Eight Reasons Why the Internet of Things Is Doomed

16
Copyright © 2014, Intellyx, LLC 1 Eight Reasons Why the Internet of Things is Doomed Jason Bloomberg President [email protected] @theebizwizard

Transcript of Eight Reasons Why the Internet of Things Is Doomed

Copyright © 2014, Intellyx, LLC

1

Eight Reasons Why the Internet of Things is

Doomed

Jason Bloomberg

President

[email protected]

@theebizwizard

About Jason Bloomberg

• President of Intellyx

• Advise companies on their digital transformation initiatives & help vendors communicate their agility stories

• Write for Forbes, Wired, & DevX on Digital Transformation

• Buy my latest book, The Agile Architecture Revolution

Copyright © 2014, Intellyx, LLC2

Internet of Things?

Copyright © 2014, Intellyx, LLC3

Just what we needSpam on our thermostats

#1: Security

Too easy to hack!

Copyright © 2014, Intellyx, LLC4

Photo

Cre

dit:

mid

nig

htc

om

mhtt

ps:/

/ww

w.f

lickr.

com

/photo

s/m

idnig

htc

om

m/

Photo

Cre

dit:

Pete

htt

ps:/

/ww

w.f

lickr.

com

/photo

s/c

om

edynose/

• RFID?

– Security Badges

– Passports

• Baby monitors??

#2: Privacy

• IoT means Big Data

• Big Data mean more information about IoT users

• Good for the marketer, bad for the consumer!

Copyright © 2014, Intellyx, LLC5

Photo

Cre

dit:

bosta

nkorg

ulu

gu

htt

ps:/

/ww

w.f

lickr.

com

/photo

s/b

osta

nkork

ulu

gu/

#3: Digital Fatigue

• Too much noise

• Too many options

• Consumers are fickle

Copyright © 2014, Intellyx, LLC6

Photo

Cre

dit:

Kyle

Sla

ttery

htt

ps:/

/ww

w.f

lickr.

com

/photo

s/d

eansfu

rniture

5/2

462980011/s

izes/l

Can’t we just have some

peace & quiet already??

#3a: Shame

Copyright © 2014, Intellyx, LLC7

Nobody wants a wearable to

tell them they’re not exercising enough or

eating right!

Photo

Cre

dit:

Kyle

Inte

l Fre

e P

ress h

ttps:/

/ww

w.f

lickr.

com

/photo

s/i

nte

lfre

epre

ss/

#4: Ecosystems

• Apple? Google? Who will run the IoT?

• Open standards are sticks for beating weaker ecosystems into submission

Copyright © 2014, Intellyx, LLC8

#5: No Killer App

• Google Glass? No thanks.

• Apple Watch? Don’t think so.

• Refrigerators that order milk?

Solution without a problem.

Copyright © 2014, Intellyx, LLC9

One might come along at any time, but until then, we got nothin’

#6: Enterprises Will Screw the Pooch

• IoT is the frosting, existing business is the cake

• IoT success will require digital transformation

• No shortcuts!

Copyright © 2014, Intellyx, LLC10

Photo

Cre

dit:

Ann L

ari

eVale

ntine h

ttps:/

/ww

w.f

lickr.

com

/photo

s/s

anfr

anannie

/

Warning: organizational change ahead

#7: Vendors Smell Blood in the Water

• Big Data about users is the IoT prize

• How to put consumer in control?

• Would defeat the purpose for vendors

Copyright © 2014, Intellyx, LLC11

Photo

Cre

dit:

Andre

a E

sull

htt

ps:/

/ww

w.f

lickr.

com

/photo

s/e

suli/

And the blood is yours!

#8: Excess Hype

Copyright © 2014, Intellyx, LLC12

Photo

Cre

dit:

Yahoo!

• Similar to dot.com bubble

• When people say “believe the hype” time to sell all your stock and run!

Uh oh…

Copyright © 2014, Intellyx, LLC13

What about the Industrial Internet?

• Machine-to-Machine

• Where the big money in IoT is today, except…

–Nobody in their right mind would actually put a turbine or a locomotive on the Internet

Copyright © 2014, Intellyx, LLC14

Photo

Cre

dit:

Bob A

dam

s h

ttps:/

/ww

w.f

lickr.

com

/photo

s/s

atr

ansport

/

What Do I Really Think?

• Consumer empowerment essential

– Especially concerning user identities

• Big shakeout (or several) coming, but there will be survivors

Copyright © 2014, Intellyx, LLC15

Photo

Cre

dit:

Walter

Lim

htt

ps:/

/ww

w.f

lickr.

com

/photo

s/c

oolinsig

hts

/Periods of disruption lead to intense innovation, which feeds further disruption

Jason Bloomberg

President, Intellyx

[email protected]

@theebizwizard

Send email NOW to [email protected] to download this presentation

Thank You!