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Egenart - Twitter og blogg
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Transcript of Egenart - Twitter og blogg
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Egenart
Egenart 2
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E
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Oppgave
Hvilke styrker har kanalen?
Hva kjennetegner kommunikasjonen?
Hvordan kan virksomheter bruke G+/Link?
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#bli funnet#bygge allianser#søke nye muligheter#bygge relasjoner#skaffe leads
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Hvordan?
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Hvilke saker er det som holder kunden/potensiell våken om natten?
Hva motiverer til handel?
Hvor søkes informasjon?
Hvordan tas beslutninger?
Hvor søkes råd?
Hvilke konkrete ord eller uttrykk brukes til å beskrive problemet?
Hva kan hindre fra å velge vårt produkt?
Hva er hennes preferanser for innhold (kjøpssyklus)?
Innsikt….
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1,4 mill leser blogg
11 % daglig 19 % ukentlig 70 % månedlig
18-29: 56 % 30-39: 49 % 40-59: 30 % 60+ : 22 %
65 % kvinner
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Oppgave
Hvilket inntrykk hadde/har du av blogg?
Hvorfor bør du blogge?
Hva er bloggens egenart? - Virkemidler, styrker, kommunikasjon
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Nisjer
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Hva vil jeg? (ide)
Hvem vil jeg nå? (målgruppe)
Hvordan kan blogg hjelpe meg? (forankre)
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Hvordan få lesere?
Innhold noen vil lese
Unik/Personlig
Bruk emneord
Samspill (Facebook, Twitter, Instagram)
Oppsøk andre og relevante arenaer(andres blogger, Facegrupper osv)
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Hvordan kan virksomheter blogge?
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Sette agenda
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Profil
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Oppgave
Hvilke styrker har Twitter?
Hva kjennetegner kommunikasjonen?
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Mikroblogg (140 tegn)
Tekst
Spiss
Nyheter,meninger og humor @
Delekultur (Retweet)
#
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#Dig2100
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Den gode tweeten
Verdi
Personlig/Unikt
Humor
Punch
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Bilder og lenker
Kilde: Zarrella, Dan: http://danzarrella.com/use-images-on-twitter-to-get-more-retweets.html
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Oppgave
Bør din valgte virksomhet bruke Twitter?
Hvis nei – hvorforHvis ja – hvordan?
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Direktetvitring
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Org.konto vs personprofil
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Egenart
Egenart