EGH Corporate Profile 2012

EcoGreenHotel – Supporting Hospitality Sustainability

Strengthening Bottom-Line Performance Through Innovative Sustainable Solutions

EcoGreenHotel LLC Skype: parisiscott 11803 Kingston Pike Suite 217 Tel: 888.229.0213 Knoxville, TN 37934 Email: [email protected]

Corporate Profile

EcoGreenHotel – 888.229.0213 or [email protected] 2

Our Solutions EcoGreenHotel supports and provides sustainable solutions to the hospitality industry. We have assisted hotels and resorts throughout North America reduce their environmental footprint through water and energy technologies. Our experience with Effective Technologies, utility rebates, low interest green loan programs, grants and tax advantages allow us to support Energy Reduction Projects that will create positive cash flow and add value to your real estate investment. EcoGreenHotel is segmented into four divisions specializing in various aspects of sustainability as related to the hospitality industry.

Energy Solutions Division EcoGreenHotel supports hotels to identify energy efficient strategies that reduce a property’s energy usage and overall environmental impact. As owner’s agents and through our vendor neutral approach, we find the right technologies, products and solutions to deliver the best quality and value for all our clients. We specialize in identifying and taking advantage of incentives, grants, rebates and loan programs that are available through federal, state and local agencies. Our energy solutions include:

§ Energy Star Benchmarking § E2A Program = Energy Efficiency Analysis § Energy Project Management § Renewable Energy Evaluation and Strategy Development § Low Interest Loan Technical Analysis and Administration § New Build Energy Efficiency and Modeling § Third Party Energy Purchasing

Sustainability Solutions Division EcoGreenHotel strives to demonstrate that sustainability can, and should be, an integral part of the hospitality industry and, more broadly, everyday business practice. Our sustainability solutions include:

§ Certification Support: EcoRooms and EcoSuites, LEED, Green Seal, Green Key and Energy Star Labeling

§ Sustainable Development Analysis & Strategy Implementation § Waste Benchmarking & Reduction Strategy Implementation § Training & Education § Green Internet Marketing

EcoGreenHotel.com and EcoGreenHotelStore.com EcoGreenHotel.com provides resources and tools for hotel owners, operators and developers that strive to operate sustainable hotel operations. EcoGreenHotel.com contains green products and solutions, industry “green” news, basic environmental overview and other tools like checklists, green project ideas, book lists, and resourceful links for a more sustainable hotel operation. EcoGreenHotelStore.com is an online marketplace selling green and sustainable products that support the hospitality industry.


Energy Solutions Division Our energy solutions include: § Energy Star Benchmarking

§ E2A Program = Energy Efficiency Analysis

§ Energy Project Management

§ Renewable Energy Evaluation and Strategy Development

§ Low Interest Loan Technical Analysis and Administration

§ New Build Energy Efficiency and Modeling

§ Third Party Energy Purchasing

Energy Efficiency Analysis Program Details § Benchmarking hotel property’s current energy consumption

§ Recommendations of proven energy conservations including:

Example Phase One ECM’s

ü Energy management systems ü LED lighting upgrades ü Laundry Technologies ü Pool and hot tub technologies ü Window energy conservation

Example Phase Two ECM’s

ü Cogeneration ü Renewable energy source: Solar PV and Solar Thermal

§ Funding opportunities through local utility rebate programs, state and federal grants and incentives

§ Revenue creation through demand response programs

§ Cash flow summary

§ Green Hotel Certification and Marketing Opportunities


E2A Cash Flow Example: Sample Project A Property: Hilton Garden Inn – Nashville/Smyrna, TN Number of Rooms: 112 Year Built: 2006 SCOPE OF PROJECT LED Lighting and Censoring Upgrade, Ozone Solution, Hot Water Boiler Management System, Occupancy Based Energy Management System, Salt Chlorine Generators, Liquid Pool Blanket, Recycling and Waste Management Strategy.

Pathway Lending Low Interest EILP: 5%

TVA Utility Rebate $13,512

1st Year Annual Fuel Savings: $29,572

1st Year Savings on Maintenance $1,722

Total Project Cost $76,134

Five Year Positive Cash Flow (Including Escalation) $162,435

Simple Return on Investment (Including Escalation) 2.43 years

Sample Project B Property: Hostelling International – NY Manhattan, NY Number of Rooms: 92 Year Built: 1856 SCOPE OF PROJECT Energy Purchasing Strategy, LED Lighting and Censoring Upgrade, Ozone Solution, Variable Frequency Drives, Occupancy Based Energy Management System, Window Conservation

NYSERDA Rebates $41,267

1st Year Energy Purchasing Savings $69,167

1st Year Annual Energy Efficiency Savings: $55,745

1st Year Savings on Maintenance $1,925

Total Project Cost $82,334

1st Year Positive Cash Flow $85,770


Sustainability Solutions Division Our sustainability solutions include:

§ Certification Support: EcoRooms and EcoSuites, LEED, Green Seal, Green Key and Energy Star Labeling

§ Sustainable Development Analysis & Strategy Implementation § Waste Benchmarking & Reduction Strategy Implementation § Training & Education § Green Internet Marketing

EGH Solutions are alligned with strategies to achieve LEED, Green Seal, Green Key and Energy Star Certifications as well as state and local programs. Illustration displays recent growth of green hotel certification programs

Training & Education Solution

• Green Team creation

• Coach Green Team to formulate actions plans and goals = strategy

• Consistent follow up to insure proper execution of strategy

• Onsite property training sessions conducted by an EcoGreenHotel Sustainability Professional,

which includes green sustainable practice manuals and procedures

• Our educational tools support practices acceptable by the USGBC for LEED accreditations,

which includes:

o Environmentally Preferable Purchasing (EPP) o Green Cleaning Practices o Solid Waste Management o Integrated Pest Management Policies


Green Hotel Marketing Solution The Internet has changed forever the way consumers plan and purchase travel. Marketing your property's green initiatives must be a crucial part of your hotel's comprehensive direct internet marketing strategy. Our green marketing solutions includes:

§ Align sustainability message with existing strategies § Creation and distribution of multiple press releases to both online and offline publications

§ Creation, design and development of property specific MicroSite leading to booking page § EcoFeature distribution to EcoGreenHotel’s database of 250+ media outlets including Hotel News Resource § Strategic Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns § Organic search results on Bing, Google and Yahoo search engines § Coaching your property to engage in Social Marketing

Example: EcoGreenHotel has developed and implemented SEO strategies for the Homewood Suites Oakland Waterfront including the creation and launch of a MicroSite. This MicroSite continuously populates in multiple first page search results for “Oakland Green Hotels” on Google, Bing and Yahoo.


EcoGreenHotel.com Green Hotel Resources, Ideas, News, Events & More…

Sustainability is an ever-evolving field, and as hospitality sustainability EcoExperts, we’re constantly learning new things. Instead of keeping it to ourselves – we share our knowledge!

EcoGreenHotel provides online resource, publication editorials and tools!

The resourceful website, www.ecogreenhotel.com, provides valuable information including green products and services, industry “green” news, basic environmental guidelines and other tools such as checklists, project ideas, book lists, green events, and links to industry-related resources.

EcoGreenHotelStore.com

An online marketplace that offers a broad range of eco-friendly and sustainable products that supports environmental purchasing for hotels.


Our Leadership Team

SCOTT PARISI CHA, PRESIDENT

Scott is a veteran hospitality professional now leading the EcoGreenHotel team. Scott’s background in hospitality and passion for the environment has supported the creation and implementation of branded energy and sustainability programs proven successful in both franchise and independent hotels. Scott served as General Manager of the United States first L.E.E.D. certified and “Environmentally Friendly” Hotel; the Sheraton Rittenhouse Square, Philadelphia, PA. Scott advanced from General Manager to specializing in multi property management including experience with major hotel chains, such as Intercontinental, Starwood, Hilton and Choice Hotels.

CHRIS LEWIS, DIRECTOR OF ENERGY SOLUTIONS

Chris has over 17 years in the hospitality industry both in the U.S. and abroad managing and directing all departments including hotel operations, food and beverage, renovation and construction. He brings broad experience with full and select service hotels, facility management, property improvement, environmental initiatives, openings and multi-property management to the team. Chris previously served as Development and Construction Manager at OTO Development opening dozens of branded new development hotels. His expertise includes mechanical systems, equipment specs, purchasing habits, standard operating procedures and project management. He was responsible for the “green initiatives” for several properties that successfully qualified to achieve Florida Green Lodging, EcoRooms and EcoSuites, California Green Lodging Energy Star, LEED Certifications.

GEOFF GROCHMAL, SUSTAINABILTY ANALYST

Since early 2011 has worked in the Energy Solutions Division, specializing in Energy Star benchmarking. Geoff graduated from The George Washington University with a BA in Economics. Prior to his work at EcoGreenHotel, Geoff had conducted an extensive array of quantitative research – choosing to focus on Californian “green” legislation AB 939 Integrated Waste Management Act for his senior thesis research project. His findings showcased a fundamental link between an area’s wealth and its ability to meet the state’s “green goals.”

BRAD REED, LIGHTING AND SUSTAINABILITY ANALYST – Supporting the Energy Solutions Division, specializing in advanced lighting and control technologies. Brad has a vast knowledge of utility, state and federal rebates and incentives. Brad specializes in administration and submissions of incentive programs, building modeling, grant and tax incentive processing.

SUSAN PATEL, CHO, Co-Founder Susan has years of financial analyst experience ranging from real estate investments to derivatives. Patel graduated from Rutgers University with a BA in Economics. Prior to her real estate experience at General Motors Asset Management, she worked for a diverse range of organizations including a small private equity firm focused on 80% hotel investments, Merrill Lynch, MetLife Investments managing $1 million in foreign exchanges within one year and setting higher standards, and last but not least 11 years of retail business management. Susan is actively involved with local and nationwide organizations for “good causes.”

EGH Corporate Profile 2012

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