CORPORATE PROFILE BROCHURE EET EUROPARTS

CORPORATEPROFILE

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Company historyEET Europarts is an IT distribution company, headquartered in Copenhagen, Denmark. Established in 1986, the company began its trading activities as a distributor for Kingston Technology in the Nordics and helped Kingston become the leading memory brand in the region. At the same time EET Europarts built a reputation as a solid and reliable partner to retailers and resellers.

A turning pointIn 1997, London-based equity fund CVC Capital Partners acquired EET Europarts. Together with the EET Europarts management team, the new owners devised a strategy that would prepare EET Europarts for the 21st century. A part of that strategy was for the company to become a pan-European distributor with activities in all significant European countries.

A new strategyThe new strategy saw the company make the challenging transition from regional to pan-European distributor by maintaining a strong focus on:

• Expansion into the rest of Europe • A broadened EMEA customer and supplier portfolio• Efficiency and optimisation of all processes• Establishment of a market-leading trading platform

Index 2 History

4 Structure

5 Financials

6 Capacity

7 Solutions & Services

8 Making a Difference

9 Our Business Areas

10 Marketing

11 Our Values

The company EET Sweden is established

EET Group establishes sales office

in Germany and The Netherlands

EET Sweden obtains the Nordic

distribution rights of Kingston Technology

The product area cables is included with the acquisition of the

distributor Dafix

The company EET Denmark is

established

EET Nordic Group is acquired by the private equity fund CVC Capital

Partners

EET Group establishes sales

offices in France and Italy

The product area spare parts included

with the acquisition of IT Distribution

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Vital to the new corporate strategy was the mantra ”long-term sustainable business”. EET Europarts is determined to become the largest, broadest and most convenient IT ”supermarket” available and become the first choice of distributor among resellers throughout the EMEA countries.

Acquisitional growthEET Europarts' growth in the European market was kicked off by the acquisition of the spare parts distribution company IT Distribution in 1998. Since then, an additional 21 acquisitions have been carried out. This has changed EET Europarts from a minor, regional player into a large scale distributor with a presence throughout EMEA (Europe, Middle East and Africa).

The most comprehensive acquisition took place during the summer of 2012, when EET Europarts acquired the spare parts distributor Europarts. This acquisition created EET Europarts, and added additional turnover of € 30 million, as well as 150 employees and a presence in 4 new countries to the group.

Increased presenceThe acquisitions have allowed EET Europarts to strengthen its market position with a broadened portfolio of brands, suppliers, customers and know-how from the acquired companies and

employees. In connection with the implementation of the new strategy, the company established these strategic business areas:

• Server, Computer & Printer Parts• Mobile Parts & Accessories• Home Entertainment & Lifestyle Electronics• Surveillance & Security • Point of Sale & Auto-ID • Professional AV & Digital Signage• Logistics Services

By the end of 2013, most of the strategic goals initially set out had been accomplished. Today EET Europarts is present in 27 countries with 32 sales offices. The company now distributes products from more than 730 premier global suppliers to more than 42,000 customers in EMEA.

The product area cables is included with the acquisition of the

distributor Dafix

EET Group acquires Sandberg and enters the market segment

of retail oriented products

EET Group acquires the

distribution activities of Romtronics and establishes sales office in London

EET Group strengthens

position in the retail and digital TV segment

with acquisition of Kjaerulff1

EET Group acquires the surveillance and security distributor

Ernitec

EET Group acquires the manufacturer Clint

Digital

EET Group strengthens position in spare parts with

acquisition of Europarts

EET Group acquires the refurbished parts distributor EAF Supply

Chain

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Company structureEET GroupEET Group is the backbone of the organisation. EET Group operates in the EMEA market through the company names EET Europarts, EET Security, Podspeakers, Clint Digital and EET Logistics.

EET Group is based in Copenhagen, Denmark, and hosts all back office functions, including corporate management, finance, marketing, IT operations, WEB & ERP development, product management, purchasing and logistics centre. EET Group supports all divisions and all 27 countries.

EET EuropartsEET Europarts distributes server, computer and printer parts, home entertainment products and lifestyle electronics, mobile parts and accessories, professional AV and digital signage, point-of-sale and auto-ID, and surveillance and security products from numerous A-brand suppliers to more than 42,000 customers in EMEA.

Additionally, EET Europarts provides a “hard-to-find-product”-service that is highly appreciated by many customers who need spare parts for elderly computers, printers and other equipment.

EET SecurityThe business unit EET Security focuses on high-end high quality surveillance and security products from companies such as Axis, Sony, Acti, Hikvision, Bosch, Ernitec, Milestone, and Canon, as well as providing consultancy services in relation to strategy and choice of solutions.

With today s video surveillance solutions, EET Security offers sophisticated video analytic tools to further improve customers’ return on investment and provide numerous business advantages plus optimization with advanced software applications.

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Company financialsFiscal year 2014 in shortThe year 2014 was a time of continued strong growth for EET Europarts. The Group’s revenue increased by 13% in 2014 to € 239 million compared with € 211 million the year before. EBITA amounted to € 17.9 million in 2014, the company’s best result ever.

EET Group has over the years consistently delivered outstanding results and has strong underlying cash flow. The Group has actually improved its operating profit (EBITA) year-on-year for 13 consecutive years. By the end of 2014 the EET Group’s shareholders’ equity exceeded € 48 million.

Euro ’000 2008 2009 2010 2011 2012 2013 2014Revenue 98.609 106.908 130.772 163.575 191.571 211.000 239.170

EBITA 3.802 5.019 9.719 14.211 14.533 14.600 17.891

Employees 178 194 218 260 384 416 534

Countries 14 15 16 16 25 26 27

2008 2009 2010 2011 2012 2013 2014Equity 7.545 7.920 12.691 41.782 39.975 42.000 48.570

Total Balance 38.571 42.632 44.404 120.287 119.575 120.000 129.154

Equity ratio 19,80% 18,60% 28,60% 34,70% 33,40% 35.0 % 37.6 %

GrowthEET has grown in the European market in recent years, a trend that continued in 2014, when most sales entities again achieved double-digit sales growth despite a modest growth in the market.

EET Europarts has grown both organically and via corporate acquisitions throughout Europe and Africa. The group is constantly monitoring the market, pursuing its growth strategy. It plans to acquire additional companies in the years to come.

A significant growth rate is expected for fiscal year 2015 and 2016 due to new acquisitions and additional market penetration into new countries and products. Both elements will be major contributors to overall expected growth of 10-15 % in 2015.

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Our capacityEET Group Logistics CentreEET Group Logistics Centre is situated in Copenhagen, Denmark. The 15,000 m2 large building has been designed from the ground up and hosts all warehouse facilities, product management, purchasing, service and production teams.

FacilityThe throughput of the new facility is at the moment 5-6.000 order lines on a daily basis, and capacity is to handle twice as much. Furthermore systems like time stamped video surveillance, semi-automated picking, packaging and sorting systems are used keeping mistakes and failures to an absolute minimum.

Localised sales offices

throughout the EMEA region

Centralised logistics centre in the Copenhagen

suburbs

In- and Outgoing

shipments are monitored with

CCTV

State-of-art parcel handling

system

EET Group Logistics Centre

Day-to-day deliveries in

most European countries

37,000 items permanently in

stock

EET Europarts services customers with drop shipment or blind shipments in the current 27 countries throughout Europe and Africa. Assembly, reconfiguration and production area has also been established.

Some vendors are using the EET Europarts warehouse in Denmark as their European logistics and warehouse hub, due to the highly efficient logistics services and infrastructure, that ensure day-to-day shipments all over Europe.

Logistics partnerEET Europarts are, thanks to great partnerships with international logistical companies, able to ship 99% of orders received before 16.00 CET the same day.

CapabilitiesBesides servicing EET Europarts, EET Group offers a variety of professional managed logistical services and solutions to vendors and customers. Most popular services / solutions are :

• In-Warranty services

• Hosted Warehouse services

• Assembling & Packaging services

• Warehouse services

• RMA services

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Solutions & servicesInternational Logistics CentreOur state-of-the-art logistics centre, located in Copenhagen, Denmark, has more than 37,000 different part numbers in stock and more than 720,000 different products available through our website. The logistics centre handles more than 920,000 deliveries annually to more than 42,000 EMEA customers.

Award-winning Product GuideThe award-winning Product Guide has been developed by EET Europarts. It contains more than 2.9 million product relations and more than 103,000 different models and systems from the most popular manufacturers. The Product Guide is installed on more than 2200 websites.

WebsitesEET Europarts has invested many resources in in-house development of localised websites. The websites offer many state-of-the-art features including Search-As-You-Type, Category Overview Section, Product Guide and Product Category Filtering.

Optimal interfacingTo make our business relationships as smooth and easy as possible, we offer various electronic interfaces such as EDI, XML, OIO XML and OIO UBL. Most orders, price and availability enquiries, dispatch information and invoices are handled automatically.

Specialised teamsIn order to ensure that customers have the best experience partnering with EET Europarts, strategic product area divisions have been established. Each area consists of sales, product management, and purchase teams that enable the group to provide outstanding product know-how, high product availability, competitive prices, and fast and reliable deliveries.

Tailored price feedsEET Europarts offers customers daily Price Feeds. These files are automatically transmitted on an as-required basis ensuring that customers always have the latest pricing, stock level and product information. Price Files are either uploaded to customer ftp servers or send as regular email.

Marketing activitiesIn cooperation with suppliers, the marketing team develops a large variety of marketing activities including Web Content, Newsletters, Channelized Magazines, Reseller Guides, Product Leaflets, Product Catalogues, Seminars and Fairs.

Localised sales offices EET Europarts is currently the largest parts distributor in the EMEA region. It is present throughout the EMEA region with 32 sales offices in 27 countries.

Centralised international

logistics centre

Specialised product area

teams

Award-winning Product Guide

Daily customer

tailored price feeds

Global & local language

websites

Supporting magazines, catalogs &

leaflets

EDI & XML interfacing for

Invoices, Orders & Status

Localised offices in the EMEA

region

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Making a differenceThe Product guideAs a strategic and specialised business support tool, EET Europarts has developed an award-winning multi-platform and web-based Product Guide. The Product Guide has become the most commonly used configurator or product localizer tool among European resellers.

The Product Guide can be used when searching for all types of systems, accessories or parts such as computer accessories, computers, monitors, printers and projectors.

The huge market / reseller penetration rate of the Product Guide is due to the fact that it can be installed in under 2 minutes. It is also absolutely free to install and use, ensuring that the reseller and their customers benefit from more than:

2.900.000 product relations 103.000 model or system relations 750 different brand relationsThe Product Guide is today frequently used on more than 2.200 reseller websites.

Advantages in less than 2 minutesWe encourage all of our customers to install the award winning Product Guide on their own websites. It is implemented simply by making a few selections in an easy wizard configurator that delivers an HTML string to insert on a website.

Product Guide awardsAt the 2012 annual distributor event Distree in Monaco, EET Group won the prize in the category "EMEA Distributor Initiative of the Year." EET Group was selected by a VIP jury that found EET Group's Product Guide and its features outstanding.

In 2012 and 2013 Initiative Mittelstand awarded EET Europarts its “Innovation Price IT”. The jury of experts (Federal Government for Information Technology and IBM Germany) in this category designated EET Europarts and the Product Guide “Ultimate Product Guide” as the “Best of 2012” and “Best of 2013”.

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Strategic business areasServer, Computer & Printer Parts

As Europe’s largest spare parts distributor we offer the widest range of both standard and hard-to-get parts for servers, computers, laptops and printers. We provide fast, easy access to service parts for a wide range of brands, such as HP, Compaq, IBM, Lexmark, Dell, Fujitsu and many more. Customers can find the required parts in a few seconds using our awarded Product Guide.

Mobile Parts & Accessories

Find the ideal accessories or parts for popular mobile devices. We offer a wide range of sleeves, covers, bags, power banks, cables, replacement screens, and other parts for phones, smartphones and tablets. When quality and reliability matters we can help to protect and optimize Apple, Samsung, LG and other mobile devices.

Surveillance & Security

We can help meet the many challenges companies face with solutions designed to improve and protect all aspects of the business, by integrating cameras, video recorders, monitoring and analytics software to provide a solution that is easy to use and manage. Whether the goal is optimizing or securing a single or multiple locations, we have the solutions and expertise.

Home Entertainment & Lifestyle Electronics

We offer some of the industry’s best known brands within the Home Entertainment & Lifestyle Electronics category. You will find cool wireless speaker systems, headsets and headphones, photo and video gear, gadgets, gaming gear, travel accessories, flat screen televisions, mounting systems, home theater systems, navigation and fitness accessories and much more.

Point of Sale & Auto-ID

We offer market-leading hardware from our long-standing partners. Our product portfolio includes label and POS printers, barcode, scanners, mobile computers and Wi-Fi infrastructure, POS terminals, touch monitors, cash drawers, handheld terminals, peripherals and supplies. We supply everything you need to ensure successful installations and customer satisfaction.

Professional AV & Digital Signage

We offer a wide range of Professional AV & Digital Signage solutions, from all-in-one solutions for simple deployments, to custom-designed enterprise networks comprising hundreds of locations, thousands of displays - all designed to maximize your return on investment (ROI). No matter what your messaging objectives, we can provide a solution and support to achieve your goals.

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Marketing activitiesActivitiesThrough in-house development of various creative and innovative marketing materials, we can support vendors with professional solutions and campaigns tailor-made for specific channels and product categories. EET Europarts offers a wide variety of marketing activities to our suppliers, such as web activities, newsletters, magazines, product leaflets, seminars and fairs.

AwarenessTo create awareness in the channel and support resellers in the best possible way, EET Europarts has in-house development of retail and business area magazines and specialised product catalogues. EET Europarts also performs multiple weekly newsletters designed or drafted in cooperation with vendors. All are complimented with banners on www.eeteuroparts.com.

HOME ENTERTAINMENT & LIFESTYLE ELECTRONICS EET EUROPARTS RETAIL MAGAZINE 7TH EDITION 2015

RETAIL MAGAZINE

Check out the new range of consumer

electronics products from SONY!

SONY Audio

The Titan Shield family grows with 3 new protective screens

iMac & MacBook complemented by G-Technology and OWC accessories

Definitive TechnologyPortable Bluetooth speaker for notebook computers and tablets

eSTUFF EXO SpeakerImpressive and crystal clear sound ready to take on anything in it’s size

Sony MDR-1AAward Winning High Resolution headphones that capture the true essence of music

Retail Magazine Edition 7 - 2015.indd 1 21-10-2015 12:06:01

BUSINESS MAGAZINE SYSTEMS, SOLUTIONS, PARTS & ACCESSORIES FOR YOUR BUSINESS 4TH EDITION 2015

Business Areas

BUSINESSMAGAZINE

Point of Sale & Auto-ID

Server, Computer & Printer Parts

Home Entertainment & Lifestyle Electronics

Professional AV &Digital Signage

Mobile Parts & Accessories

Network & KVMAccessories

Surveillance & Security

New Structure& Seven Redefined

PROFESSIONAL AV & DIGITAL SIGNAGE SOLUTIONS BUSINESS AREA BROCHURE EET EUROPARTS

PROFESSIONAL AV & DIGITAL SIGNAGE

VIDEO SURVEILLANCE PROFESSIONAL VIDEO SURVEILLANCE BUSINESS AREA BROCHURE EET SECURITY SOLUTIONS

HP awards At the 2015 HP annual summit, EET Europarts was awarded Operational Excellence and Partner of the year.

EBA awardAt the 2015 European Business Awards event, EET Europarts was awarded National Public Champion.

Distree awardsAt the 2015 annual distributor event Distree in Monaco, EET Europarts was awarded Best Northern European Distributor.

Professional Projector

Partner of the year

2015

Operational Excellence

PartsOne Partner

2015

PartsOne Partnerof the Year

2015

NEC awardsAt the 2015 NEC Trend Forum event in Berlin, EET Europarts was awarded the Professional Projector Partner of the year.

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Our valuesOur employees are everythingEET Europarts believes that our business success is dependent upon the people we employ. We seek to attract and retain the best people through a range of benefits and opportunities that we can offer as a strong European company. We are focused on training and development, ensuring that we continuously enhance the skills and knowledge of the people in our organisation.

Corporate Social Responsibility (CSR)EET Europarts’ strategy includes a sustainable approach to business, one that takes into account the environmental and societal impact of our activities. By factoring this accountability into our strategy, we implement new ways to source and distribute goods in a more sustainable manner, often while simultaneously lowering costs.

Academy Trainee ProgramIn August of 2011 we introduced the EET Academy. The academy is responsible for the training of sales trainees who will be employed at local offices across EMEA.

We have successfully graduated academy students every year since the introduction in 2011. The academy starts every year in August and ends with examination in May.

AUSTRIAwww.eeteuroparts.atPhone: +43 (0) 2236 374014info@eeteuroparts.at

BELGIUMwww.eeteuroparts.bePhone: +32-(0)2-8888901info@eeteuroparts.be

BULGARIAwww.eeteuroparts.bgPhone: +359 24 928 463info@eeteuroparts.bg

CZECH REPUBLICwww.eeteuroparts.czPhone: +420 226 259 750info@eeteuroparts.cz

DENMARKwww.eeteuroparts.dkPhone: +45 45 82 19 19info@eeteuroparts.dk

EGYPTwww.eeteuroparts.com.egPhone: +202 37628973info@eeteuroparts.eg

ESTONIAwww.eeteuroparts.eePhone: +372 6 682 884 info@eeteuroparts.ee

FINLANDwww.eeteuroparts.fiPhone: +358 09 47 850 900info@eeteuroparts.fi

FRANCEwww.eeteuroparts.frPhone: +33 (0)1 41 27 21 00info@eeteuroparts.fr

GERMANYwww.eeteuroparts.dePhone: +49 2 11 75 84 67 0info@eeteuroparts.de

HUNGARYwww.eeteuroparts.huPhone: +36 1 445 36 27info@eeteuroparts.hu

IRELANDwww.eeteuroparts.iePhone: +353 (0) 1 4509544info@eeteuroparts.ie

ITALYwww.eeteuroparts.itPhone: +39 02 49 82 756info@eeteuroparts.it

LATVIAwww.eeteuroparts.lvPhone: +371 67 881 258 info@eeteuroparts.lv

LITHUANIAwww.eeteuroparts.ltPhone: +370 52 078 136info@eeteuroparts.lt

THE NETHERLANDSwww.eeteuroparts.nlPhone: +31-(0)30-2192040info@eeteuroparts.nl

NORWAYwww.eeteuroparts.noPhone: +47 22 91 95 00info@eeteuroparts.no

POLANDwww.eeteuroparts.plPhone: +48 58 320 06 60 info@eeteuroparts.pl

PORTUGALwww.eeteuroparts.ptPhone: +351 308 802 467info@eeteuroparts.pt

ROMANIAwww.eeteuroparts.roPhone: +40 312 294 520sales@eeteuroparts.ro

RUSSIAwww.eeteuroparts.ruPhone: +7 495 925 05 31info@eeteuroparts.ru

SPAINwww.eeteuroparts.esPhone: +34 902 902 377info@eeteuroparts.es

SOUTH AFRICAwww.eeteuroparts.co.zaPhone: +27 11 608 1069info@eeteuroparts.co.za

SWEDENwww.eeteuroparts.sePhone: +46 08-507 510 00info@eeteuroparts.se

SWITZERLANDwww.eeteuroparts.chPhone: +41 41 785 13 13info@eeteuroparts.ch

UKRAINEwww.eeteuroparts.com.uaPhone: +38 044 581 56 97info@eeteuroparts.com.ua

UNITED KINGDOMwww.eeteuroparts.co.ukPhone: +44 (0) 208 421 0101info@eeteuroparts.co.uk

OTHER COUNTRIESwww.eeteuroparts.comPhone: +45 45 82 19 19info@eeteuroparts.com

Corporate Profile Brochure Edition 3 | Partno.: PUB-PROFILE

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