PROFESSIONAL SKIN CREAM WITH A MAGICAL TOUCH ™

PRESS KIT

IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII

THE STORY OF EGYPTIAN MAGIC

The Ancient Egyptians’ secret all-natural cream Based on the ancient Egyptian formula that Cleopatra used to keep her skin radiant and glowing, Egyptian Magic Skin Cream has become one of the most popular all-natural multi-purpose skincare product in the world, made with the blessings and guidance of our ancestors.

Phenomenal moisturizing properties Egyptian Magic All-Purpose Skin Cream is a skincare cream with powerful moisturizing and nourishing properties due to its unique mixture of all-natural ingredients derived only from living plants and organisms.

Legendary among celebrities, the fashion industry and doctors Thanks to its amazing multi-purpose properties, Egyptian Magic Skin Cream has grown exclusively through word of mouth to be one of the most popular and widely endorsed skin creams in the world. It has become a beauty secret among celebrities like Madonna, Gisele Bündchen, Cameron Diaz, Eva Mendes, Gucci Westman and dozens more. And it’s not just celebrities and makeup artists who love Egyptian Magic - pediatricians, naturopaths, dermatologists and plastic surgeons around the world recommend Egyptian Magic’s 100% natural cream to help with eczema, scars, burns and rashes.

Our mission Egyptian Magic All-Purpose Skin Cream has been on the market since August 1991 with a solid track record and a loyal word of mouth following. Our mission is to continually provide a professional and safe skincare product, with multiple purposes, to treat and nurture skin with nature’s most effective moisturizing ingredients, so our clients can feel and look beautiful using a 100% natural product.

All images are user-generated content and issued from Instagram. We do not own these images.

A LEGENDARY CREAM WITH MULTI-PURPOSE PROPERTIES

From repairing dry skin and soothing scars to taming hair frizz and hydrating chapped lips, the wonder cream is truly a multitasking beauty product. The moisturizing properties of the ingredients in the Egyptian Magic Skin Cream formula make it the ideal product to nourish, protect and relieve skin dryness from head to toe. As Real Simple Magazine put it: “It will do everything… but your taxes”.

Perfectly safe to use anywhere on your face and body, Egyptian Magic is the go-to product for your purse, suitcase, beach bag or makeup cabinet.

Here are some of the most popular uses of Egyptian Magic, shared by our clients:

• Face moisturizer • Makeup primer • Hydrating face mask • Lip Balm • Eye cream • Makeup remover • After-sun • Scars • Itching, rashes, minor burns relief • Soothing and treating skin irritations • Eczema and Psoriasis • After-shave • Hair Treatment • Hand and cuticle cream • Body cream • Cracked heels and elbows • Vaginal moisturizer and lubricant • Massage balm • Tattoo aftercare • Pregnancy: stretch marks, cracked nipples • Baby cream, nappy rash

Please note that we make no medical claims for the product.

Instagram @oliviasoaps

HANDMADE OF

100% NATURAL INGREDIENTS

Based on a formula that was created thousands of years ago in the land of the Pharaohs, our unique and proprietary process blends

six of nature’s most powerful moisturizing ingredients.

Honey

Royal Jelly

Bee Pollen

Bee Propolis

Beeswax

Olive Oil

An all-natural skin cream, only pure goodness. No added preservatives, alcohol or water, no additives, no

parabens, no GMO ingredients, no fragrances.

Egyptian Magic is cruelty-free

Ingredients (INCI): Olive Oil (Olea Europea Fruit Oil), Bees Wax (Cera Alba), Honey (Mel), Bee Pollen, Royal Jelly Extract & Bee Propolis (Propolis Cera).

CELEBRITIES’ BEAUTY SECRET

Since its arrival on the market in 1991, Egyptian Magic Skin Cream has been working its magic to become a legendary must-have beauty product among celebrities and a Hollywood cult multi-purpose cream.

Here are a few celebs who swear by this miraculous cream.

Cara Delevingne

“I always have my adapter because I’m constantly moving around, and then there’s eyebrow gel,

Egyptian Magic cream, eucalyptus oil” Teen Vogue - September 2014

Eva Mendes

“What beauty products do you always carry in your purse? - Circa’s Ultrasuede Cream Blush in

Portofino, a container of Egyptian Magic (…).” LA Times - April 2015

Cameron DiazErin Heatherton

“What are your top five must-have beauty products? - Egyptian Magic All Purpose

Skin Cream” Popsugar - August 2014

“All of your summer activities will be helped by this brilliant concoction. (…) We put it on bug

bites to immediately stop itching, on sunburns to soothe, on your lips to protect and moisturize.”

The Body Book - July 2014

“A game changer” US Weekly - July 2014

“Some of my obsessions are Egyptian Magic healing balm - it even takes scratches out of leather”

Fab Fit Fun - May 2013

Rachel ZoeLauren Conrad

Rashida Jones

“I just started using Egyptian Magic. It comes in a little jar - I guess people have been using it forever, and I just found out about it. It’s just oils - natural

oils - and I put that under my night cream at night.” Refinery 29 - January 2013

January Jones

“My go-to skincare product - I use it everywhere” Marie Claire US - February 2014

Kate Hudson

“I LOVE it! In the winter I put it on my face before bedtime. It soaks in overnight in such a nice way, and leaves my skin smooth and soft.”

NYTimes Magazine - April 2012

“I love Jurlique rosewater spray and Egyptian Magic. I put it on my legs and

nothing sticks to them” E!Online - March 2013

Behati Prinsloo

“It’s great for everything - as a lip balm and for stretch marks"

People Magazine - May 2013

“Must-pack moisturizer: Egyptian Magic for my lips and dry spots”

Delta Magazine - September 2012

January Jones Sasha Alexander

“It's for your body, for your face, for your hair, when you burn, when you have dry lips, when you

cut yourself - it’s basically an all-purpose oil.” Flare Magazine - April 2004

“I use it for shine on the body. It doesn’t clog your pores.”

Allure - April 2001

Virginia Madsen

“Egyptian Magic is my saving grace for everything”

InStyle - June 2008

Selma BlairBrooke Shields

“There’s this product called Egyptian Magic - you can put it on cuts, you can put it on your

hair, you can put it on your eyes.” People - December 2009

Michelle Trachtenberg

“Madonna’s makeup artist told me about Egyptian Magic Cream. It makes your bruise

go right away!” US Magazine - June 2007

“I call this the magical healing cream - I use it on my face, lips, hair”

InStyle - October 2006

Karolina Kurkova Gucci Westman

THE PRESS

Egyptian Magic constantly receives a quantity of outstanding reviews and positive feedback from the press. It has become legendary among celebrities, the fashion and beauty industry and a must-have tool for professional make-up artists.

Bust Magazine - June 2014 Elle France - June 2014InStyle - July 2014

Women’s Health UK - July 2013 Look - March 2013 Yoga Magazine - June 2013

Vogue UK - June 2011

The Oprah Magazine - 2010Be Magazine - January 2011 Eurowoman - March 2010

Vogue Thailand - March 2011

“It does everything…but your taxes”

Featured #1 in the Multitasking Hall of Fame

“Olive oil gives skin a healthy sheen, while beeswax and

honey bathe it in age-fighting antioxidants.”

“It’s one of those cult products that pros love”

Featured in “A Makeup Artist’s Runway Beauty Secret”

“Madonna won't leave home without it”

“Think magic. Egyptian Magic.”

“Not to be presumptuous, but we think Cleopatra

would approve” Featured in “Cult Classic”

“Take note: this stuff is fabulous”

“The beauty gods have really blessed us with this dewy wonder. Seriously, hold no reservations with this stuff”

“Magic, as its name says” “Egyptian Magic Skin Cream is my must-have night cream”

Featured in “A No-Fail Way to Treat Stressed Skin”

“Egyptian Magic has become a glossy magazine darling,

combining a rare mix of dark-horse cool and celebrity cachet”

“The product I am most thankful for is Egyptian Magic. It truly is

one of the most fantastic products in the world!”

Rachel Goodwin, celebrity makeup artist

BLOGGERS

Through the power of word of mouth, Egyptian Magic makes its way into the hands of hundreds of bloggers from Japan to Australia, and from Europe to the US, receiving stellar reviews every day, making Egyptian Magic a worldwide wonder cream.

“I'm not one to usually post on beauty but this

Egyptian Magic cream is just the bomb”

“This cream is good. Seriously.”

“I have been using it on a burn I received while at work with the

flat iron (…). It’s almost completely healed and I’m

pretty sure I won’t have a scar.”

“I think I got through at least fourteen jars of magic. Still

my fav one though.”

“Used by celebs like Madonna and Kate Hudson,

we already love it!”

“I’ve found since using, my complexion is brighter and more balanced. It actually

healed up a terrible irritation that broke out on my face”

IIIIIII IIIIIII IIIIIIII

BUZZ ON SOCIAL MEDIA

Fans are raving about this unique moisturizing cream with multi-purpose properties. Egyptian Magic Skin Cream continually receives a high level of engagement and positive reviews online and in stores.

“This stuff is like a miracle in a jar. Amazing!” Glamazon5 in The Beauty Buzz

“Egyptian Magic is that miracle cream you search for all your life and once you find it there's no turning back”

Melissa Maynard, Editor-In-Chief Faction Magazine

“Thank you for keeping our skin feeling great. I am a true believer in your product and a faithful user.”

Ali Kenner Brodsy

“I recommend this cream to everyone who not only wishes to have beautiful skin on the outside but also from the inside where it counts.”

Michelle Blood

“Thank you for making this amazing cream. I started applying Egyptian Magic cream just about three days ago and the result

I am seeing is amazing. This indeed is a miracle.” Sahra

DISTRIBUTION

Egyptian Magic Skin Cream is distributed in over 5.000 locations in more than 45 markets worldwide.

Egyptian Magic is sold through department stores, upscale health and food stores, fashion stores, pharmacies and perfumeries all across the globe. In addition, estheticians, gynecologists, plastic surgeons, homeopathic physicians and dermatologists from all over the world sell Egyptian Magic at their practices.

CONTACT

For samples + press contact

support@egyptianmagic.com

Copyright © 2015 Egyptian Magic Skin Cream LLC. All rights reserved. Egyptian Magic is a registered trademark of Egyptian Magic Skin Cream LLC. All other trademarks referred to in

this publication are the property of their respective trademark holders and are used here for information only.

For more Egyptian Magic

www.egyptianmagic.com

/EgyptianMagic @egyptian_magic

@Egyptian_Magic Egyptian Magic