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Effective Welcome Emails
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http://www.verticalresponse.com/blog/10-examples-of-highly-effective-welcome-emails/ Page 1 of 3 Aug 22, 2016 09:23:37AM MDT 10 Examples of Highly Effective Welcome Emails 10 Examples of Highly Effective Welcome Emails 10 Examples of Highly Effective Welcome Emails 10 Examples of Highly Effective Welcome Emails | VerticalResponse Blog One of the most important tools in your toolbox is an email marketing automated . When new contacts welcome email subscribe to your list you want to welcome them to the group with an inviting email. A welcome email is the first friendly exchange between your business and a new subscriber. It sets the tone for future communications and encourages new to engage with your business. members To help you create an effective welcome , we’ll highlight ten effective examples. These emails come from businesses big and small. For each email example, we’ll point out its best feature to show you how to create your own killer welcome email. 1. Write a welcoming note Our first example highlights the importance of a friendly greeting. “One of the key pieces of a welcome email is a warm introduction,” says Tiffany Romero, president of , a content marketing agency. Sway Group The David’s Bridal email above features a great introductory message. It thanks new subscribers for making the company part of their wedding day. You can write something straightforward like, “Welcome to our email list,” or “Thanks for signing up to get our emails.” Edgy clothing company, NASTY GAL likes to say, “Welcome to the party! We are so happy you’ve found us!” Or, you can be a little more formal like David’s Bridal. There’s no right or wrong way to welcome new guests, just make sure it’s conversational and fits your company’s voice. 2. Reinforce perks of your email list It’s always a good idea to reinforce a subscriber’s decision to sign up for your emails. One easy way to do that is to offer a quick “perks list,” which tells subscribers why joining your email list was a great idea. Flood does a great job of explaining who Magazine they are, what their magazine is about and explains that newsletter subscribers will receive “all the best shows, events, contests, and content that your hometown has to offer—right to your inbox. We do the heavy-lifting and you enjoy the rewards.” In the example below, the National Football League (NFL) lists five
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Transcript of Effective Welcome Emails
http://www.verticalresponse.com/blog/10-examples-of-highly-effective-welcome-emails/
Page 1 of 3 Aug 22, 2016 09:23:37AM MDT
10 Examples of HighlyEffective Welcome Emails
10 Examples of Highly Effective WelcomeEmails
10 Examples of Highly Effective Welcome Emails
10 Examples of Highly Effective Welcome Emails | VerticalResponse Blog
One of the most important tools in your toolbox is an email marketing automated
. When new contactswelcome emailsubscribe to your list you want to welcomethem to the group with an inviting email.
A welcome email is the first friendlyexchange between your business and anew subscriber. It sets the tone for futurecommunications and encourages new
to engage with your business.members
To help you create an effective welcome, we’ll highlight ten effective examples. These emails come from businesses big and small. For eachemail
example, we’ll point out its best feature to show you how to create your own killer welcome email.
1. Write a welcoming noteOur first example highlights the importance of a friendly greeting.
“One of the key pieces of a welcome email is a warm introduction,” says Tiffany Romero, president of , a content marketing agency.Sway Group
The David’s Bridal email above features a great introductory message.It thanks new subscribers for making the company part of theirwedding day. You can write something straightforward like, “Welcometo our email list,” or “Thanks for signing up to get our emails.” Edgyclothing company, NASTY GAL likes to say, “Welcome to the party!We are so happy you’ve found us!” Or, you can be a little more formallike David’s Bridal. There’s no right or wrong way to welcome newguests, just make sure it’s conversational and fits your company’svoice.
2. Reinforce perks of your email listIt’s always a good idea to reinforce asubscriber’s decision to sign up for your emails.One easy way to do that is to offer a quick“perks list,” which tells subscribers why joiningyour email list was a great idea. Flood
does a great job of explaining whoMagazinethey are, what their magazine is about andexplains that newsletter subscribers will receive“all the best shows, events, contests, andcontent that your hometown has to offer—rightto your inbox. We do the heavy-lifting and youenjoy the rewards.”
In the example below, the National Football League (NFL) lists five
http://www.verticalresponse.com/blog/10-examples-of-highly-effective-welcome-emails/
Page 2 of 3 Aug 22, 2016 09:23:37AM MDT
10 Examples of Highly Effective WelcomeEmails
10 Examples of Highly Effective Welcome Emails
10 Examples of HighlyEffective Welcome Emails
10 Examples of Highly Effective Welcome Emails
10 Examples of Highly EffectiveWelcome Emails
In the example below, the National Football League (NFL) lists fiveadvantages of being a member of its email list. The NFL’s bulleted list is agood example of how to articulate the benefits.
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3. Offer a dealBy offering a discount or some sortof gift, you can create goodwillbetween your business and yournew subscribers. It may even enticethem to make purchase. SanFrancisco dance school, ODC,
welcomes and thanks new members and/or recipients by giving them a new student special.
GAP offers a $15 discount off a purchase of $75 as a welcome gift. It’s a smallincentive that can benefit both the company and the new customer.
4. Create a clear call to actionEvery welcome email should have aclear call to action, Romero says.
This email is effective not onlybecause of its clean look andpromotional offer, it’s mostimportant aspect is the call toaction. Notice how it stands out?The color sets it apart, yetcomplements the color scheme.The button, rather than hyperlinkedtext, makes it prevalent. Plus, it’surgent. The words, “Shop Now,”
inspire recipients to act.
5. Shine the spotlight on your product or service witheye-catching imagesAs you welcome your new contacts, it’s okay to put your product orservice front and center. After all, your new subscriber asked to learnmore about your business or product by subscribing. Give them whatthey want. Use to showcase your products like Crocs doesimageshere:
If you’re a service-based business ornon-profit try using compelling oremotion-evoking images that relate toyour business; spotlight a successful andhappy customer, include a picture of yourteam or volunteers (who doesn’t love a
http://www.verticalresponse.com/blog/10-examples-of-highly-effective-welcome-emails/
Page 3 of 3 Aug 22, 2016 09:23:37AM MDT
Lisa Furgison
10 Examples of Highly Effective Welcome Emails
10 Examples of HighlyEffective Welcome Emails
10 Examples of Highly EffectiveWelcome Emails
happy customer, include a picture of yourteam or volunteers (who doesn’t love awarm welcome from everyone?), displaybefore and after pictures, or use clean,flat, simple graphics and complementarycolors like Birchbox, the beautysubscription box company does:
6. Be mobilefriendlyAn effectivewelcome email hasto look good – andwork well – onmobile devices.According to Adobe’s Digital
,Publishing Report79% of smartphoneowners use theirdevice for email.The report also says
smartphone users are more likely to use their device for email than for making calls. Clearly, creating amobile-friendly version of your welcome email is important. (If you’re using , all our emailsVerticalResponseare responsive, so they look great no matter what device they viewed on).
7. Add social media buttonsIncluding links to your social media sites is another key component in an effective welcome email. Newcontacts are curious about your business; otherwise they wouldn’t have signed up. Fuel their engagementby sharing the social media sites your business is on. Take a look at this email below from a Britishdepartment store. Notice in the bottom right corner there are links to the company blog, Twitter andFacebook page.
It’s always a good idea to give subscribers additional ways toget in touch with you and interact with your business.
With these ten examples, you’ll be able to create an effectivewelcome email. Check out our automated welcome email feature, which makes it easier than ever.
© 2014 – 2016, . All rights reserved.Lisa Furgison
Lisa Furgison is a contributing author.
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