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Presented by:

Usman Ali MC13-069 Waqas Riaz MC13-087 Mahboob Ahmed MC13-097 Hassnain Haider MC13-098 Muhammad Qaisar MC13-099

BUSINESS PLAN

“Acquire knowledge and impart it to the people”

آ�لہ و سلم حضرتمحمد صلی �للہ علیہ و Al-Tirmizi Hadith-107

This report is fully prepared for the course of Entrepreneurship fully guided by Prof. Abdul Khaliq. This is a comprehensive report on establishment of an academic institution. A complete analysis of environment is given which supports the succession of project in selected location i.e Muslim town canal Lahr.

The project is financed by five partners each almost contributing equal investment. Its building will be rented and it will be around competitor’s zone near Punjab college. The marketing and promotion will be accomplished by placements of bill boards and hand bills etc in general public. The project cost estimated is more than the investment so we will take loan if it is required.

It will take seven to eight months to find whether this business or project is achieving its goals

or not.

Although it’s a difficult task for us on this level to take such an initiative but we believe that nothing is impossible in real world so we will try our best to change our dreams into reality .

EXECUTIVE SUMMARY

We are recognized as a leader in:

STUDENT SUCCESSWe prepare today’s learner for tomorrow's communities and workplaces.

ACCESS HIGHER EDUCATIONWe develop comprehensive programming, multiple pathways for supports for students to achieve

their educational goals.

LEARNINGWe provide excellence in education and skills development by encouraging all students and others

in the community to be life long learners.

APPLIED RESEARCHWe contribute economically and socially with solution focused research activities in collaboration

with business, industry, social agencies and other institutions of higher learning and government.

OUR VISION

INNOVATIONWe develop a culture that encourages risk taking entrepreneurship and flexibility

and by the embracing change in the interest of organizational effectiveness.

OUR COMMITMENT TO PEOPLEWe create dynamic working and learning communities that value people and

support inclusion, initiative, personal development and mutual well being.

OUR COMMITMENT TO DIVERSITY EQUITY in EMPLOYMENTWe enhance a diverse workforce that promotes, reflect and supports our diverse

college community.

OUR VISION

MISSION STATEMENT

“To contribute to Pakistani Society by being a Transformational Leader in Providing Students with Career related Education and Training”

We will operate an academic institution by the name of High Five Institute of Knowledge. The institution will be located on Wahdat road near Muslim town just close to the dense population of target market. This project will be on rent and take 2 to 3 months for interior setup and marketing. The high five institution of knowledge can then open and the operation phase of the project can begin.

COMPANY DESCRIPTION

The proposed high five institute of education will aim at providing quality education to upper middle and middle group. There are number of educational institute located in different areas of lahore especially at wahdat road and nearby Muslim town, there are many competitors in our way which are targeting upper middle and middle class group. The main competitor are the well known academies such as

1. Punjab group of colleges

2. Central group of colleges

3. Quaid e Azam College Of Commerce Academy

Many academies such as4. The best academy

5. Al syed academy

6. Professor Academy

7. Paradise Academy

So, we have to face a lot of competition but by providing best quality education and with the help of marketing strategies along with competitive prices we aim at making our name and place in the market.

COMPETITVE ANALYSIS

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Nothing is impossible… Insha Allah

Students are the central focus of high five institute of knowledge’s mission and vision.

Superior Quality Education ExperienceStudent engagement and success are the most important results we deliver. These outcomes are

not sure whether you are able to achieve it or not. We achieve it through expert faculty and staff, opportunities for life learning experiences, personal development and appropriate support and services that are timely and targeted to individual student need.

Access to SuccessOur plan includes diversity of academic opportunities, partner agreements with government

colleges , universities, board of education, community groups and industry associations. in order to achieve our expected results from these two goals, we persue a strategic direction that differentiate our institution in a meaningful way, adding value for students and alumni. their employees, our employees, the community we serve and ultimately society as a whole.

STRATEGIC GOALS

• Marketing Analysis is to focus on the that group of people and companies that will chose to purchase and continue to purchase your products and services

– Is there an opportunity within this market?– Can We Capitalize in this opportunity?

MARKETING ANALYSIS

• Your Information about market growth or Competitors response should be supported by realistic and verifiable information.

– Is there room for your presence in that Market?– Can The Market Expand to Include You?– Will Market Demand for your products or services

grow?

ACCESING THE MARKET SIZE & GROWTH

• The Individuals or Companies to which you’re planning to sell your products and services.

How You Can Define It?– Graphical Location or Segmentation – Demographic Features– Behavioral Factors

DEFINING TARGET MARKET

Articulating Your Value Proposition

“The Unique set of benefits your customer will get if they chose to purchase your products or services”

– What are your solutions to customer problems?– What Customer pain will your products or services

ease?– How will your customers differentiate your

products from your competitors?

Marketing Plan “ A marketing plan outlines

the specific actions you intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy the product or services you offer.”

Using Your Marketing Plan As A Road Map

• Marketing plan serves as road map describing to sell your product or services and motivation to the customer to buy your product/service.– Marketing plan should be dynamic.– Use to monitor your business’s progress.– Can be modified according to changes.

Developing Your Market Plan

• Review of your marketing objectives.– How long will it take to reach the next sales

milestones.• Focus on customers buying behavior.

– What factors are important to them in choosing this type of product and service?

• Determine each customers value to your business.

Benefits of Marketing Plan

It helps to pretest ideas, explore options, and determine effective strategies for the company’s success.

It helps to convince your business plan readers of your own competency.

Market Definition:

A market is any structure that allows buyers and sellers to exchange any type of goods, services and Information for Some Consideration. E.g. High Five institute of Knowledge will compete in the arena of Education Sector In Pakistan (Lahore) with quality education & Unique Set of learning to create a distinct marketing focus.

Market Size :

The number of individual in a certain market who are potential buyers and/or sellers of a product or service. Companies are interested in knowing the market size before launching a new product or service in an area.

Target Segment of Market :

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs.

Market Need:

The aggregate of the demands of all potential customers (market participants) for a specific product or service over a specific period in a specific market.

Estimated Segment Size:

Assumed percentage of the total sales of a given type of product or service that are attributable to a given company.

MARKET ANALYSIS

MARKET RESEARCH & ANALYSIS

Market research analysis is a credible summary of potential customers, markets, competitors and assumption about pricing, promotion, and distribution.

Potential customers : Customer profile includes age, sex, family income, occupation and location of potential customers.

Markets : Market exists only when there are qualified buyers, forecast of future markets and unusual opportunities for the new business and identify the market trends.

Competitors : Identifying existing competitors and to explain their strengths and weakness.

Assumption about the New Venture : Preparer of the plan needs to identify the market niche, prices, promotional efforts and distribution methods to justify market research.

Market place : it defines the positioning of a product or service to create a distinct marketing focus.

Pricing systems : normal prices and pricing policies, means of discounting, credit policies and price strategies. Price system describe the venture ’s market.

Methods of distribution : the choice of distribution system defines the market niche, pricing system and promotional activities.

The sale forecast : A sales forecast to indicate the quantity of sales and expected gross sales revenue during the planning period. It well present well-documented information on specific market data.

How sales are expected to occur during the first three to five years of business.

MARKET RESEARCH & ANALYSIS

We believe in the following values that guides our work every day as we endeavor to realize our vision and achieve our mission

QualityWe are committed to the higher standards of excellence. we are accountable.

LearningWe are learner-focused. we make inform decisions and take appropriate risk to enhance the students experience.

ResponsivenessWe monitor the global market place respond quickly. We embrace innovation and creative thinking.

TeamworkWe communicate effectively and honestly. We work collaboratively to achieve shared goals. We are open to each others ideas , feedback and change.

InclusionWe embrace the principles of fairness and equity in everything we do. We treat each other with respect. We create highly professional and receptive environment.

VALUES PROPOSITION

We will provide many facilities in forms of services to our customers such as

Consultancy (career counseling) Related fields education Fields visits (if required and possible) Parents teachers meetings Goal meet conferences(WE ARE GOING RIGHT OR NOT) Monthly base test sessions Scholarship programs Extra curricular activities Use of Multimedia Short courses(I.T foundation) Computer labs Transportation facility Provide stationery at reasonable prices Training to maintain discipline Annual seminars(in which successful people of society will be invited) Online education (record lectures) Morning Evening Program

OPERATIONAL STRATEGIES

MARKETING PLANAfter examining the business environment and studying the

competition you are able to know:

What is your Target Market ? What opportunity you have? What type of product or service you want to sell? How do you bring your product/service marketing together ? How can you encourage customers to buy from you?

Implementation of above marketing strategies is Marketing plan.

“The written document that describes your advertising and marketing efforts for the coming year; it includes a statement of the marketing situation, a discussion of target markets and company positioning and a description of the marketing mix you intend to use to reach your marketing goals”

MARKETING PLAN…

Our promotion tools will be:

1) Bill boards2) Hand bills3) Broachers and pamphlets 4) Cable TV marketing 5) News papers advertisement6) Blog (websites)7) Social websites(facebook etc)

And in the end our finished goods (alumni) will be our best promotional tools...

PROMOTIONAL TOOLS

Learn to doDoing to learn

Earning to liveLiving to serve.

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CONTACT US:

www.HIGH5 instituteofknowledge.com

Tel: 0423-xxxxxxxHome Phone: 0423-xxxxxxxxxxxPhone

Fax: 859374394353FaxWebsite:

highfiveinstitututeofknowledge@yahoo.com