Creating a multichannel experience

IDENTIFY THE PROBLEM

DECIDE THE AUDIENCE

Skimmers And Diggers

Who did we want to focus on?

1:30pm 6:30pm 10pm

● Livestream● Scrollable● Every update shareable● Snackable● Emotional● 70% via social● 70% via mobile● 15% via tablet

BUILD THE RIGHT TOOLS

How to feed the livestream?

Newsdesk

Reporters Crews Regions

Programmes Digital

● 500,000uv in Feb 2012● 14.5million uv in Feb 2015

Has it worked?

● 11 new staff● Everyone contributes● Equal weighting with TV programmes

WATCH THE DATA

Real time analytics is key

Every DesktopEvery Newsroom

● Why has something taken off?● Why has something failed to take off?● Writing● Time of posting● Choice of picture, or social network

● How can it influence what we do next time?

Social analytics even better

Where our audience lives What deviceHow often they returnWhere they go to nextWhat their interests are Married, single, engaged?How long they engage with a bit of content

http://www.youtube.com/watch?v=6QLAXiGPaMk

What do news and gaming have in common?

● Need to understand audience● Understand mobile

What do news and gaming have in common?

All change in a year’s time!

@jasonmillsitv