on internal organizational transfer. Since
knowledge transfer among organizational units can provide opportunities for learning, cooperation and
creativity, it has been directly related to organizational innovation (Tsai, 2001), as well as a number of other
organizational processes (Reagans and McEvily, 2003). To be effective, transfer implies a level of
understanding that enables action (Jensen and Meckling, 1995). In this essay it is suggested that governing
frameworks provide the medium within which it becomes possible to share actionable knowledge. Innovation
diffusion is ultimately a social process of information seeking and transfer of ideas perceived as new such as in
clinical and translational science problems discussed in concluding this essay.
2. Frameworks as governance structures
A frame, or the act of framing, usually refers to putting a perspective into words when one encodes a message
(1979) providing, for example, a definition, meaning, or conceptualization of an issue in a conflict situation
(Putnam and Holmer, 1992). The concept of framework has a long history in the social sciences (e.g., Schon
and Rein, 1994, Tversky and Kahneman, 1981), especially in relation to discourse processes (Goffman, 1974).
Frames have been viewed as inherently delimiting, providing individuals with a situated context for action and
for interpretations of particular 'strips of activity' (Goffman, 1974).
The concept of frames is most commonly used to indicate both a way of viewing the world and of subjectively
interpreting it, acting as sense-making devices that establish the parameters of a problem (Gray, 1996). A
fundamental property of communication is that interpretation depends on context. Frameworks are both
windows on the world and lenses that bring the world into focus, at the same time they filter out some stimuli
(Bolman and Deal, 1991). Often understandings attributable to various frameworks assume a taken-for-
granted reality among interactants. Indeed, frameworks perform a number of critical functions for
interactants: they are shared conversational resources; they provide a common emotional tone; they insure
quicker responses; and they also provide a basis for temporal stability by insuring more continuous responses
(Collins, 1981, Benson, 1975).
Here the focus will be on governance frameworks that provide a more encompassing context for interaction
within organizations. A framework for interaction is the set of interrelated conditions that promoting certain
levels of shared understanding of meanings, orient interactants to the nature of the event, and establish the
ultimate purpose of continuing interaction (Johnson, 1997b, Johnson, 1998). A framework, then, is the ground
that opens doors to social worlds of situated knowledge and governing rationalities. Frameworks provide the
basic support structures for sharing knowledge within organizations through the development of an
inextricable linkage between context and meaning often found in the underlying foundation for governance
structures.
3. Governance structures
Governance implies the imposition of order by a common authority by allocating legal or quasi-legal
entitlements and obligations (MacKechnie & Donnelly-Cox, 1996, pp. 46).
Structural research has been a primary focus of research on transfer and it has been centrally concerned with
F social systems whose members are more closely linked by communication networks have a stronger diffusion
-
David Johnson
www.ejkm.com 129 ISSN 1479-4411
(Rogers, 2003, p. 235). Structure determines what is possible in large organizations since it enables action within a governance framework. Without a predictable
pattern of recurring relationships, coordinated activity, such as knowledge transfer, within the organization
would be impossible. The more constraints that exist, the more things occur in predictable patterns; the more
people know about their organization. Extensive reviews of the prior literature on structure has identified five
common elements in most of its definitions; relationships, entities, configurations, context, and temporal
stability (Johnson, 1992, Johnson, 1993) H configuration of communication relationships between entities within an organizational context" (Johnson,
1992, pp. 100).
As Table 1 details each of the governing frameworks we will discuss, formal, informal, markets, and
professional, has different manifestations of these key structural elements. As detailed below, each of these
frameworks has been separately developed within different theoretical traditions. Johnson (1997b, 1998,
2009) has then integrated them by developing scales associated with them for empirical tests, applied them to
case studies, and articulated their relationships to managing knowledge networks.
Table 1: Relationships between structural elements and governance frameworks
Governance Frameworks*
Structure
Elements
Formal Informal Markets Professional
Relationships Hierarchical Sentiments Exchanges Normative
Entities Positions People Traders/Brokers Professionals
Context Rules System Social/Personal/
Climate
Embeddedness Practice Standards
Configuration Organizational
Chart
Sociogram Bazaar Guild/clan
Temporal
Stability
Equivalent to
O Limited Dynamic Generations,
Common Law
Knowledge Rules Emotional
Intelligence
Explicit Tacit
*(Johnson, 2009, pp. 62)
A formal approach was the earliest systematic specification of the underlying basis for interaction within
organizations and in many ways the other frameworks were established in opposition, or counterpoint, to it
(Johnson, 1993). In fact, informal communication studies, the precursors to the modern interest in
communication networks, became a residual category including a wide array of potential frameworks (e.g.,
sentiments, informal influence, and so on) for interaction. Thus, exchange rests on individuals pursuing their
rational self-interest common to markets, while normative frameworks depend on operations of larger
collectivities most clearly represented in the professions. The introduction of tacit knowledge also suggests a
need for the more explicit introduction of culturally related normative elements captured most clearly in the
professions. Let us know turn to a more explicit discussion of these four governing frameworks.
3.1 Formal
Administrative rationality in the Weberian sense has always been a central concern of the formal approach
(e.g., Thompson, 1967) and with it has come the assumption that structures are designed to control behavior
in such a way as to produce efficient/effective operations (Pfeffer, 1978), controlling competitive instincts to
produce cooperative behaviors. Thus structures are conceived as fitting into a rational plan, rather than
viewed as representing rationality after the fact (Weick, 1969).
Formal frameworks essentially represent the bureaucratic world of the organization, with its specification of
patterns of super- and sub-ordination and other hierarchical relationships between positions in a relatively
permanent system of rules (Weber, 1947). An hierarchy provides a framework for action by specifying control
patterns, routinizing production, and implementing plans (McPhee, 1988). The kinds of behavior individuals
can engage in are specified in company manuals and output targets are detailed in formal performance reports
-
Electronic Journal of Knowledge Management Volume 11 Issue 2 2013
www.ejkm.com 130 ACPIL
(Baliga and Jaeger, 1984), laying the ground work for much of the common explicit knowledge with the
organization. Usually formal frameworks require only a limited form of knowledge, based on system rules,
training, and a legalistic understanding of relationships between positions best exemplified by the
configurations embodied in the organizational chart. Actors are presupposed to be driven, or motivated, by
the requirements of the positions they occupy within a specified organizational chart.
Knowledge transfer in formal structures is best accomplished if couched within this relatively limited frame
which is especially conducive for sharing explicit, organizationally sanctioned knowledge. Often formal
structure codify in rigid rules who is responsible for sharing knowledge and how it can be transmitted.
3.2 Informal
Often interaction results in collective sentiments; thus, friendship and other more emotional bases for
relationship then provide the underlying basis for ties between people. Traditionally this has been cast as a
primary basis for informal communication structures. The shared understandings characteristic of these
relationships are often dependent on the depth of emotional involvement. Sentiments recognize the often
neglected place of emotions (Mumby and Putnam, 1992) and the desire for affiliation in organizational life.
The degree of affiliation felt between interactants determines the temporal stability of relationships which can
be fleeting and the degree to which parties' sentiments may override other bases for relationships, such as
exchange.
Knowledge transfer within this governing frame often depends on sophisticated understanding of the climate
of the social system embodied in a high level of emotional intelligence. This level of understanding is essential
to minimizing resistance and overcoming the uncertainty that is often associated with the change that
knowledge sharing entails.
3.3 Markets
Recently, yet another view of structure, a market approach, which shares much with both network and formal
approaches, and rests on economic and exchange assumptions, has emerged. Markets focus on exchange
relationships between traders or brokers (see Table 1) and the paramount importance of trust often emerging
from actors embedded in social systems in characterizing them (Kirman, 2001, Granovetter, 1985, Johnson,
1996) which has led to social capital perspectives on brokerage relations (Sawyer et al., 2003). In this view
individuals are seen as driven to maximize rewards through their interaction with each other.
Obviously, an exchange relationship can rest on extremely rudimentary understandings of others, based on
such fundamental issues as fair price and trust that the other party will follow through on bargains.
Relationships are seen from a utilitarian perspective, with the primary bases for continued relationships
resulting from a perception of mutual gain creating dynamic changes in social systems depending on changing
rewards. Indeed, we may seek exchanges with others because they are not like us and they have resources
that we do not possess.
Networks of explicit information exchanges, which also contain market elements, are particularly useful
structures for organizations composed of highly skilled work forces who possess knowledge not limited to
particular tasks (Powell, 1990). Indeed, more generally it has been argued that knowledge sharing may be best
accomplished by market-like structures because of problems in recognizing the significance of information and
communicating it effectively and efficiently (Gupta and Govindarajan, 1991). This form of decentralization
often reduces the possibility of information overload within these organizations, and attendant delays and
imperfect planning orders. Thus, in organizations like universities it may be better to minimize intrusive formal
structures and promote wide-ranging interactions, while providing a framework in which trading relationships
can occur, much like ancient bazaars.
3.4 Professional
Modern expertise comes partly at the expense of narrowness, and of ignorance about what other people do
(Becker and Murphy, 1992, pp. 1146).
-
David Johnson
www.ejkm.com 131 ISSN 1479-4411
I T e (Polanyi and Prosch, 1975, pp. 204). These professions come together in organizations to pursue loosely defined larger objectives (e.g., universities and the pursuit of knowledge). Relationships
between and among professions are often governed by such normative expectations (Cheney and Ashcraft,
2007). Professionals reinforce normative isomorphism in institutional theory terms, where all firms come to
act in the same manner, especially under conditions of uncertainty where mimicry is often the safest course
(Mizruchi and Fein, 1999). Unfortunately little theoretic attention has been focused on professionals (Lammers
and Garcia, 2009, Pratt et al., 2006), especially on their interrelationships and micro level processes in
organizations (Chreim et al., 2007), such as knowledge transfer, so we will discuss them in somewhat greater
detail than the other frames here.
Most work on the professions has focused on how they establish (and protect) their jurisdictions and maintain
their status within broader social systems. Knowledge is seen as a key tool in these processes (Lammers and
Garcia, 2009, Abbott, 1988, Macdonald, 1995) bodies of knowled (Larson, 1977, pp. xi), and thus is an incidental focus of traditional research. Knowledge is intimately related with credentialing and training and
the formal (and often legally, state enforced) differentiation of specialties in societies generally and
organizations specifically (Macdonald, 1995). Relatedly, the development of tacit knowledge plays a key role in
distinguishing professionals (Larson, 1977) and their relative competence (Schon, 1983). So, intraprofessional
status often results from the ability of a profession to do non-routine work (Abbott, 1981) to apply old knowledge in new ways to solve novel or unforeseen problems.
Over the last three decades cultural factors, which norms encapsulate, have assumed a central place in our
theories of organizations. Culture is seen as providing an interpretive framework within which communication
is possible; a macromedium for interaction (Johnson, 1993). Perhaps nowhere in our society is socialization
more intensive than in the preparation of a professional with societies often delegating enforcement of
practice standards to professional bodies. They, in turn, jealously guard their prerogatives, especially in
relation to knowledge claims in specific areas (Cheney and Ashcraft, 2007), since these claims often define
what the profession is and its relative status (Abbott, 1988). Their natural reluctance to share professional
knowledge is further exacerbated by the more general reluctance to share knowledge with others if they are
thought incapable of understanding it (Hew and Hara, 2007).
A key element of this socialization is the development of elaborate semantic systems of tacit understandings
(von Hayek, 1945) that are difficult to share. The more elaborate and refined the framework, the more
effective the communication within the profession (and that much more difficult outside of it). An advantage
of strong cultures is their enhancement of shared understandings between actors and a norm of adjustment
through consultation within a system of mutual authority that governs competition (Polanyi and Prosch, 1975).
Clan controls result in high goal congruence and common interests, most appropriate when transformation
processes are imperfect and measures of outcomes are low (Turner and Makhija, 2006). Interaction
configurations are also provided with a normative base that expresses the underlying cultural values. This
strong emphasis on socialization of succeeding generations reinforces the temporal stability associated with
professions on a near common law accretion of knowledge.
Nonaka (1991) developed a more dynamic, interactive approach to these issues focusing on the implications of
the spiral of knowledge and its articulation (converting tacit to explicit) and internalization (using explicit to
T ion to develop insights into deeper problems (e.g., financial trends) then articulate them, as financial brokers do, to specific
buy and sell recommendations for their clients. However, once true expertise is developed, the professional
may have a very difficult time translating it for the novice or generalist (Hinds and Pfeffer, 2003). Professions
(Abbott, 1981).
Expert knowledge does depend on the application of traditional knowledge to which the seeker is in many
ways a servant. The freedom of members of these communities rests on certain obligations and systems of
mutual authority that also entail personal judgments (e.g., scientists making hypotheses, lawyers preparing
briefs). This process is accorded respect by society and certain things are left to communities of specialists to
pursue; the mutual adjustment of these specialists then determine the ultimate directions of the societies of
-
Electronic Journal of Knowledge Management Volume 11 Issue 2 2013
www.ejkm.com 132 ACPIL
which they are a part. Mutual adjustment depends in turn on consultation or, in the case of business,
competitive forces. However, this system of spontaneous order has several limits: one, the public good can be
surrendered to these personal judgments; two, society is ruled by a privileged oligarchy; and, three, it can drift
in directions determined by no one (Polanyi and Prosch, 1975).
Some more cynical observers of the professions suggest that perhaps the most powerful motivation for
doctors and lawyers to keep up-to-date is the ever present threat of a malpractice suit (Paisley, 1993). Most
other professions do not have similarly compelling external motivations to keep current; they do not have
sanctions for 'remediable ignorance,' for actions which duplicate or overlook existing knowledge (Paisley,
1980). These professions can in effect conspire to say it is pointless to try to keep up. They also have
substantial interests in the preservation of personal knowledge unique to their professions by insuring there
are heavy information costs to memberships in their priesthood, discouraging intermediation. However, never
has secret knowledge been more accessible to those who are interested in it.
3.5 Negotiated order
The forgoing frameworks are ideal types. It is possible for an individual to act with others with their unique mix
of the forgoing frames, to choose among themselves what frame (or combination of frames) will govern their
interactions. It is also possible for two interactants to decide mutually on an idiosyncratic basis for interaction
(Nathan and Mitroff, 1991). This possibility creates the underlying conditions for change (Strauss, 1978).
Indeed, the absence of a dominating frame, or the lack of rigid specification when one or another applies,
creates the possibility of flexibility within an organization.
So two parties communicate with each other to arrange the nature of their future interaction by mutual
agreement. This negotiation is designed to establish a stable ordering of the relationship governing
interactions within it, to move to a state where the underlying base for the interaction is taken-for-granted. At
times this negotiation might be explicit, verging on contractual terms, at other times it might grow out of
ongoing interactions.
4. Discussion
Within organizations, governance frameworks differentially impact knowledge transfer. Formal structures tend
to lessen contact and contracting costs, but may not be very efficient at finding the optimal price. There is also
a quite natural human tendency to exercise ever more control when performance problems are experienced,
which may (Williamson, 1994, pp. 91). Informal approaches focus on the emotional impact of knowledge sharing focusing
on issues such as potential points of resistance. Strong professional norms can severely restrict the content
and interactants available to individuals, but interestingly, because of the increased sophistication of shared
understandings, they can enhance the effectiveness of knowledge transfer. They also can improve efficiency
by clearly delineating roles and relationships. In contrast, exchange based transfer have few barriers, but
limited breadth and only moderate levels of effectiveness and efficiency, in part because of the differential
understanding levels of the parties.
In general, it has been argued that there are three approaches to organizational phenomenon (Lee et al., 2004,
Ferratt et al., 2005): universalistic; contingency, and configurational which focuses on bundles of attributes
that exhibit synergestic, nonlinear effects on outcomes. This focus on commonly occurring clusters of
attributes which can be linked to performance (Lee et al., 2004) is also linked to the classic system concepts of
equifinality (Gresov and Drazin, 1997). By focusing on sets of practices, with the adoption of one limiting the
adoption of others because of complementarity/fit/gestalt issues. Gestalts are feasible sets of internally
consistent configurations, with research findings suggesting configurational approaches are more predictive of
outcomes than others (Lee et al., 2004). For example, Andersen and Segars (2001) found that IT enhancing
communication supported a decentralized decision structure that was associated with higher financial
performance. Each of the governance frameworks can be seen as relating as a configuration to a variety of
different organizational outcomes such as knowledge sharing. In this section we will focus on the issues of
what types of knowledge can be shared and where it might come from, then we turn to two exemplars of
these processes, clinical and translational science and information seeking.
-
David Johnson
www.ejkm.com 133 ISSN 1479-4411
The critical knowledge that is the focus of transfer in formal settings is a set of rules and routines that can form
the basis for information processing. In informal governance structures knowledge of personal affiliations and
coalitions is critical to determining the political acceptance of different types of knowledge. Markets are best
suited for the transference of knowledge as a commodity that most often takes on explicit, limited forms,
although in certain situations it may have special significance, somewhat akin to insider trading, because of the
ability of one of the parties to use it for their unique benefit. Finally, professional knowledge is often tacit
based on years of experience and as a result difficult to transfer. In addition, professionals often jealously
guard their secrets and are reluctant to share them with outsiders.
This quick sketch also raises some interesting issues of where new perspectives come from and what is the
nature of the knowledge that is transferred. Interestingly, the first three frameworks focus on the processes by
which knowledge might be shared, while professional knowledge is also concerned with this in developing a
unique approach to problems, it also deals with content more directly. So, fundamentally, these frameworks
provide the overall institutional frame in which knowledge can be shared. One of the reasons why transfer has
proved so difficult is that they must all be operating in concert with each other. Thus agents are needed to
facilitate transfer of tacit knowledge who operate simultaneously within several frames, a key role for
management in the modern organization (Postrel, 2002).
One of the basic problems with relying exclusively on what goes on within an organization is that there is a
finite limit to the number of new ideas that can be produced from the same elements of a knowledge set
(Katila and Ahuja, 2002). Professions play a unique role in determining where is it substantive change within
organizations comes from. In many ways strong professions transcend particular organizations and make their
boundaries more permeable. Membership in a profession provides access to a much larger, scalable tacit
knowledge community outside the organization (Lammers and Garcia, 2009). These much broader tacit
networks, especially associated with professional institutions, become the primary vehicle for external learning
(Lammers and Garcia, 2009, Van der Krogt, 1998). This is a key shortcoming of the other approaches to
governance which primarily focus on what happens within the firm
Professionals seek answers to their questions wherever they may easily be available, whether inside or outside
the organization. Indeed, professional membership is likely to diminish organizational identification (Lammers
and Garcia, 2009). Sophisticated search agents and brokers only accelerate this trend. This is a unique
advantage of a professional framework - they are scalable, they bring the world outside in (Newman et al.,
2006), becoming a more modern version/extension of the classic cosmopolitan/local distinction (Gouldner,
1957).
The relationships between diverse professional groupings, who jealously guard their domains, is an
increasingly critical problem, particularly in health care settings (Clark, 2006, DA ). P onal autonomy and (Sicotte et al., 2002). However, balancing cooperation and competition must be achieved, most notably in sharing information that is in the
interest of the collective, in spite of individual motivations to hoard (Kalman et al., 2002). The greater effort
that is devoted to specialization, which implies you benefit from the work of others, the more reluctant
someone will be to give up what they know, especially to perceived free riders. Some have suggested that the
best motivator for knowledge sharing is a sense of collectivism and reciprocity (Hew and Hara, 2007).
4.1 The clinical and translational science problem
There is a widely held view that the U.S. is not receiving the full value for its investment in biomedical research
(Colditz et al., 2008, Real, 2008, Lee, 2007). While there are over 10,000 randomized trials of new intervention
approaches every year, very few innovations are ever widely adopted (Grol and Grimshaw, 2003). Drug
companies have also expressed concern about the length of time it takes for their investments to pay off and
their low success rate, with only 1 in nine compounds eventually achieving government regulatory approval
(Berelson and Steiner, 1964). While there has been growth in evidence reviews that inform practice there also
is a growing gap in their implementation (Colditz et al., 2008). Of course, this is emblematic of a larger problem
in translating research into professional practice common to many disciplines including communication,
management (Reay et al., 2009), and information science (Garnett, 2011).
-
Electronic Journal of Knowledge Management Volume 11 Issue 2 2013
www.ejkm.com 134 ACPIL
Clinical and Translational Science Institute's began to be funded by NIH in 2006. They were established to be
the home for clinical research within Academic Health Centers and to improve their resource base by
establishing linkages to industry and other health care organizations enhancing the level of community
engagement, while at the same time increasing the control of NIH over their direction (Robertson and
Williams, 2009). They are also designed to provide the critical infrastructure needed for traditional academic
training and linkages to clinical research resources (Robertson and Williams, 2009). The key problem faced
AHC
The reasons why it takes nearly two decades to transfer knowledge into routine medical practice are complex
and still poorly understood (Sussman et al., 2006). Changes in practice are rarely easy and require
collaborations between disciplines in very complex systems (Grol and Grimshaw, 2003). In the 1970s and 80s,
in recognition of the difficulties in knowledge translation, the dominant conceptual model came to focus on
the inherent differences between research and policymaking communities with the two communities theory
stressing that the inherent differences between them were often intractable (Jacobson et al., 2003).
Translational research often demands that there be communication across disciplines, which often runs into
basic problems that scientist have in communicating well with people from the practice community (Sussman
et al., 2006).
If we apply the framework of governance structures to this problem we can easily see why it has proved so
intractable. First, AHC have a layering of formal bureaucracy that constrains many research processes (e.g.,
human subjects protections, animal usage, and so on). Then, we have an informal structure governed by
sentiments and political coalitions that can prove difficult to negotiate and which is particularly important
traditionally for physicians who often place more weight on reputational standing of their colleagues in
adopting new practices than on bureaucratic dicta. Next, we have market exchanges and the inevitable
question of what is in it for me and who can I trust. Finally, we have the strong, compelling normative interests
of a multiplicity of professions. In some ways, all of these forces need to be aligned for successful
implementation, although adoption and creation may only depend on one. So new ideas are created, but it
may take nearly two decades to align all the frameworks.
When moving from the bedside to the community we face the additional problem that these factors become
even more diffuse, since the formal structures of government regulations and insurance guidelines is not
bolstered by the bureaucracy of the AHC. Further market relations and sentiments become much more diffuse
and fractured, so the only constant is the professional framework within which practice is embedded. All this
makes the information sharing and seeking components more critical for widespread practice implementation.
4.2 Information seeking
Not only to people initiate sharing of information they possess with others, which has been the primary focus
of the literature on knowledge sharing, but individuals often initiate sharing on their own based on their
perceived needs. In doing this they must decide on the objects of their searches. Will a health professional
who needs information seek it from the formal structure of the organization, will they depend on friends, will
they exchange their knowledge with other health professions in teams, or will they rely on the advice of
colleagues in their own profession.
Sadly, in a series of studies, Hersh has demonstrated that the information seeking practices of health
professionals are very problematic which further impedes effective sharing. So, an experimental study by
Hersh, Crabtree et al. (2002) showed that students of medicine and nursing were only partially successful in
applying the results of medical database searches to clinical questions. Subjects did the best in interpreting the
implications of medical literature for prognosis, and worst in applying retrieved documents to questions of
diagnosis and potential harm to the patient. An earlier analysis by Hersh (1998) of existing studies concluded
that literature searches exhibit poor recall of potentially relevant items, their results typically address only a
small port retrieval for medical doctors are unclear.
Johnson (1996, 1997a) has summarized the basic approach to information seeking of individuals with Case
(2012) in a more recent review making very similar arguments. First, people seek out information that is the
most accessible. However, second, having access to information means very little if an individual does not have
-
David Johnson
www.ejkm.com 135 ISSN 1479-4411
the proper information seeking skills and training to retrieve it. Third, people follow habitual patterns in their
information seeking. Fourth, face-to-face, interpersonal communication is the preferred mode of
communication for information seeking. This creates some real problems of scale when people move outside
of the physical proximate setting of AHC. Fifth, different types of persons use different sources of information.
This is further reinforced in medical setting by professional norms and standards of care which may differ
somewhat from profession to profession in a health care team. Finally, there are cognitive limits on the
amount of information individuals can process, especially in short term memory. All of this is further
complicated by the near chaotic framework typical of modern health care with multiple frameworks and
players within each of them coming into play (Lawrence, 2002).
5. Conclusion
The corporations take on the task of putting appropriate specializations together to exploit the synergistic
advantages thus accruing. The business executive becomes (Fuller, 2010/1962, pp. 80).
As this quote suggests the problem of bringing together different professions to share knowledge has been
with us for a long time with Fuller maintaining that Alfred North Whitehead early in the 20th
century traced it
to the increasingly specialized training of professionals at our universities. This created what was termed the
Whitehead Dilemma of ever deepening problems. So, a compelling focus of future research is how these frameworks are negotiated in an increasingly
professionalized world where specialists must integrate their activities in interprofessional teams.
Managers need tacit knowledge, deep understanding for fundamental change, but this knowledge is
supported by existing frameworks and various inertial forces. This can result in coalitions and power struggles,
which often are a by-product of tacit knowledge. A key social outcome of more specialized tacit knowledge is
the problems of concertative control resulting in conformity and influence within groups which makes
intergroup action much more difficult. While we need the support of others, they also limit our action.
References
1979. American Heritage Dictionary Of The English Language, Boston, Houghton Mifflin.
Abbott, A. 1981. Status And Strain In The Professions. American Journal Of Sociology, 86, 819-835.
Abbott, A. 1988. The System Of Professions: An Essay On The Division Of Expert Labor, Chicabo, University Of Chicago
Press.
Andersen, T. J. & Segars, A. H. 2001. The Impact Of It Decision Structure On Firm Performance: Evidence From The Textile
And Apparel Industry. Information And Management, 39, 85-100.
Baliga, B. R. & Jaeger, A. M. 1984. Multinational Corporations: Control Systems And Delegation Issues. Journal Of
International Business Studies, 14, 25-40.
Barnett, G. A. 1988. Communication And Organizational Culture. In: Goldhaber, G. N. & Barnett, G. A. (Eds.) Handbook Of
Organizational Communication. Norwood, N. J.: Ablex.
Becker, G. S. & Murphy, K. M. 1992. The Division Of Labor, Coordination Costs, And Knowledge. Quarterly Journal Of
Economics, Cvii, 1137-1160.
Benson, J. K. 1975. The Interorganizational Network As A Political Economy. Administrative Science Quarterly, 20, 229-249.
Berelson, B. & Steiner, G. A. 1964. Human Behavior: An Inventory Of Scientific Findings, New York, Harcourt, Brace &
World.
Boahene, M. & Ditsa, G. 2003. Conceptual Confusions In Knowledge Management And Knowledge Management Systems:
Clarifications For Better Kms Development. In: Coakes, E. (Ed.) Knowledge Management: Current Issues And
Challenge. London: Irm Press.
Bolman, L. G. & Deal, T. E. 1991. Reframing Organizations: Artistry, Choice, And Leadership, San Francisco, Jossey-Bass.
Brown, J. S. & Duguid, P. 1998. Organizing Knowledge. California Management Review, 40, 90-111.
Cappelli, P. & Sherer, P. D. 1991. The Missing Role Of Context In Ob: The Need For A Meso-Level Approach. Research In
Organization Behavior, 13, 55-110.
Case, D. O. 2012. Looking For Information, Bingley, Uk, Emerald Group Publishing.
C G A K L C T P I C tudies: Implications For Theory And Research Within And Beyond The Boundaries Of Organizational Communication. Communication Theory, 17, 146-
175.
Chreim, S., Williams, B. E. & Hinings, C. R. 2007. Interlevel Influences On The The Reconstruction Of Professional Role
Identity. Academy Of Management Journal, 50, 1515-1539.
Clark, P. G. 2006. What Would A Theory Of Interprofessional Education Look Like? Some Suggestions For Developing A
Theoretical Framework For Team Work Training. Journal Of Interprofessional Care, 20, 577-589.
-
Electronic Journal of Knowledge Management Volume 11 Issue 2 2013
www.ejkm.com 136 ACPIL
Colditz, G. A., Emmons, K. M., Vishwanath, K. & Kerner, J. F. 2008. Translating Science To Practice: Community And
Academic Perspectives. Journal Of Public Health Management Practice, 14, 144 -- 149.
Collins, R. 1981. On The Microfoundations Of Macrosociology. American Journal Of Sociology, 86, 984-1014.
D D F-Videla, M., Rodriguez, L. S. M. & Beaulieu, M. D. 2005. The Conceptual Basis For Interprofessional Collaboration: Core Concepts And Theoretical Frameworks. Journal Of Interprofessional Care, Supplement 1, 116-131.
Ferratt, T. W., Agarwal, R., Brown, C. V. & Moore, J. E. 2005. It Human Resource Management Configurations And It
Turnover: Theoretical Synthesis And Empirical Analysis. Information Systems Research, 16, 237-255.
Florida, R. & Cohen, W. H. 1999. Engine Or Infrastructure? The University Role In Economic Development. In: Branscomb,
L. M., Kodoma, F. & Florida, R. (Eds.) Industrializing Knowledge: University-Industry Linkages In Japan And The United
States. Cambridge, Ma: Mit Press.
Fuller, R. B. 2010/1962. Education Automation: Comprehensive Learning For Emergent Humanity, Kosel, Germany, Lars
Muller Publishers.
Garnett, A. 2011. Information Science As Knowledge Translation. Bulletin Of The American Society For Information Science
And Technology, 37, 50-53.
Goffman, E. 1974. Frame Analysis: An Essay On The Organization Of Experience, Cambridge, Ma, Harvard University Press.
Gouldner, A. W. 1957. Cosmopolitans And Locals: Toward An Analysis Of Latent Social Roles I. Administrative Science Quarterly, 2, 281-306.
Granovetter, M. S. 1985. Economic Action And Social Structure: The Problem Of Embeddedness. American Journal Of
Sociology, 91, 481-510.
Gray, B. 1996. Review Of: Frame Reflection. Academy Of Management Review, 21, 576-579.
Gresov, C. & Drazin, R. 1997. Equifinality: Functional Equivalence In Organization Design. Academy Of Management
Review, 22, 403-428.
Grol, R. & Grimshaw, J. 2003. From Best Evidence To Best Practice: Effective Implementation Change In Patients' Care. The
Lancet, 362, 1225 --1230.
Gupta, A. K. & Govindarajan, V. 1991. Knowledge Flows And The Structure Of Control Within Multinational Organizations.
Academy Of Management Review, 16, 768-792.
Hersh, W. R. 1998. How Well Do Physicians Use Electronic Information Retrieval Systems. Journal Of American Medical
Association, 280, 1347-1352.
Hersh, W. R., Crabtree, M. K., Hickman, D. H., Sacherek, L., Friedman, C. P., Tidmarsh, P., Mosbaek, C. & Kraemer, D. 2002.
Factors Associated With Success In Searching Medline And Applying Evidence To Answer Clinical Questions. Journal
Of The American Medical Informatics Association, 9, 283-293.
Hew, K. F. & Hara, N. 2007. Knowledge Sharing In O