Effective networking: social media

Jane Burns & Grainne McCabe

Effective networking: social mediaPostgraduate Careers Day, 18 Sept 2014

Jane Burns (HPEC) and Grainne McCabe (Mercer Library).

RCSI Royal College of Surgeons in Ireland Coláiste Ríoga na Máinleá in Éirinn


Social Networking Tools & Techniques

• The Internet connects us to Information – Social Media connect us to people.

• Social Networking can be used for personal relationships and for Professional Relationships and Online Identity Formation.

• The topics covered today are about Professional relationships and Online Identity Formation.

• Very important to distinguish the two. Content online never goes away.


• Great for connecting to others inside & outside your areas

• Posting of Articles, Seminar news and Conferences

• Search by Subject Area/ Related Disciplines• Set up Online Working Groups • Set up Research Discussions• Virtual CV- allows you to be discovered


Tips to get to All Star Status

• Join Groups or Follow Companies/ Organisations of interest

• You need 50+ Connections to get to All Star Status

• It is a really effective way to make professional connections


• The Profile Picture




• Your picture is the most important part of the profile• Professional and friendly… not scary or creepy• No party shots – do not want to see some random arm

on your shoulder• Use colour not b &w• Be realistic – update as you age• Appropriate to your network persona/line of business• Try to use the same professional image across all media

- your online brand



• Write a keyword-driven headline– By default, LinkedIn populates your headline with your current job title

and employer– So What Factor?– Speak directly to your target audience- what sets you apart or what

connects you– Be Specific (Amazing human… well maybe?)– Key Words, Key Words, Key Words– Be Creative

• Include your Twitter handle• Include Orchid Number any thing is unique to you and

professional



• Customise your URL- from default long issuehttp://ie.linkedin.com/pub/jane-burns/32/371/753 to ie.linkedin.com/in/janeaburns/

• Your summary is your chance to introduce yourself to the world– Keep clear and concise– Think of this as your first introduction– Summary, 3 jobs, education, Skills & expertise

• Keyword-optimise your summary– Are you saying what you think you are saying?– Some visual tools

• Test your changes- re-run search on google to see if you are moving up

http://ie.linkedin.com/pub/jane-burns/32/371/753

http://ie.linkedin.com/in/janeaburns/





• Link the company /organisation name to their LinkedIn Company Page (their logo often shows up)

• Detail your educational background- use crests and other logos • Outline your courses, activities and clubs/societies• Any research (Thesis, publications, presentations, patents, etc )• Highlight any projects or special events•

Give some background to you as a person– Volunteer Work– Sports teams/clubs– Community Work– Any activity that identifies skills



• Building the your network– Classmates– Colleagues– Friends (some)– Family Members– Teachers– Leaders in the area of your interest

• How does it work? – Easy send an invitation to connect – Ask for intro from connection– Accept other requests for connection– Be targeted



• LinkedIn interaction and professional community – Endorse others for skills and expertise– Providing recommendations– Reciprocal process– LinkedIn will identify others similar to you and your connections


Twitter


Twitter

Profile InformationTweets Who to Follow

What’s TrendingFollowing Followers #Discover


Twitter

• Quick & Easy way to communicate• 140 characters maximum• Lots of Information• You Curate what you see and send

– Review followers and who you are following

• Pre-prints and Article announcements• Upcoming Conferences• Identify Movers/Shakers• Manage News & Filters


Twitter

• Twitter is a Conversation– A stream that you can jump in and out of – Not meant for curation or saving– What are people talking about right now and about what

• Twitter is Dynamic– When you tweet your followers receive it– Their followers can received it if re-tweeted and so on …– Very easy to add in multimedia


Twitter


Twitter

• Twitter Interaction– Retweet if you think your followers would be interested– Quote the tweet- adding some content– Favourite the tweet- you like but are keeping to yourself– You can send a direct message to the tweeter– Both can reply back and forth in a private message OR– Open Twitter- this allows and encourages other to join

in– The temporal nature of twitter is best characterised by

fleeting permanence


FACEBOOK

• Primarily a Social (Personal) Network Tool• Not recommended for Professional Networking

• Mixed range of users for different purposes• Confusion over appropriateness and

crossover in life roles• Only professional that would be recommended

is to set up Interest Groups or College Related Activities

• Needs to be moderated


Social Networking Tools & Techniques Summary

• The Internet connects us to Information – Social Media connect us to people BUT nothing beats face to face contact

• Social media helps get things rolling in a low risk way• Provides the bridge between events and meetings• Your online identify should mirror your professional

identity• Professional Profile can be enhanced by effective

implementation of these tools and techniques


Academic networks – raising your profile

• Institutional repositories• ResearchGate• Academia.edu• GoogleScholar• Web of Science – Researcher ID• ORCID• Blogging & personal websites• Altmetrics


Institutional Repository – epublications@RCSI

AIMS:

• develop an open-access repository for research staff and students to deposit their academic work so it is freely available on the internet.

• aid in disseminating RCSI and related research work to a wider audience, thus increasing worldwide exposure to this work.

• provide a central archive and record of research work both for the College and for an individual researcher.

• help RCSI researchers fulfil their funding authority's open access mandate.


Showcase for your researchFergal O’Brien


Showcase.....research not indexed by databases / grey literature


RCSI repository statistics

1 July 2013 to 30 June 2014

• 50,000 page views • 14,000 visitors from 150 countries

• Over 31 Depts at RCSI and Beaumont Hospital have

contributed

Image: http://www.dreamstime.com/photos-images/journals.html

[email protected], 10.9.14

mailto:[email protected]


Other repositories – a selection

Irish

• RIAN (DCU, NUIG, NUIM, TCD,

UCC, UCD, UL, HSE)

• LENUS – HSE (included in

RIAN)

• Individual institutions

International

• OpenDOAR

• Bielefeld BASE (Europe)

• CORE (UK)


Academic online networks: ResearchGate

www.researchgate.net

Founded in 2008

Over 5m members

From 193 countries

Over 14m papers

(Sept 14)


ResearchGate


Publications: articles, books, theses, raw

data .....


Peer-to-peer impact


Academic networks: academia.edu

Founded in 2008

Over 12m members

Over 3m papers

15.7m unique visitors per month(Sept 14)


GoogleScholarSet up your profile & add your publications based

on GS search or manually

More about measuring your impact at

http://libguides.ucd.ie/bibliometrics/researcherimpact





Web of Science – original citation & metrics indexResearcherID


Web of Science Researcher ID Profile: 30 (h-index)GoogleScholar : 36 (h-index)

ResearchGate Score: 38.95 (peer-to-peer impact / interaction)


More information at: http://libguides.ucd.ie/orcid

OR orcid.org

http://libguides.ucd.ie/orcid

http://libguides.ucd.ie/orcid


Blogging & personal websites

• Good way to raise your profile and make yourself visible

• Can fulfil the outreach requirement of some funding agencies

• Recent activities – publications - project descriptions - grants

• Other published research

Kevin Mitchell, TCD


Blogging & personal websites - tips

• Keep it current• Know your audience – who are you aiming it at?

– other researchers/ experts or a lay audience?

• Confidentiality• Don’t compromise a potential publication• No raw data

• Try a guest post on another blog to start with

Jane Burns & Grainne McCabe Prof Billy O’Connor, UL


Register with ResearchBlogging.org


Altmetrics• Alternative metrics to academic citation metrics such as

h-index and impact factors, which are based on peer-reviewed research

• Social media and new networks leave TRACES• Altmetrics measure the traces – mostly based on

interactions – how often a paper/post is read, commented on, downloaded....

• “impact flavours” – Mainstream media story, blogged about and followed by public– v scholarly article, heavily saved and discussed within the

academic community– v highly cited research papers


Find out more....


Example: ImpactStory

• Metrics computed based on data sources such as:– Altmetric.com

• Blogs / facebook public posts / google+ posts / twitter tweets

– Delicious (bookmarking service)– Dryad (repository in biology)– Linkedin– Mendeley (research management tool)– PubMed (database in biomedicine)– SCOPUS (database)– Slideshare– Twitter– Vimeo (videos)– YouTube– Webpages– Wikipedia

Still in development, so use with caution!

See ImpactStory’s FAQs for discussion

of limitations


Manage your online profile• You have an online profile, whether you like it or not!• Profiles (eg on ResearchGate) can be “scraped” -

created automatically, from information on the web

• Manage your profile and use it to your best advantage• Socially & academically

• Keep it current and up to date• Correct errors asap• Always credit research of others – cite correctly


Be consistent

• Personal name ambiguities– Initials; married names; hyphenated names; names

containing diacritics – Müller / Mueller / Muller

• Institutional name ambiguities– Royal College of Surgeons in Ireland / Royal College of

Surgeons / RCSI / Royal Coll Surg Ireland– Associated institutions: Beaumont Hospital

• Previous employments and affiliations


Acknowledgements• Michael Ladisch, UCD Library• Michelle Dalton, UCD Library

Articles:• Gewin, V. Self-reflection, online. Nature 2011; 471:667-9• Lapinski S, Piwowar H and Priem J. Riding the crest of the altmetrics wave:

how librarians can help prepare faculty for the next generation of research impact metrics. College & Research Library News 2013; 74:292-300

• Van Noorden, R. Online collaboration: scientists and the social network. Nature 2014; 512:126-129

Effective networking: social media

Education

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