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Education, information technology and innovative services: the Porto Digital case and opportunities...
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Education, information
ec no ogy aninnovative services: the
opportunities for services,Brazil
Cludio MarinhoPorto Marinho Ltd.
NortheastBrazil/ South AfricaBusiness Mission
October 20, 2009
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Where are we? Inout r ca or
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Leader
Prisoner
Negotiator
Statesman
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People(culture, history,
organized by men and
women) creates value.
e wor s no a .
4
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us ers, oca sys ems o,
overnanceInternational competition
between regions, companies
innovationis the key word.5
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The new global geoeconomy
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Brazil: size mattersBrazil: size mattersCountriesCountries withwith populationpopulation
>> 150150 millionmillionCountriesCountries withwith areaarea
> 5> 5 millionmillion km2km2
BangladeshBangladesh
EUAEUA
RssiaRssia
PaquistoPaquisto
NigriaNigria
BrasilBrasilChinaChina ndiandia
IndonsiaIndonsiaAustrliaAustrlia
ap oap o
MxicoMxico
EspanhaEspanhaFran aFran a
CanadCanad
CountriesCountries withwith GDPGDP> USD> USD 600600 billionbillion
BrazilBrazil is a BIGis a BIGcountrycountry
a ses a xosa ses a xos
Reino UnidoReino Unido
Coria do SulCoria do Sul
ItliaItliaAlemanhaAlemanha
Fonte: MIC (Brasil & Parceiros 2005)
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Brazil is 77% urban
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A great challenge/opportunity for Brazil...
...is how to dealconveniently with the
crowding-outeffect ofon our naturalresources...
...and how to negotiate a
BRIC countries (+ South
Africa and ho efullAngola) .
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Presidents Zuma and Lula(photo: Ricardo Stuckert)
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nnova on: raz an
v
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Brazil has created the most competitive tropical agriculture of
the world
30NCancer
Equator
30SCapricorn
Since the end of the XIX century the Brazilian government has a special
interest in supporting agriculture R&D
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Brazilian trade balance
4 1 ,9
4 0
3 7 ,23 0
2 0
n
AGRIBUSINESS
4 , 7
0
S
$
b
i
llio
TOTAL
- 1 0
U
- 3 0
-
*
* nov/2004 to october/2005
Source: Agriculture Ministry
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Brazil: agribusiness and sustainability
Source: VEJA magazine, 03/03/2004
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Expansion of the agriculture area in Brazil
NORTHEAST
CENTER WEST
SOUTHEAST
Source: ANFAVEA, 2004SOUTH
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The newinternationalizaton of
intensive in capital,
,services and logist ics
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The largest and the best Technology Park / Innovation Habitat in Brazil
ec e ernam uco raz
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ocae n e o ownown ec e, or o g a sacknowledged as the largest technology park in Brazil
ATKearne 2005 and as the best technolo ark / innovationhabitat in the country (Anprotec, 2007)
or o g a s aso nown as a mo e or mpemen ng pu cpolicies in economic development
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Porto Digital has deployed many innovative initiatives since itsconception in 2000. One of the most important is its governance
- -(NGPD) operating under contract with the State Government ofPernambuco to foster the development of a Recife IT cluster.
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Why in Pernambuco?
Strategic location
or easAREA km 1.5 millionPOPULATION 51.6 million
GDP* US$ 124 billion
Pernambuco .
POPULATION 8 millionGDP* US$ 28 billion
BrazilAREA km 8.5 millionPOPULATION 184 millionGDP US$ 1,655 billion
Source: IBGE Brazilian Institute of Geography and Statistics, 2007.
* CONDEPE/FIDEM Pernambuco State Agency of Planning and Research , 2005.
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Why in Recife, Pernambuco?
~
Strategic location
4 state capitals3 international airports
2 regional airports4 international ports12 million peopleMore than 35% of Northeast GDP
600km (~400 miles)
7 state capitals
5 international airports
20 million people
90% of Northeast GDP
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, ... Pernambuco IT C GDP in 2007 (estimate): U$ 1,2 bi
(3,6% of Pernambucos GDP)
U$ 400 millionin software U$ 225 million in Porto Digital
4.000 IT employees (70% with higher
e uca on an w up o years
Salary averageU$ 1,4 mil (3x Recifes salary
average)
an innovativecluster governance
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Porto Digital
Software Development (solutions & products)A short portfolio of services
Management Finances
Health ecur y Transportation & Traffic Management
Games eura etwor s
E-business - Information Security
Infrastructure and Connectivit Outsourcing Education & Research
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CESARITBC2
CEE
SECTMAITBC1
Porto Digital/ The disembarkmentof a new economy inthe old port area of Recife
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uman cap a: e
r z
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Brazil: National Industry
In the period 2008-2010, the,
cooperation with the Ministry ofuca on, w o er , m on
new opportunities for education inthe basi , professional andtechnologicallevels.
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The Pernambucoex erience with human
ca ital initiatives
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SEBRAE: technicalassistanceto SMEs
more en po n s o
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Opportunities for partnerships in South Africa
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105 million lent in 10 years
SESC: education, culture and social
assisted in 2008
SENAC: technical courses incommerce, serv ces an our sm in 2008, more than 12,000 studentswere being educated (including highereducation courses in fashion design,administration etc.)
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Are our strengths also goodfor your business or
ns u on
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Dont address their brains. Address their hearts.(Nelson Mandela, in Playing The Enemy, John Carlin)
by Flickr
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You are welcome to Northeast Brazil!
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