Eight amazing Shows - BBC Good Food Show | Food Festivals| … · 2016. 11. 21. · Location:...

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Transcript of Eight amazing Shows - BBC Good Food Show | Food Festivals| … · 2016. 11. 21. · Location:...

Page 1: Eight amazing Shows - BBC Good Food Show | Food Festivals| … · 2016. 11. 21. · Location: Olympia, London Date: 11 –13November 2016 25,000** visitors expected in 2016 In depth
Page 2: Eight amazing Shows - BBC Good Food Show | Food Festivals| … · 2016. 11. 21. · Location: Olympia, London Date: 11 –13November 2016 25,000** visitors expected in 2016 In depth

Eight amazing Shows

The BBC Good Food Shows are the UK’s most established food and drink events with

25 years heritage. Attracting over 300,000 food enthusiasts throughout the year, the BBC

Good Food Shows feature celebrity chefs, demonstrations and the finest food and drink

producers and brands from around the UK and the world.

The BBC Good Food Shows attract over 300,000 food enthusiasts across the country.

Over 1,000 unique exhibitors and sponsors took part in 2015.

We reach 10 million through our associated Marketing and PR campaigns.

Over £27 million spent at the Shows in 2015

Culinary hero's such as Mary Berry, Paul Hollywood, John Torode, James Martin, Tom

Kerridge, Michel Roux Jr. and the Hairy Bikers all appear regularly across the portfolio

of BBC Good Food Shows.

Page 3: Eight amazing Shows - BBC Good Food Show | Food Festivals| … · 2016. 11. 21. · Location: Olympia, London Date: 11 –13November 2016 25,000** visitors expected in 2016 In depth

Location: Olympia, London

Date: 11 – 13 November 2016

25,000** visitors expected in 2016

In depth Acorn analysis available

*BBC Good Food Show Summer & BBC Gardeners’ World Live are co-located

Location: NEC, Birmingham

Date: 15 – 18 June 2017

90,000* visitors expected in 2017

Location: SECC, Glasgow

Date: 4 – 6 November 2016

19,000 visitors expected in 2016

Location: NEC, Birmingham

Date: 24 – 27 November 2016

80,000 visitors expected in 2016

Location: HIC, Harrogate

Date: 5 – 7 May 2017

15,000 visitors expected in 2017

Location: Hampton Court Palace

Date: 27 – 29 August 2016

15,000 visitors expected in 2016

Our Portfolio

Location: Hampton Court Palace

Date: 9 – 11 December 2016

12,000 visitors expected in 2016

Location: Belfast Waterfront

Date: 14 – 16 October 2016

12,000 visitors expected in 2016

Page 4: Eight amazing Shows - BBC Good Food Show | Food Festivals| … · 2016. 11. 21. · Location: Olympia, London Date: 11 –13November 2016 25,000** visitors expected in 2016 In depth

Some of the brands

we’ve worked with in

2015…

Page 5: Eight amazing Shows - BBC Good Food Show | Food Festivals| … · 2016. 11. 21. · Location: Olympia, London Date: 11 –13November 2016 25,000** visitors expected in 2016 In depth

Who are our audience?

A marketing & PR

reach of 10 millionNet promoter score

of + 36

Average

Household

Income of

£56,000

A marketing & PR

reach of 10 million

78% ABC1

Over 460,000 Facebook

followers

£103 average

spend per visitor

Over 104,000

Twitter followers

Page 6: Eight amazing Shows - BBC Good Food Show | Food Festivals| … · 2016. 11. 21. · Location: Olympia, London Date: 11 –13November 2016 25,000** visitors expected in 2016 In depth

Be part of it…

• Celebrating 25 years of BBC Good Food Shows, be part of the UK’s

biggest line up of food and drink consumer exhibitions!

• Build brand awareness, the Shows are a great platform to meet new

customers

• Boost sales

• Launch new products - A great opportunity to gain valuable customer

feedback and build brand and product awareness

• Reach a highly engaged foodie audience and communicate with visitors

in a fun and vibrant atmosphere

• Build on your connections and client database

• Media and Marketing coverage – each Show is supported by a

comprehensive marketing and PR campaign

Page 7: Eight amazing Shows - BBC Good Food Show | Food Festivals| … · 2016. 11. 21. · Location: Olympia, London Date: 11 –13November 2016 25,000** visitors expected in 2016 In depth

Around the Shows…

The Supertheatre is at the heart of all 10 Shows. It is

the home of the biggest line-up of the hottest chefs

and culinary stars cooking live in front of up to 3,000

people at any one time.

The Bakes & Cakes Village is dedicated to all things

baking. With a mix of both established baking brands

and small specialist companies, the Village will be

full with passionate baking enthusiasts at every Show.

The BBC Good Food Kitchen gives our visitors the

chance to enjoy fine dining with dishes inspired by

Good Food. There will even be a chance to dine at the

Chefs table.

The Winter / Summer Kitchen features seasonal

dishes presented by renowned and up and coming

chefs and culinary experts who are passionate about

using the freshest and most seasonal ingredients to

create perfect dishes.

The VIP Experience continues to sell out at the

Shows. This “first class” ticket option gives visitors

exclusive benefits such as their own lounge with a

full timetable of talks and demos, complimentary

refreshments and a goody bag.

The Producers’ Village is a huge speciality food

market at the heart of the show, packed with small

artisan producers who pride themselves on the

quality and provenance of their produce. It is the

perfect place for our visitors to try some of the

freshest seasonal foods that are hard to find on the

High Street.

Wine tasting and Beer Tasting sessions give the

audience an unrivalled chance to really discover

more about their chosen tipple.

The Interview Stage puts our favourite TV chefs

into the hot seat for an intimate chat. Both the host

and the audience provide the questions to get some

truly unique insights.

The Restaurant Experience in London gives our

visitors the ultimate celebration of gourmet food

and street food by bringing the opportunity to

sample signature dishes from a selection of the

finest local eateries.

The English Tea Garden provides a special

experience to enjoy a relaxed afternoon tea within

the atmospheric surroundings of the Show.

Every one of the BBC Good Food Shows has a hugely varied number of ways

for our visitors to spend their day.

Page 8: Eight amazing Shows - BBC Good Food Show | Food Festivals| … · 2016. 11. 21. · Location: Olympia, London Date: 11 –13November 2016 25,000** visitors expected in 2016 In depth

Marketing & PR opportunities

What does my stand include?

•Shell scheme

•Fascia board

•Carpet

•Stand cleaning

•Showguide & website listing

•A limited number of complimentary tickets

• Feature on our exhibitor list on each website

• Free listing in our Showguide

• Potential to feature within emails to visitors

• Be featured within our social media campaigns

• Support our Ambassador scheme and directly

market your products to our most loyal visitors

• Highly ranked SEO websites

• Donate product to be sent to

key press and bloggers in the

run up to the Show

• Host a talk in our VIP lounge

to our most affluent visitors

• Place products/samples in

our press lounge at the Show

• Access to ticket offers

and codes to send to

your clients

• Access to a limited

number of complimentary

tickets for competitions

and giveaways

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To be part of our amazing portfolio of unmissable food and

drink Shows run by the experienced team at River Street

Events, call or email us today to ask about stand availability

and the best options for you to get involved.

[email protected]

020 3405 4285bbcgoodfoodshow.com

facebook.com/bbcgoodfoodshows

@bbcgoodfoodshow

To get just a hint of the excitement, visit:

youtube.com/BBCGoodFoodShows