EIM Presentation.13 07.2011
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description
This is the presentation/workshop carried out at EIM campus for participants of the NEIS program.
Transcript of EIM Presentation.13 07.2011
Jamie White Solicitor Director
Company Overview Services Offered: • Intellectual Property Law • Internet Law • Technology Law • Privacy Law • Franchising Law • Advertising and Marketing Law
Points of Difference • Personal Service • Transparency • The ‘Pod Experience’
We build relationships.
Typical Clients • Structuring • Commercialisation • Expansion • Exiting
Intellectual Property • What is it?
o Trade Marks o Copyright o Confidential Information/ Trade Secret o Designs o Patents
Intellectual Property • Protecting your intellectual property
o Registration, where possible o Documentation
Intellectual Property • Enforcement
o Letters of Demand o Other avenues?
Doing Business Online • Clear shift toward doing business online • Wild, wild, west (not really) • Can be financially very rewarding
Doing Business Online
• Areas of Law: o Trade Mark o Copyright o ACL o Spam o Privacy
Doing Business Online • Examples of risk:
o Using a Trade Mark without permission o Copying text and images from others o Sending emails/ SMS/ MMS without consent o Cybersquatting o Linking
Doing Business Online • Compliance/ Best Practice
o Terms of Use o Privacy Policy o Spam Statement o Purchase/ Shipping Terms o Refund Policy o Upload Terms
Wrap Up • Nine out of ten business websites are not legally
compliant… is yours? o Website Legal Audit
• Always identify and assess risk.
Contact Details Email: [email protected] Mobile: 0404 019 400 Office: 1800 POD LEGAL (1800 763 534) Web: podlegal.com.au • Questions?
