EDUKEY BUSINESS PLAN

“A touch to change the thoughts”

EDUKEY

• Address : 5th km stone R.K.G.I.T meerut road Ghaziabad.

• City: Ghaziabad.• State: Uttarpradesh• Postal code:2011003• Tel:+917503728302• Fax:+915007283129• Email:neosarfarajkhan@gmail.com

Table of contents

• Executive summary• EDUKEY overview.• What is EDUKEY. • The Market size and need for EDUKEY. • What EDUKEY does and it offers.• How we get and publish our news.• Competition in the online Education market.

• Overview• Sector of the online Education marketa. Direct Competitors: Community-Based

Education and Social Sites.• EDUKEY Competitive Advantage.• Marketing Planning.• Technology/Site Development Plan.• Financial Plan

Executive SummaryBusiness OverviewEDUKEY.com is the most comprehensive

education and social networking website on the internet.

Social networking is of the most searched and accessed interests on the internet. Top social networking sites like facebook,twitter have more than millions of population surfing on it.

In addition over thousands of people registered in a day.

• However, social networking users are largely unsatisfied when it comes to the news about any type of vulgarity or any unusual time consuming things. This is because most social networking websites (e.g.,Facebook.com,Flicker.com etc) cover only chatting, sharing etc part. This type generic coverage doesn’t the real needs of users basically youth. Users generally waste their time. By posting & commenting 100 of post each day. EDUKEY enables these users to get a real time investing for all their favorite things.

• In addition to publishing comprehensive education and a social networking with relevant resources like(subjects:Engeneering, Management, Pharmacy etc) and earning to the users in a very specific manner. It allows them to:

• Create personal profile • Get affiliated education • Get earning • Provide highly skilled education with certain

backgrounds • Receive customized education pages with

practical examples• Education and money making applications

• EDUKEY.com is a social networking website with the highly skilled and easily understandable education. When a user have to create an account on this website he will be charged by 2$ and by adding one friend in his/her account then he/she earn .05$ and so on. On this website we provide education of all varieties of streams starting from 10th standard to p.g.degrees with some necessary subjects like human values, moral values to change the thinking and pattern of behavior of youth from negativity to positivity and after the completion of time limit of a stream he/she has to go through an online examination to get the affiliated and approved certificate with money incentive and for big degrees we have a variety of syllabus with practical knowledge and updates so by this we achieve our two goals.

1. To educate the public at a minimum cost.2. To make the poor peoples or students financially good.

Success Factors EDUKEY is uniquely qualified to succeed due to following

reasons:• Entrepreneurial track record:EDUKEY’s CEO and team

have helped launch numerous successful ventures. • Affiliate marketing track record: Online affiliate

marketing expertise will be cited as one of MySpace’s key success factors. In a year, EDUKEY founders will run one of the most successful online affiliate marketing programs, being sold products more than thousands of education customer online.

Unique Investment MetricsThe EDUKEY investment opportunity is very exciting

due to the metrics of the business. To begin, over the past two years, over twenty social networks have been acquired. The value in these networks is their relationships with large numbers of customers, which allow acquirers to effectively sell to this audience. The sales price of these social networks has ranged from $25 to $50 per member. EDUKEY has the ability to enroll members at less than $3 each, thus providing an extraordinary return on marketing expenditures. In fact, during test, we are able to sign-up members to specific-education EDUKEY news letters the cost is only 43%

Financial Strategy, Needs and Exit StrategyWhile EDUKEY technological, marketing and

operational infrastructure will be developed, we will require $3 million to execute on our marketing and technology plan over the next 24 months until we hit profitability.

EDUKEY will primarily generate revenues from selling advertising space. As technologies evolve that allow us to seamlessly integrate education sampling and purchasing on our site, sales of education application are also expected to become a significant revenue source. To a lesser extent, we may sell other items such business magazines, educational games and creating a network etc.

Top line projections over the next three years are as follows

(an assumed data on the basis of factors)

20.. 20.. 20..

EDUKEY members 626,87 4,289,58 9,577,02

Unique visitors 2,348,05 8,390,18 18,633,65

Total page views(millions)

20.7 273.5 781

Revenues $165,43 $2,461,12 $7,810,35

Expenses $1,407,9 2,591,97 $2,838,4

EBIT $1,242,52 $130,8566 $4,971,99

• II.EDUKEY Overview • What is EDUKEY? • Development of EDUKEY began and the site will

officially launch after fulfilling its requirements. EDUKEY (located at www.EDUKEY.com) is the most comprehensive social networking, education and news community on the Internet. The website covers 1,200 popular education sources and socializing and offers more than 100 new education articles each day. In addition to providing news, EDUKEY is a web community. That is, EDUKEY members can actively participate on the site, by doing things such as commenting on news stories and submitting their own stories.

What EDUKEY does and offers EDUKEY currently offers members the ability to:

• Read special features such as socializing, interviews, new release syllabus , top courses

• Watch and rate education videos • Listen to select music audio clips • Comment on news stories and music videos • Submit news stories that they see/hear of elsewhere • Suggest new courses to add to the site • View articles by professors or by any leaders (current articles include new

technology, ) • Create a user profile that includes their favorite music artists or courses,

EDUKEY friends, news stories submitted to EDUKEY, and comments made. Members have the ability to find other members based on their and via our search functions.

• Receive customized news and email alerts. Members can customize their “My News” page to include only courses they specify. Likewise, they can choose to receive email alerts whenever there is a new story on one of their favorite artists

• Creating an account on EDUKEY cost only 2$ and they will earn .05$ by adding more friends in their profile.

• After the completion of making 100 friends and completing a course a user will earn an incentive.

• Specific courses like social and moral values are compulsory to pass.

• To get the certificate of their respective courses they have to give an online test which is based on their analysis so there are different varieties of question for different users

While establishing itself as the premier education, social network and news, EDUKEY will embark on the more aggressive goal of becoming the premier social networking with social values.

• How we get and Publish our newsa) Through social networking sites (by creating a

page).b) Audio – video media.c) Print media.d) Seminars and conferencese) Creating an events

• Competition in the Online Education MarketOverview Because consumer demand for cheap education on the Internet is

so great, there are a vast number of education websites. In summary, we consider most sectors of the online education market to be indirect competitors and potentially partners, rather than direct competitors, because none of them focus on education news. The reason we believe that no one focuses on education news is that it is very difficult to do. Because news is very important to students, most education websites offer news. However, they primarily get their news from organizations such as CNN, Reuters, the Associated Press and BBC. These large organizations only write about the stories that have mass appeal, which traditionally amounts to 8-10 updated news stories per day. However, since students are often zealots when it comes to their favorite , they are not merely interested in cover stories.

EDUKEY Financial Projections

• Key Assumptions Note: Month 1 begins March 1, 200X

• Marketing Plan • EDUKEY’s marketing plan includes the followingOnline Advertising: EDUKEY will initiate pay per

registration. Specifically, EDUKEY believes it can drive qualified traffic to the site for 20 cents per visitor and achieve a 20% member conversion rate, thus generating members at a cost of .050 per member. By inviting a friend they gain money and selecting a specific courses they will charge certain minimum amount.

Direct Email Marketing: EdUKEY will directly contact bloggers and prominent youth and students we find online to tell them about EDUKEY, encourage them to join, and encourage them to write about EDUKEY on their blogs and journals

Technology/site development

• EDUKEY site includes the following featuresa) A huge variety of study materialb) Different numbers of socializing application

with educational effect.c) Update information and courses.d) Analysis of each and every user for his/her

development.

Financial Plan

• During the first six months, EDUKEY will not generate any revenues as it will not sell advertising space nor offer products for sale. This decision has been made to spur the growth of the EDUKEY community. By initially positioning EDUKEY more as a non-profit, for-the-people-by-the-people venture, members will be more prone to promote the site and invite their friends than if the site looks too commercial.

• Starting in other month, EDUKEY will primarily generate revenues from selling advertising space. As technologies evolve that allow us to seamlessly integrate courses sampling and purchasing on our site, sales of downloadable course application are also expected to be a significant revenue source.

Funding Requirements/Use of Funds

• EDUKEY will seek $3 million to provide funding for the next 24 months. At this point, the site will be profitable and can grow organically, or additional capital may be sought to more aggressively expand our member base

• The capital will be used as follows: • • Execution of Marketing plan: in order for EDUKEY to

grow its visitor and member base, we need to invest dollars in online advertising and public relations. With regards to online advertising, we are confident that we can enroll members at a cost of $2

EDUKEY Financial Projections Key Assumptions

Note: Month 1 begins March 1, 200x

Site Traffic from general marketingVisitors months 2-10(monthly increase) 10.00%

Visitors monthly increase year 2 10.00%

Visitors monthly increase year 3 10.00%

AdvertisingAverage advertising cost per click $0.20

Members from general marketing% of visitors joining(year 1) 0.50%% of visitors joining(year 2) 1.50%% of visitors joining(year 3) 2.00%

Members from advertising

% of visitors joining(year 1) 20.00%

% of visitors joining(year 2) 22.50%

% of visitors joining(year 3) 25.00%

Increase in annual conversions due to increased site stickiness and functionality, visiting and clicking rate will be higher than normal rate due to better traffic targeting

Member site visits

Visit per month(per member) 3

Page views per visit 3

Members joining from invite a friend multiplier 0.75

(avg. #of friends that each member invites)- launches (date)………..

(revenue per 000 page views)-year 1 $8.00

(revenue per 000 page views)-year 2 $9.00

(revenue per 000 page views)-year $10.00

Most pages of shoutmouth will both advertising space and products

Equipment(computer, desk, etc.) costs per employee

$2,000

Vision

• At First we will target the at least 1000 customers of a region to provide a better learning and after getting the success we will select those type of customers who are really need to get an education so by providing certain facilities from our reserves we will try to develop them also as a educated citizen and financially strong and then we move further and we always keep modifying our resources by putting a proper research & development department to chase the competition and to update the materials on our websites.

EDUKEY

“A touch to change the thoughts”