Edward Bernays’

Doctrine for the

Public Relations

Professional

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Capt Kodak

2

The counsel on public

relations must

maintain constant

VIGILANCE. IMAGE CREDIT:

VANCITYALLIE

3

The counsel

on public relations

must be in a position

to deal effectively

with RUMORS

and suspicions. IMAGE CREDIT:

HORRIGANS

4

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LDAWEI

He does not

accept a client

whose interests

CONFLICT with

those of

another client.

5

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MACCA

He does not accept a client whose case he

believes to be hopeless or whose product he

believes to be UNMARKETABLE.

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Erick-Pardus

He should be CANDID

in his dealings.

7

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TATTOOED JJ

He functions

primarily as an

adviser to his

client, very

much as a

LAWYER does.

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THE-LANE-TEAM

The counsel on

public relations is

not an

ADVERTISING

man but he

advocates

advertising where

that is indicated.

His first efforts

are, naturally,

devoted to

ANALYZING his

client's problems.

His next effort is to

analyze his public.

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MONJA · CON · PATINES

He is NOT

DISSOCIATED from

the client in the

public's mind.

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JCZART

His function may

include the

DISCOVERY of new

markets, the

existence of which

had been

unsuspected.

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