EGPR 2017 PROJECT PROPOSAL
Transcript of EGPR 2017 PROJECT PROPOSAL
EGPR 2017 PROJECT PROPOSAL
“Lightweight Foldaway Mobility Scooter”
Industrial partner: BetterLife Innovations Ltd.
Supporting company:
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CONTENTS
1. Introduction - The NARIP/EGPR Course .................................................................................. 3
2. NARIP/EGPR 2017 ................................................................................................................... 5
2.1 The project partners ......................................................................................................... 5
2.1.1 Company – BetterLife Innovations Ltd. ........................................................................ 5
2.1.2 Supporting partners ...................................................................................................... 6
3. Academic partners .................................................................................................................. 6
3.1 Budapest University of Technology and Economics (BME) ............................................. 6
3.2 University of Ljubljana (UL) .............................................................................................. 7
3.3 University of Zagreb (UZ) ................................................................................................. 7
3.4 City, University of London (CUL) ...................................................................................... 7
4. The Project .............................................................................................................................. 8
4.1 Company approach .......................................................................................................... 8
4.2 Initial Problem description ............................................................................................... 8
4.2.1 Background ................................................................................................................... 9
4.3 NARIP/EGPR 2017 Project objectives and goals .............................................................. 9
4.4 Company expectations ................................................................................................... 11
4.5 Runoff of the project ...................................................................................................... 12
0. Phase: Preliminary research ....................................................................................... 12
1. Phase: Fuzzy-Front-End, specification of the problem ............................................... 13
2. Phase: Conceptualization ........................................................................................... 14
3. Phase: Design .............................................................................................................. 15
4. Phase: Realization and Final workshop ...................................................................... 16
5. Inspirational images .............................................................................................................. 16
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1. INTRODUCTION - THE NARIP/EGPR COURSE
Design researchers identify five key trends of the industrial design practice that emerge from the
changing global environment: (1) emerging new technology increases the use of digital media;
(2) the boundary between design disciplines is fuzzy; (3) there is a need for multidisciplinary
teamwork; (4) there is a movement trend from individual product to systems; (5) there is an
increasing dependence on online resources. The main goal of this project is for students to learn
trends mentioned above and to train engineering students on transversal skills required for
solving real industrial cases of new product development (NPD) provided by industrial partners
to foster the cooperation between the students, academia and industry.
The European Global Product Realization (EGPR) course is an academia-industry NPD course
carried out in an academic virtual enterprise, consisting of acknowledged European universities
and an industrial partner, which is changing yearly. This model was initiated in the early 2000’s,
since then the course was held in every spring semester with great success. From 2012 onwards,
four EU universities from Budapest, Ljubljana, London, and Zagreb form the academic enterprise
as permanent members in this collaboration.
In 2014 the four universities received funding from the EU, Erasmus+ to deepen and develop the
methodology and didactics of this project based collaborative design course conducted in the
distributed environment across Europe. The project is called NARIP (Networked Activities for
Realization of Innovative Projects). The focus of the research and development activities in the
NARIP project is to upgrade the design methodology (including ICT tools) used for the design
education practice in the virtual environment and to test it by implementation and application of
the methodology into various situations in the design education practice.
The NARIP project consists of three consecutive but unique and independent, industrial oriented
courses each of which is organized by one of the project partners in collaboration with all others:
1) The Year 1 NARIP project was related to industrial design of submersible device for
inspection of welds in nuclear reactors. It was organised by University of Zagreb and the
Industrial partner INETEC – Institute for Nuclear Technology from Zagreb Croatia.
2) The Year 2 NARIP project was related to consumer product design of devices for
improving life of aged population lead by the University of Technology and Economics
from Budapest with Philips Lighting from Hungary as Industrial partner.
3) The Year 3 NARIP project will be related to product design of a lightweight mobility
scooter for different target groups of users. The host university is City, University of
London and the Company is BetterLife Innovations Ltd, Bristol, United Kingdom.
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By testing the educational methodology developed through years in EGPR projects on variety of
design projects, the NARIP project will demonstrate applicability of such methodology to the
wide range of design education courses such as industrial, product development and technology
projects.
The collaboration on each of these projects includes state-of-the-art lectures given concurrently
and interactively to students by renowned professors and other experts and professionals of all
involved universities using professional video-conferencing equipment. Students’ project
activities represent the activities which are normally performed by designers working on NPD
assignment given by selected industrial partner and companies. International student teams are
formed from student pairs from partner universities to bring together their knowledge in
different fields in order to solve problems arising from the assignment. The teams are expected
to elaborate and present their research and development work during common sessions. The
project purposefully focuses on industry-academia type of projects to enable partners to link
higher education, research, arts and business. International, multi-disciplinary virtual students
teams have multi-cultural and cross-border character for student activities. At the end of the
semester, students will develop physical prototypes of their proposed concepts. All people
involved in the project will finally meet in person during the closing workshop in host country at
the end of the semester, where all components will be assembled together and the NPD work
will be tested, publicly presented, and evaluated.
The human resources of the academic enterprise are the academic instructors, university
students, Company and supporting partners. The people involved in the EGPR course are brought
together by advanced communication means, where videoconferencing is considered as the key
communication tool. The enterprise is formed for one study semester. The goals of the enterprise
and the project is two-fold: on the one hand to teach and gain the skills and knowledge
mentioned above, on the other hand to solve the innovation challenge or problem assigned by
the partner company.
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2. NARIP/EGPR 2017
NARIP/EGPR 2017 is the third in the series of NARIP/EGPR projects. The EGPR 2017 student's
project task is: To develop innovative lightweight mobility scooter for a different target user
groups for the start-up company BetterLife Innovations Ltd.
In NARIP EGPR 2017 project the virtual enterprise consists of the four universities (Budapest
University of Technology and Economics, University of Ljubljana, University of Zagreb, City,
University of London) with their corresponding departments, one Company, BetterLife
Innovations, from Bristol. In addition, BetterLife will develop exclusive partnerships to sell and
distribute the mobility scooters. The first of these partnerships is in the UK with Oaktree Mobility
from Bristol. Discussions are underway with potential partners in other markets but it is
important that as well as providing good market access any potential partner shares the values
and objectives of BetterLife.
The host university is City, University of London the prototyping week, workshop and closing
events will be organized and hosted in London (or Bath).
The host university project coordinators are Professor Ahmed Kovacevic, Dr Matthew Read and
Dr Sham Rane from School of Mathematics, Computer Science and Engineering, Department of
Mechanical and Aeronautical Engineering.
2.1 THE PROJECT PARTNERS
2.1.1 COMPANY – BETTERLIFE INNOVATIONS LTD.
BetterLife is a start-up company whose aim is to consider the relatively everyday challenges
that consumers face and develop new solutions that will improve their product experiences.
These innovative solutions may come from engineering better design, introducing new
technology or simply re-inventing an existing product to make it more affordable. The focus of
our activities is towards the elderly in society and on the everyday problems they face because
we believe that, whilst each small improvement may not be life changing, the cumulative effect
can be significant. We include in the scope of our thinking not just the elderly but also their
companion animals because for many older people their pet represents a constant in an
increasingly isolated life.
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2.1.2 SUPPORTING PARTNERS
The focus of BetterLife is on developing innovative product solutions which can be across varied
market sectors so market access can be equally varied. The preferred solution is to develop
close strategic partnerships with specialist distributors who have similar aims and values
partner to BetterLife. This process is on-going but in the UK we have formed an exclusive
relationship with Oaktree Mobility.
Oak Tree Mobility Bristol supplies a range of mobility equipment including handmade rise and
recline chairs, adjustable beds, and stairlifts, which have already empowered thousands
nationwide to enjoy the independence they deserve.
Oak Tree Mobility was founded in 2008 when directors Ricky Towler and Tom Powell set out to
create a mobility business that did things differently. Frustrated by their experiences in the
mobility sector, Tom and Ricky established Oak Tree as a reaction against the poor customer
service and tired-looking products that seemed to come as standard. From day one, it was all
about the customer. Their mission is to help as many people as they can, and never losing sight
of this allows them to focus on bringing top quality craftsmanship and excellent service at an
affordable price to customers.
3. ACADEMIC PARTNERS
3.1 BUDAPEST UNIVERSITY OF TECHNOLOGY AND ECONOMICS (BME)
BME is a research university and leading higher educational institution in the field of engineering
and science, as BME issues about 70% of Hungary's engineering degrees. More than 110
departments and institutes operate within the structure of eight faculties at the University. The
project is connected to BME via the Faculty of Mechanical Engineering, the responsible unit is
the Department of Machine and Product Design (GT3). GT3 is a significant actor in the Mechanical
Engineering, Engineering Design and in the Industrial Design Engineering (IDE) programmes. GT3
is responsible and coordinator for the IDE programmes at both BSc and MSc levels. In the
research profile of the Department there can be found basic and applied research, just as
experimental research and development. The fields of research are organized around the major
educational fields and responsibilities, among others design methodology, CAD technologies,
virtual technologies and tools, structural optimization, genetic algorithms and fuzzy logic in
design methods, design-ecology, etc. GT3 is being involved in the EGPR series since 2009 and is a
consortia partner in NARIP.
o The course is led by:
Professor Péter Horák – [email protected]
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o The coaches are:
Zsófia Kővári – [email protected]
Judit Garami – [email protected]
3.2 UNIVERSITY OF LJUBLJANA (UL)
The Faculty of Mechanical Engineering (FME) exists to create and disseminate knowledge that
enables its students and research partners to competitively participate in the international
scientific field and marketplace. The vision of the Ljubljana FME is to become the premiere
teaching and research faculty for mechanical engineering in Slovenia and Southeast Europe while
maintaining the highest educational and professional standards. With this the faculty will become
be an even stronger magnet for the cooperation with Slovenian and international companies and
research-and-development organizations. FME is one of the constituting NARIP partners and has
been actively involved in developing the course throughout the years. The project is managed by
LECAD, Laboratory for computer aided design.
o The course is led by:
Professor Joze Duhovnik – [email protected]
o The coach is:
Nikola Vukasinovic – [email protected]
3.3 UNIVERSITY OF ZAGREB (UZ)
Chair for design and product development at Faculty of Mechanical Engineering and Naval
architecture, University of Zagreb has been involved in international joint courses since 2003
starting with EGPR. Chair of Design and Product Development was founded in 1997 as one of the
chairs of the newly established Department of Design Theory. Design science is the basis on which
the work of the chair staff is focused. The beginnings of the intensive development and
application of theoretical and practical approaches to the design science, as well as intensified
work on computer application in the product development date far back to 1979. CAD Lab is
nowadays the operational centre of the Chair of Design and Product Development.
o The course is led by:
Professor Dorian Marjanovic – [email protected]
o The coaches are:
Professor Neven Pavkovic – [email protected]
Tomislav Martinec
3.4 CITY, UNIVERSITY OF LONDON (CUL)
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The University is proud to be a principal provider of undergraduate, postgraduate,
professional and vocational education in the United Kingdom and is renowned for its
international focus and the employability of its graduates. The University attracts over
23,000 students from 156 countries, while teaching staff are drawn from nearly 50
international locations, ensuring that the University has a truly international outlook. The
University maintains strong links with internationally renowned professional organizations,
facilitating excellent work placement opportunities on many courses. It is also research
intensive. Students are taught and supervised by experts who are up to date with the latest
industry developments in their subject areas. The University joined the EGPR course in 2005.
o The course is led by:
Professor Ahmed Kovacevic – [email protected]
o The coaches are:
Sham Rane – [email protected]
Matthew Read - [email protected]
Frederic Sure -
4. THE PROJECT
4.1 COMPANY APPROACH
BetterLife Innovation aims to be a facilitator of innovative thinking, merging customer
requirements with the newest technology. Our starting point is an analysis of what the perfect
customer solution looks like and then finding new, different or affordable ways to provide that
solution. As new technologies and approaches emerge the potential for cross over between
markets is greater than ever. However, with today’s emphasis on efficiency and immediate
results, less time and resource is devoted to finding new ways of approaching product delivery -
the old adage “if it ain’t broke, don’t fix it” seems to reign supreme. When combined with the
reluctance of incumbent manufacturers to consider technology that is outside their current
investment base, it is hardly surprising that there are few examples of learnings from one
market being transferred to others. BetterLife Innovations’ objective is to try to harness new
thinking and apply it to existing consumer needs with a particular emphasis on the elderly.
4.2 INITIAL PROBLEM DESCRIPTION
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4.2.1 BACKGROUND
The Mobility Scooter market is well established but not well researched; the best available data
comes from a Research Institute for Consumer Affairs study conducted on behalf of the
Department of Transport in 2014. Estimates indicate annual sales of around 100,000 mobility
scooters, the majority of which are Class 2 scooters i.e. used on pavements (class 3 are used on
roads and require DVLA registration). Within Class 2 scooters the majority sold are those
designed to be carried in the boot of a car (57% of consumers owned a boot scooter) and the
key consumer determinants for purchase are: that it fits into the car boot (89% of respondents),
ease of lifting (53% of respondents) and price (36% of respondents).
Products currently available on the market range from relatively low priced ‘cut downs’ of
standard pavement scooters (e.g. the Airlite from Careco, see http://www.careco.co.uk/) to
sophisticated designs specifically for the foldaway market (Moving Life’s ATTO
https://movinglife.com and TGA Minimo https://www.tgamobility.co.uk being good examples).
The weakness in all these products is that the claim of being light and easy to lift is not met by
the reality. In lower cost models the scooter has to be broken into several parts to be stowed
away and at best the unit has to be split in two and even then the lightest single part of any
model available currently is 12kg.
Design development may start from how the scooter looks like when ready for use or how it
performs (its basic functionality should be a given) or may alternatively start from what the
product looks like when folded down. This latter could be the key differentiator and
determinate of consumer choice.
4.3 NARIP/EGPR 2017 PROJECT OBJECTIVES AND GOALS
The Company would like to develop a lightweight mobility scooter which could be used by
different target groups of users, fold into the size that can fit in a car boot or in airplane/bus
luggage and be as light as possible so that it can be easily carried by a single person. The
development is not so much about what the scooter can deliver since there are basic legal
requirements that must be met:
Max unladen weight 113.4 kg (248 lbs) Max pavement speed 4 mph (6.4 kmph) Max road speed N/A Speed limiter and speed indicator NOT required Max width N/A Lights Lights and reflectors required if used at night Rear view mirror NOT required Horn NOT required
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Brakes Required. Must be capable of stopping in all conditions in reasonable time and distance, and of being held on a gradient of at least 1 in 5
However, the basic legal requirements do not really define the design brief. The company
believe that design development may start from how the scooter looks like when ready for use
or may alternatively start from what the product looks like when folded down. Either could a
the key differentiator and determinate of consumer choice.
The company feel there are some minimum performance requirements:
Maximum dimensions when closed for transport 90cm X 70cm X40cn
Maximum weight (excl. battery) 10kg
Battery 250 w/h Lithium-Ion
Maximum carry weight 120kg
Maximum Speed 4 mph
Maximum incline capability 6 degrees
Maximum range 10 miles
When closed the scooter should resemble a roll along suitcase and, ideally, be as easy to
manoeuvre. When open for use the scooter must deliver the basic functionality of safely
transporting the user in relative comfort but there is considerable flexibility in the look and
style of the vehicle. It should be noted that over half of the current users of boot scooters are
under 65 – this is not an ‘old person’ product and potential consumers may not only be open to
more novel design, they may actually welcome it. Exploring the different design options for
different users would be a useful process – potential users range from teenagers to
octogenarians. Products currently on offer have improved considerably in the last 5 years with
many manufacturers offering brighter, more colourful alternatives although all still retain the
fairly clinical appearance of a mobility product. The company feel that a presentation and
design more resembling a normal scooter may help destigmatise the product (see:
http://www.vespa.com ).
The intention is that this initiative will be run in conjunction with exclusive sales and
distribution partners in each market. Each partner will share the values of BetterLife and be
prepared to invest the resource to ensure good market access and excellent after sale care.
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In the UK this will be Oaktree Mobility Ltd, one of the UK’s leading suppliers of mobility
products. We anticipate three routes into the UK market:
1. Direct to consumer via a dedicated Internet site.
2. Direct advertising/sales via a Oaktree and their team of 40 national sales people.
3. Through selected retail outlets led by Middleton Mobility, Oaktree’s retail arm.
We anticipate first full year UK sales of around 5,000 units assuming a net consumer price of c.
£1,500. For this the total cost price will have to be c. £500 – there is degree price elasticity in
this sector
The company sees the four key challenges in this project:
1. The creativity of design required to deliver something small enough to be easily transported (about the size of a pull along suitcase) but capable of folding out to provide stable transport for an adult weighing up to 120kg.
2. The material of construction, which will need to be strong but light if it is to deliver a below 10kg weight; CFRP looks promising but there are many other options.
3. The power unit – battery technology has moved on significantly in recent years and the necessary power can already be delivered by a battery of 3kg or less.
4. To bring the whole unit in at £500 or less.
4.4 COMPANY EXPECTATIONS
The proposed solution shall be SMART – Specific to the requirements for lightweight mobility
scooters, Measurable by surveys of user experience, Action-oriented well-defined steps of a
clear project plan, Repeatable for variety of customer target groups and applications and Timely
fitting the available timeframe.
BetterLife Innovations will be fully committed in this project with regular design reviews and
guiding of students. Reviews will be held with key BetterLife personnel and representatives from
Oaktree (who will provide insight to the needs of the end user), together with technical specialists
as required. At the end of the project, it is envisaged that full sized prototype(s) will be fabricated
which will be audience-user tested and all functionalities could be fully evaluated.
The manufacturing of prototypes will be supervised by the City, University of London staff and
realised jointly by the University and BetterLife; BetterLife will facilitate the sourcing of
components needed for prototype construction. The final workshop will be held at City.
It is expected that both, the Virtual enterprise of EGPR and the Company will:
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Engage in an iterative design and engineering process that is focused on audience
participation and interactions
Engage in a true cross-collaboration multidisciplinary process that includes industrial design
students, mechanical, electrical, electronic and other students.
Develop awareness of requirements for lightweight mobility scooters which allow users
experience of security, safety and ease of use.
The outcome of the project will be tested against:
Adaptability,
Usability in global terms,
Modular and flexible abilities,
User Interaction satisfaction,
Innovation – creative technology,
Viable working solution,
Cost effective solution,
The Company expects the Virtual Enterprise of EGPR to commit fully to the project and requests
timely and active communication and collaboration, which will allow to gain new knowledge and
novel insights for all and result in innovative, trend changing designs to lead the Company to
successful new products.
4.5 RUNOFF OF THE PROJECT
The project will be distributed into four consecutive phases, and in addition in the very beginning,
one preparatory phase. Each and every team should carry out the tasks to meet the goals in each
phase, however they are free to choose their way to approach the respective problems. After
each phase the teams will present their results to the academic staff members and the Company
representative over VC presentations and reports. In regards to the presented results the
Company will have the rights and duty to select an R&D path into the next phase for each team.
0. PHASE: PRELIMINARY RESEARCH
Goals:
To understand the issues faced with mobility equipment and freedom of the user which
requires such devices i.e., to discover what aspects or fields of life are affected by
unavailability of such devices.
To study and understand the relations of technology, creativity, design and use of materials
in mobility devices to people.
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To identify target groups of users for lightweight mobility scooters.
To discover and understand innovative solutions by integrated skills from electronic
engineering, mechanical engineering, computing (programming) communications and
product design.
To get an insight into the context of the mobility requirements.
To get an insight into the current products on the market.
To evaluate the challenges of the project, and to present possible areas of interest for product
improvement or innovation.
To discover issues or unresolved needs in the context of the above e.g. health, safety,
freedom of movement, long term technology solution, updateable technology issues,
creative development.
Recommended tasks:
To carry out desk research on available literature and other resources. To carry out primary
research, including visits to retail shops, manufacturers of mobility equipment and target user
groups for lightweight mobility scooters. To discuss the results and findings. Since some
students will not be available at the null-phase, the students can work in local teams. Special
emphasis must be made on local specifics of the observed task (legislation, safety, ergonomics
in SI, UK, HR, HU, etc.) and their integration and compatibility with global product.
Deliverables:
Max. 5 page summary and findings on the research questions. Sources and references to be
backed up on project data server in original format. Short slideshow for interactive discussion
session on 11th February.
Start: 23rd January 2017
Deadline: 2nd February 2017, Interactive discussion session
1. PHASE: FUZZY-FRONT-END, SPECIFICATION OF THE PROBLEM
Goals:
To clarify the objectives of the project, main interests, capabilities, and recent achievements of
the Company in the field. To understand and predict the needs for the products which Company
is providing or should be providing, consider future tendencies, trends and technologies. Upon
the preliminary research phase results some key areas should be presented, supported with good
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reasoning. To understand the special needs of a potential target group, upon this to perform a
market/user group segmentation. To identify a few uncovered or ill-served needs or demands
connected to sub-groups. To reveal a few original problem situations where an innovative
product, service or system could step in. To create a few visions on idealistic or significantly
improved future situations or processes. To operationalize the visions into functional
requirements. To estimate and evaluate the innovation potential of the visions, to make
recommendations to the Company for further directions to follow.
Recommended tasks:
To identify what types of knowledge is missing, to create an information model. To make analyses
of the Company, competition, market, SWOT etc. To carry out studies in all countries on primary
and secondary sources in the context of lightweight mobility equipment. To synthetize results in
a few distinctive visions. To document the visions in terms of benefits of all stakeholders,
especially the functions provided to users and highlighting the improvement in the quality of
meeting the relevant needs and demands. To provide a description of the specific design problem
using the vision, the functional requirements, the product advantage, benefits, but elements of
solutions should not be shown already.
Deliverables:
Max. 30 page report, plus appendices. Sources and references to be backed up on project data
server in original format. 10-12 minute presentation and slideshow for Project Review.
Start: 6th February 2017, Official start of the project
Deadline: 2nd March 2017, 1st Project Review
2. PHASE: CONCEPTUALIZATION
Goals:
To conceptualize design alternatives of the selected products or systems. Concept here is a
structure or idea that is sufficiently developed to evaluate the physical principles that govern its
behaviour, and also the technologies needed to realize it. Concept allows basic configuration of
components, main dimensions and design sketch. To provide rational concept evaluation and
decision on selection with technical and economic factors considered.
Recommended tasks:
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To apply the funnel model in ideation, i.e. to generate a number of ideas, then with screening
and development cycles narrow them down to a few. To ideate, either using abstract product
ideas or rough design sketches. To evaluate and iterate ideas, finally to develop concepts. To
present concept ideas in good quality graphics (inclusive hand drawings), also provide textual
description and the design rationale.
Deliverables:
Max. 30 pages report, plus appendices. Drawings and computer models to be backed up on
project data server in original format. 10-12 minute presentation and slideshow for Project
Review.
Start: 6th March 2017
Deadline: 10th April 2017, 2nd Project Review
3. PHASE: DESIGN
Goals:
To perform embodiment and detail design of the product. To determine all engineering
specifications for full scale, functional prototype fabrication. To prepare a detailed CAD model
and a BOM.
Recommended tasks:
To CAD model the product concept. To define details taking component availability and
production technologies into account. To perform the evaluation of the product based on
functional requirements. To perform manufacturability check. Preferably, to perform the
optimisation of the final solution. To keep costs of prototype at the level set by the Company. To
prepare the design representations (CAD models, bill of materials, design visualizations,
presentation views, etc.).
Deliverables:
Max. 15 pages report, plus appendices. CAD assembly and part models, BOM. 3D PDF from
assembly. Drawings and computer models to be backed up on project data server in native and
exchange formats. 10-12 minute presentation and slideshow for Project Review.
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Start: 13th April 2017
Deadline: 8th May 2017, 3rd Project Review
4. PHASE: REALIZATION AND FINAL WORKSHOP
Goals:
To purchase and manufacture all components for full scale, functional, physical prototype. To
assemble prototype(s) at the workshop on-site. To prove the prototypes in functional and user
tests. To present and disseminate the results of the NPD project.
Recommended tasks:
To prepare the production documentations (final bill of materials, technical drawings, source
files, etc.). To organise procurements and purchases of parts. To manufacture parts in
collaboration with the Company as and when required. To distribute production and
organizational workload evenly among locations. To assemble prototypes on the basis of the
specification. To perform user tests and evaluation of functionalities of prototypes. To deliver to
the Company complete documentation including prototypes, drawings, reports. To present the
project to the broad range of audience on the final day of the project.
Deliverables:
Max. 15 pages ex-post report, plus appendices. Final CAD assembly and part models, BOM. Final
3D PDF from assembly. Full technical documentation. Drawings and computer models to be
backed up on project data server in native and exchange formats. 15 minute presentation and
slideshow for Final presentation. Two ISO A0 sized posters (one commercial and one technical)
and flyers (optional) in printing for Final exhibition. Functional prototype.
Start: 11th May 2017
Deadline: 12th June 2017 (Workshop week: 12th – 19th June 2017, City, University of London)
Final presentation: 19th June 2017, City, University of London
5. INSPIRATIONAL IMAGES
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