EHMA CYPRUS 2016 - "Drivers & Trends of Luxury Hospitality"
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Transcript of EHMA CYPRUS 2016 - "Drivers & Trends of Luxury Hospitality"
EHMA 2016 CYPRUS
What are they looking at ?
1996
Contemplating this !
Our first web site
20 years and a few redesigns later …
A site in multiple languages
… Impressive figures
689 M total monthly page views
86.5 M unique digital global users
1 094 00 digital subscribers (+20% YoY)
Sources: *comScore Media Metrix Multi Platform Jan 2016; comScore Media Metrix WW Jan 2016 - Worldwide comScore Media Metrix, April 2015; ComScore Mobile Metrix, April 2015;
Worldwide comScore Media Metrix, March 2015.. Data reflects The New York Times Brand, internal metrics. US Multi-Platform + Non-US Laptop/Desktop.
… Odd new habits
New York Times Virtual reality
1 094 000 digital subscribers
Why ?
Better, smarter digital news
1300 journalists and editors covering the world
Over 225 articles published per day
A news flow that never stops always fresh , always up to date
117 Pulitzer prizes
Digital story telling at its best
Breathtaking, Lively, Riveting, Multimedia stories
What is digital story telling ?
The use of pictures, slide shows and graphs
What is digital storytelling ?
The use of videos 450 videos per month A video team of 60 people, soon to grow to 90
16 video channels, putting motion in the news
Digital storytelling
Digital storytelling
Digital storytelling
Digital journeys
Digital storytelling at its best
Breathtaking, Lively, Riveting, Multimedia stories
« Consumer expect that. This is what they want to see. This is what they respond to » (Michael Golden, Vice Chairman, The New York Times Company)
NYT/INYT digital hotel program
What ?
How ?
How much ?
NYT/INYT digital hotel program
What ? Unlimited acces to nytimes.com for all your guests
No set up, no registration, free, easy, seamless access
and great experience on any device
NYT/INYT digital hotel program
All we need is your IP address How ?
How much ? Starts as low as 5 cents a room per day
Hotels like it
More than 350 hotel clients today
Guests love it
5* business chain hotel in Zurich 260 rooms. Up to 51 users per day
A business and design independent 5* hotel in London 80 rooms. Up to 22 users per day
A classical 5* luxury chain hotel in Paris 155 rooms. Up to 55 users per day
When it is time to choose a digital solution…
PDF NYT/INYT digital hotel program
Flat reproduction of today’s newspaper
Dynamic
Constantly updated
Makes the most of digital story telling
Ask yourself a simple question
What do you do when you travel ?
PDF Web site
Read a PDF of your domestic newspaper
Go to your favourite news website
Client’s Satisfaction
Easy to implement
Cost effective
More information at NYTIMES.COM/HOTEL
To obtain a quotation or start a free trial please contact
