EEZY Native RTB - May 2015
-
Upload
mike-bergen -
Category
Documents
-
view
182 -
download
0
Transcript of EEZY Native RTB - May 2015
![Page 1: EEZY Native RTB - May 2015](https://reader035.fdocuments.net/reader035/viewer/2022070513/58835b231a28ab42678b644d/html5/thumbnails/1.jpg)
THE COMPLETE NATIVE ADVERTISING PLATFORM
Overview Presentation | May 2015
Connecting Trading Desks, DSPs, Networks &
Publishers
Supports Search, E-Commerce, Video, Display & Content
Control & Transparency on an Open,
Customizable Platform
![Page 2: EEZY Native RTB - May 2015](https://reader035.fdocuments.net/reader035/viewer/2022070513/58835b231a28ab42678b644d/html5/thumbnails/2.jpg)
Cross Format & Cross Device
Sponsored Content
Search / SEM
Video
eCommerce
All Native Formats
All Devices
![Page 3: EEZY Native RTB - May 2015](https://reader035.fdocuments.net/reader035/viewer/2022070513/58835b231a28ab42678b644d/html5/thumbnails/3.jpg)
Native AdvertisingAds that adapt to the environment in which they are served:
In-Feed: In-Image:
In-Text & Dynamic Links: Content Recommendations:
![Page 4: EEZY Native RTB - May 2015](https://reader035.fdocuments.net/reader035/viewer/2022070513/58835b231a28ab42678b644d/html5/thumbnails/4.jpg)
Native Advertising
Custom:
eCommerce & Promoted Listings: In-Display:
![Page 5: EEZY Native RTB - May 2015](https://reader035.fdocuments.net/reader035/viewer/2022070513/58835b231a28ab42678b644d/html5/thumbnails/5.jpg)
Reach Your Target Audience
W BWHITE / BLACK LISTS
FIRST PARTY DATA
THIRD PARTY SEGMENTS
CONTENT CATEGORISATION
FREQUENCY CAPS
DAYPART TARGETING
![Page 6: EEZY Native RTB - May 2015](https://reader035.fdocuments.net/reader035/viewer/2022070513/58835b231a28ab42678b644d/html5/thumbnails/6.jpg)
Audience Interests and Behaviour
Context & Keyword
Device
Geography
Content Type / Format
Audience Characteristics
Position in Funnel
Transforming Consumer Engagement and Action
= Higher Revenue, Excellent KPIs,
Satisfied Consumers
Personalized
Relevance Platform
PowerLinks’ Data
![Page 7: EEZY Native RTB - May 2015](https://reader035.fdocuments.net/reader035/viewer/2022070513/58835b231a28ab42678b644d/html5/thumbnails/7.jpg)
Why Mobile
40 Bil/month
All GEO’sAll devices
CPMIn-feed ecommerceIntegration partners:
![Page 8: EEZY Native RTB - May 2015](https://reader035.fdocuments.net/reader035/viewer/2022070513/58835b231a28ab42678b644d/html5/thumbnails/8.jpg)
Why Native
![Page 9: EEZY Native RTB - May 2015](https://reader035.fdocuments.net/reader035/viewer/2022070513/58835b231a28ab42678b644d/html5/thumbnails/9.jpg)
Why Native
![Page 10: EEZY Native RTB - May 2015](https://reader035.fdocuments.net/reader035/viewer/2022070513/58835b231a28ab42678b644d/html5/thumbnails/10.jpg)
Why Native
![Page 11: EEZY Native RTB - May 2015](https://reader035.fdocuments.net/reader035/viewer/2022070513/58835b231a28ab42678b644d/html5/thumbnails/11.jpg)
Why Native
![Page 12: EEZY Native RTB - May 2015](https://reader035.fdocuments.net/reader035/viewer/2022070513/58835b231a28ab42678b644d/html5/thumbnails/12.jpg)
In-feed reach
40 Bil/month
All GEO’sAll devices
CPMIn-feed ecommerceIntegration partners:
Targeting:• Keywords• Categories• 3rd party audience• F.cap• Retargeting
![Page 13: EEZY Native RTB - May 2015](https://reader035.fdocuments.net/reader035/viewer/2022070513/58835b231a28ab42678b644d/html5/thumbnails/13.jpg)
In-feed Video reach
300 Mil/month
US and EUAll devices
vCPM (only charged when at least 50% of your ad is in view for 3 continuous seconds.)
Integration partner:
Targeting:• Keywords• Categories• 3rd party
audience• F.cap• Retargeting
![Page 14: EEZY Native RTB - May 2015](https://reader035.fdocuments.net/reader035/viewer/2022070513/58835b231a28ab42678b644d/html5/thumbnails/14.jpg)
In-text reach
30 Mil/month
US and EUAll devices
CPC
Integration partners:
Targeting:• Keywords• Categories• 3rd party
audience• F.cap• Retargeting
![Page 15: EEZY Native RTB - May 2015](https://reader035.fdocuments.net/reader035/viewer/2022070513/58835b231a28ab42678b644d/html5/thumbnails/15.jpg)
In-image reach
10 Mil/month
US and EUAll devices
CPM
Integration partner:
Targeting:• Keywords• Categories• 3rd party
audience• F.cap• Retargeting
![Page 16: EEZY Native RTB - May 2015](https://reader035.fdocuments.net/reader035/viewer/2022070513/58835b231a28ab42678b644d/html5/thumbnails/16.jpg)
Monster Jobs (Germany)
6.5% click-through rate
143%performance increase
versus banner ads
39.4%sign-up conversion from
clicks
![Page 17: EEZY Native RTB - May 2015](https://reader035.fdocuments.net/reader035/viewer/2022070513/58835b231a28ab42678b644d/html5/thumbnails/17.jpg)
IBM Wimbledon Insights
12.1% click through rate from ad
homepage to other advertorial content
11.2%+ video-view-through to
completion
69%+ 10 sec+ video view time
for units launched
![Page 18: EEZY Native RTB - May 2015](https://reader035.fdocuments.net/reader035/viewer/2022070513/58835b231a28ab42678b644d/html5/thumbnails/18.jpg)
Confidential
Thank you for your [email protected]
+31 20 261 24 80
17 Hanover Square, London W1S 1HU