EF Go Global - Using social media for your job search
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Transcript of EF Go Global - Using social media for your job search
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USING SOCIAL MEDIA FOR YOUR JOB SEARCH
Webinar presented by: Kaisa SchreckSocial Media Manager
EF Education First
Stefan SennekampGlobal InternOnline Campaign Team
EF Education First
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WHY? HOW?
References: (1)
WHY USE SOCIAL MEDIA? HOW DO YOU USE IT EFFECTIVELY?
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SOCIAL MEDIA IN THE GLOBAL WORKPLACE
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THE SOCIAL MEDIA REVOLUTION
References: (2)
FACEBOOK: 1.15 BILLION USERS (3rd BIGGEST COUNTRY IN THE WORLD)YOUTUBE: 1 BILLION USERS (4 BILLION VIEWS PER DAY)TWITTER: 500 MILLION USERSLINKEDIN: 238 MILLION USERS
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RECRUITERS & SOCIAL MEDIA
References: (3) (4)
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“The resume of the future should enable candidates to tell their story without the limitations of a plain text document. Profiles will be an interactive experience with rich content that should adapt and dynamically direct viewers to relevant skills, strengths and accomplishments based on the viewers needs”
Chris Rickborn
RECRUITMENT 2.0
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DO’s
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PLAN YOUR DIGITAL STRATEGY
PASSIONS PLATFORMS OBJECTIVES INVESTMENTS
References: (5) (2) (6) (7)
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ESTABLISH YOUR PRESENCE
“Give people something to see when they look for you online”
SET UP A PROPER LINKEDIN PROFILE BUY YOUR DOMAIN NAME (www.name-surname.com) PROVIDE LINKS TO YOUR PUBLIC SOCIAL MEDIA ACTIVITY
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BUILD A ROBUST LINKEDIN PROFILE
HEADLINE POSITIONS PICTURE KEYWORDS CONTACTS CONTENT RECOMMENDATIONS
COMPLETE YOUR PROFILE! MOST IMPORTANT: HEADLINE, PICTURE, RECOMMENDATIONS
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CONTROL YOUR PERSONAL BRAND
CONSIDER USING AN ONLINE RESUME SERVICE WEBSITES LIKE RESUM.UP, FLAVORS.ME, VIZUALIZE.ME, ABOUT.ME, DOYOUBUZZ
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DONT’s
AVOIDING SOCIAL MEDIA PITFALLS
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THE GOOGLE TEST
WHAT APPEARS FIRST WHEN YOU GOOGLE YOUR NAME? TRY TO CONTROL IT (e.g. DOMAIN NAME)
ANY INAPPROPRIATE PAGES?
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DON’T CONNECT WITH EVERYONE
References: (8)
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ACTIVATE FACEBOOK PRIVACY SETTINGS
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BE CAREFUL WITH WHAT YOU PUBLISH ONLINE
References: (9)
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MAKE SURE YOUR PERSONAL BRAND IS CONSISTENT
References: (10)
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UNLEASH YOUR SOCIAL MEDIA POTENTIAL
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DEVELOP YOUR NETWORKS
44% OF JOBS ARE FILLED THROUGH NETWORKING BUILD RELATIONSHIPS JOIN SOCIAL NETWORKS AND NETWORKING EVENTS GLOBALIZE YOUR NETWORK AND BE PROACTIVE
References: (11)
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TELL YOUR STORY
SHARE YOUR PASSIONS AND INTERESTS SHARE PROFESSIONAL CONTENT AND OTHER INFORMATION THAT ADDS VALUE
References: (12)
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LINKEDIN GROUP-
EF LANGUAGE SCHOOLS FOR PROFESSIONALS
More information
LANGUAGE LEARNING INTERNATIONAL TRAVEL & EDUCATION CAREER DEVELOPMENT
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ABOUT EF
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OUR MISSION:BREAKING DOWN BARRIERS
LANGUAGE CULTURE GEOGRAPHY
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450 SCHOOLS
50+ COUNTRIES15 MILLION STUDENTS
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HOW CAN EF HELP YOU?
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CONNECTEF WEBSITE FACEBOOK LINKEDIN TWITTER YOUTUBE
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QUESTIONS & ANSWERS
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NEXT WEBINARHOW TO MASTER YOUR JOB INTERVIEW ABROAD
October 3, 2013 – 4.30 pm CET
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REFERENCESPICTURES(1) http://socialmediatoday.com/leaderswest/1440796/infographic-77-all-jobs-are-posted-linkedin(2) http://www.viralblog.com/social-media/2013-and-beyond-the-social-media-revolution/(3) http://careerenlightenment.com/infographic-2012-social-media-recruiting(4) http://mashable.com/2013/09/13/social-network-employers/?utm_cid=mash-com-fb-main-link(5) http://socialmediabuff.com/tag/music/(6) http://www.thinkstockphotos.de/royalty-free/lebenslauf-pictures(7) http://bilgrimage.blogspot.com/2012/07/global-warming-and-food-shortages-with.html(8) http://katywidrick.com/2010/11/22/when-to-friend-when-to-reject/(9) http://mashable.com/2013/09/16/online-activity-unemployment/?utm_cid=mash-com-fb-main-link(10) http://www.chicagonow.com/hoppy-times/2013/08/consistency-is-key-but-not-how-you-might-
think/(11) http://www.construction21.eu/lietuva/(12) http://www.buckner.org/engage/yourstory.shtml