Effective public involvement through collaboration with ... · Taylor Callahan Eastland ... Cottle...

2017 TxDOT Environmental Conference Sept. 13, 2017

EFFECTIVE PUBLIC INVOLVEMENT THROUGH COLLABORATION WITH CONSULTANTS2017 TxDOT Environmental Conference

Sept. 13, 2017


Collaboration Panel

Shannon McCord

Public involvement director for HNTB’s North Texas offices, has more than 20

years experience in public involvement communications and marketing.

*

Ruben Landa

Senior communications manager for the Texas and Mountain Region of WSP

USA, Inc., has more than 17 years experience in strategic public involvement

and communications.

Kim Johnson

Senior project manager for Blanton & Associates, has more than 25 years

experience in NEPA-related public involvement.

*

*


SHANNON McCORDHNTB


GOAL

GOALCollaboration with both the District and TPP Public Involvement section to encourage

broad participation reflective of the needs of project stakeholders


Successful Collaboration

TxDOT District Office

Consultant

TPP

Public Involvement Section


Dallas CityMAP

The Dallas CityMAP Study Area


Dallas CityMAP


Dallas CityMAP - Collaboration

Dallas CityMAP Team


Listen to Identify Priorities

Confirm Priorities

Develop Scenarios

Deliver CityMAPFeedback from Stakeholder

Listening Sessions & Public Meetings


CityMAP Process



Ask for Feedback

http://static.tti.tamu.edu/conferences/envr17/presentations/breakout-11/media1.mp4



Report Your Findings


Dallas CityMAP - Innovation

Visuals that Tell a Story

http://static.tti.tamu.edu/conferences/envr17/presentations/breakout-11/media2.mp4


CityMAP - Innovation

.

Print and Digital

• PowerPoint

• Fact Sheet

• Study Area Maps

• Surveys

• Comment Cards

• Videos

• E-blasts

• Social Media

• Press releases

• Interviews

• Photography

• Print ads


Dallas CityMAP

Results


GO 10

PROJECT DESCRIPTION

- El Paso, TX

- $158 million

- Infrastructure reconstruction of I-10

on El Paso’s Westside, between the

Executive Center Boulevard and North

Mesa Street exits

- Largest traditionally delivered project

that TxDOT’s El Paso District has done

to date

- Construction dates:

- Began - 2015

- Anticipated completion - 2019


GO 10

PROJECT GOALS

- To improve traffic flow, vehicle

capacity, and safety

IMPROVEMENTS

- Construction of collector-distributor

lanes

- Improvement of direct connection

with Paisano Drive and Border West

Expressway

- Addition of lanes to I-10 in both

directions

- Reconfiguration of ramps and

overpasses

- Upgrades to a portion of North Mesa

Street and portions of north and

south Desert Boulevard frontage

roads


GO 10 - Collaboration



Business Alliance Meetings

- 40+ members

- Meet quarterly



Traffic Jam Campaign

TJ Team: TxDOT, Downtown Management

District, Sunland Park Mall

Traffic Jam

Media Event

More

than

30!



Traffic Jam Campaign


GO 10 - Innovation

Project

E-Newsletter


GO 10 - Innovation

Social Media

- Nearly 2,000 Twitter followers

- 1,100+ Facebook followers


GO 10 - Innovation

Attention Grabbing Graphics


GO 10

Attention Grabbing Graphics


GO 10

Results

• Project is ongoing

• On target to finish

construction ahead

of schedule


Nutshell

That’s it in a nutshell.


WSP USA, Inc.

RUBEN LANDA


Innovation & Collaboration

Public Involvement and Communications

– Client & Consultant Collaboration

– Established Roles & Responsibilities

Public Involvement and Communications Approach

– Planning & Environmental

– Design & Engineering

– Construction

Public Involvement & Communication Strategy

– Traditional + Innovative = Success

TxDOT Project Examples

– Horseshoe Project – Dallas (Design Build)

– I-40 Project – Amarillo (Environmental & Schematic)

– LBJ Express Project – Dallas (Environmental & Schematic)

– SH71 Express – Austin (Design Build)

– Wurzbach / NW Military Project – San Antonio (Planning)


Traditional Public Involvement

• Marketing and Communication Campaign

– Branding and Logo

– Project Messaging

• Public Outreach Plan

– Public meetings

– Public hearings

– Open houses

– Charrettes

– Focus groups

• Community Outreach Plan

– Participation in community events and meetings

– Presentation to community groups and industry organizations

• Agency Stakeholder Taskforce

• Community Advisory Boards / Committees


Traditional Public Involvement Cont….

• Media & Press

• Crisis Communication

• Database Development

• Comment Collection

– CommentSense

• Collateral Material

– Fact Sheets

– Newsletters

– Information Boards

– Corridor and Project Maps

– Schematic Plans

– PowerPoint Presentations

– Video

– Comment Cards

– Surveys


Innovative Public Involvement

– Project Website

• Infographics / Animated maps

• Survey portal

• Comment card portal

• Video – Simulations

• Video – Meetings

– Online Meeting Platforms

• Virtual Meetings

– ClickMeeting, GoToMeeting, GoToWebinar, etc.

– Social Media Platforms

• Facebook

– Facebook Live

• Twitter

• Instagram

• LinkedIn


Innovative Public Involvement Cont….

– Online Public Engagement Platforms

• MetroQuest, MindMixer, MySidewalk, Urban Interactive Studio, etc.

– Text and App Engagement Platforms

• Textizen, FlashPoll, etc.

– Electronic & Digital Polling

• Polleverywhere. Participoll, etc.

– Project Visualization

• 2D, 3D, and 4D simulations

• Project renderings

• Infographics

• 3D models

• Video development

• Website development

• Virtual meeting development


Traditional + Innovative = Success

The integration of traditional and innovative public involvement tools is the key to effective public engagement

Today’s communication tools are more visual and interactive than ever before

The goal is to use the right communication tools at the right time to provide quality, targeted and interactive

content to diverse audiences

There is a wide range of online outreach tools, which is a vibrant space where people are today

Additionally, there are proven graphically focused, video technology that is valuable for creating a consistent

message and vision

If these tools are used correctly, the people or organizations that we are reaching can become our best

ambassadors and supporters


KIM JOHNSONBlanton & Associates


TxDOT districts

Dallam Sherman Hansford Ochiltree Lipscomb

Hartley Moore Roberts Hemphill

Oldham Potter Carson Gray Wheeler

Deaf Smith Randall Armstrong DonleyCollings-

worth

Parmer Castro Swisher Briscoe Hall

Bailey Lamb Hale Floyd Motley

Dickens King KnoxHockleyLubbock

Crosby

GarzaLynnTerryYoakum

Gaines Dawson Borden Scurry Fisher Jones

Kent Stonewall HaskellThrock-

morton

Baylor

WilbargerWichita

WICHITA

FALLS

Clay

Archer

YoungJack

Howard Mitchell NolanTaylor

CallahanEastland

GlasscockSterling Coke Runnels

ReaganIrion

Cooke Grayson Fannin

Lamar

Delta

Red

RiverPARIS

Bowie

Wise Denton CollinHunt Hopkins

RainsWood

Upshur

Marion

Cass

Titus

Mo

rris

Camp

ATLANTA

Harrison

Smith

Van

Zandt

Henderson TYLER

Rusk Panola

AndersonCherokee

Freestone

DallasDALLAS

Rockwall

Palo

Pinto

Parker Tarrant

Shelby

SabineHoustonLUFKIN

Angelina

TylerPolk

Trinity

Jasp

er

Ne

wto

n

San

Jacinto

Walker

Leon

Navarro

Ellis

Hardin

FORT

WORTH

Erath

HoodJohnson

Hill

BosqueMc

LennanHamilton

Coryell

Bell

Falls

WACO

Robertson

Madison

Milam

Brazos

Gri

me

s

Burleson

BRYAN

Washington

Lee

Austin

Fayette

Harris

Montgomery Liberty

BEAUMONT

Orange

Jefferson

ChambersHOUSTON

Fort

Bend

Brazoria

Matagorda

Wharton

Colorado

LavacaGonzales

Dewitt

YOAKUM

Jackson

Victoria

Calhoun

Goliad

Bee Refugio

Karnes

Live

Oak

Jim

Wells

San

Patricio

Nueces

CORPUS

CHRISTI

Kleberg

Kenedy

Willacy

Hidalgo

BrooksJim

HoggZapata

Starr

PHARR

Duval

Webb

LAREDO

La SalleDimmit

Zavala Frio Atascosa

Mc

Mullen

Guadalupe

Wilson

Bexar

MedinaUvalde

Real Bandera

Kerr

Kendall

GillespieBlanco

Kinney

SAN

ANTONIO

Edwards

Sutton Kimble

Mason LlanoBurnet

Williamson

Travis

AUSTIN

Bastrop

Hays

CaldwellComal

Brown Comanche

BROWNWOOD

Coleman

Mills

Mc

CullochSan Saba Lampasas

Concho

Menard

SAN

ANGELO

Schleicher

Tom

Green

Andrews Martin

Midland

Pecos

Ector

Crane

Ward

WinklerLoving

Crockett

Val Verde

Upton

Terrell

Reeves

Culberson

Jeff Davis

Brewster

Presidio

Hudspeth

El Paso

EL PASO

ODESSA

LUBBOCK

AMARILLO

ABILENE

Cottle Foard

CHILDRESS

Fra

nk

lin

Cameron


Collaboration

Collaboration and Innovation

%

District

Division

Consultant


CASE STUDYReimagine I-10


Innovation

http://www.reimaginei10.com/

http://www.reimaginei10.com/


Challenges

Cost

Public Confusion

Failed Technology

Lack of Attendance

Spreading the Word


Successes

Evolving Process

Cost

Feedback

Results - 1st Round of Outreach


Thank you!

Questions?

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