Effie Collegiate - Amazon Web Servicescurrent.effie.org.s3.amazonaws.com/downloads/Effie... ·...
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Transcript of Effie Collegiate - Amazon Web Servicescurrent.effie.org.s3.amazonaws.com/downloads/Effie... ·...
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Effie Collegiate
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Intent to Enter Form, available here
Access and Sign the Non-Disclosure Agreement here
Entry Form Template
Effective Entry Guide
Entry Portal
Entry Portal
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Creative Reel (4 minutes max)
Creative Samples
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Entry Portal
Entry Portal
Entry Portal
Entry Portal
Primary Campaign Image
School Logo
Team Photo
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Data is missing a specific source.
Not enough information.
Violating creative & media requirements.
Disregarding IBM’s brand guidelines.
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CHALLENGE, CONTEXT & OBJECTIVES
(Entry Form – Question 1A - 1C) ………………………………………….…….25%
INSIGHTS & IDEA
(Entry Form - Question 2A - 2B) ………………………………………..………25%
EXECUTION (Entry Form – Question 3A - 3B + CREATIVE EXAMPLES) …………………25% MEASUREMENT METHODOLOGY (Entry Form - Question 4A - 4C) ………………………………………………...25%
