Kathryn DurhamCody Box

Jeff LitwakTyler DeLisle

2002 Friendster

2003 Myspace

2004 Facebook

2005 High School

Facebook

2006 Facebook for

Everyone

2009 Facebook is Number 1

2009 Twitter

2010 30% of Population

2015 60% of Population

Correct information for the public

Advertisements

Trending

#Hashtags

Compelling and original

Know the customer

Get customers opinion

Word-of-mouth

Customer Feedback

Communication

Fortune 500

General Motors

Coca-Cola

Benefits for Large Corporations

Do research ahead of time

McDonalds

Resolve issues in a timely manner

Brazil

Predictive Practitioner

Clorox Connects

Creative Experimenter

EMC/ONE

Social Media Transformer

Cisco IT: Integrated Workforce Experience

Social Media Champion

Ford’s Fiesta Movement

Visual Communication

Global Marketing

Global Communication

More Money

Wider range of Clientele

Social Media Tool Using this tool Find it Effective

Facebook 95% 82%

Twitter 60% 47%

LinkedIn 58% 47%

Video Sharing 45% 73%

Daily/Local Deals 23% 55%

Great Customer Service

Products and Representation

Meeting Quota

Best Provider of the certain product

Social Media

Business-to-Business

Stages

Marketing

Strategies

Effective Uses