Ein offener Markt für digitale Mobilitätsservices · Tanmaya Mahapatra Service Mashups...
Transcript of Ein offener Markt für digitale Mobilitätsservices · Tanmaya Mahapatra Service Mashups...
Lehrstuhl für Software Engineering betrieblicher Informationssysteme (sebis)
Fakultät für Informatik
Technische Universität München
wwwmatthes.in.tum.de
Ein offener Markt für digitale MobilitätsservicesErster ITS Deutschland Kongress Hypermotion, Frankfurt, 21.11.2017
Prof. Florian Matthes
Towards an open market of digital mobility services
The digital transformation of mobility and transportation
Challenges for the established players
The TU München Living Lab Connected Mobility
Outlook
An open market of digital mobility services
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Cars are becoming a victim of their own success
Mittlerer Ring, München, Germany
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Source: http://www.sueddeutsche.de/muenchen/citymaut-debatte-in-muenchen-freie-fahrt-gegen-bezahlung-1.1487380
Increasing automation
Drivers become passengers
New mobility options
E-bike, E-scooter, Segeway, Hyperloop, …
Vehicle communication and
connectivity
Many-to-many communication
opens new possibilities
Mobility services and
shareconomy
from ownership to access
Technology trends lead to new solutions
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„Something interesting is happening“
Tom Goodwin
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Source: http://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/
The world‘s most valuable retailer…
… has no inventory
The world‘s largest taxi company…
… owns no fleet
The world‘s most popular media owner…
… creates no content
The world‘s largest accommodation provider…
… owns no real estate
Competition by strong customer-focused digital players
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Uber
Apple Maps
Apple Siri
Apple Passbook
Apple Wallet
Apple Watch
Google Maps
Google Android
Google Analytics
Google Now
The mobility market is highly fragmented
Infrastructure: Urban vs. rural areas
Culture: Munich vs. Copenhagen vs. Singapore vs. Mexico City
Mobility demands:
School kids, students
Families
Tourists
Business travelers
Elderly people
Handicapped people
Enterprises
Cities & public services (police, fire brigade, medical doctors, …)
Legislations: EU, US, China, …
Privacy, liability, financial risks,
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Vison: An ecosystem of mobility-related services integrated in a user-
centered way
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Seamless customer-centric
integration of all mobility services.
My fleet, my data, my apps, my
customers, …
Example: Car2Go (Daimler) Example Apple: Maps, Calendar,
Wallet, Siri, Third-Party Apps
Mobility service providers
Value-adding service providers
Example: Moovel (Daimler)
Acquisitions and partnerships
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Example: Connected Mobility Lab
BMW GROUP, SIEMENS, HERE
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Towards an open market of digital mobility services
The digital transformation of mobility and transportation
Challenges for the established players
The TU München Living Lab Connected Mobility
Guiding principles
Research overview and highlights
Fostering the ecosystem
Outlook
An open market of digital mobility services
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Exponential organizations: Outside-in vs. inside-out thinking
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Project network and project partners
Start-ups, Software & Data Providers, Investors, Big Players, …
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New network partners are welcome!
Contact: [email protected]
Beiträge des TUM Living Lab Connected Mobility
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Senior researchers
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Junior researchers (postdocs & PhD candidates)
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Tanmaya Mahapatra
Service Mashups
Entwicklungsunterstützung
Felix Michel
Partner On- &Off-
Boarding
Amjad Ibrahim
Accountability
Anne Faber
Crowdsourcing & -
innovation
Vittorio Cozzolino
Sensing on Demand
Jörg Landthaler
Integriertes Monitoring
Infrastruktur, Services &
Business
Daniel Herzog
Kollaborative & soziale
Mobilitätsdienste
Michael Haus
Proximity Services
Ömer Uludag
Plattform & Ökosystem
Governance
Varun Pandey
Geospital Big Data
Exploration
Andreas Kipf
Integrationsplattform für
temporale
geographische Daten
Dr. Kristian Beckers
Accountability
Martin Kleehaus
Visueller Service-
Management Leitstand
Dr. Ilias Gerostathopoulos
Technische Plattform-
Architektur
Georgios Pipelidis
Modelle & Werkzeuge
für Indoor-Karten
Nihan Celikkaya
Umweltsensitives
Verkehrsmanagement
Sasan Amini
Verkehrsmanagement
bei Großereignissen
Dr. Markus Böhm
Geschäftsmodelle
Plattformanbieter
AP 4: Use Cases
AP 2: Platform Requirements, Business Models, Value Networks
AP
1: G
ove
rnan
ce
AP 3: Platform Architecture and Core Services
AP 5: Geospatial-Temporal Analytics
Indoor NavigatonEco-Friendly
Traffic Management
Collaborative & Social
Mobility Solutions
Partner On- and Off-
Boarding
Crowdsourcing and
Crowdinnovation
Service Mashups
Developer Support
Traffic Management
for Big Events
Industrie
Integrated, Multi-Level
Monitoring
Visual
Service Management
Control Station
Geospatial &
Temporal
Main Memory DB
Integration Platform
for Geospatial and
Temporal Data
Beiträge
Community
Pla
tfo
rm a
nd
Eco
syste
m
Go
ve
rna
nce
Ind
ustr
ie
Community
Industry
IndustrieIndustry
Beiträge
CommunityCommunity
IndustrieIndustry
IndustrieIndustrie
Ind
ustr
y
TP XY
AP X AP X AP X
Industry Community
Research Industry Community / Ecosystem
Innovative
Business Models
AP
6: P
ilot
Serv
ice
Del
iver
y
Ind
ustr
y
Sensing on Demand
Proximity ServicesAccountablity
Technical Platform
Architectures
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Collaborative and Social Mobility Services
Mobile Event Recommendations Intermodal Route Planning
City Trip Recommendations
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Eco-Sensitive Traffic Management
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Models and Tools for Indoor Mapping
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Private Proximity Services
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Sensing On Demand
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Integrate and exploit resources at
the edge of the network to augment
Cloud capabilities and optimize
existing services
Design a virtualization-based, on-
demand sensing platform/framework
Analyze how critical parameters
(i.e., privacy, performances) are
affected at scale in a multi-tenant
environment
HyPer: A Hybrid OLTP & OLAP Man Memory Database
Interactive Analytics on the New York City Taxi Dataset
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Accountability Mechanisms
Conceptual and Technical Framework for Accountability
• Identification of unwanted behavior derived from legal, contractual, and self-imposed obligations at different
layers
• Detect, document and reason about violations of requirements concerning security, safety and privacy
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Modeling and visualizing business ecosystems
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Explore the ecosystem to gain insights using
different interactive visualizations
Model the ecosystem to update others by including
recent information
https://ecosystem-explorer.in.tum.de
+
Click to add
information
regarding relation
between Porsche
and Capgemini
New opportunities created via specifically designed collision-events
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Student posters
hackaTUM 2016 / 2107
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Severe cultural clashes
Startups, incumbents
Industry, academia
Good guys, bad guys (public transport, car manufacturers)
Us, them (BMW employee selling train tickets?)
Lack of mobility data for research and innovation
Legal constraints
Lack of trust
Lack of business models
Lessons learned
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Towards an open market of digital mobility services
The TU München Living Lab Connected Mobility
Outlook
Legal regulations create a window of opportunity for new businesses
Will Blockchain technologies enable a decentralized mobility ecosystem?
Invitation for interdisciplinary collaboration
An open market of digital mobility services
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Legal regulations create a window of opportunity for new business models
General Data Protection Regulation
(EU GDPR enforceable in May 2018)
Data portability
Right to erasure
Data protection by design and default
Pseudonymity
Right for explanation
Consent (may be withdrawn)
Data protection officer & sanctions
Examples
Social media data
Search engine usage data
Health data, Genome data
Personal mobility data
p
Approaches to compliant data management
Adapt in-house software landscape
Buy solution from standard software providers
Use cloud-based data management services
Shared service center
Independent provider
Data cooperative
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Data is the new oil Data is the new asbestos
Approaches to personal data management
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DataCooperative
Social Media
Finance
Insurance
MobilityHealth
Energy
Education
CustomerData
Social Media
Finance
Insurance
MobilityHealth
Energy
Education
MobilityProvider
Web Site
Social Media
CRM
ERP
Intranet
Data Lake
MobilityData
Provider
Web Site
Social Media
CRM
ERP
Intranet
Data Lake
Customer centered
Shared
services
Shared
data
[optional]
Provider centered
Individual
services
Isolated
data
Will blockchain technologies enable a decentralized mobility ecosystem?
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Tomorrow?
Business ecosystem based on
shared contracts & data
Today
IT ecosystem based on
technical APIs and encapsulated data
TUM Living Lab Connected Mobility
Projekt „Marktplatz der Daten oder Datengenossenschaften“
Alternative nutzerzentrierte Betreibermodelle für Daten- und Dienstplattformen
Lexalyze – Informatics & Law
Invitation for interdisciplinary collaboration
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Software Engineering Plattformentwicklung
Integrierte Sicherheitssysteme Plattformentwicklung
Angewandte Sozialwissenschaften Nutzerevaluation
Entrepreneurship Business Prototyping
Industriekonsortium Praxisbegleitung
Technische Universität München
Fakultät für Informatik
Lehrstuhl für Software Engineering
betrieblicher Informationssysteme
Boltzmannstraße 3
85748 Garching bei München
Tel +49.89.289.
Fax +49.89.289.17136
wwwmatthes.in.tum.de
Florian Matthes
Prof. Dr.
17132
Inhaber des Lehrstuhls