Education UK Exhibition

November 2010

North India

Major Markets

North India: National Capital Region

Delhi, Gurgaon, NOIDA

Punjab Chandigarh, Jalandhar, Ludhiana, Amritsar

Rajasthan Jaipur, Ajmer, Jodhpur

Madhya Pradesh Bhopal, Indore, Gwalior

Uttar Pradesh Lucknow, Kanpur

Uttarakhand Dehradun, Mussoorie

Market size by level

Undergraduate: 20%

Postgraduate: 72%

Other: 8%

Popular Subjects

• Business Studies (Finance, Accounts, MBA)

• Law

• Fashion & Design

• Information Technology (Computers, Electronics)

• Engineering

• Science & Technology (Biotechnology)

• Media & Communications

• Hospitality & Tourism Management

• Economics

Market Trends

• Increasing interest in studying in the UK.

• In our endeavor to develop second city markets, a Study UK exhibition was hosted in Jalandhar, in addition seminars were hosted in Lucknow, Bareilly, Dehradun, Jammu, Jaipur, Gwalior, Bhopal, Jodhpur, Simla, and Indore.

• Several career fairs and education fairs – both local and by competitor countries. Including Canada, US, Australia, New Zealand, Agents also hosting exhibitions, attracting institutions, unfortunately these events are either preceding or succeeding exhibition in Delhi.

• Australia and Canada also hosting visit from Indian academics and media.

• Growing emphasis on wider international agenda – collaborations and partnerships between UK Universities and overseas institutions will play a major role

Promotion for the Exhibition

• Newspaper adverts in major dailies, campaigning starts a week before.

• Including full page inserts in the news papers.

• Online media Banner advertising – done on Home pages of 4 prominent portals, frequented by students.

Including the likes of Yahoo, MSN, Sify, Rediff etc.

• Mailers sent to database of prominent email service providers with geo-targeting and age group targeting

• Mobile Marketing - SMS campaign in Delhi and NCR region • Institution Visits in Delhi

Done by Ed UK staff and volunteers. E-flyers sent to a database covering

Students - 120000 in number Library members and

• Posters and flyers sent to schools and colleges, agents and popular hang-outs.

• Publicised during our weekly briefings in-house• Billboard opposite the venue.

New Destinations – Jodhpur and Moradabad

• Jodhpur an important destination in Rajasthan, it’s a popular tourist destination, and emerging an education destination. Jodhpur has 3 universities and an important law institution in NLU. It is a vibrant city, witnessing an economic boom.

• Moradabad is a small town in Uttar Pradesh, famous for its brass products and its exports of the same.

• The city is emerging on the education map, some big private players have set up institutions, in addition to a private university with over five thousand students.

• These two cities also boast of having a sizeable number of processing and manufacturing industries.