Your Hybrid Solution for Online Fieldwork Worldwide!Your Hybrid Solution for Online Fieldwork Worldwide!

About Us

Founded in 1975

Headquarters in Paris, France

Top 10 International MR firm in Europe; Top 25 in worldwide

Largest independently-owned MR firm in France

150 Full-time employees

$71 million global revenue in 2009

CATI pioneer in Europe: 1985 (Voxco)

ISO 9001 certified since 1995

EFG - WW Data Collection Center

Exclusively dedicated to the fieldwork

Interviewers: native speakers, specialized/industry

Bilingual (at least!) project managers

On-staff quality control director

Quantitative represents 70% of global work

One-stop shop for fieldwork worldwide

EUROPE AFRICA AMERICAS APAC

Benelux Latvia Algeria Argentina Australia

Bulgaria Lithuania Cameroon Brazil China/H.K.

Croatia Poland Egypt Canada India

Czech Rep. Portugal Kenya Chile Japan

Finland Russia Morocco Columbia Philippines

France Slovakia Nigeria Guatemala Singapore

Germany Spain South Africa Mexico S. Korea

Greece Sweden Tunisia Peru Taiwan

Hungary Ukraine Middle Eastern

countries

Thailand

Italy UK Vietnam* This list is not exhaustive – EFG Works in over 80+

countries

Industry Coverage

Automotive, Transportation

Business Services

Chemical and Energy

Fast Growing Consumer Goods

Financial Services

Healthcare, Pharmaceutical

IT and Telecommunications

Luxury Goods

Sports and Entertainment

B2B represents 60% of Global Business

Specialized Interviewers and Moderators

Research Coverage

Ad Hoc Research

Advertising Test

Corporate Image Branding

Customer Satisfaction Measurement

Desk Research

Pack and Label Research and Evaluation

Product Development and Feasibility

Sponsorship Tracking and Evaluation

Strategic Research

Pricing

Itemized

Quality oriented

Competitive, but not an exact science!

No set pricing

Depends on the approach, timing, countries, volume, targets…

Volume discount: 4 to 10% (# of interviews, countries)

Pricing hierarchy: 1st tier: Japan, Scandinavia, UK, Switzerland, S. Korea, Australia 2nd tier: Benelux, France, Germany, Spain, Italy, Brazil, Taiwan 3rd tier: Eastern Europe, Mexico, China, India, Thailand

FTP /Computer & Internet Use Study

Topic/objectives: Computer and internet use Tracking study, 6 waves have been completed to date

Markets: France, Germany

Methodology: Street intercept to central location Interviewers invite people who qualify to go to our CLT where they complete the

online survey using PCs available with internet access

Target: General Population, must be aged 55-75, 50/50 gender split

Sample size: About 200 per country per wave

Survey length: 25 minutes

Challenges: Elderly people so not easily reachable via other approaches Low incidence rate

Solutions: Data-mining using Zip Codes to identify areas highly populated in 55-70 y.o. Out

interviewers were then more likely to recruit the right respondents.

Hispanic Study

Markets: USA – Las Vegas

Methodology: Mall intercept web-CAPI Interviewers in malls recruit & invite respondents who qualify to go to our CLT to

complete the online survey (programmed by e-Rewards) using high-speed internet PCs

Target: 18+ years of age, Must live in Las Vegas DMA, 50% split M/F +/-10% Hispanics only 40% IR

Sample size: N=300 per year, but could be anywhere from 15-25 in any given month

Survey length: 25 minutes

Challenges: Very targeted population, with people not necessarily speaking English

Solutions: We have access to a wide range of malls across the country so could quickly had

interviewers on site Bilingual Spanish/English interviewers

Markets: Canada – Quebec (French Only)

Methodology: Online survey, programmed and hosted by e-Rewards’ Client

Target: Beer Drinkers, Males, Age 18-29, Living in Quebec

Sample size: N=100 with 50% of 18-24 years and 50% of 25-29.

Survey length: 20 minutes

Incidence rate: 20%

Challenges: Very targeted population,

Low incidence rate amongst relatively small universe

Survey hosted & Programmed by RN’s client

Solutions: Used EFG’s Sports Fans Panel in Quebec (Soccer)

National Canada Beer Study

Multi-National Confectionary Study Markets:

Brazil: Sao Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, Recife China: Beijing, Shanghai, Guangzhou, Chengdu India: Delhi, Mumbai, Kolkata, Nizhny Novgorod, Novosibirsk

Methodology: India, China and Russia: We recruited the respondents and invited them to central

location/internet café to complete the online survey, programmed and hosted by e-Rewards. Each respondent was assisted by an interviewer during the course of the interview.

Brazil: We programmed the survey for a CAPI approach. Interviews were conducted either door-to-door but also near schools depending on the social class. 

Target: Teens 10-18 years of age; 50% aged 10-14 and 50% aged 15-18 RN needed a good spread of income ranges in these countries including those who are

from very low income groups

Sample size: 800 per country

Survey length: 30 minutes

Challenges: Young population and very large scale covering multiple regions in each country

Solutions: Using our local partners, we have access to F2F interviewers almost anywhere, even in

medium-to-small cities Well defined sample plan

Syndicated Grocery Shoppers Study Markets:

Mexico: Mexico City, Guadalajara, Monterrey China: Beijing, Shanghai, Guangzhou,

Methodology: Mexico: In each city, we selected 6 sampling points. The location of the sampling points

was in 6 different districts. In each sampling point, around 20 interviews were conducted. The interviews were conducted by PAPI, with data entered directly online by interviewers at the EOD (or every other day) using e-Rewards’ web-based survey hosted in local language.

China: In each city, we selected 8 sampling points. The location of the sampling points were in 8 different districts. In each sampling point, around 40 interviews were conducted. The interviews were conducted by CAPI. We had to follow the demographic data obtained from previous wave as quota guideline.

Target: Primary Grocery Shoppers, Mix of gender, skewed towards females

Sample size: N=800 in China; N=400 in Mexico

Survey length: 60 minutes

Challenges: Large sample size with VERY long survey amongst a population not really familiar with Internet

Solutions: Again a well defined sample plan Local presence in several cities with many facilities available to handle that kind of

extensive project Pool of experienced interviewers, used to interview people not very Tech savvy

EFG, Your Global Partner

RFPApproval

BiddingGo-betweenOverall coordinationDaily report24/7 “support”

Project managerFieldwork coordinationQuality control

Why EFG?

• Experience, Expertise, Insight

• Competitive: substantial economy of scale

• Global reach: Africa, Middle East, Asia, Europe and Latin America

• All methodological approaches: Qual & Quant

• U.S based one-stop shop for fieldwork worldwide:• Save time• Avoid discrepancies, capitalize on field synergy

• Exclusively dedicated to fieldwork - Full Service

• Responsiveness throughout the project, before and after

• Short bidding process: 12 to 24 hours

• A real partner, not just a vendor!

• Committed to quality

THANK YOU!