eFolder Webinar, Seven Great Reasons to Upgrade Legacy BDRs Now
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Transcript of eFolder Webinar, Seven Great Reasons to Upgrade Legacy BDRs Now
© 2013 eFolder, Inc. All Right Reserved.1
Reason 4: Keep Your Promises
Seven Great Reasons to Upgrade Legacy BDRs Now
Ted HulsyVP of Marketing, [email protected]
Erik Thorsell
President, Success Computer Consulting
763-593-3000
© 2013 eFolder, Inc. All Right Reserved.3
Agenda
• Introductions• Seven Great Reasons to Upgrade• Live Attendee Offer• Q&A
© 2013 eFolder, Inc. All Right Reserved.4
eFolder Partner Leader: Erik Thorsell
Success Computer Consulting
• President of Success Computer Consulting– www.sccnet.com– Minneapolis, Minnesota– In business since 1992– 40 people, 27 engineers/technicians– HTG – member (seven years), facilitator (four years)
• eFolder Partner for since 2006
© 2013 eFolder, Inc. All Right Reserved.5
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Reason 1: Technical Reliability
© 2013 eFolder, Inc. All Rights Reserved.
eFolder Storage Cloud
eFolder BDR for ShadowProtect
Image backup
BDR applianceOn-site virtualization
Users
Productionservers
Disaster recovery options 1. Download 2. Disk shipment
eFolder Continuity Cloud3. Emergency in the cloud
virtualization and recovery
© 2013 eFolder, Inc. All Right Reserved.7
Reason 2: Meet Evolving Client Needs
© 2013 eFolder, Inc. All Right Reserved.8
Reason 3: Transparent and Predictable Wholesale Pricing
Call for pricing:www.efolder.net/join
678-888-0701
© 2013 eFolder, Inc. All Right Reserved.9
eFolder BDR Cost Wizard
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Reason 4: Keep Your Promises
© 2013 eFolder, Inc. All Right Reserved.11
Reason 5: Reset Client Expectations
• New BDR hardware reality:– Acknowledge and explore how the status quo is a
looming problem for the client and the MSP:• Effective 3 year life cycle• Data growth is a given• No room to grow with existing hardware• Risk of downtime or data loss with existing hardware
– There is no free lunch on performance hardware– Clients must own the hardware – Fund the installed base refresh through a new shared
commitment to quality and reliability
© 2013 eFolder, Inc. All Right Reserved.12
Reason 6: Prepare for Growth
• Data growth must be monetized• Build it into pricing plans• Set expectations for higher data growth = higher prices• Again, no free lunch
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Reason 7: Price for Profit
• Business continuity and DR should be your most profitable offering
• Fund reliable service with predictable and high profit margins
• Aim for 66-75% recurring gross margins
• Sell based upon the economic value of uptime and resiliency for the client
© 2013 eFolder, Inc. All Right Reserved.14
Results
• 40 of 60 legacy BDRs upgraded in 2012• 15 net new deployments• 6x year over year MRR growth with
eFolder• BDR services remain top profit generator• 75% blended gross margins• Upgrade and new clients now own their
own BDR hardware • Exploring Build Your Own with IBM servers
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eFolder BDR for ShadowProtect
© 2013 eFolder, Inc. All Rights Reserved.
eFolder Storage Cloud
eFolder BDR for ShadowProtect
Image backup
BDR applianceOn-site virtualization
Users
Productionservers
Disaster recovery options 1. Download 2. Disk shipment
eFolder Continuity Cloud3. Emergency in the cloud
virtualization and recovery
© 2013 eFolder, Inc. All Rights Reserved.16
Alternative: eFolder Cloud for ShadowProtect
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Partner Pricing: eFolder BDR for ShadowProtect
© 2013 eFolder, Inc. All Rights Reserved.
Call for pricing:www.efolder.net/join
678-888-0701
© 2013 eFolder, Inc. All Right Reserved.18
eFolder BDR Upgrade Offer
• Offer:– Upgrade any legacy BDR and
receive 25% off a new eFolder BDR for ShadowProtect or eFolder BDR for AppAssure
• Terms and conditions:– Limit 3 per partner– Must be a live webinar attendee– Upgrade unit details required– Similar class of hardware,
subject to approval– Expires June 30, 2013
© 2013 eFolder, Inc. All Right Reserved.19
Keep in Touch
@efolder@tedsefolder
http://www.linkedin.com/company/efolderwww.linkedin.com/in/tedhulsy
www.facebook.com/efolder
www.youtube.com/efoldervideos
© 2011 eFolder, Inc. All Right Reserved.20
Contact Us
Phone: 800-352-0248Email: [email protected]: efolder.netBlog: efolder.net/blog/
Twitter: twitter.com/eFolder
Q&A