Education Level!

8.2  

11.1  

17.7  

23.3  

30.6  

57.4  

9.6  

10.1  

9.3  

15.1  

15.3  

19.8  

38.4  

41.3  

35.4  

35.6  

32.1  

17.0  

35.6  

28.8  

28.3  

22.5  

19.6  

5.6  

8.2  

7.5  

8.0  

2.6  

2.2  

0.2  

1.2  

1.3  

1.0  

0.3  

0.1  

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Urban (N=73)

Rock (N=504)

Country (N=237)

Other (N=1519)

Jazz (N=785)

Classical (N=1726)

Percentage of Survey Respondents on Education Level

Gen

re D

istr

ibut

ion

Education Level Grad Degree Some Grad School College Degree Some College HS Degree Some HS

Data from Artist Revenue Streams May 2012. money.futureofmusic.org

Roles Musicians Play and Teammates!

Roles Musicians Play That Earn Income

Teaching

Touring/shows/live performances fees earned by me as a solo performer, or by the bands/ensembles I'm officially a member of

Salary as an employee of a symphony, band or ensemble

Session musician earnings, including payment for work in recording studio or for live performances, freelance work

Other

Money from songwriting/composing including publisher advances, mechanical royalties, ASCAP/BMI/SESAC royalties, commissions, composing jingles and soundtracks, synch licensing, ringtone licensing, sheet music sales

Money from sound recordings including sales of physical or digital recordings (iTunes, CD Baby, traditional retail, sales at shows), payments from interactive services (Rhapsody, Spotify), SoundExchange royalties, master use licensing for synchs or ringtones

Merchandise sales t-shirts, posters, etc.

0%

5%

10%

15%

20%

25%

30%

35%

40%

1 role 2 roles 3 roles 4 roles 5 roles 6 roles 7 roles 8 roles

Perc

ent o

f res

pond

ents

Number of buckets to which survey respondents allocated their income

Number of sources of income in past 12 months, by genre

All Respondents (N=5371) Jazz (N=635) Classical (N=1725)

Musicians who earn money from 4 or more roles: Jazz Respondents – 33% All Respondents – 26% Classical Respondents 18%

Data from Artist Revenue Streams May 2012. money.futureofmusic.org

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Street Team

CoWriter

Tour Manager

Road Crew

Biz Manager

Publisher

Label

Publicist

Webmaster

Graphic Design

Attorney

Soundperson

Producer

Booking Agent

Accountant

Bandmates

Percent of respondents who said they had this team member

Team members: all respondents. N = 5371

Paid/contracted Equity/partner Volunteer N/A

Who is on your “team”?

Genre Avg #

Classical 1.42 Bandmate Accountant Jazz 2.74 Bandmate Booking

Agent Accountant

Country 4.14 Bandmate Co-Writer Booking Agent

Webmaster Producer

Rock 5.04 Bandmate Co-Writer Producer Graphic Designer

Webmaster Booking Agent

Urban 5.87 Bandmate Producer Co-Writer Sound Person

Graphic Designer

Attorney

Who is on your team?

Radio Airplay!

1.1

2.0

5.9

4.2

1.7

4.8

8.2

20.3

22.5

7.9

5.8

7.2

13.3

22.1

17.4

59.6

56.2

41.8

39.5

60.1

28.7

26.4

18.8

11.8

13.0

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Cable stations

Satellite radio

Internet radio

Noncommercial radio

Commercial radio

Percent of respondents who reported this type of airplay

How often are your songs/compositions played on the radio? N=4360

Frequently Sometimes Rarely Never I don't know

3x more musicians report frequent internet radio airplay than commercial radio airplay

$34,455

$120,849

$53,367

$70,591

$39,364

$63,405

$38,071

$96,419

$60,248

$0.00

$20,000.00

$40,000.00

$60,000.00

$80,000.00

$100,000.00

$120,000.00

$140,000.00

All respondents Frequent commercial Some commercial Frequent NC Some NC Frequent internet Some internet Frequent satellite Some satellite

Type and frequency of airplay

Estimated annual music income, by type of radio airplay

Artists with frequent commercial airplay earn 4x more than the average musician

Musicians and Technology!

14.7

26.4

29.6

30.5

31.6

37.0

53.2

58.0

65.1

74.5

26.9

28.5

30.7

42.8

28.4

24.2

26.8

23.9

21.4

12.0

44.5

20.7

31.0

14.2

26.6

18.3

3.7

9.1

4.5

1.1

14.0

24.4

8.7

12.6

13.4

20.4

16.3

9.0

9.0

12.5

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

I have less control over my work

Unauthorized filesharing has made it more difficult for me to earn income

I can make more money as a musician

My music is more judged on its merits

My music has become devalued

My day-to-day work is more about promotion than creation

I can collaborate with other creators

I can manage my career myself

It's more competitive than ever

I can communication with my fans directly

Percentage of Jazz Respondents

Thinking back over the past 5 years, how have emerging technologies impacted your musical career? (N=744)

Strongly Agree/Agree Neutral Strongly Disagree/Disagree N/A

I can communication with my fans directly

It's more competitive than ever

I can manage my career myself

I can collaborate with other creators

My day-to-day work is more about promotion than creation

My music has become devalued

My music is more judged on its merits

I can make more money as a musician

Unauthorized filesharing has made it more difficult for me to

earn income

I have less control over my work

Data from Artist Revenue Streams May 2012. money.futureofmusic.org

+ 73.4 Agree + 60.6 Agree + 48.9 Agree + 49.5 Agree + 18.7 Agree + 5 Agree + 16.3 Agree - 1.4 Disagree - 5.7 Disagree - 29.8 Disagree

14.2

36.1

28.9

14.8

45.2

34.8

27.4

41.5

34.8

24.5

52.0

43.2

21.4

50.0

40.4

17.3

24.1

24.3

17.9

25.8

28.9

25.9

28.7

32.2

25.2

28.8

32.5

27.5

29.6

36.4

14.7

11.6

14.2

13.8

10.6

12.2

9.8

10.3

10.6

8.3

6.1

8.7

12.0

8.4

9.4

26.1

20.2

24.4

21.8

9.8

15.2

17.7

12.3

16.7

16.9

6.5

9.1

15.9

6.4

8.8

27.7

8.0

8.2

31.7

8.6

8.8

19.3

7.3

5.9

25.1

6.5

6.5

23.1

5.7

5.0

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Classical  -­‐  Produce  

Other  -­‐  Produce  

Jazz  -­‐  Produce  

Classical  -­‐  Distribute  

Other  -­‐  Distribute  

Jazz  -­‐  Distribute  

Classical  -­‐  Collaborate  

Other  -­‐  Collaborate  

Jazz  -­‐  Collaborate  

Classical  -­‐  Fans  

Other  -­‐  Fans  

Jazz  -­‐  Fans  

Classical  -­‐  Promote  

Other  -­‐  Promote  

Jazz  -­‐  Promote  

Percentage of Respondents within the Jazz (N=775), Other (N=2302) and Classical (N=1573) Stratas

Comfort with Web-Based Technologies Very Comfortable Somewhat Comfortable Not that Comfortable I Don't Use Them Not Applicable

Jazz   Jazz

Other

Classical

Jazz

Other

Classical

Jazz

Other

Classical

Jazz

Other

Classical

Jazz

Other

Classical

Promotion Fan Outreach Collaboration Distribution and Sales Production and Recording

Data from Artist Revenue Streams May 2012. money.futureofmusic.org

Very comfortable

Somewhat comfortable

Not that comfortable

I don’t use them

18 to 24 25 to 29 30 to 34 35 to 39 40 to 44 45 to 49 50 to 54 55 to 59 60 to 64 65 to 69 70 to 74 75 or old Respondents by Age Group

   Production and Recording (N=703) Promotion (N=736) Distribution and Sales (N=694)

Collaboration (N=723) Fan Outreach (N=719)

Data from Artist Revenue Streams May 2012. money.futureofmusic.org Comfort with Technology – Jazz Only

Age 18-44 “somewhat comfortable” Age 45+ trends to “not that comfortable”

Case Studies!

2004   2005   2006   2007   2008   2009   2010  

Jazz Sideman-Bandleader Gross Revenue, 2004-2010

Sideman        36.7%   Administrator      22.9%   Performer      15.0%   Grants      11.6%   Teacher    10.5%   Composer    2.1%   Recording    1.3%  

In 2010, grants made up 35% of his gross income

Next Steps!

•  Testing new policy models that will impact musicians by “asking the data”

•  Making our data available to other researchers and artist advocates

•  Developing educational materials for working artists and educators

Next Steps

•  Launch follow up ARS Survey in USA in 2014

•  Develop similar survey for other genres •  Align our work with similar organizations

from other countries

Replication