How To Increase Your Profitability Through Effective Internet Marketing Strategy
Effective Recalling: The Key to High Profitability.
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Effective Recalling: The Key to High Profitability
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Transcript of Effective Recalling: The Key to High Profitability.
Effective Recalling: The Key to High Profitability
What’s in it for me?
Administrative Business• Questions
• Slides
• Sources
• Interactivity
paulineblach081
From a text message
How to join our session
37607
3 Key Questions
1. Why recall?
2. What method?
3. How to implement?
BREAKOUT
Tell your neighbour one thing you want to learn from this presentation. Write it down on a sticky.
Why recall?
De-Insured
Competition
Bottom line:# of Missed Full
Exams
x
$306
=
Lost $$
- Management and Business Academy for Eye Care Professionals (2012)
What should we do?
- vanVuuren, Roberts-Lombard, & vanTonder (2012)
Marketing research says:
- Berry, L. (2001)
“You’re due…”
• Post cards• Letters• Emails• Text
messages• Telephone
Two-way communication:
Makes our clients feel important Critical to developing trust
- Berry, L. (2001)
3 steps to telephone recalling
1. Overcome your apprehensions
2. Help your recallers succeed
3. Increase your expectations
Step 1: Overcome common apprehensions
Too expensive Pesters patients Shy staff Waiting for perfect circumstances
Step 3: Increase your expectations
Client loyalty Educated clients Accurate database Growing database Clients prepared to purchase eyewear
Schedules Value Loyalty Communication Dialogue
Conclusion
Call to action.
References
Alcon and Essilor of America Inc. (2012). Best Practices of Spectacle Lens Management. Management and Business Academy for
Eyecare Professionals.
Key Metrics: Assessing Optometric Practice Performance: 2012 edition, from Alcon and Essilor’s Management and Business Academy.
Dilleyah, S.M. (2006). Ways to improve patient loyalty. Review of Otptometry, 143, 8-8.
Berry, Leonard L. (2001). Relationship marketing of services: Growing interest, emerging perspectives. Journal of the Academy of Marketing Science, 23(4), 236-245.
vanVuuren, T., Roberts-Lombard, M., & vanTonder,E. (2012). Customer satisfaction, Trust and commitment as predictors of customer loyalty within
an optometric practice environment. Southern African Business Review, 16 (3), 81-96.
Connect With Me!
http://paulineblachford.com/
Pauline Blachford Company
Canadian Journal of Optometry
“
”
Many saw the apple fall, but Newton was the one who asked why.
BERNARD BARUCH
Questions?
paulineblachford.com
