EF LLS - Online Language Learning for Companies

www.ef.com

Trusted by the World’s Leading Companies

EF Language Learning Solutions

Online Language Learning for Companies

Strong English = Strong Business

1965Entrepreneur Bertil Hult founds EF Education First.

1988EF is appointed the Offi cial Language School of the Seoul 1988 Olympics.

1979EF’s fi rst school is accredited by ARELS, today EnglishUK. EF publishes its fi rst textbook series.

1970sEF expands rapidly opening offi ces in Asia, Europe, and Latin America.

1995EF collaborates with Apple on computer-aided language learning, resulting in EF Englishtown — the world’s largest online English school.

1997EF is selected as the corporate language provider for major multinationals like Microsoft, Siemens, Motorola, and Hitachi.

A loNg history oF ExcEllENcE

Comenius EduMedia

2010Awards

3www.ef.com/solutions

ExEcutivE summAry

the world’s most advanced online school

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superior execution means seamless integration

8

Earn the highest return on your investment

12

the science and research behind EF’s system

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the most trusted choice in language training

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Dear Colleague,

English is vital to any business competing in today’s global economy.

Multinationals identify improving English skills as one of their top

training needs, while executives the world over rank English language

ability as a career accelerator. The bottom line is crystal clear: strong

English = strong business.

short on time, long on results — EF’s new online English school

Designed to increase the productivity of busy professionals, EF’s new

online school is time-effi cient, cost-effective, and totally fl exible. EF’s

online school has become the preferred training method for major

multinationals like HSBC, Accenture, Xerox, and Philips because it is

totally scalable and has the most advanced learning results tracking to

help maximize your return on investment.

trusted by the world

EF is the world leader in language training. We have already helped

over 15 million people and over 1,200 companies with their language

training needs. We were the Offi cial Language Training Supplier to the

Beijing 2008 Olympics and are helping prepare Brazil to host the 2014

World Cup.

Trusted by major multinationals and governments, EF is ready to grow

your business and help your company communicate effectively. Our

new online English school is guaranteed to help your organization raise

the bar — and I look forward to working with you on a training program

customized to your specifi c needs.

peter burman

President, EF Language

Learning Solutions

2003EF founder Bertil Hult becomes the main benefactor of the Arthur D. Little School of Management, which is renamed Hult International Business School.

2008EF is named the Offi cial Language Training Services Supplier of the Beijing 2008 Olympic Games.

2009EF and University of Cambridge launch a ground-breaking collaboration to help improve the way people learn.

2010 EF launches its new online school — a revolutionary step forward in online learning.

FuturE EF works with Olá, Turista! to help prepare Brazil to host the World Cup 2014.

2010 EF wins top training product of the year by Human Resource Executive, the Interactive Media Award and the Comenius EduMedia Award.

4 EF Language Learning Solutions

EF has been revolutionizing language learning for the past several years. our advanced language training system, Efekta, combines powerful technology with the very best in teaching. With over usd55 million invested in research and development, our method just got ten times faster — more interactive, more engaging, and more advanced.

The world’s most advanced online school

www.ef.com/solutions 5

Talk to a teacher. Anytime, anywhere.Native-speaking English teachers are available 24 hours a day, 7 days a week. EF’s live conversation classes online let you learn according to your own pace and schedule. Learning has never been this fl exible or convenient.

Personal study advisor.We make sure you stay motivated. On top of our regular online teachers, your course includes a telephone coach to give you that extra “push” and keep you on track. During training, a personal study advisor will contact you, either by telephone, email, or in person, to answer questions, get feedback, and adjust your study plan. They act as your cheerleader, monitor, advisor, and coach.

Content that’s wider and deeper.The range of content in our new online school is massive. Think about it: thousands of units using 25 different activity types, each with 60 confi gurations—the learning possibilities are virtually endless. Business English learners will fi nd new challenges and deeper course content specifi c to their industry and function.

Advanced speech recognition.Sophisticated advanced speech recognition technology brings your pronunciation skills to a whole new level. Our online school can improve your speaking skills and even help fi ne tune your accent through a series of speaking exercises and vocabulary drills.

See. Speak. Listen. Touch.Practically the only thing you can’t do at our new online school is smell. See, touch, move, listen, and speak in our interactive learning environment. Increased feedback and practice actively engages you so that language learning is both stimulating and memorable.

Expert progress tracking.Clear, measurable, and timely results give you control. Students receive individual learning reports and client representatives receive aggregated reports to ensure key performance indicators are met.

Express yourselfin English.Learning a language isn’t only about being able to identify what is right or wrong, it’s about being able to communicate effectively. At the end of every lesson, you’ll receive a fi nal task that is designed to challenge you to actively use your acquired knowledge in a real-life situation so that you can truly express yourself in English.

Learn English, Hollywood-style.30 locations. 45 actors. 100 writers, fi lmmakers, and producers. The result? 500 amazing new movies. Filmed in Los Angeles, Europe, and Asia, EF has taken the concept of engaging educational content to new heights. Each lesson kicks off with one of these carefully crafted fi lms. It’s just like watching a Hollywood movie — for school!


> Translator > Flashcards > Notebook

> Pronunciation Lab > Grammar Guide > Grammar Lab

> Business Letter Templates > podEnglish Videos > Toolbar

Powerful Productivity ToolsOur latest interactive vocabulary, grammar, and pronunciation tools and our business writing templates gives you easy access to the information you need, when you need it. Accessible at our new online school, our tools provide instant assistance to help you communicate and conduct business.

learning English with EF’s online school is 100% about your organization’s language training needs — from identifying who needs training to ensuring relevant learning outcomes. We’ve built the most sophisticated yet simple-to-use learning results tracking system so that you can be sure your company’s return on investment is met. Every business English learner’s individual profi le page is customized. Every click gives him/her access to new opportunities. take a look at our home page.

Customized for your organization’s needs


What’s new today?Daily content with new vocabulary, current news, and inspirational articles motivates you to log in every day.

How am I doing?At anytime, see how you’re doing with unit completion, test scores, achievement levels, and overall progress made.

Where do I go next?A helpful navigation video is at your disposal if required.

What’s the topic of conversation?With an updated schedule of topics, you can clearly see what is upcoming and choose which teacher-led classes suit your interests and schedule.

What shall I study?With just one click, you’ll have direct access to our new online courseware and native English-speaking teachers.

What does that word mean?With the latest content from the Cambridge Advanced Learner’s Dictionary, our translator tool features predictive lookup, audio, examples, and links. It’s the most advanced translator ever released.


Whether you need to train 100 or 100,000 people, our online training solution is totally scalable. specifi cally designed to be easily implemented across different locales, functions, and industry sectors, EF’s online school can be seamlessly integrated into organizations of any size. EF’s superior execution is proven: as the offi cial language training services supplier to the beijing 2008 olympics, EF helped successfully prepare china for one of the most monumental and important olympics in history.

Superior execution means seamless integration

thE bEiJiNg olympic orgANiZiNg committEE thANKs EF

“The 2008 Beijing Olympic Games was successfully hosted in China, to

the praises from all around the world. EF, as the Offi cial Olympic Language

Training Services Supplier, helped to provide expert English training to

over 5,000 Beijing Olympic Committee staff, national technical offi cers,

competition elite, translators, and interpreters. With the great help and

dedicated efforts of EF, our staff and the event’s related experts were

well-prepared and excelled in their functions to bring the world the best

Olympics ever. We would like to thank EF wholeheartedly.”


With nearly 50 years of experience in education, EF has worked with major multinationals to help them solve their language needs. No matter how complex or decentralized your organization or enterprise, EF has the international presence and training expertise to help your business. As the only truly global supplier of language training, EF has clients spanning locations and industries around the world.

EF is the largest global supplier of language solutions

EF Language Learning Solutions12

EF’s mission is to deliver the highest return on your language training investment. our online system provides you with smarter learning methods and cost-effective results. We have consistently delivered cost savings of up to 80%. our integrated system of testing, coaching, and reporting is combined with interactive activities, online teacher-led conversation classes, real-time writing tutorials, and mobile study tools to deliver a highly fl exible training solution. our advanced reporting system allows corporate clients to keep track of results and costs. but topping this, your largest gain comes as your employees begin communicating effectively in English.

Earn the highest return on your investment


darrell minardsHead of Learning & DevelopmentXerox Europe

“EF was very unusual in coming

forward with value-added proposals

and ideas that would encourage and

benefi t our users in ways that we

hadn’t even thought about.

We ended up picking EF as our language training supplier for the whole of Europe.”

Karl-ludwig lepplaPurchasing Director Schneider Electric

“EF’s online courses are structured

logically and are very well laid out.

it’s great that i can study as much as my time permits and do not have to follow a timetable. It’s also good that I can check my

performance regularly. I would defi nitely

recommend EF’s online training.”

george gu, Learning & Knowledge LeaderIBM

“At fi rst, we were skeptical that online

training was better than face-to-face,

in-company teaching. However, once

we saw the great learning results and

increased productivity gains of the staff

who underwent online training,

we were convinced — online training is superior to on-site training. We have shifted all of our training

to this model.”

EF recently sent out a survey to all active students regarding the learning experience through EF, including the following questions:

> How relevant is EF Language Learning Solutions’ services to your current job?

> Have you noticed any improvement in your English as a result of EF’s language services?

> How much time on average do you save per week with your improved English skills?

The people who responded to the survey saved on average over one hour per week by having better English skills.

This adds up to 45 hours saved per person per year — a whole working week!

hours sAvEd As A rEsult oF improvEd ENglish sKills


Together, EF and the University of Cambridge are working to fundamentally improve the

way people learn. We are promoting innovation in language learning and assessment

with a series of initiatives, including: the establishment of an EF Research Unit at

Cambridge University’s Research Centre for English and Applied Linguistics; the

introduction of the EFCELT, an English test developed together with Cambridge ESOL;

and the enhancement of EF teachers’ credentials with Cambridge certifi cations.

to date, EF has invested over usd55 million in research and development to perfect the fastest and most effi cient way to learn a language. in collaboration with Apple, EF was the fi rst to seriously explore computer-aided language learning in the mid 1990s. We’ve gathered the best minds from the fi elds of education, linguistics, and cognitive science to help set a new standard in language learning. our research units at cambridge university, shanghai, and Zurich work tirelessly to identify and pioneer new ways to improve language acquisition. When you select EF as a language training partner, you are selecting the best school of today — and tomorrow.

EF’s pioneering research keeps you at the forefront

EF & thE uNivErsity oF cAmbridgE


The foundations of our advanced language training system started with

Apple Computer. In the mid 1990s, EF and Apple began to explore

computer-aided language learning. As a result, the fi rst prototype of

EF’s online school was born. Since then, EF has turned to cutting-edge

technology and leaders in the fi eld to continually upgrade and ensure that

EF’s teaching and technology are combined to maximum effect.

EF & ApplE


The science and research behind EF’s systemour research units explore cognitive science, psycholinguistics, and instructional theory. our curriculum uses the latest insights from those learning sciences — including on modeling, scaffolding, task-based learning, and articulation — to deliver fl uency and confi dence. We are the fi rst to connect task-based learning online with highly relevant, job-related language instruction. our research and development is focused on delivering the fastest and most effective way to learn English.


“EF is at the forefront of language

training. Working with experts from

across the fi elds of education, linguistics,

and computer science,

we’ve assembled the best minds to bring you the latest in language learning.We’re using technology to increase fl exibility

and really motivate students to take owner-

ship of their learning and focus on what they

need for work — no more and no less.”

dr. christopher mccormickHead of EF Academic Development

Director of EF’s Research Unit at

Cambridge University

“technology at EF is fi rst and foremost used to enhance training effi ciency.The latest technology allows us to

quickly implement and deliver language

training at a speed and effi ciency that

cannot be replicated by conventional

teaching methods. We’ve broken down

the traditional constraints of a physical

classroom and made the process of

learning even faster. When technology and

education collide, our students benefi t.”

dr. Enio ohmayeEF Chief Technology Offi cer

Former Senior Scientist at Apple


EF ANd othEr lANguAgE schools — A compArisoN

The most trusted choice in language trainingsince 1965, EF has been focused on helping people to learn a new language. With a global network of 400 offices and schools around the world, EF is the trusted language training partner of over 1,200 leading multinationals and has helped over 15 million people learn a new language. our scale, experience, and innovation have brought us to where we are today — the most trusted choice for language learning solutions.

EF EducAtioN First othEr providErs

compANy stAbility > Founded in 1965, with ongoing financial stability and stable operations

> Local enterprises, limited to around 10 years of service > Foreign enterprises, have changed ownership and structures

many times

oNliNE study > 24/7 online availability > Live teacher-led conversation classes > Ability to review all past work

> Use third-party multimedia software that can only be accessed by certain computers that have the software

> Cannot review past lessons

tEAchEr rEsourcEs > TEFL-certified instructors, with all academic staff holding teaching certification from the University of Cambridge

> Minimal teacher requirements

AssEssmENt ANd cErtiFicAtioN

> Completion certificate endorsed by a top-ranked MBA school — Hult International Business School

> Students can participate in the EFCELT developed in collaboration with the University of Cambridge

> No clear English certification process or international standardization

iNtErActioN bEtWEEN tEAchEr & studENts

> Frequent access to teacher-led classes and feedback online or face-to-face

> Minimal time available to interact with teachers — majority of time spent on self-study or course preparation

lEArNiNg ApproAch > A comprehensive and scientifically designed system that adjusts to each student’s needs by using a task-based approach, widely recognized as the most effective way to learn

> Learning components are not linked and teaching content only covers a limited area

AcAdEmic dEvElopmENt

> Dedicated to innovation in language learning—EF invests a large portion of time and funds each year in academic research and development to help accelerate learning

> Academic content acquired through mergers, acquisitions, or third-party purchase and integrated into existing systems with difficulty


Client case studies

ibm

helping ibm consolidate their world-wide language trainingIBM, the leading company for informa-

tion technologies, was looking for a global

language training provider who could sup-

ply flexible e-learning to all IBM employees

worldwide in order to provide high quality,

consistent language training across all mar-

kets, and reduce the company’s total invest-

ment in language training. After a careful

analysis of providers, IBM chose EF as their

partner and launched the project in 2005.

EF supplies training to IBM in approximately

40 locations, training thousands of IBM em-

ployees online. High student satisfaction and

excellent results led IBM to consolidate their

worldwide training efforts with one preferred

e-learning partner for English.

bEiJiNg 2008 olympics

preparing china to host one of the most highly anticipated and important olympic events in modern historyThe Beijing Olympic Committee (BOCOG)

had the enormous task of transforming its

capital city to host one of the biggest and

most highly anticipated Olympic events in

history. As the introduction of modern China

to the world, BOCOG selected the experts

in English training- EF as the Olympic’s

Official Language Training Supplier. In

this role, EF helped train thousands of

judges, BOCOG staff, competition officials,

interpreters and translators in English.

EF won the gold helping China greet the

world in English.

olÀ, turistA!

preparing brazil to host the 2014 World cupOlà Turista, a partnership between Brazil’s

Ministry of Tourism and the private Roberto

Marinhno Foundation, is charged with

ensuring the country’s hospitality and tour-

ism industry is well prepared to welcome the

millions of foreign tourists and soccer fans

who will flock to Brazil for the 2014 World

Cup. EF built an online training solution to

train 80,000 Brazilian hospitality workers

annually in the run-up to the global sporting

event, with customized content and phrases

specific to greeting the world in English.


pEtrobrAs

providing one of the world’s largest oil companies with a fl exible and scalable language training solutionPetrobas is a major oil company with

more than 40,000 employees spread over

23 countries. The global nature of the oil

industry requires that nearly all Petrobas

employees — from machine operators to

geologists — speak English. Given this

challenge of delivering a training program

that could address their worldwide opera-

tions, Petrobas found traditional English

training programs were not fl exible enough

to meet their employee group needs. For

instance: oil platform employees who work

on location for two weeks before returning

home for three weeks of rest. EF worked

with Petrobas to implement online English

training for the oil platform workers, making

it conveniently accessible to them from both

their workstations on the oil rigs and their

personal computers at home.

AbiNbEv

delivering immediate learning results When ABInBev, the world’s leading brew-

ery, wanted to improve the English of a key

group of managers in China, they turned

to EF Language Learning Solutions. As

the company faced a mega-merger with

another global entity, it was imperative

that the Chinese workforce be integrated

and able to speak the company’s offi cial

language of English. After one year of using

EF’s online training, ABInBev student satis-

faction rates and feedback were excellent.

ABInBev’s Learning and Development team

was impressed by the detailed monthly

learning result reports and the immediately

obvious increase in English profi ciency of

key managers.

xErox

helping xerox taking control of its language trainingXerox, the global leader in document man-

agement, faced issues from having multiple

providers of language training with different

methodologies and prices, no cost control,

and no single standard for competency.

Following a rigorous RFP process, Xerox

chose EF Language Learning Solutions

as a partner. EF helped Xerox take com-

plete control of language training, thereby

increasing effi ciency and reducing operat-

ing costs. The Business English Language

training program has created a single

standard of excellence for language training

in 16 Xerox countries, and now Xerox only

trains people with a business need, up to

the level required for their role.


Study abroad with EFliving a language 24 hours a day ensures spectacular results. EF’s Executive institutes offer immersion courses in English, French, german, spanish, italian, russian, and chinese. Every Executive institute campus boasts executive-quality educational facilities in world-class cities. send your top executives away for a crash course, or send an entire department to learn together in a group setting. EF guarantees immediate results.

cambridge has been attracting scholars for 800 years. EF’s newly ren-

ovated Executive institute offers you tranquil gardens, proximity to the

university, as well as quick and easy access to london.

The EF Executive Institute Cambridge is housed in a quaint Tudor-style building

set in beautifully landscaped grounds. You’ll find the Institute equipped with a

high-tech language lab and truly modern facilities. The leafy residential neigh-

borhood is within walking distance of the city’s famous university.

EF ExEcutivE iNstitutE cAmbridgE


Next door to harvard university and mit as well as the headquarters

of such multinational corporations as Fidelity, gillette and prudential,

EF boston is the ideal place for improving your business English.

Located on the banks the Charles River with stunning views of downtown

Boston, EF Executive Institute Boston is housed in an ultra-modern building.

Designed by award-winning Swedish architects and designers, EF’s seminar

rooms are light and airy and a fantastic environment in which to study.

ordEr A FrEE brochurE www.ef.com/solutions or contact us for more details (telephone number on back)

EF ExEcutivE iNstitutE bostoN

The EF Executive Institute in Cambridge is accredited by the British Council.

The EF Executive Institute in Cambridge is a member of English UK.

The EF Executive Institute in Boston is a branch of EF International Language Schools, Inc. and accredited by ACCET.

All EF Executive Institutes are certified by Southern New Hampshire University.

The EF Executive Institute in Boston is a member of AAIEP.

The EF Executive Institutes in Munich and Nice, and our partner school in Rome, are accredited by EAQUALS.

All EF course programs are approved by Hult International Business School.

EF Education is an active participant in the Comité Européen de Normalisation.

EF International Language Schools have been licensed by the UK Border Agency to enroll international students under Tier 4 of the Points Based System.

Language learning solutions for companies and professionals EF offers language learning solutions for all needs — in our schools abroad, in your offi ce, and anywhere, anytime online. EF Language Learning Solutions is part of EF Education First, the world leader in international education, with schools and offi ces in more than 50 countries. For more information please call us or visit www.ef.com/solutions.

Contact EF todayEurope

Denmark +45 3317 9680

Finland +358 968 69 23 14

France +33 1 42 61 95 95

Germany +49 211 13 06 75 05

The Netherlands +31 20 5745400

Italy +39 02 778 94 10

Norway +47 22 94 12 10

Russia +7 495 787 67 57

Spain +34 91 426 49 32

Sweden +46 8 587 930 20

Switzerland +41 43 430 4000

UK +44 207 341 8500

the Americas

Brazil +55 11 2122 9000

Chile +56 2 760 4710

Mexico +52 81 1001 7120

USA +1 877 214 1935

Venezuela +58 212 991 9135

Asia

China +86 4006 321 006

Hong Kong +852 2111 2370

Japan +81 5722 3050

EF LLS - Online Language Learning for Companies

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