Digital Ambassadorse-capacity building among civil servants in Denmark

Bjørn Borre, Special Advisor, Local Government Denmark+45 27522524 bjb@kl.dk / www.linkedin.com/in/bjornborre

An update on Denmark today

e-readiness... Great potential among the danes: 86% Internet acces, 75 % uses it on a daily basis. 66% homebanking, “everybody” on FB etc.

...is bypassing the public sector: Citizens almost doesn’t use self-service solutions when communicating with the public sector. The private sector however...

Why?• Lack of consistently carried out street-level marketing

02-05-23

Denmark tomorrow

• Public sector agreed upon goal: Creating a large shift towards digital communication before 2012

• 30 % digital communication in 2012.

How?

02-05-23

Laptops´n´sandboxes

Partnership-marketing

• E-capacity-building roadshow touring the municipalities

• Mass-education & get-to-know-it-by-first-hands-experience

• Sandboxes for continued learning & support

• Change habits as early as possible

• Create alliances with key actors

• For instance regarding maternity: Nurses, doctors and midwifes must market the solutions.

02-05-23

Preliminary results: Increased awareness

Digital ambassadors everywhere

02-05-23

05/02/23

The end-result: Collected on a digital google-map for all to see

www.digitaltlandkort.dk

Please contact: Bjørn BorreSpecial Advisor, Local Government Denmark+45 27522524 bjb@kl.dk www.linkedin.com/in/bjornborre