EFFECTIVE ADVERTISING DESIGN · Your company logo is essential to building brand awareness. Short,...
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CONTENT PLANNING, COPYWRITING & EDITING LAYOUT AND DESIGN PRINT AND DIGITAL DISTRIBUTION Does your company need a hand creating a compelling annual report or high-impact corporate brochures? Let Lester help you with your corporate communications needs. Lester has nearly two decades of experience working with companies like yours. Contact us today for a free quote on your next communications project. www.lesterpublications.com 866-953-2189 | [email protected] MORE THAN MAGAZINES EFFECTIVE ADVERTISING DESIGN The driving force behind a successful marketing campaign is quality creative that quickly captures the reader’s attention, builds brand awareness and leaves a memorable imprint in the mind of the target audience. Crisp, legible, quality LOGO Your company logo is essential to building brand awareness. Short, compelling, bold HEADLINE Short, punchy headlines that catch the eye and interest of readers. Clear, limited, important BODY COPY Include the most important information – quick and comprehensible. Relevant, focused, professional IMAGERY Use images relevant to your business, your brand and your creative theme. Visible, simple, conclusive CALL TO ACTION An effective CTA is simple and actionable – avoid complexity. Open, clean, effective WHITESPACE Strike a balance between text and imagery to avoid looking cluttered. © Copyright 2019 | Lester Communications Inc.
Transcript of EFFECTIVE ADVERTISING DESIGN · Your company logo is essential to building brand awareness. Short,...
CONTENT PLANNING, COPYWRITING & EDITING
LAYOUT AND DESIGN
PRINT AND DIGITAL DISTRIBUTION
Does your company need a hand creating a compelling annual report or high-impact corporate brochures? Let Lester help you with your corporate communications needs.
Lester has nearly two decades of experience working with companies like yours. Contact us today for a free quote on your next communications project.
www.lesterpublications.com
866-953-2189 | [email protected]
M O R E T H A N MAGAZINES
EFFECTIVE ADVERTISING DESIGNThe driving force behind a successful marketing campaign is quality creative that quickly captures the reader’s attention, builds brand awareness and leaves a memorable imprint in the mind of the target audience.
Crisp, legible, quality
LOGOYour company logo is essential to building brand awareness.
Short, compelling, bold
HEADLINEShort, punchy headlines that catch the eye and interest of readers.
Clear, limited, important
BODY COPYInclude the most important information – quick and comprehensible.
Relevant, focused, professional
IMAGERYUse images relevant to your business, your brand and your creative theme.
Visible, simple, conclusive
CALL TO ACTIONAn effective CTA is simple and actionable – avoid complexity.
Open, clean, effective
WHITESPACEStrike a balance between text and imagery to avoid looking cluttered.
© Copyright 2019 | Lester Communications Inc.
