똑똑한업무환경의트렌드와 소셜협업이만드는기업의변화 - IBM ·...

1 © 2015 IBM Corporation

Enterprise Social Software, IBM Social

© 2014 IBM CorporationEnterprise Social Software, IBM Social © 2014 IBM CorporationEnterprise Social Software, IBM Social

똑똑한업무환경의트렌드와

소셜협업이만드는기업의변화

박 성 규, IBM 소셜 사업부

1



© 2014 IBM CorporationEnterprise Social Software, IBM Social

조직에서 바라보는 나의 위치는 !




다루어 지는 내용들…….

협업공간제공 vs 필요.

* Quoted by Wikipedia

무엇을고려해야하나?Technical Trend

협업공간에날개를달다Social Capability

무엇을준비를할까Digital Transformation




현재 귀사의 모습은 ?

하루에 100통

이상의

메일!! 휴~ 출근해서

메일 확인하다

시간 다 가네이건 빨리

팀원에게

전달했어야

하는데

미안하게도

또 야근을

시키네..

수작업 보고/

현황 작성

업무 진행 상태

파악이 어려움

“화이트보드에

팀 업무 진행 관리”

<기존 통합화된 지식 창고>

문서관리시스템

KMS

학습동아리

…

지난번에 공지

받았는데

언제까지였지?

바쁜데 누가 좀

관리 해 줄 수 없나?

나와 관련된 거는 왜

자동으로 안 알려 주지?

나와 밀접한 정보는

자동으로 Notice 좀 주면

좋겠는데 …

신규 자료와

댓글은 언제

등록되었지?

답변 시점을

놓쳤네~

결재 상태

업무게시

공지사항

오늘의 미팅

부서게시

수신 메일

Viewing

임직원

개인 PC 자료

개인 명함

업무 문서/지식

웹브라우져 즐겨찾기/

보조적

지원업무에

시간 소비

메일로 전달

메신저로 전달

제공자 요청자




비즈니스를 위한 최고 우선순위는 ?

Customers

Partners

Employees

External Talent

Smart Workplace의 중요 역할은 구성원인 직원의 생산성과 Workforce의 강화에있습니다.




기업문화와 업무환경이 …될 수 있도록 지원을 하고 있나요 ?

On-TimeBe Efficient

Love Your Job

Have Positive Mindset

Be thorough in Work

Go Extra Mile

Do your job, How difficult it may be

Be Self Disciplined

Be Focussed

Take initiativeBe responsive

Communicate Constructively

Be FlexibleEnjoy Your Work

Exceed Expectations

Be a team player

Practice human Relations

Correct Yourself

Be Friendly with others

Be willing to follow directions

Be dedicated

Develop SkillsBe energetic

Be enthusiastic

Show will to excel

Look for solutions

Display wiliness to learn

Avoid gossipNever waste timeBe determined

Be an active listener

Increase your value to Org

Be positive Be loyal to the Org

Work with passion

Respect others

Be dependableExcel daily

Be result oriented

Work Smart

Admit mistakes

Own responsibility

Balance Life and work

Be a role model




문화와 직원 간 마인드의 변화가 필요합니다.




공유 = 가치, Connect = Inspired




Please input your title

Smart Workpalce = 일 하는 방식 변화




시행착오 ?

형식에치우친활동 숨쉴틈없는최적화유연성과성과향상의합치점

특정부서중심의유연근무제

감동없는 Food & Beverage

일과사람이바뀌지않은인테리어공사

준비없는모바일디바이스지급

변화하지않는리더들

소셜리스크에대한무대책

업무시간 = 업무성과주의

전문성없는 Multi Player

슬로건에그친창의경영활동

죄악시되는 Slack Time

벽에쌓인회사내의벽없는조직추구

출처: GBS 비즈니스 리포트




“기업문화”

Tech

no

logy

Sugar CRM + Expertise Location

무엇을 고려 할까 ?




어떻게 접근을 할 것인가 ?

Meeting Management Sharing DocumentsDocumenting

Experience

Departmental GroupsJob Role-focused

Groups

Non process-related

collaboration

Reducing Email Load Locating Experts Capturing Knowledge

External

Collabora

tion

Process

Improvem

ent

Customer

Service

Research

&

Develop-

ment

H R Planning



© 2014 IBM CorporationEnterprise Social Software, IBM Social우선순위 도출 시 공통 고려사항

Knowledge / Value

Informational Flow

Addresses to Networks

Share

Org ChartFaster &

Flatter

Keep

eMail Networks

Influencers & TippersIndividuals “Tipper”

Keep knowledge vs. share

Org. Chart vs. agile

CC-mails vs. networks

Silo vs. crowd




Social

Cloud

Mobile

Analytics

Security

Hybrid




Top Trend 2009 ~ 2015

2009 2010 2011 2012 2013 2014 2015Virtualization Desktop Virtualization Virtualization Virtualization Virtualization

Cloud Computing Cloud Computing Private Clouds Cloud Computing Cloud Computing Cloud Computing Cloud Computing

SaaS

Big Data Big Data Big Data Big Data

Analytics “aaS” Business Analytics Adv. Bus. Analytics Analytics Analytics Analytics Analytics

Data Visualization Data Visualization

IBM Watson /

Human – Computer

Interaction Cognitive Computing Cognitive Computing

Security Risk Mgmnt Security Security Security Security

Mobile Apps / Services Mobile Technologies Mobile Computing Mobile Computing Mobile Computing Mobile Computing Mobile Computing

Consumerization of IT Consumerization of IT

BYOD

Web Services Mashups SOA

Embedded Intelligence Internet of Things Internet of Things Internet of Things

Green IT Sustainability & IT Sustainability/Green IT Sustainability/Green IT

Unified Comm. Unified Comm. Social Business Social Business Social Business Social Business Social Business

Telepresence

Video-Enabled

Business Processes

The Personalized Web Digital Marketing Digital Marketing

Gamification

Software Development

Storage/Server Trends Storage Trends Emerging Trends

Healthcare IT

18 © 2014 IBM CorporationSource: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impactFor more info, visit: ibm.com/ibmcai/socialstudy

Social Universe

http://www.ibm.com/ibmcai/socialstudy




소셜 적용 후 효과 !

Area Objective Score Lessons Learned

Driver

internal/External

Collaboration

• Increase employee

productivity

• Increase customer

loyalty and advocacy

• Start with collaboration: it’s the most commonly

deployed ambition

• Deploy via cloud to scale capabilities

• Make these apps more accessible via mobile

Build,Educate,and

Protect the

Workforce


productivity

• Optimize workforce

talent

• Make social a key component of your

recruiting strategy

• Drive employee adoption of these

social apps through training

Understand and

Engage the

Customers

• Increase customer

loyalty and advocacy

• Increase sales

• Harness social data to influence marketing

decisions

• Create a formal customer engagement

strategy – it’s essential

• Communicate benefits of social by

disseminating successful use cases

Mine Community

expertise

• Optimize

workforce talent


productivity

• Leverage employee evangelists to develop

and maintain communities

• Don’t underestimate the importance of mobile-

enabled social apps

Improve Business

Process

• Reduce costs

• Increase sales

• Plan ahead – this is the most

challenging ambition

• Embed social ways of working into business

applications




IBM 의 적용사례 : 사람에게 집중 !




IBM 의 적용사례 : 사람에게 집중

Value = Share

Power of Network

Digital Reputation

Work Out Loud




Social Portal is A Personalized, Integrated and Social Digital Experience

Personalized

People

Applications Content

Expertise

Collaboration

Profiles

Communities, Networks

Blogs, Wikis, Profiles

Posting, Tagging

Documents

Rich Media

Web Pages, Workflows

Syndication

Customer Relationship

Management

Enterprise Resource

Management

Self Service

Applications

Others

IntegrationAggregation

중요 Success Factor : 소셜 포탈(Social Portal)




Integration &

Process-Driven

ACME Inc

Modernization

New Ways

to WorkIntranet

Refresh

SocialMobile

Analytics

Social

Portal

Social &

Conversational

Personalized &

Dynamic

Content-

Rich

Convey a Strong

Brand

HR/HCM Self-

Service

Mobile-

Ready

Languages &

GlobalizationCompliance &

Governance

소셜 포탈 = “Suite Spot”!




1. 소셜 인트라넷 ( 소셜 포탈 )




2. 옴니채널과 모바일




3. 분석 & 게임화 기법

27




4. 이메일?




5. 분석기반의 검색




소셜이 가미된 워크플레이스…….

1. Feed the Social Tree - Profiles, Activity Streams, Digital reputation

2. Work & Lead Out Loud - Put balance into your Social and eMail usage

3. Think & Engage Differently - Your Social Wall

4. Engage your External Ecosystem - via Smart Cloud

5. Have Some Fun – File Sync, iPad, Androids, etc.

17




맺음말 – 똑똑한 작업 환경은 !...

Realtime

Analytics

Science

Delivery

Mail Reimagined

On premise

Dedicated private cloud

Hybrid

Public cloud

+




Public cloud

Dedicated private cloud

On premises

Hybrid

Mobile-ready user experience

Service provider interface (SPI) and application programming interface (API)

services

Talentsuite

Collaborationsuite

Digitalexperience

suite

Partnersolutions

You

Community

Network

Socialcollaboration

Analytics Big data

중요 Success Factor : 소셜 포탈(Social Portal)

똑똑한업무환경의트렌드와 소셜협업이만드는기업의변화 - IBM ·...

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