Effective Social Media Implementation and Measurement #ConnectIDEA
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Implementation, Measurement and ROI. Communications Communications social media consumer PR
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21-Oct-2014 -
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Effective Social Media Implementation and Measurement. How to achieve an effective implementation of corporate and brand social media in organisations. What to measure for success. Given at InDigital East Anglia's #ConnectIDEA
Transcript of Effective Social Media Implementation and Measurement #ConnectIDEA
Implementation, Measurement and ROI.
CommunicationsCommunicationssocial mediaconsumer PR
Two vital principles for social media to succeed
5 meme tell-tale symptoms of social media failure
You don’t have the resource or time
How to implement social media successfully
• Business mission and goals means that the boss will be interested!
• Department goals will help buy in from e.g. customer services!
• Translate business goals into tangible social media goals e.g. email subscriptions !
• Devise tactics to achieve metrics !
• SMART social media metrics to make sales
The SMART solution to metrics
!• Specific - targeting the area one needs to measure e.g department !
• Measurable and easy to collect accurate data!
• Actionable and easy to understand!
• Relevant stats to business aims!
• Timely in that one can get data when they need it. It’s real time.
Can we put an x through the above!
Monitor and give your staff the tools for the job
Free social media tools: !•Topsy !•Social Mention !•Cyfe !
!Paid for tools: !
!•Hootsuite / Sproutsocial !•Ubervu / Radion 6 !!
CRM: !!
•ContactZilla !•Sales Force !•PipeDrive !
!Analytics - E-commerce !!- Google Analytics ‘social signals and goals’!- Webtrends
Not Sure About Staff on Social
Media
Take social media seriously with business aims
•Customer service !!
•Industry trends !!
•Competitor analysis !!
•Customer research !!
•Product development !!
•SALES
Intern !IPad
Thank You !
@MRMattAnderson !
uk.linkedin.com/in/montagecommunications/
