Efg kw why list your home with ed
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Ed Finlan1-800-893-2915www.edfinlan.co
m
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When do you need to be there?
Where are you moving?
When ?
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Our 3 goals
• How motivated are you to SELL THIS HOUSE NOW & AGREE ON A PRICE?
• I will answer any questions you may have
• We will decide whether you want to work with me and if I want to take your listing.
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My 3 critical questions for you
• Do you really want to SELL YOUR HOUSE?
• Are you willing to PRICE YOUR HOUSE TO SELL or do you want it to sit on the market?
• Do you want the ED FINLAN GROUP to sell it for you?
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Getting your house SOLD
• What will it take to get your home sold?
• Why so many people chose Ed Finlan to get their home Sold.
• I get more people more money for their home than other agents.
• You do want the most money possible, don't you? Since you do, you will find it easy to choose Ed Finlan.
• We just need to sign the agreement so you can move forward with your plans.
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Are you aware we have 10 homes for sale and about 1 home a month
are selling in your area?
We need to agree on a priceOne that makes certain that yours is
one of the ones that is Actually Selling and not one of the large number that
are sitting on the market losing money day, after day, after day, after day.
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Do you realize in today's market you are entering into a Competition?
How will you win that Competition?
• Let's look at what we are competing against and what buyers will be choosing from
• What can we do to make your house stand out from the crowd?
• Why would someone chose your house over the other competing homes?
• Is your house the "Best Deal" and the "Shiniest Penny"?
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PRICED
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Pricing Strategy
• Pricing your home correctly is at least 80% of the marketing of your home. If it is not priced right in the market, all other marketing of the home is in vain.
• We will look at several factors as well as doing a Comparative Market Analysis to get the best “Pin Point” Pricing for your home.
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SHOWS
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Professional Photography
All of our homes are professionally Photographed
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Video
It is amazing to us that more brokers don’t use video to market their homes. National Assoc of Realtors stats
show that 94+% of buyers want video but less than 1% of agents have video available for homes they have for
sale.
We have video tours of all our homes.
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Single Property Websites
• All of our homes have at least 1 single property website, usually several as well as their own Facebook Fan Page and Twitter account
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MARKETED
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NAR Profile of Buyers & Sellers
How buyers found their home
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Real Estate Agents
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Agents
Real Estate Agents 35%
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Agent to Agent
1. Electronic Flyers
2. Paper Flyers
3. Virtual Tours
4. Realtor & Office Meetings
5. Constant Communications
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Online Marketing
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37% First found their home online
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Brokerage Websites
National Portals
Classified Services
Search Engines
Social Media
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1. Brokerage Websites
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2. National Portals
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3. Classified Services
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4. Search Engines
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5. Social Media
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Signs & Flyers
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Flyer
15%
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Signs
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Open House
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Open House
1%1%
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Other
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Agents
3%3%
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3%3%
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Is there anything that another agent has
said that they would do that I forgot to
mention?
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Marketing Fee
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Agent that brings the buyer
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What I get for marketing your property
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Goes to the brokerage
Goes to marketing and servicing the listing
Is what I live on and get paid for my time working on the sale
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If another broker said they would discount their fees, where do you
think they will skimp?
• Marketing and Servicing your homes listing
• Paying their bills and feeding their kids
If they are willing to give away their money, what do you think they will do
with yours?
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Ed Finlan1-800-893-2915www.edfinlan.co
m